Livpure

Study all the products they provide with price of every product ( Is
there a USP in their product? What technology they are using? Is
there a commercial purification arm or just domestic water
purifiers?)

USP

Intelligent Technology: Push-button water dispensing with advanced dispensing

options, making it convenient and time saving. Has a glass and bottle, as well as
continuous water dispensing systems.
Triple-state Purification: Livpures seven-stage triple water purification system, which
includes RO filtering, ensures that the water you drink is absolutely, 100% safe to drink,
without pathogens, dangerous chemicals and poisonous metals.
Display Panel: The display panel gives you information about the purified water level,
health of the components inside, as well as the customer care number.
Taste Enhancer: Livpures ultra-filtration and ultraviolet based water treatment system
has been designed to ensure optimum taste so that the water is not only pure but tastes
good too!
Innovative Tank Design: Livpure water purifier tanks are designed in such a way that it
is insect-proof, preventing cockroaches, ants and flies from getting in

Product

Price

Specification

19,800.00
INR

Touch innovation and

consume more with
storage capacity of 11
litres & advanced 7 stage
purification system.

18,200.00
INR

Touch purity and give

your family the taste of
technology with 7-stage
advanced purification
system & storage
capacity of 8.5 litres.

17,910.00
INR

Touch purity and give

your family the taste of
technology with 7-stage
advanced purification
system & storage
capacity of 8.5 litres.

LIVPURE
MAGNA PRO

LIVPURE
TOUCH 2000
PLUS

LIVPURE
TOUCH 2000

Technology
Pre Filter, Antiscalant
Filter, Sediment Filter,
Carbon Block, RO
Membrane, UV
Disinfection column,
Ultra Filtration
Membrane
Pre Filter , Sediment
Filter, Pre Carbon Filter
cum Adsorber, AntiScalant Cartridge, RO
Membrane, UV
Disinfection Column, UF
Cartridge
Pre Filter , Sediment
Filter, Pre Carbon Filter
cum Adsorber, AntiScalant Cartridge, RO
Membrane, UV
Disinfection Column,
Silver Impregnated Post
Carbon Cartridge

LIVPURE ECO
TOUCH

16,700.00
INR

Touch purity and give

your family the taste of
technology with 6-stage
advanced purification
system & storage
capacity of 8.5 litres.

LIVPURE ENVY
PLUS

7-stage purification

17,100.00 system and storage

INR
capacity of 8 litres.
LIVPURE ENVY
PRO PLUS

7-stage purification

17,500.00 system and storage

INR
capacity of 8 litres.
LIVPURE PEP
STAR

15,600.00
INR

elegant and sleek design

make it the best choice
for your home. It is the
most innovative RO in its
segment.
"Designer RO" .
Complement your decor
and stay healthy with 5stage purification system
and storage capacity of 8
litres.
"Designer RO" .
Complement your decor
and stay healthy with 5stage purification system
and storage capacity of 8
litres.

15,300.00
INR

Elegant and sleek design

make it the best choice
for your home . With 6stage purification , it is the
most innovative RO in its
segment.

15,700.00
INR
LIVPURE ENVY
NEO

16,100.00
INR
LIVPURE ENVY

LIVPURE PEP
PRO PLUS

Sediment Filter, Pre

Activated Carbon Block
com Adsorber, Anti
Scalant Cartridge, RO
Membrane, UV
Disinfection column,
Silver Impregnated Post
Carbon Cartridge
Pre Filter, Sediment
Filter, Pre Carbon Filter
cum Adsorber, RO
Membrane, UV
Disinfection Column, UF
Cartridge, Silver
Impregnated Post
Carbon Cartridge
Pre Filter, Sediment
Filter, Pre Carbon Filter
cum Adsorber, RO
Membrane, UV
Disinfection Column, UF
Cartridge, Silver
Impregnated Post
Carbon Cartridge
Sediment Filter, Pre
Carbon Block cum
Adsorber,Anti Scalant
Cartridge, RO
Membrane, UV
Disinfection Column, UF
Cartridge, Silver
Impregnated Post
Carbon Cartridge
Sediment Filter, Pre
Carbon Filter cum
Adsorber, RO Membrane,
UV Disinfection Column,
Silver Impregnated Post
Carbon Cartridge
Sediment filter, Pre
Activated carbon filter,
RO Membrane , Ultra
Filtration , Silver
Impregnated Carbon
Cartridge
Sediment Filter, Pre
Carbon Block cum
Adsorber,Anti-Scalant
Cartridge, RO
Membrane, UV
Disinfection Column,
Silver Impregnated Post
Carbon Cartridge

LIVPURE PEP
PLUS

14,800.00
INR

Elegant and sleek design

make it the best choice
for your home . With 6stage purification , it is the
most innovative RO in its
segment.

LIVPURE PEP

55,990.00
INR

elegant and sleek design

make it the best choice
for your home. It is the
most innovative RO in its
segment.
A non-electric purifier with
storage capacity of 16
litres and no cartridge
cost. With 5 stage
advanced purification
system , it is also
equipped with Kitanu
Guard that removes
impurities present in
water.
non-electric purifier with
storage capacity of 16
litres and no cartridge
cost. With 4 stage
advanced purification
system , it is also
equipped with Kitanu
Guard
in places like institutes ,
offices , schools , etc.
Livpure presents RO
water purifiers that give
pure drinking water in
high capacity

31,990.00
INR

in places like institutes ,

offices , schools , etc.
Livpure presents RO
water purifiers that give
pure drinking water in
high capacity

12,800.00
INR
LIVPURE
BRAHMA

2,990.00
INR
LIVPURE
BRAHMA NEO

2,750.00
INR
LIVPURE I50

LIVPURE I25

Sediment Filter, Pre

Carbon Block cum
Adsorber,Anti-Scalant
Cartridge, RO
Membrane, UV
Disinfection Column,
Silver Impregnated Post
Carbon Cartridge
Anti-Scalant Cartridge,
Sediment Filter, Pre
Activated Carbon Filter,
RO Membrane, Silver
Impregnated Post
Carbon Cartridge

Particulate Filter,
Sediment Filter,
Bacteriostatic Activated
Carbon Filter cum
Adsorber, Protector
Filter, Anti Kitanu UF
membrane
Particulate Filter,
Sediment Filter,
Bacteriostatic Activated
Carbon Filter cum
Adsorber, Anti Kitanu
Purification Cartridge
Sediment Filter, Pre
Acticated Carbon Filter
cum Adsorber, Carbon
Block Filter cum
Adsorber, RO Membrane,
carbon filter
Sediment Filter, Pre
Activated Carbon Filter
cum Adsorber, Carbon
Block Filter cum
Adsorber, Anti Scalant
Cartridge, RO Membrane
, UV Disinfection
Column, Post Carbon

What are the distribution channels and how is the distribution done
No information
How is sales channel and the selling strategy
No information

 What are ways of lead generation

No information
Where is their manufacturing
No information

Who are the suppliers of the company component wise ( Major

components- Pumps, membrane, solenoid valve, cartridges )
No information
What area is their major market in India
No information
How is the initial customer interaction done?
No information
How is their servicing of their products done? ( Service Channel)
No information
What are the revenues of the company sicne FY 2011
No information

What is the marketing cost ( percentage of revenues) and which are

other major overheads
No information

what are the sales incentive schemes of the companies

No information

Certifications
An ISO: 9001 : 2008 and EN ISO 14001:2004 certify manufacturing facilities

Member "Water Quality Association".

Certified Water Professionals from WQA.
Performance test from Spectro Laboratory.
Performance Test from TUV SUD South Asia
Performance Test from Intertek
Life Test from TUV SUD South Asia
CE Certification from UL Lab (Under Process)
Food Grade test for all components, connectors, tubing and tanks.
NSF (Under Process).
WQA GOLD SEAL (under Process).

AMC/ACMC

Code

AMC/ACMC
Type

RO
Models

1Year

A-001

AMC

Domestic

1,250

2Year

3Year

Remarks

Only Service

Models
A-003

ACMC

Touch,
Touch+,
PEP+,
Envy,
Envy+,
UTC
Touch,
Touch+,
PEP+,
Envy,
Envy+,
UTC
Touch,
Touch+,
PEP+,
Envy,
Envy+,
UTC
Touch,
Touch+,
PEP+,
Envy,
Envy+,
UTC
Biocare,
Pep

4,500

8,000

11,000

Comprehensive

A-007

ACMC at the
time of 1st PM

3,800

6,800

9,350

Comprehensive

A-008

ACMC at the
time of 2nd
PM

4,050

7,200

9,900

Comprehensive

A-009

ACMC at the
time of 3rd PM

4,300

7,600

10,450

Comprehensive

A-010

ACMC

3,800

6,800

9,500

Comprehensive

A-011

AMC

I-25 LPH,
I-50 LPH

2,000

3,600

4,600

Only Service

A-012

ACMC With
Membrane

I-25 LPH

10,000

17,500

24,000

Membrane
maximum one
set in a Year

A-013

ACMC With
Membrane

I-50 LPH

14,000

25,000

34,000

Membrane
maximum one
set in a Year

A-014

AMC with
Filters

Touch,
Touch+,
Pep,
Pep+,
Envy,
Envy+,
UTC

2,350

Organizational Structure

Two Set of
Filters in one
Year

Ravindra Chaudhary
Luminous Water Technologies Pvt. Ltd.(Livpure).As Sr. Area Sales Manager (PAN
INDIA ISP MANAGEMENT) Gurgaon, Haryana, India
ASHISH JOSHI
Senior Executive at Livpure Water International
Noida Area, India