You are on page 1of 6

Mayuresh Sudhir Mokal

Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai


400028
(+91) India
(+91) (22)
m
9702639531
24365764

EXECUTIVE SUMMARY
Business Development | Marketing Strategy | Brands and
Promotions
Business Development and Marketing Strategy Professional with approx. 8 years of
accomplished career track known for delivering and sustaining revenue and profit gains in
highly competitive Asian, Middle-East and American markets. Exceptional communicator
with a consultative sales style, strong negotiation skills, problem solving abilities and keen
client needs assessment aptitude. Aggressively identifies opportunities, develops focus
and provides tactical business solutions. Initiator for developing as well as establishing a
brand through promotions.

AREAS OF EXPERTISE
Account
Development/Acquisition
Contract Negotiation

Sales Pitching

Marketing Collaterals

Strategic Planning

Tender Management

Target Marketing and


Penetration
Brand Promotion

Project Management

Channel Management

New Business
Development

Event Management and


Exhibitions

PROFESSIONAL EXPERIENCE
Ingenero (Corp. HQ Houston, USA; Technical Centre Mumbai, India) 2011 to
Present
Assistant Manager Sales and Marketing - Reporting to CEO and COO
(Sales and Marketing for Technical Services and Products)

Marketing Strategy/Brand Promotions


Formulated and implemented sales initiatives and marketing strategies as well as new
and innovative marketing campaigns; tracked performance to achieve objectives and
enhance organization effectiveness.
Core-committee member for web-site face change to suite current market
conditions/demand and effectively presenting the services and products offerings by
Ingenero.
Page 1 of 6

Mayuresh Sudhir Mokal

Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai


400028
(+91) India
(+91) (22)
mayureshms@gmail.co
24365764
m
9702639531
Identified creative agencies,
prepared a comparative statement
leading to shortlisting
and association for preparation of marketing collaterals and exhibition posters.
Founder of INZOO the Engineer the mascot for Ingenero which is being used in
website promotions and marketing collaterals.
Identified and shortlisted International Business Conferences and Exhibitions to
promote products and services offerings by Ingenero
Part of core-committee in designing a stall in coordination with the creative agency.
Involved in conceptualizing and organizing recreational activities for employees as
Fun@Work Team Organizing Committee Leader to increase organizational
effectiveness and team-building activity.
Unique and effective mode of promotion by distributing credit-card pen-drives
promoting service offerings by Ingenero in Training Session conducted at various
Petrochemicals, Refineries units thereby ensuring brand awareness along with brand
recall.

Sales and Business Development


Tasked with Account Management, Business Development across USA, Middle East,
India, Indonesia, Africa, for service and product based sales in field of technical
consulting, integration and automation, design and engineering.
Developed new business opportunities by packaging platter of services into product
and pitching for providing end-to-end asset management solutions.
Developed long term business plans in coordination with C-Level decision makers i.e.
CEO, COO and Directors, etc.
Developed and maintained a robust deal pipeline towards targeted entities to
continuously grow the business and generate sales.
Effectively managed large scale, complex contracts negotiations and closed new
business deals with major players in Petrochemical, Refineries, Specialty Chemicals
and other allied process Industries.
Prepared and presented business reviews the senior management team on a monthly
basis.
Effectively managed resources and actively participated in client interaction activities
to improve on quality.
Conceptualized and implemented procedures that increased efficiency accelerated
customer satisfaction and slashed error rate.
Achievements:

Successfully bagged engineering and technical consulting projects worth US$ 1.5 million
Page 2 of 6

Mayuresh Sudhir Mokal

Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai


400028
(+91) India
(+91) (22)
mayureshms@gmail.co
m and marketing it to
9702639531
Successful in packaging 24365764
service offerings in to Products
Petrochemical Majors in Middle East and Africa worth US$ 300 Thousand .

Gandhar Oil Refinery (India) Ltd


Executive Marketing (Technical)- Reporting to Managing Director

2010 to 2011

(Sales and Marketing for Products)

Marketing and Brand Promotions


Provided an expert oversight in marketing specialty fuels business for selected
automotive original equipment manufacturers.
Key role in establishing DIVYOL as a brand
Identified creative agencies, prepared a comparative statement leading to shortlisting
and association for preparation of marketing collaterals.
Identified magazines for publishing advertisement, negotiation for rates and deciding on
the time interval and positioning of advertisement
Conceptualized and developed marketing material in co-ordination with the creative
agency
Key Role in identification of exhibition (domestic and international) for promotion and
positioning of stall and deciding on level of sponsorship after analyzing the participation
of competitors and customers.
Managed and handled domestic and international exhibition.

Sales and Business Development


Established a strong Distributer Network to market Industrial Oil and Lubricants,
Automotive Oils and Greases on pan India basis.
Developed new business opportunities with Ink and Master-batches manufacturers
and thereby increasing the revenue of the organization.
Pivotal role in establishing relationship with Tyre manufactures for sale of Rubber Process
Oils.
Provided assistance to the sales force on all fuels and lubricants products from a
technical perspective.
Preparation of Job Orders in SAP
Achievements:
Page 3 of 6

Mayuresh Sudhir Mokal

Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai


400028
(+91) India
(+91) (22)
mayureshms@gmail.co
24365764
m
9702639531
Established and maintain
long term relationship and contract
with Ink major,
Micro Inks and increasing revenue by 25000 barrels/year.
Elevated oil sales volume by 16% on pan India basis.
Tytan Organics (India) Pvt. Ltd
Marketing and Sales Coordinator-Reporting to Chairman

2009 to 2010

(Sales and Marketing for Products)

Sales
Developed and sustained relationships with potential and existing clients by
coordinating technical meetings, attending promotional events and providing
effective administrative support.
Actively supported company sales team coordinated sales details, pre-sale material
and after-sale deliveries.
Prepared clear sales analysis, as well as sales reports, sales-order and status report,
sales agreements, in-time proposals and presentations.
Prepared timely, accurate quotations and various pro-forma invoices to customers
and processing inquiries through personal visits, email, phone and fax.
Co-ordinated with accounts payable for timely collection of payment and C-forms from
clients
Marketing
Prepared marketing collaterals for Construction, Textile and Agro-Chemicals.
Achievements:

Developed and established new product and new account in Agro and Textile Chemicals.
Technova Imaging Systems (India) Pvt. Ltd
2006 to 2007
Trainee Engineer Reporting to GM (Technical)
Phase I : Involved understanding the operations of Media Plant
o Manufacturing of lacquer, coating on paper/polyester sheet unit and conversion
to sheets
o Prepared standard operating procedures for lacquer manufacturing unit.
o Development of plant model using power-point for effective training of new
operators
o Preparation of job order in JDEdwards
Phase II: Participation in Plant Improvement Projects using KAIZEN Principles

Page 4 of 6

Mayuresh Sudhir Mokal

Prarthana Apartments, Flat No.12, Agar Bazar, Dadar (W), Mumbai


400028
(+91) India
(+91) (22)
mayureshms@gmail.co
9702639531
24365764
m
o Projects involved reduction

Downtime of Equipment
Changeover Time

Achievements:

Involved in plant improvement projects thereby increasing efficiency and yield of more
than 10 %
IUS Equipments (India) Pvt. Ltd
Intern (Site Engineer) Reporting to Managing Director

2006 to 2006

Deputed at Chennai Site for setting-up Water Pre-Treatment Facility for a Pharma
company.
Achievements:

Able to complete assignment within 10 weeks instead of projected 12 weeks.

EDUCATION
MBA Marketing
Department of Business Management, Navi Mumbai,

72.7%
2009

BE Chemical
Mumbai University

65.67%
2006

Page 5 of 6