BENEFITS OF STUDYING DESCRIPTIVE CASE

STUDY
1.

Good source of ideas about behavior

2.

Good opportunity for innovation

3.

Good method to study rare phenomena

4.

Good method to challenge theoretical assumptions

5.

Good alternative or complement to the group focus of psychology

DESCRIPTIVE CASE STUDY ON: THE CYCLE

MARKET IN INDIA
In a global village it comes as no surprise that Korean cycle with Japanese components,
Taiwanese Tyres, American Suspension and an Indian frame can be assembled in
Lithuania. The world scene in production is dominated by Chinese, Indian, USA, UK
and Japanese firms. Current world demand for bicycles is growing fast because
population is growing steadily in developing countries which are experiencing high level
of economic growth.