Vern DeWolf

dewolfsden@sbcglobal.net

925.301.7001 | https://www.linkedin.com/in/vern-dewolf |

District Manager | Operations Manager

Award-winning record in leading Operations, Store Management & District Coordination
Accomplished District Manager with over 20 years of experience. Strong expertise in retail sales and operations. Successful at leading
multiple districts worth more than $20M. Talented at opening and relocating stores as well as opening new markets. Excel at building and
developing high-performance teams, making effective decisions and quickly revising tactics to achieve goals within aggressive time frames.

~ Core Competencies ~
Team Leadership & Management | Excellent Customer Service | Large-Scale Project Management
Organized & Effective Communicator | District Supervisor | Process Improvement | Sales-Driven & Energetic

PROFESSIONAL EXPERIENCE
TUESDAY MORNING

2003 2016

District Manager
Supervised 16 storesacross Northern California including the Central Valleywith excellence. Planned, directed, and executed satellite
freight hub service for 10 local stores, which was later imitated and implemented nationally due to its massive success. Achieved least
amount of shrink in CA (2015) at .76% and was awarded for my operational execution.
ACHIEVEMENT HIGHLIGHTS:
Effectively shattered sales and profit goals (2015) through training and creating excitementoffering stores daily performance
feedback on KPIs and decreased controllable expensescreating astonishing sales conversions into high-dollar profits.
Successfully executed six new projects within a four-month period, which included opening two new stores and relocating two
others. I am at my best when working under pressure and am someone you can rely on to ensure timely execution is attained.
Ensured unexpected challenges did not progress with projects by building the correct team and communicating a solid plan that
included regular follow-up. Simultaneously executed all annual reviews to provide to Store Managers within the same time frame.
RED WING SHOE CO.
1999 2003
District Retail Manager
Effectively supervised 19 company-owned stores and 21 dealership stores.
ACHIEVEMENT HIGHLIGHTS:
Accomplished opening of two new stores and relocation of another through team leadership and effective communication.
Ensured the timely execution in moving/remodeling seven dealership stores without incident.
Achieved a 10% increase in sales and a 6.6% increase in profit through training and getting the team energized.
VISTA OPTICAL
1995 1999
District Manager
Oversaw 22 stores with full P&L coordination. Obtained Opticians license two months after hire and became an ABO speaker four months
later. Effectively drove sales forward by communicating the importance of enthusiastic interaction with our customers.
Doubled staff in 12 months by aggressively recruiting top qualified outside talent.
EARLIER ENGAGEMENTS
EXPRESSLY PORTRAITS
District Manager
Received promotion to District Manager after only a year with company. Consistently supervised 12 stores across three states.
Effectively opened up new markets during relocation by ensuring top talent with a proven track record for success was brought
onboard.
Fueled significant company growth by recruiting, hiring, and training new staff ensuring legendary customer service was provided.
AWARDS
2000 DRM of the Year Award | LP District Shrink Award

EDUCATION
Business Administration University of Colorado