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the sales of the store.

In conclusion, the management s argument is not well-reasoned. To strengthen the c


onclusion, the management must provide additional evidence linking the addition
of the pharmacy section to the increase in total sales. It must the Marston area
.
23he people who purchased sales items, more had read the ad than not. A
much clearer indicator of the ad s effectiveness would be a comparison of overall
sales on days the ad ran with overall sales on otherwise similar days ad did not
run.
In sum, this argument is defective mainly because the poll does not support the
conclusion that sales in general will increase when reduced-price products are a
dvertised in the Daily Gazette. To strengthen the argument, the author must, at
the very least, provide comparisons of overall sales reports as described above.
13. The following appeared as part of a campaign to sell advertising time on a l
ocharmacy section that would not e 3003 will be most likely to m1. The following
appeared as part of an annual report sent to stockholders by Olympic Foods, a p
rocessor of frozen foods.
13
2. The following appearedgrocery stores in the Marston area.
23he people who
purchased sales items, more had read the ad than not. A much clearer indicator o
f the ad s effectiveness would be a comparison of overall sales on days the ad ran
with overall sales on otherwise similar days when the ad did not run.
In sum, this argument is defective mainly because the poll does not support the
conclusion that sales in general will increase when reduced-price products are a
dvertised in the Daily G, the author must, at the very least, provide comparison
s of overall sales reports as described above.
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses.
The Cumquat Cafe began advertising on our local radio station this year and was o
f the second survey are questionable on two grounds. First, the argument provide
s no information regarding how many residents were polled in the second survey o
r how they were selected. Secondly, the argument does not indicate the total num
ber of respondents to the second survey. In the absence of this information abou
t the second survey, it is impossible to determine the significance of its resul
ts.
In conclusion, Big Board s argument is not convinci
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses. 24
in which only five percent of 15,000 randomly-selected residents couhaving a sim
ilar effect onaximize ld name the athlete seems reliable, the results For example,
if the four days during which the poll was conducted preceded Thanksgiving and
the advertised items were traditionally associated with this holiday, then the r
esul how many residents were polled in the second survey or how they were select
ed. Secondly, the argument does not indicate the total number of respondents to
the second survey. In the absence of this information about the second survey, i
t is impossible to determine the significance of its results.
In conclusion, Big Board s argument is not convinci
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses. 24
in which only five percent of 15,000 randomly-selected residents couhaving a sim
ilar effect onaximize ld name the athlete seems reliable, the results For example,
if the four days during which the poll was conducted preceded Thanksgiving and
the advertised items were traditionally associated with this holiday, then the r
esults of the poll would be extremely biased and unreliable.
Moreover, the author assumes that the poll indicates that advertising certain sa
le will cause a general increase in sales. But the poll does not even address th
e issue of increased overall sales; it informs us mainly that, of the people who
purchased sales items, more had read the ad than not. A much clearer indicator
of the ad s effectiveness would the author must, at the very least, provide compar
isons of overall sales reports as described above.
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses.

The Cumquat Cafe began advertising on our local radio station this year and was o
f the second survey are questionable on two grounds. First, the argument provide
s no information regarding how many residents were polled in the second survey o
r how they in a memorandum from the business department of the Apogee Company.
14
3. The following appeared in a memorandum issued by a large city s council on the
arts. 14
4. The following appeared in a report presented for discussion at a meeting of t
he directors of a company that manufactures parts for heavy machinery. 15
7. The following appeared in the health section of a magazine on trends and life
styles. 18
8. The following appeared in the editorial section of a corporate newsletter.
18
9. The following appeared in the opinion column of a financial magazine.
19
10. The following appeared in the editorial section of a local newspaper.
21
11. The following appeared in thut the poll does not even address the issue of i
ncreased overall sales; it informs us mainly that, of the people who purchased s
ales items, more had read the ad than not. A much clearer indicator of the ad s ef
fectiveness would be a comparison of overall sales on days the ad ran with overa
ll sales on otherwise similar days when the ad did not run.
In sum, this argument is defective mainly because the poll does not support the
conclusion that sales in general will increase when reduced-price products are a
dvertised in the Daily Gazette. To strengthen the argument, the author must, at
the very least, provide comparisons of overall sales reports as described above.
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses.
The Cumquat Cafe began advertising on our local radio station this year and was o
f the second survey are questionable on two grounds. First, the argument provide
s no information regarding how many residents were polled in the second survey o
r how they were selected. Secondly, the argument does not indicate the total num
ber of respondents to the second survey. In the absence of this information abou
t the second survey, it is impossible to determine the significance of its resul
ts.
In conclusion, Big Board s argument is not convincing. To strengthen the argument,
Big Board must provide additional information regarding the manner in which the
second survey was conducted. It must also provide addite editorial section of a
local newspaper.
22
12. The following appeared as part of a promotional campaign to sell advertising
space in the Daily Gazette to grocery stores in the Marston area.
23
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses.
13. The following appeared as part of a campaign to sell advertising time on a l
ocal radio station to local businesses.
The Cumquat Cafe began advertising on our local radio state to determine the sign
ificance of its results.
In conclusion, Big Board s argument is not convincing. To strengthen the argument,
Big Board must provide additional information regarding the manner in which the
second survey was conducted. It must also provide additional evidence that an i
ncrease in name recognition will result in an increase in sales.
58. The following appeared as part of an article on government funding of enviro
nmental regulatory agencies.

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