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MARKETING PROPOSAL

75 Tripps Lane, East Providence, Rhode Island 02915

Prepared for Leo Cesareo

Northeast
Buffington
Group
By

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

TABLE OF CONTENTS

Section I

ABOUT MG COMMERCIAL

Section II

TEAM ACCOMPLISHMENTS

Section III

MARKETING

Section IV

VALUE PRICE STRATEGY

Section V

SAMPLE BROCHURES

Section VI

COMPENSATION

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG COMMERCIAL

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

ABOUT MG COMMERCIAL

From industrial parks to office buildings, from retail centers to land


waiting for the right development, the signs of MG Commercial are
everywhere. Our signs are a symbol of the experience and resources
that go into providing excellent commercial real estate services.

Headquartered in Providence, RI
Rhode Islands most respected commercial real estate company
RIs largest independent commercial real estate company
In-house marketing design team
Individual memberships with the following organizations: Hart
Group International; the Society of Industrial and Office Realtors;
The Providence Foundation; the RI Commercial and Appraisal Board
of realtors; both the RI and National Association of Realtors; the
Building Owners and Managers Association; the Jewelry District
Association; and the Greater Providence, Northern RI, Greater
Attleboro, Central Rhode Island and East Bay Chambers of
Commerce.

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

COMPANY INTRODUCTION
MG Commercial Real Estate, ranked as the #1 firm in the Rhode Island market, is a full-service commercial real
estate brokerage company. We sell and lease commercial real estate, and consult for a wide range of clients
including landlords, tenants, individuals, and institutions in Rhode Island and southeastern Massachusetts. MG
Commercial is licensed in Rhode Island and Massachusetts and is headquartered at 365 Eddy Street in
Providence, RI 02903.

Through our exclusive partnerships with SIOR (sior.com) and HART Corporation (hartcorp.com), the largest
industrial real estate brokerage organization of its kind in the world, we can provide you with the services of
over 300 brokerage companies in 34 countries worldwide. We have access to over 4,000 prominent real estate
professionals in every discipline to serve our clients needs wherever they are or whatever their size. This offers
our clients an additional advantage when seeking to buy, sell, or lease property nearby or half a world
away. And although we have established a successful track record working with national clients, we have built
our reputation here in Rhode Island and southeastern Massachusetts at the local level.

MG Commercial understands the power and importance of progress, which is why today, we are also recognized
as an industry leader in implementing technological advancements, allowing us to communicate faster and more
efficiently, and to provide a higher level of customer service to our clients. And because we understand that a
successful brokerage company is only as good as its people, our firm is built on a foundation of exceptional
individuals.

The company or its brokers belong to the following organizations: The Society of Industrial and Office Realtors,
Hart Group International, Rhode Island Commercial and Appraisal Board of Realtors, Rhode Island and National
Association of Realtors, Realtors Commercial-Investment Division, Building Owners and Managers Association,
International Council of Shopping Centers, Greater Providence Chamber of Commerce, the Northern Rhode
Island Chamber of Commerce, the Chamber of Commerce of Greater Attleboro, the Central Rhode Island
Chamber of Commerce, the Jewelry District Association, the Providence Foundation, Business Development
Company of Rhode Island and the East Bay Chamber of Commerce.

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

ABOUT MG COMMERCIAL (CONTINUED)


Personnel
Eight full-time brokers specializing in industrial, office, retail, land development, and investment property supported by an
experienced marketing team.

In-House Resources

Complete state-of-the-art listing and comparable databases for all of Rhode Island and southeastern Massachusetts
properties. The database is augmented by the active membership in the national database services of CoStar and
Loopnet.

Real time access to all zoning ordinances and city and town plat maps.

A complete database of all Rhode Island company profiles updated quarterly by Harris Informations COMPANY REACH.

Advanced photo and marketing department resources.

Network Resources
Society of Industrial and Office Realtors (SIOR) sior.com
SIOR is the leading international industrial and office real estate network. With designees and affiliate members in 350
cities worldwide, SIOR represents todays most knowledgeable and experienced industry practitioners.
RI Manufacturers Association rimanufacturers.com
RIMA is a nonprofit, member-driven association, created to enhance the ability of RI manufacturers to compete effectively and
profitably in local, national and global markets. Its goal is to legislate RI into the top quartile among states in terms of
manufacturing competitiveness.
International Council of Shopping Centers (ICSC) icsc.org
ICSC is a global trade association for the retail and shopping center industry. It has 70,000 members in the U.S., Canada and
more than 80 other countries include shopping center owners, developers, managers, marketing specialists, investors,
lenders, retailers and other professionals as well as academics and public officials.
The Providence Foundation
The Foundation is a not-for-profit private sector organization dedicated to the proper planning and redevelopment of
downtown and The City of Providence. The Foundation originates and advocates policies and projects for the development
of the Central Business District. The trustees and incorporators of the Foundation, who number over 100, represent all of
Providences major businesses, property owners and decision makers.
Building Owners & Managers Association International (BOMA) ribo.org
BOMA International is a primary source of information on office building development, leasing, building operating costs,
energy consumption patterns, local and national building codes, legislation, occupancy statistics and technological
developments, monitors and lobbies pertinent legislative, regulatory and codes/standards issues, including electricity
deregulation, capital gains tax relief, telecommunications, indoor air quality, private property rights, risk assessment, and

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

TEAM
ACCOMPLISHMENTS

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

TEAM INDUSTRIAL ACCOMPLISHMENTS


The project team has completed numerous industrial property lease transactions over the years.
Below are some of our recent representative transactions:

200 First Street, Cranston, RI


25,000 SF
Leased to Dryvit Systems

19 Industrial Lane, Johnston, RI


28,000 SF
Leased to LKQ

53 Venturi Avenue, Warwick, RI


11,540 SF
Leased to Pepperidge Farms

515 Narragansett Park Drive, Pawtucket, RI


12,000 SF
Leased to Bio-Detek, Inc.

76 Commercial Way, East Providence, RI


20,000 SF
Leased to Giant Vapes, LLC

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MARKETING

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MARKETING STRATEGY
Our core marketing strategy is to maximize property awareness, anticipate prospect requirements, network with
state/local officials and organizations, and actively cooperate with all commercial real estate brokers. Our
strategy is based on seven key objectives and is designed to reach all prospects locally and regionally in an
efficient and organized manner.
Our marketing strategy for your property is based upon the following objectives:
1.

To conduct an aggressive and comprehensive marketing campaign that directly and indirectly reaches
industrial prospects locally, regionally and nationally.

2.

To target local industrial users.

3.

To establish the highest attainable lease price.

4.

To conduct professional, in-depth presentations and property tours.

5.

To create co-broker awareness and encourage co-broker participation.

6.

To network with all state and city agencies, centers of influence and organizations.

7.

To represent the best interests of our client, The Northeast Buffington Group, in all transactions.

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MARKETING PLAN

We have developed strong relationships with all commercial real estate firms, national and local, all over
New England. We create awareness by sending the listing information to all commercial real estate firms
from New Hampshire to Connecticut (including all firms in the Boston region and southeastern MA) via
email. These same firms receive monthly email reminders, if necessary.

Our own database includes companies regionally that we contact directly.

Our marketing campaign includes advertising in regional real estate journals that reach prospects and
other brokers all over New York and New England.

Our database of thousands of local and regional industrial users will receive a marketing brochure via direct
mail and e-mail immediately.

Our local advertising campaign includes running monthly ads in the New England Real Estate Journal.

Our MG Commercial website (mgcommercial.com) is well known and receives a lot of search activity from
prospects and brokers. It is also linked to statewide agencies (Commerce Corp of RI).

Local city development agencies will receive a full marketing package and follow-up.

Our industrial team actively calls on companies to make them aware of the availability of the property. We
do not stop this process until we have reached a deal.

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MARKETING PLAN (CONTINUED)


Internet Mechanisms Used to Market the Property:

MG Commercials website (www.mgcommercial.com) as a Featured Property

Loopnet (www.loopnet.com) the Internets largest commercial real estate listing service, as a Platinum
property

CoStar (www.costar.com) commercial real estate online database and research engine

Rhode Island Commerce Corp and RI Site Locator (www.rhodeislandLIE .com)

Rhode Island Commercial & Appraisal Board of Realtors (www.RICABOR.ORG)

Society of Industrial & Office Realtors (www.SIOR.com)

Rhode Island Commercial Information Exchange RICIE (www.rhodeislandcie.com)

Direct Mail / Email:

All local industrial users will receive our marketing material, direct calls and follow-up meetings will be held

All Rhode Island and Massachusetts commercial real estate brokers will immediately receive our marketing
brochure via email

All industrial prospects on our prospect list will receive a marketing brochure

Advertising / Promotional Material:

Develop a marketing brochure for the property (Samples Included)

Work with ownership to obtain plans for prospects

For Sale or Lease signs will be placed on the property (with owners approval)

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

VALUE PRICE
STRATEGY

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

PRICING STRATEGY

Lease Pricing:
The lease price is to be determined based on the office to warehouse square footage ratio, available land,
ceiling heights, loading and overall quality of space. For marketing purposes the lease asking rate will be a
mutually agreed upon price, that will accomplish your goal of leasing the space and give room for lease
negotiation.

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

SAMPLE
BROCHURES

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

COMPENSATION

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com

MG Commercial Real Estate


Commercial Real Estate Brokerage and Consulting Services
365 Eddy Street, Penthouse Providence, Rhode Island 02903 401.751.3200 www.mgcommercial.com