Beruflich Dokumente
Kultur Dokumente
REGIONAL iN TRAINING
Proposal Response
January February 139, 2004
Submitted by: Alan McConnell, Account Director OEM Solutions Group - Ph: 714.337.7203
The Reynolds and Reynolds Company
This document is the property of The Reynolds and Reynolds Company ("Reynolds") and its
contents are proprietary and confidential. The information included herein is confidential
information and may not be disclosed to outside parties without the prior written permission of
Reynolds.
Table of Contents
1.0
2.0
3.0
4.0
EXECUTIVE SUMMARY......................................................................................5
INTRODUCTION...................................................................................................7
SCOPE OF WORK.................................................................................................9
APPENDIX............................................................................................................17
4.1 STAFF BIOGRAPHIES.............................................................................................17
4.2 INVESTMENT SUMMARY..................................................................................27
1.0
2.0
3.0
4.0
EXECUTIVE SUMMARY..................................................................3
INTRODUCTION...........................................................................5
SCOPE OF WORK..........................................................................7
APPENDIX..................................................................................13
4.1 STAFF BIOGRAPHIES............................................................13
4.2 INVESTMENT SUMMARY........................................................23
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ensures Honda eBTT control while effectively addressing both the resource constraints and
tactical delivery needs of the eBusiness Training Team.
2.0 INTRODUCTION
BACKGROUND:
From January through March, 2002 Hondas eBusiness Division commissioned Reynolds
Consulting Services to execute an independent assessment and review of iN Training needs
and delivery effectiveness. Assigned Reynolds Consulting resources facilitated a series of
interviews with dealers, retailers and Honda associates as part of the studys methodology.
The interviews uncovered then existent iN training weaknesses, while providing RCS with
intimate familiarity and understanding of the training needs experienced by Honda iN
constituents. With a history of assisting Honda in tactical delivery of strategic iN programs
that dates back to the iN initial launch in 2001, Reynolds is uniquely positioned to further
improve communication between Honda, dealers, and customers; increase iN use; increase
savings and profits; streamline dealership's business competencies; and decrease
dependence on paper as well as legacy applications.
The eBusiness Interviews facilitated and conducted by RCS provided the Reynolds
resources assigned to Honda with valuable insight on the methodology, content, and most
effective implementation strategies that ensure achieving Hondas eBusiness objectives. In
addition to depth of experience and familiarity with Hondas Interactive Network, Reynolds
offers Honda the following advantages:
1. Reynolds CS has the resources to provide Hondas eBusiness Training Team (eBTT)
with a deeper understanding of iN Best Practice dealer use and periodic updates
2. If selected as the eBTT training partner, RCS Reynolds will assign a project manager
to communicate with Honda stakeholders on a proactive basis
3. RCSeynolds has proven resources possessing the know-how to develop specific iN
curriculum focused on dealer departments and specific employee roles
4. RCSeynolds provides Honda with extended multiple training method capabilities that
can be offered to dealers and their staff based on choice and need
5. RCS Reynolds can be used to provide Honda Motorcycle division with regionalized iN
proficiency training for field associates and dealership staff
6. RCS Reynolds can be used by Honda eBTT to provide the Power Equipment Group
with training that will turn field associates that work with dealers, into iN coaches
Reynolds Proposed Program Benefits:
Dealership Process familiarity, organizational capabilities, scope of resources and keen
understanding of multiple dealer technology infrastructure set up will enable Reynolds to
establish a consistent; Best Practices approach to:
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What is iN, How Does it Work; Whats in it for the entire Dealership
F.A.B. the Interactive Network Identifying the Features, Advantages,
and Benefits of the Network in terms of each role with in a typical dealership.
Create excitement and establish value & understanding of the Network
and its powerful tools with all involved personnel at each dealership engaged.
Communicate history, strategy, and imperative behind each Interactive
Network application, and communicate features and functionality.
Demonstrate how applications available within the Interactive Network
integrate and the existing processes used in many dealerships.
Train daily users on basic, intermediate and advanced features of iN
applications.
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Figure #1:
Two Reynolds Virtual Trainers will be assigned to the AHM initiative. The
assumption is that the first month will consist of 8 virtual training sessions per
week, 12 virtual training sessions per week for the second month and 16
virtual training sessions per week for the third month.
The Reynolds Virtual Trainers will learn the content from AHM trainers.
The options of training are either webinar scripts, on site at Hondas location
or preferably at the Reynolds Sparks location. Training will preferably occur on
consecutive days on a mutually agreeable schedule. While learning the
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Honda content, Reynolds will bill Honda for time spent in training plus travelrelated expenses billed at our cost.
Honda will provide the Reynolds Virtual Trainers with the materials
needed to train the customers. The trainers will need the instructors guide,
student guide, reference material and any other material to assist the trainers
in learning the content. These materials should be available to the trainers
prior to any internal training sessions with ample time to review. Honda needs
to define or list the items in the interactive network that needs to be defined
for each job role or position. The expectations of the trainer are to clearly
understand the area of the interactive network that applies to each job or
position.
The Reynolds Virtual Trainers will need to know and be trained on the
Hondas virtual classroom training tool. The assumption is the trainers will be
providing training using Hondas virtual classroom tool. The expectation is
that the trainers need to know how to use this portal in conjunction with AHM
content.
The Reynolds Virtual Trainers will have an opportunity to observe Honda
trainers modeling the appropriate instructor behavior and practice the
instructor role using the Honda virtual classroom tool.
The Reynolds Virtual Trainers will need time to rehearse alone and then
with a Honda representative.
The Reynolds Virtual Trainers request a Honda representative attend the
first training session to provide feedback.
The instructor fees are for conducting the courses only. Fees for
additional services provided by the Reynolds Virtual Trainers will be identified
depending on the service and the effort involved.
What is it, How Does it Work; whats in it for the relevant dealership
staff.
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What is it, How Does it Work; Whats in it for the relevant Dealership
Department
Demonstrate the Features, Advantages, and Benefits of each application
in Dealer terms.
Create excitement and establish value & understanding of features,
functionality and the powerful applications and tools with all involved
personnel at the dealership.
Communicate history, strategy, and imperative behind each application
within the Interactive Network.
Communicate what is coming and timeline.
Systems Administration Training for in dealer administrators.
iN Lead Management Tool application training
Focused Training - Areas of focus would be centered on three areas of function within
the Interactive Network.
American Honda Motor District Manager Interactive Network 2-Hour Workshop:
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Reynolds Consulting Services will deliver American Honda Motor Branded Interactive
Network workshops to the 65 Honda and 38 Acura District Managers. They will learn about
the American Honda Motor Interactive Network technology to help successfully assist their
dealers in effectively utilizing the Interactive Network applications.
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Project Management
Reynolds Consulting Services will designate 1 project manager, 1 Senior Account Executive
to this project to coordinate the following:
Reporting,
Document Users and Training Utilization
Action Plans - Accomplishments during visit
Performance notes: Utilization, Proficiency, Compliance
Training satisfaction metrics
Escalation and resolution process
American Honda Motor Meetings
Establish & Maintain a project management Action list
Managing timelines and budgets
On Going and Future Recommendations:
Conduct iN Colleges for Corporate personnel and field new hires
Coordinate AMERICAN HONDA MOTOR Top-Down support for Interactive Network
retailer adoption
Conduct 5-Day AMERICAN HONDA MOTOR College for all dealership Managers
Develop an iN Certification program by job role.
Establish a co funded Continuous Improvement Training Plan for all dealers
Establish a self-funding/earn back plan to help finance American Honda Motor
technology advancements/R&D and CIP training
Establish Bi weekly Conference calls with Reynolds Consulting Services field
personnel for real time feedback; technology improvements/advancements, etc.
Oversee continual software enhancements to improve functionality and usability
Develop and share best practices and key Interactive Network learnings across
retailers
Develop a websites - www.AHMINbestpractices.com with access for all dealers that
shows best practices
Support advanced feature-training requests
DLCSceduling/Timeline
Week of February 16th
Honda gives approval to proceed. Reynolds identifies two dedicated trainers for the
American Honda Initiative
Week of February 23rd
American Honda provides the Reynolds trainers with the necessary materials of content
Week of March 8th and 15th
American Honda conducts training with the Virtual Trainers
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4.0 APPENDIX
4.1 STAFF BIOGRAPHIES
David H. Brugh, Director Consulting Practice Management and Loyalty
Management University
David has served as director of Reynolds University - Loyalty Management
University since January 2001. As director, David is responsible for managing
curriculum that meets the needs of automotive retailers. He serves as a
champion for developing educational opportunities that provide automotive
retailers with a competitive edge both in serving their customers and running all
areas of their business. The programs David develops are adjusted frequently to
reflect industry trends and cutting-edge research.
David is responsible for both marketing and delivering automotive retail courses
to dealership management and sales teams. He oversees all the LMU campuses
including those in Philadelphia, Dayton and Los Angeles. LMU is a Reynolds
University offering through the Reynolds and Reynolds Company.
David is also director of Practice Management for Reynolds Consulting Services.
He and his team provide process and operational support to the Consulting
Services team. In this capacity, David meets directly with retailers and dealership
personnel to identify performance gaps in the dealership processes. The
Consulting Team then helps the dealership build solution roadmaps that help to
close the gaps and move the dealership organization to Performance Results.
David has 32 years of automotive industry experience. He started his career in
sales and has served in the roles of finance manager, sales manager, used car
manager, general manager and owner. He was an automotive dealer in Cleveland
and Lorain, Ohio prior to joining the former HAC (Half a Car) Group. With HAC,
David managed the automotive business in the United Kingdom and was
promoted to Director of European Operations.
He has lectured, presented workshops and participated in major projects with
Ford and Lincoln-Mercury throughout North America, the United Kingdom and
Europe. David implemented a used car certification process in the U.K. and
helped introduce retail leasing in Europe, which resulted in 26 manufacturers and
banks leasing cars.
The author of white papers on retail leasing and used car certification programs,
Davids work has been published in the U.K. and Europe. He has appeared on
Fords satellite broadcasts and has conducted seminars in Canada, the U.K. and
South Africa on used car certification and leasing.
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In April of 2002 and again in May of 2003, David gave several addresses at the
Thrifty Car Sales Dealer Conferences. The topics of his addresses were Used Car
Sales Processes, Used Car Certification: as the Customer Sees It, Used Car
Inventory Management and Used Car Leasing.
Education/Military Service/Awards:
David was a member of the United States Naval Reserve from 1967 to 1973. He
served on the USS Nitro with the Sixth Fleet from 1967 to 1969 in the
Mediterranean.
David was educated at Ohio State University and Fenn College (Cleveland State
University). David is a member of the Fairview Hospital Association Board and
former Ward Leader for the City of Westlake, Ohio.
Donna Bernstein, Project
Reynolds and Reynolds
Manager,
Reynolds
Consulting
Services,
Donna serves as the primary point of contact for our training partners for the
delivery of consulting and training services. Included in her role is communication
with the client project management team, coordination of RCS resources,
reporting, and management of timelines, budgets and deliverables. Donna has
been in this role since 1999 and has been attached to national training programs
for Ford Motor Company, Honda USA, Lincoln Mercury and the 2002 MercedesBenz StarLeads roll out.
Donna graduated in 1979 from Simmons College with a Bachelors of Arts in
American Studies and earned a Masters of Business Administration from Drexel
University in 1982. Prior to joining Reynolds & Reynolds in 1997 Donna was in
sales and account management for companies in the fields of transportation and
technology.
Ralph Paglia, Consulting Practice Leader, OEM Solutions Group, Reynolds
and Reynolds
Ralph Paglia currently serves as the Consulting Services Practice Leader within
the OEM Solutions Group of The Reynolds and Reynolds Company of Dayton, OH.
He is assigned to work with Car Companies and manufacturers throughout North
America. In this capacity, Ralph draws upon over 20 years of experience working
and consulting in the Automotive industry. He has worked with OEMs and
hundreds of dealers during consulting engagements where his mission was to find
ways to implement business process improvement, Web Services and CRM
Information Technology to sell more cars and make more money while creating
increased levels of customer satisfaction.
Prior to January 1, 2003 Ralph served for two years as the Director of TAS
(Technology Assisted Selling) Consulting Services, The Reynolds and Reynolds
Company, and oversaw a team of consultants that are contracted by thousands of
dealerships and car companies throughout the country to help insure that dealers
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get increased sales and results from their websites and technology. He was also
responsible for the development of curriculums, seminars, workshops and webbased training.
Ralph truly believes in creating positive changes within
automotive dealerships and the automotive industry. Many of Ralphs dealer
clients have become some of the most successful eBusiness dealers in America.
Most recently, Ralph has been working with the Wolfe Automotive Group in
Kansas City, MO WAG Internet sales have grown from less than 40 units
(September, 2002) to 150+ units in January, 2003 Then to over 250 Internet
Sales in March, 2003 by following Ralphs recommended Web Brand Management
processes and organizational design.
Ralph began his automotive career in 1981 at a San Diego auto dealership as a
sales representative, progressed to General Sales Manager and then to General
Manager of a high-volume Volkswagen and Peugeot dealership. In 1988, Ralph
left San Diego to become an investor/owner and serve as President for 9 years
while running daily operations.
When the business was sold, Ralph wanted to find a way to help dealers discover
and implement the innovations that produce sales results and profit growth. He
began serving the automotive industry as a sales and management consultant in
1998 and then joined Cyber Car, an Internet Consulting firm to the auto industry,
which was acquired by Reynolds and Reynolds in May of 2000.
Ralph is a frequent eBusiness speaker and has been a featured speaker for car
companies such as Ford, Lincoln Mercury, Honda, Acura, Mercedes-Benz, Gulf
States Toyota, Southeast Toyota Distributors, and Toyota Motor Sales, as well as
many large Retail Dealership Groups at Internet conferences, interactive
workshops, and eBusiness seminars. He has also published several articles on a
wide variety of topics within the general area of eBusiness.
Ralph is a graduate of Valparaiso University and went to SUNY-Buffalo for a
Masters in Business Administration. He was awarded Cyber Car 2001 Catalyst of
the Year by Reynolds and Reynolds, and received an award for his contributions
and participation in the design and successful launch of Reynolds Generations
Series CRM Solutions in 2002. In March, 2003 he received special recognition for
his contributions to the Reynolds Customer Management Solutions development
team.
One of Ralphs quotes: If it helps dealers to sell more cars, generate more gross,
reduce expenses, increase customer satisfaction or keep valuable employees from
leaving Then I want to learn more about it and share it with car companies and
their dealers.
Name: Shelly Georgopulos
Role: Practice Development
Education: B.S. Philosophy from Colgate University. Concentration in Business
Ethics, graduate of the Half A Car College, numerous courses in the automotive
industry
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B
C
D
E
F
G
Quantity
Unit
Unit
Price
10
Days
$ 2,100
21,000
80
Hours
100
8,000
80
Hours
150
12,000
80
Hours
100
8,000
100
100
Kits
Kits
$
$
96
28
$
$
9,600
2,800
35
Days
$ 2,100
73,500
Section 1 Subtotal:
Section 2:
A
B
C
D
E
F
G
134,900
Quantity
Unit
Unit
Price
100
Days
$ 2,100
210,000
100
Days
$ 2,100
210,000
100
Days
$ 2,100
210,000
100
Days
$ 2,100
210,000
100
Days
$ 2,100
210,000
100
Days
$ 2,100
210,000
100
Days
$ 2,100
210,000
Section 2 Subtotal:
Section 3:
Total
Total
1,470,000
OPTION #2: Dedicated RCS Catalyst Resource Allocation; Annual Business Model
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A
B
C
D
E
F
G
H
I
J
12
Months
$ 15,000
180,000
12
Months
$ 15,000
180,000
12
Months
$ 15,000
180,000
12
Months
$ 15,000
180,000
12
Months
$ 15,000
180,000
12
Months
$ 15,000
180,000
12
Months
$ 15,000
180,000
840
Days
425
357,000
420
Days
285
119,700
420
Days
Section 2 Subtotal:
Section 4:
Section 1:
Section 2:
Section 3:
Section 5:
A
B
1,556,700
Unit
Price
Quantity
Unit
20
Hours
150
3,000
250
Hours
150
37,500
500
Hours
150
75,000
Total
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Unit
1008
Tuitions
295
297,360
1008
Tuitions
495
498,960
252
PAP's
995
250,740
84
PIP's
$ 2,995
251,580
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Unit
Price
Quantity
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Total
168
CIP's
$ 1,995
Section 5 Subtotal:
335,160
1,633,800
Section 6:
Section
Costs
A
134,900
1,556,700
78,000
1,633,800
135,800
Webinar Program
Section 1:
Assumptions: One hour Webinar per topic outlined in AHM training blueprint
Subject Matter Expert: Per topic 2 days per topic,
5 topics
Curriculum Development Specialist: 24 hours per
topic, 5 topics
Graphic Design and Production: 16 hours per
topic, 5 topics
Quantity
Unit
Unit Cost
10
Days
2,100
21,000
120
Hours
150
18,000
80
Hours
100
8,000
47,000
Total
Conduct Webinar
Assumptions: Conduct 4 one hour session per day - Consultants to work from home office, travel not included in rate.
Investment is per topic.
Quantity
1
1
Conduct Webinar
Webinar Preparation
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Unit
Days
Days
Total
1,800
1,800
1,800
1,800
3,600
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Administration
Quantity
Unit
Project Administration
Hours
Unit Cost
$
150
1,200
34
272
1,472
Total
It may be in the best interest for Honda to conduct a formal needs analsys based on instructional system design. Analsys
will determine what is required in regards to the scope, requirements, needs, best training methods, design plan, etc. End
result will be a deliverable document with our findings.
Quantity
Unit
Unit Cost
Total
Reynolds University Resources to American
Instructional Systems
Honda; 2 RU managers X 3 days Honda
Needs
engagementTraining Session preparation,
AnalysisUtililizing 1
$
9,310
$
9,310
training and Q&A
1ea
trainer
200
200
Student costs
ea
8 Students min.
150
1,200
Subtotal - Administration & Curriculum Materials per Workshop per Person: 91,31400
Section 5: Cost
Summary
Section Costs
47,000
3,600
$
$
91,31400
1,472
Legal Note:
Upon determination by American Honda Motors that Reynolds will perform the services
related to the iN Training Program, Reynolds will provide a detailed Statement of Work
("SOW") that outlines specific deliverables for the services. The SOW will be a part of and
subject to the terms and conditions of the Services Agreement previously executed
between Reynolds and American Honda Motors.
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