SUGAR BOWL

SITUATION
- Givens has been successful at running her own company out
of business school
- She turned around Westlake, got Board backing for the
transformation to Sugar Bowl, raised $600,000 and has
managed to meet the loan terms thus far
- She is considering two innovations a band called Zulu or
league play - to increase sales on Wednesday nights
- However, she needs to analyze Sugar Bowls performance for
an upcoming Board meeting
- She is unsure Sugar Bowl will continue to meet projections
- She has additional offers to sell the business to a local
investor
- She also has the option of joining a New York based
management consultancy and having regular work hours
PROBLEM
- Barely met loan conditions
- Profits are well below the 70% benchmark set by her mentor
Burke
- Sales volume dips on Monday to Wednesday and during
summer (as envisaged from last years performance)
OBJECTIVE
- Analyze the business and proffer long-term solutions/direction
- Make best decision for self and business
ALTERNATIVES
- Implement new ideas (Band and league) and continue running
Sugar Bowl
- Sell and move to NY consultancy
CRITERIA
- Financial considerations
- Legacy
- Work-life balance
CRITERIA
Financial
considerations
Legacy
Work-life balance

CONTINUE
YES

SELL
NO

YES
NO

NO
YES

FINANCIAL CONSIDERATIONS

ANALYSIS OF ALTERNATIVES VS CRITERIA

DECISION:
- Continue running Sugar Bowl
ACTION PLAN
RISKS&MITIGATION PLAN