Course Title: Basics of Cyber Media

Course Code: JMC207

Credit Units: 3
Course Level: UG

P/S

SW/F
W

TOTAL
CREDIT
UNITS
3

Course Objectives: It is important for a media student to understand the way media is being consumed in the emerging networked world. On demand access to
content, anytime, anywhere and on any digital device is the birth and evolution of New Media. An understanding of New Media will enable the student to find
the synergies, challenges and opportunities in the emerging media landscape. (i) In this course students will understand the emergence of the new reader. (ii)
They will come to know about convergence of media and technology.
(iii) The course is designed to enable the student to understand the changing role of media professionals. (iv)
They will be introduced to the concepts of web journalism.
Pre-requisites: The student should have a basic understanding of traditional media and journalism.
Student Learning Outcomes:
(i) Student will be able to explain New Media, its origin and evolution and impact on readers, business and society.
(ii) Student will be able to distinguish New Media from print and electronic media.
(iii) Student will identify the milestones of internet journalism in India and worldwide.
(iv) Student will be able to define important terms of digital world.
(v) Student will be able to explain the role of a New Media Journalist.

Course Contents/Syllabus:
Weightage (%)
Module I : Introduction to New Media
1. History of Internet Journalism world & India
2. What is New Media - Multiplatform journalism to the mainstream, Journalism of
open doors
3. Defining convergence and studying its origin and evolution in context of readers
and technology
4. Studying the impact of convergence on target audience, business and society.
Module II: Digital Age

30

1. Meanings of acronyms in the digital world - Megabytes, gigabytes and terabytes, url, web address, IP address,
domain name, world wide web, hypertext transfer protocol, e-mail, instant messaging, file transfer protocol
(FTP), web browsers, cache, plugins and extensions, RSS readers and feeds, Web-based readers, Stand-alone
readers
2. Web 2.0 openness, organization and community. Content sharing sites (documents, videos, pictures)
3. Business side of Web 2.0
4. Tags and folksonomy
1.
2.
3.

35

Module III: New Media Journalist

News is a conversation now participative newsrooms
MOJOs
Being a New Media Journalist Learning to leverage technology for data management, self management, news management, crowd sourcing, managing
conversations

35

Pedagogy for Course Delivery: The course will be delivered through a combination of lectures, discussions and task-based activities.
Lab/ Practicals details, if applicable: Not Applicable
Assessment/ Examination Scheme:
Theory L/T (%)

Lab/Practical/Studio (%)

Total

NA

100

100
Theory Assessment (L&T):

Continuous Assessment/Internal Assessment

Components (Drop
down)

CT

HA

End Term
Examination
Viva

Attendance

Weightage (%)

Text

10

10

& References:
Briggs Mark. Journalism 2.0: How to Survive and Thrive
Wardrip Noah -Fruin & Montfort Nick. The New Media Reader
Lister Martin, Dovey Jon, Giddings Seth, Grant Iain, Kell Kieran. New Media: A Critical Introduction
Dewdney Andrew & Ride Peter. The New Media Handbook

70