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1. Table of contents
1
2. Synopsis2
3. Introduction
.3
4. Research
4
5. Discussion
.5,6,7
a) Corporate social responsibility
b) Sustainability
c) Global warming
6. Conclusion
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7. Recommendations....
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8. References
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3.0 Synopsis
Purpose; the purpose of the report is to look at how contemporary people
management is concerned with corporate social responsibility, with how
businesses conduct themselves in the society in terms of the shareholders
and environment and how sustainable it is and looking at global warming
in cooperate social responsibility context.
Research; the research analyses evidence based on literature review on
how organizations have carried out CSR and the impact it has brought to
the business and the picture it paints to the outside world and if it is a
worthy cause to undertake
Discussion; the discussion will look at the evidence given in the research
which will look at the steps organizations are making in regard to CSR, the
benefits organizations have gained through CSR initiatives and what
shareholders think of the organizations.
Conclusion; we are going to see whether contemporary people
management is concerned with corporate social responsibility, and the
role it plays in ensuring that CSR and sustainability is achieved by both
the internal stakeholders and the external shareholders.
Recommendations; recommendations are going to be made concerning
the research and evidence to support it, on whether HR is an integral part
in CSR initiatives in an organization and whether HR should be given more
responsibility in ensuring that CSR is attained.
2.0 Introduction
The purpose of this report is concerned with the corporate social
responsibility in contemporary people management and there after offer
recommendations that will assist organizations on how manage their
2
4.0 Research
In todays business world it has become a norm for profit making
businesses to undertake corporate social responsibility according to
(Mohr, Webb & Harris 2001) companies undertake CSR under the
dimensions of economic, legal, ethical, philanthropic, in each dimension
the companies will always look at the best way to foster the companys
image in a more positive way, with philanthropy being a choice many
companies as they impact the communities living around where they
operate the business.
The success of a company nowadays is not judged by how much money
they make but by how it functions with regards to such things as ethics,
stakeholder relations and environmental responsibilities, with stakeholder
relations being taken a notch higher by ensuring that the stakeholders
have a positive image of the company in regards to how the company
3
C. global warming
Global warming is a huge environmental and economic challenge that
we are facing in the 21st century. Global warming is also commonly
referred to as the greenhouse effect. Global warming can affect entire
ecosystems and climates, which in turn affect the way in which people
live.
Global warming is taking centre stage in the way organizations do
business, each day there are nongovernmental organizations coming up
to question what organizations are giving back to the environment after
getting huge profits , especially in the manufacturing and mining which
are the highest polluters of the environment.
Organizations are taking up a concept known as green HRM which is
making all HRM functions green, the HRM functions are adapted or
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Conclusion
In this report we sought to recognize how HRM can play a role in CSR,
and we have noted that CSR has become an integral part of HRM, though
there maybe CSR executives who specifically deal with \CSR planning and
implementation they have to still consult with HRM professionals when it
comes to implementation as human resources will be involved.
In terms of CSR sustainability the organization has to plan ahead and
include HRM professionals to ensure that CSR programs either internal or
external do not collapse along the way and also in terms of budgeting for
the long-term.
Shareholders are becoming increasingly interested on the environment
and some are even boycotting products or services they think the
organizations that made them are harming the environment and all they
6
Recommendations
i.
ii.
iii.
iv.
References
Ahmed, MK 'The Role of Human Resource Management in Corporate Social
Responsibility', in National Conference on Corporate Social Responsibility Issues
and Challenges, p. 480.
Bansal, P & Roth, K 2000, 'Why companies go green: a model of ecological
responsiveness', Academy of management journal, vol. 43, no. 4, pp. 717-36.
Dahlsrud, A 2008, 'How corporate social responsibility is defined: an analysis of
37 definitions', Corporate Social Responsibility and Environmental Management,
vol. 15, no. 1, pp. 1-13.
Holme, R & Watts, P 1999, 'Corporate social responsibility', Geneva: World
Business Council for Sustainable Development.
Mees, A & Bonham, J 2004, 'Corporate social responsibility belongs with HR',
Canadian HR Reporter, vol. 17, no. 7, p. 11.
Mohr, LA, Webb, DJ & Harris, KE 2001, 'Do consumers expect companies to be
socially responsible? The impact of corporate social responsibility on buying
behavior', Journal of Consumer affairs, vol. 35, no. 1, pp. 45-72.
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