KAYLA GORDON

3 9 2 0 S t o n e Wa y N o r t h # 3 4 0 , S e a t t l e , WA

kaylagordonk@gmail.com

541-817-9115

Experience
Social Media Manager and Account Assistant
Funk/Levis & Associates | Eugene, Ore. | 2015 2016

Developed and scheduled social media content specific to clients' message goals and tone.

Monitored engagement and performance of posts and crafted responses to comments.

Compiled quarterly performance reports for clients and internal team.

Developed new strategies for reaching clients' key audiences and meeting ROI goals.

Developed, implemented, monitored and reported on paid advertising campaigns.

Wrote copy for press releases, advertisements, brochures, creative briefs, proposals, key messages,
weekly client newsletters and other marketing collateral.

Collaborated with internal designers and external vendors to create marketing collateral for clients.

Purchased advertising spots in TV, radio, print and online radio for clients.

Developed integrated marketing campaigns that utilized social media, radio, TV and print.

Tracked client accounts, budgets and project timelines.

Assisted with the coordination of client events and market research.

Social Media Director and Account Executive
Allen Hall Public Relations | Eugene, Ore. | 2014 2015

Managed agency Twitter, Facebook, Instagram, WordPress and LinkedIn accounts.

Created communication audit for client, the Eugene Education Foundation.

Conducted primary research for EEF to gauge community awareness and reach potential donors.
Strategic Communication Assistant
University of Oregon Office of Strategic Communication | Eugene, Ore. | 2014 2015

Assisted with and spoke in the Ducks Do Something PSA, which earned 43,000 YouTube views.

Developed media kit on the PSA and earned coverage in the Huffington Post.

Served as university student spokesperson for interviews with local broadcast media and radio.

Conducted primary research of campus sexual assault prevention efforts for a comprehensive
report commissioned by the university.
Miss University of Oregon 2013, Miss Douglas County 2014, Miss Lane County 2016
Miss America Organization | Oregon | 2013 2016

Collaborated with and represented nonprofits and community groups at over 30 events each year.

Advocated for health and safety by speaking in the community and on social media.

Education
University of Oregon School of Journalism and Communication
Bachelor of Arts in Journalism: Public Relations
Minor: Music
June 2015

2015 Centurion Award: Outstanding Service and Leadership to the College and Community

2015 Public Relations Duck Award: Outstanding Student of 2015 Graduating Class

Kappa Tau Alpha National Communication Honor Society

Umpqua Community College
Associate of Arts
June 2012

Harry Jacoby Scholar Award: Outstanding Student of 2012 Graduating Class

Phi Theta Kappa International Honor Society

Skills