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Learning

Learning
Low Involvement & High Involvement
Under Behavioral Learning
Classical Conditioning and Operant
Conditioning
Cognitive Learning
Stimulus Generalization
Stimulus discrimination
Modeling
http://www.youtube.com/watch?v=QmdZbNMowkE

Learning Under High and Low Involvement


Classical Conditioning

Classical conditioning is the process of using an established


relationship between one stimulus (music) and response (pleasant
feelings) to bring about the learning of the same response
(pleasant feelings) to a different stimulus (the brand).

https://www.youtube.com/watch?v=FVChyy_moiM

Mobile Phone in Class - Conditioning


By Switching of the Mobile Phone you can
Learn more from the class interactions
Mobile Phone will be confiscated as its use
distracts the Class
Students Found using mobile phone during
class will be asked to leave the class and pay
fine
Students Found using mobile phone during
class will have to repeat the course

Mobile Phone in Class - Learning


By Switching of the Mobile Phone you can Learn more from the
class interactions
By changing my behavior I can learn more
Mobile Phone will be confiscated as its use distracts the Class
By changing my behavior others are not disturbed during class
Students Found using mobile phone during class will be asked to
leave the class and pay fine
By changing my behavior I can sit in the class and avoid financial
loss
Students Found using mobile phone during class will have to repeat
the course
By changing my behavior I can save time /credits and successfully
complete the course.

Operant Conditioning
Add Something

Take away something

To increase a
behaviour

Positive
Reinforcement

Negative
Reinforcement

To decrease a
behaviour

Positive Punishment

Negative Punishment

Operant Conditioning Over Speeding


Add Something

Take away something

To increase a
behaviour

Positive
Reinforcement
Ads

Negative
Reinforcement
Fine

To decrease a
behaviour

Positive Punishment
Camera

Negative Punishment
License

Reinforcement/Punishment
https://www.youtube.com/watch?v=Un
AmAsgw8A0
http://www.youtube.com/watch?v=OzV
0cLxFGbY
Nivea
https://www.youtube.com/watch?v=Uir0F5sXDc
Positive Punishment
Warranty by Authorized dealer only.
http://www.youtube.com/watch?v=D3Mv Dont open the equipment
bJV0J04
Negative Punishment

Learning Under High and Low Involvement


Cognitive Learning
1.

Iconic Rote Learning Repetition

2.

Vicarious Learning/Modeling - Observational (Social)

3.

Analytical Reasoning - Creative Thinking (New concepts)

http://www.youtube.com/watch?v=Wm10rbG
a_eU Boost
http://www.youtube.com/watch?v=XvS2hy2r3
PA
Toddler
https://www.youtube.com/watch?v=Qe33AAjn
Ozo

Learning, Memory, and Retrieval


Forgetting over Time: Magazine Advertisement

Source: LAP Report #5260.1 (New York: Weeks McGraw-Hill, undated). Reprinted with
permission from McGraw-Hill Companies, Inc.

9-10

Dual Coding Fruit

APPLE

ORANGE

Stimulus Generalisation Vs. Stimulus Discrimination