WALLS

HISTORY
Lever Brothers Pakistan Limited started its operations in 1948. And presently
its headquarter is at Avari Towers Karachi. LBPL was incorporated as an
independent Unilever company in 1955. Lever brothers have a sizzling
market share of 60% in Pakistan. And their field of business includes Tea,
Detergents, Personal hygiene,

Edible fats, Consumer products and Ice

cream. It is offering total of 46 products in Pakistan out of which 26 are

profitable and during the year 2002 WALLS was added as the 27 th profitable
product. LBPL is committed to provide its customers the quality products and
company has never compromised on quality no matter what the cost. This
maintenance of consistent quality has given LBPL a competitive edge.

MISSION STATEMENT
The current statement that LBPL is following is as follow:
Lever brothers will be the foremost consumer product company in Pakistan
with care, skin, ice cream and spread. Already positioned in tea, hair, dental
and household care, substantially profitable position in cooking oils and fats
our strengths come from our people and from combining the best of our
international as well as Pakistan origin. Our commitment is to continuously
care for the need of our customers, consumers, employees, suppliers, share
holders and the community in which we live.

Introduction of WALLS
In 1993 Lever Brothers formulated a team to search for new business
potential in Pakistan. The team concluded that there is a lot of potential in
ice-cream market in Pakistan and Lever Brother should enter the ice-cream
market without any hesitation and so they decided to launch WALLS Ice
cream in Pakistan. WALLS is an SBU of Lever Brother--the biggest ice cream
manufacturers in the world and second to it is Nestle while other major
international ice cream Manufacturers are Haagen-Dazs and Buskin Robius.
WALLS is three times to its competitor Nestle. Also at that time there was a
sort of tussle between Nestle and WALLS as to who will enter the new
market first. WALLS wanted to enter Pakistani Market through acquisition
strategy; it wanted to acquire Polka to minimize the time it needed to
capture the market. But initially Polka demanded very high price for their
company. So WALLS established an ice cream factory in Pakistan within
eleven months which is a record time. And on 26th February 1995, WALLS
launched with twelve products. The launch of WALLS and its tremendous
services and innovative marketing Polkas market share was lost. At this time
Polka tried to sell itself to WALLS but now WALLS had done all the hard work
which they initially did not want to do by acquiring Polka, so they were not
ready to buy Polka. But Polka spread a rumor that Nestle is coming through
Polka which obviously WALLS did not want, so they purchased Polka in 1997.
This acquisition made WALLS an unchallenged market Leader and it also
emerged as the Impulse brand with new level of excellence in take-home
or desert ice cream.
While WALLS had rejuvenated ice cream consumption in the country, Polka
continued to exhibit strengths unique to the business depth and width in
distribution knowledge of the trade, native selling skills, tried and proven
product successes, several years of trends and strength in specific product
categories. The acquisition of Polka provides Unilever ice creams business in

Pakistan the best of both worlds. The clear synergy arising out of the two
distinct brands is sure to move Unilever into the position of market leader,
offering consumers an ever-stronger relationship with Unilever ice creams
brands in Pakistan.

WALLS in Pakistan
WALLS was launched firstly in Lahore in 1995 and later year in Karachi and
Islamabad. In 1996, it was launched in Faisalabad and in 1997 it was
launched in Multan, Quetta, Hyderabad, Peshawar and Sukhar as well. After
the acquisition, Polka became a brand under WALLS. The strong of Polka
were continued and weaker were dropped.
WALLS, first established its name in the UK market. After having reached a
strong position in UK they expanded to different European markets like
Germany, France, and New-Zealand etc. The Heart is a famous symbol in
over 40 countries around the world. The different ice cream companies of
Unilever are united by the Heart logo. They are known by different names in
different countries, for example WALLS in the UK and South East Asia,
Streets in Australia, Kibon in Brazil, Algida in Italy, Langnese in Germany and
Ola in the Netherlands. Together they produce brands including Magnum,
Cornetto, Solero and Carte d'Or.
The Heart was launched in 1997 to unite Unilever's ice cream businesses
and brands, and has grown to become the most-recognized logo in the world
of ice cream. In 2003, they announced the next step in building the world's
most powerful ice cream brand, re-launching the Heart as a symbol of fun
and life in their ice cream.
Unilever is the world's biggest ice cream business and the home of one of
the best-known symbols in ice cream, the Heart. WALLS is an international
brand of ice cream and is one of the most profitable units of Unilever. WALLS

has its 38 plants all over the world. And has a share of 30% of international
ice cream market. In Pakistan it is 40-45% of total ice cream market (both
organized and unorganized sectors combined).

INTRODUCTION
The Industry that we are dealing with is food and beverages. Unilever is one
of the largest companies of this industry and is a competitor of Proctor and
Gamble (P&G). Unilever deals in a variety of products such as: Surf Excel,
Dove, Lux, Knorr, WALLS, Brooke Bond, Lipton, Fair & Lovely, Dalda, and Sun
Silk etc. LBPL started its operations in 1948. And presently its headquarters
is at Avari Towers Karachi. LBPL was incorporated as an independent Unilever
company in 1955. Lever brothers have a sizzling market share of over 60% in
Pakistan. It is offering a total of 46 products in Pakistan out of which 26 are
profitable and during the year 2002 Walls was added as the 27 th profitable
product. LBPL is committed to provide its customers quality products and
company has never compromised on quality no matter what the cost. This
maintenance of consistent quality has given LBPL a competitive edge.
The Food industry can first of all be segmented into two groups readymade
food and unready food which is found in the restaurants. In readymade food
we have the segment of cool desserts industry which is named as ice-cream
industry. The WALLS factory is a highly innovative and modern setup using
state of the art machinery which makes it the leading ice-cream producer in
Pakistan.

Ethics and environment

Unilever recognises that their long term success requires high performance
and productivity. It also requires the highest standards of corporate
behaviour, towards the people they work with, the communities they touch,
and the environment on which they have an impact. These standards are
articulated in their Code of Business Principles, which everyone at Unilever
must follow, and their Business Partners Code for the companies with whom
they work.

THE FUNCTIONS OF MANAGEMENT

Planning
Our mission
Vitality is at the heart of everything we do. It's in our brands, our people
and our approach to business.
Careful planning ensures you build a strong foundation in professional skills,
gain experience across different operating environments and processes, and
develop capability in your chosen area of expertise. Performing well will lead
to opportunities to take on new and more challenging roles. That in turn will
allow you to deepen and broaden your skills and experience.

Always working with integrity

Conducting their operations with integrity and with respect for the many people, organisations
and environments they touch has always been at the heart of their corporate responsibility.
Positive impact
The company aims to make a positive impact in many ways: through brands, commercial
operations and relationships, through voluntary contributions, and through the various other
ways in which they engage with society.
Continuous commitment
Unilever and Walls are committed to continuously improving the way they manage
environmental impacts and are working towards their longer-term goal of developing a
sustainable business.

Setting out aspirations

Their corporate purpose sets out their aspirations in running the business. It's underpinned by
their code of business Principles which describes the operational standards that everyone at
Unilever follows, wherever they are in the world. The code also supports there approach to
governance and corporate responsibility.
Working with others
At Unilever they believe to work with suppliers who have values similar to their own and work
to the same standards as they do. Our Business partner code, aligned to our own Code of
business principles, comprises ten principles covering business integrity and responsibilities
relating to employees, consumers and the environment.

Organizing
Depth & breadth
Depth of experience is about developing professional skills through
performing and practising your role. They encourage you to build this depth
of skill early in your career to provide a solid basis for further progression.
Breadth of experience is about increasing your knowledge and understanding
of the business as a whole, so you can assess complex issues from different
angles. Naturally, this becomes more important as seniority increases.
Wider experience
International experience is essential in many roles within a global
organisation and assignments offer valuable development opportunities.
You can also gain exposure through regional/global roles and project teams.
In higher-level positions that have a wider geographic remit, cross-border,
category and customer experience may be vital to help leverage our global
scale.
Professional skills
Specific programs ensure you build expertise in your chosen career. The
courses often use e-learning that enables you learn at your own pace and
take control of your development. In some areas you can study for
professional qualifications and, as you progress, you'll develop your
leadership capabilities.

Continual update
Each function has its own Academy a team that continually updates its
professional learning curriculum. E-learning modules are then made available
on a dedicated intranet portal. Here you'll also find the very latest news,
articles and thinking. Essentially, everything you need to keep in touch with
the business.
Personal development
Passion, energy and creative thinking are traits that you'll already have when
you join. But equally important is the ability to understand who you are as an
individual and what you want to achieve from your career. We offer a whole
range of personal development opportunities which can be tailored to your
specific goals.

Controlling
There's a remarkable breadth of career options open at Unilever. And
whether you intend to apply to us or are considering a career in a different
field, deciding what's best for you can be difficult.
Knowing which the right path is for you require real self-knowledge. So we've
created this toolkit to help you learn more about yourself, which will help you
choose the right career.
The management at Unilever formulated a system of self-actualization and to
understand the needs and aspirations of its employees. The following
diagram shows how this system of gaining information works:

This toolkit has been created for the personal use and in no way is part of
their selection process. However it does reflect their approach to career
development. For example they encourage people to:

Be proactive and responsible towards their career

Be self-aware and honest about your strengths and weaknesses

Make plans for self-development and professional growth

Build your networks and listen to advice

Make clear, well considered and timely choices about your career

Be driven by both ambition and a sound grasp of

reality

Your personal life

Juggling the demands of your life outside work and your career ambitions
can be difficult. As a way of helping balance the two, they give employees
the chance to work flexibly through schemes such as part-time hours, home
working and job share, as well as career breaks and extended maternity
leave.

Usually the people who want more flexibility are parents, but not always.
Whatever your reason, we'll do everything we can to find a solution that suits
you at the same time as meeting the requirements of the company.

Leading
Leadership is everyone's responsibility
Leadership can take many different forms. It could be line managing teams in
a department or during an assignment. It could mean using your expertise in
a key subject area. It could involve thought leadership. Either way, it's about
getting things done individually or through people in a way that others
will admire and follow.
At every level and in every kind of job, leaders are the ones who
demonstrate that great results can be achieved by working in different ways
to overcome natural boundaries. Often operating outside their comfort
zones, these are the people who close the gap between knowing what needs
to be done, and achieving it.

Your progress is important. That's why we invest a lot of time

and effort in supporting you to perform well and in building
your capabilities.
Variety
Unilever has a vast range of roles, disciplines, functions and international
locations to satisfy the most imaginative and determined minds. And as their
business evolves, new possibilities arise. Here people get opportunities to
become business leaders, work on brands theyre passionate about and build
specialist knowledge and expertise.
Freedom to act
The team at Unilever believes that success depends on innovation, so they
do everything to ensure that enterprising people have the freedom to act.
they give them all the support and encouragement they need. At the same
time, they empower them to make tough decisions, implement new ideas
and use their initiative.

You decide
Another major reason for the continuous success is that they believe that
individuals should drive their own careers and that life at work should be a
continuous learning journey. Seizing the opportunity to make a difference is
more important than simply progressing up the ladder. People with this
attitude and approach will find Unilever challenging, inspiring and highly
rewarding.
Teamwork is everyone's focus
Teamwork is an essential part of life here at Unilever. More often than not,
you'll work alongside colleagues from a number of different countries and
disciplines. Each day, you'll build bridges across cultural and intellectual
borders.
Every individual is responsible for contributing to the team's efforts. Through
working closely together we foster a true sense of collaboration. We
stimulate ideas in each other and encourage more innovative thinking. We
share information and challenge accepted wisdom to shape and evolve an
exciting future for our business.

Ambitious plans are turned into reality by groups of likeminded people people who share a common objective,
attitude, outlook and passion.