MANAGERIAL REPORT BUS2200

JEREMY TRUJILLO, DUANE BENNETT,

MICHAEL BLUEMEL, JOE CHRISTENSEN

EXECUTIVE SUMMARY
Introduction
The goal of this report is to propose a different or more effective means
of communication from Student Clubs and Organizations to students.
Provide research to increase student organization registrations by:
Comparing SLCC webpages with other local universities
Utilizing student preferred methods of communication
Recommending any other feasible options to improve the awareness
of benefits and opportunities SLCC Student Clubs and Organizations
provides.
Research
Research results show keywords and links that average students look
for in a collegiate website are different on the SLCC website compared
to other colleges and universities. Survey results show 100% of SLCC
traditional and non-traditional students do not use Orgsync. SLCC club
contact information was obtainable without having to interact with
club webpages. Other colleges and universities located the club contact
information in the club webpage. Most SLCC club descriptions were
vague and brief compared to other colleges and universities. Bruinmail
is the majority preferred method of communication in receiving
possible benefits and opportunities from Student Clubs and
Organizations.
Recommendations
1. Mirror common university keywords for webpage links to Clubs
and Organizations.
2. Create an Orgsync description and link within the SLCC Clubs
and Organizations main webpage.
3. Relocate club contact information on each club webpage.
4. Provide more detailed club descriptions selling club ideals to
possible student recruits.
5. Stick with Bruinmail as main method of communication but
showcase the benefits of Clubs and Organizations in the subject
titles.

TABLE OF CONTENTS
Executive Summary .............................................................................. i
Introduction ..................................................................................... i
Research ........................................................................................... i
Recommendations ........................................................................... i
Table of Contents ................................................................................. ii
Introduction ..........................................................................................1
Purpose.............................................................................................1
Findings ............................................................................................... 2
Survey of SLCC Students ................................................................. 2
Survey Results Findings .................................................................. 5
Social Media Guidelines and Tips from Kent State University ....... 8
Limitations ........................................................................................... 9
Recommendations ............................................................................... 9
Further Research ............................................................................... 10
Conclusion ......................................................................................... 10
Bibliography ........................................................................................ 11
Appendix .............................................................................................12

INTRODUCTION
Purpose
SLCC student registration has increased
over the last few years and is now more
than 36,000 students and the largest
student body in the state of Utah. SLCC
Student Clubs and Organizations have
experienced decreases in student
registrations even though SLCC
registrations have increased. The goal of
this report is to propose a different or more effective means of
communication from SLCC Student Clubs and Organizations to
students.
Provide research to increase student organization registrations by
comparing SLCC webpages with other local colleges and universities.
Student preferred methods of communication.
Recommending solution to improve the communication of benefits and
opportunities SLCC Student Clubs and Organizations offers.

FINDINGS
Survey of SLCC Students:
A survey was completed targeting student categories. The initial
question is to get a general idea of the category of students that are in
SLCC Student Clubs and Organizations so we can pinpoint differences
in communication. The categories included; International, Traditional,
Non-Traditions, and Concurrent students. Results from the survey
included the following:
Answered YES to being a member of a Student Club & Organization

When searching for benefits

International Students
Student Life
100%
Financial Aid
0%
SLCC Website
0%
Orgsync
66.67%

Non-Traditional Students
Student Life
0%
Financial Aid
33.33%
SLCC Website
0%
Orgsync
33.33%

Traditional Students
Student Life
Financial Aid
SLCC Website
Orgsync

Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync

100%

0%
66.67%
80%
0%

0%
0%
20%
0%

100%
80%

80%

67%

67%

60%
33%

33%

40%

20%
20%
0% 0%

0%

0%

0%

0%

0% 0%

0%

0%
International Students

Traditional Students

Student Life

Financial Aid

Non-Traditional Students
SLCC Website

Concurrent Students

Orgsync

Note: This question shows all international students are

communicating with the Student Life office and Orgsync but none of
the other categories are.

Preferred method for receiving information about benefits

International Students
Personal Email
Bruinmail
Canvas
Text Messages
Traditional Students
Personal Email
Bruinmail
Canvas
Text Messages

Non-Traditional Students
Personal Email
0%
Bruinmail
0%
Canvas
50%
Text Messages
0%

0%
40%
0%
50%

Concurrent Students
Personal Email
0%
Bruinmail
0%
Canvas
0%
Text Messages
0%
Other Social Media 33.33%

100%
60%
50%
50%
100%

100%
90%
80%
70%

60%
60%
50%

50%50%

50%

50%
40%
40%

33%

30%
20%
10%
0%

0%

0% 0%

0%

0% 0% 0% 0%

0%
International Students
Personal Email

Traditional Students
Bruinmail

Cavas

Non-Traditional Students
Text Messages

Concurrent Students

Social Media

Note: This question for students that are members of SLCC Student
Clubs and Organizations shows communication is preferred through
SLCC whether it be Bruinmail or Canvas for majority of students.
Traditional students prefer Personal Email but Bruinmail is still a
high enough percentage to stick with Bruinmail.

Answered NO to being a member of a Student Club & Organization

When searching for benefits

International Students
Zero Surveyed
Traditional Students
Student Life
Financial Aid
SLCC Website
Orgsync

Non-Traditional Students
Student Life
0%
Financial Aid
33.33%
SLCC Website
22.22%
Orgsync
0%

0%
66.67%
66.67%
0%

Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync

0%
0%
11.11%
0%

100%
90%
80%
67% 67%

70%
60%
50%
40%

33%

30%

22%

20%

11%

10%
0%

0%

0%

0%

0% 0%

0%

0%
International Students

Traditional Students

Student Life

Financial Aid

Non-Traditional Students
SLCC Webste

Concurrent Students

Orgsync

Note: This question shows Traditional and Non-Traditional students

go through traditional vehicles for benefit searching. Knowing this
could lead to communication opportunities for SLCC Student Club
and Organization benefits to these categories of students.

Preferred method for receiving information about benefits

International Students
Zero Surveyed
Traditional Students
Personal Email
Bruinmail
Canvas
Text Messages

Non-Traditional Students
Personal Email
25%
Bruinmail
54.55%
Canvas
25%
Text Messages
0%

50%
45.45%
75%
0%

Concurrent Students
Personal Email
Bruinmail
Canvas
Text Messages

25%
0%
0%
0%

100%
90%
80%

75%

70%
60%
50%
50%

55%
45%

40%
30%

25%

25%

25%

20%
10%
0%

0%

0% 0% 0%

0%
International Students

Traditional Students

Personal Email

Bruinmal

Non-Traditional Students
Canvas

Concurrent Students

Text Messages

Note: This question for students NOT in SLCC Clubs and

Organizations also shows students still prefer communication through
Bruinmail.

Survey Results Findings:

These results show there is a disconnect with communication among
non-international students when it comes to Clubs & Organizations
informational awareness and benefits.
University Website Comparisons:
Research of how easy it is for students to find SLCC Student Clubs &
Organizations was conducted through the SLCC website. Findings
show that the SLCC Student Clubs & Organizations information is
actually not as simple to find compared to other local universities. This
includes the click paths to get to SLCC Student Clubs & Organizations,
a list of Student Clubs & Organizations, and registering for Orgsync.
Weber State University Website:
The Weber State University website was very simple to find the Student
Clubs & Organizations. The click path shows to click on Current
Students then there is a link to
Clubs & Organizations under
Student Activities and Organizations
on the Current Students webpage.
The list of Student Clubs &
Organizations includes a brief
description of the club and contact
information ONLY if the student
clicks on the link to a club. Weber
State University does NOT use
Orgsync as students have the capability of registering for clubs through
the Student Clubs & Organizations webpage.

Southern Utah University Website:

The Southern Utah University website was very simple to find the
Student Clubs & Organizations. The click path
shows to click on Current Students then there
is a link to Clubs & Student Organizations
under Activities and Campus Involvement
on the Current Students webpage. The list
of Student Clubs & Organizations includes a
brief description of the club and contact
information ONLY if the student clicks on
the link to a club. Southern Utah University does
NOT use Orgsync as students have the capability of
registering for clubs through the link to any particular
Student Club webpage located
in the club list.
University of Utah Website:
The University of Utah website was a
bit of a struggle to find the Student
Clubs & Organizations without using
the Search Bar. The Student Clubs &
Organizations link was found by
clicking Future Students then
Student Life. Although this was
difficult, once the webpage was found, University of Utah had a link to
Orgsync for students to register for clubs. The list of Student Clubs &
Organizations includes a brief description of the club and contact
information ONLY if the student clicks on the link to a club.

Utah State University Website:

The Utah State University website has
Student Clubs & Organizations located in
Future Students, Current Students, and
Campus Life. Utah State University
requires a username and password to login
the link to Student Clubs & Organizations so
further research could not be obtained.
SLCC Website Comparison & Findings:
The SLCC website wasnt
as difficult as University of
Utah but it was more
difficult than the other
universities when searching for SLCC Student
Clubs & Organizations without using the Search Bar. SLCC website has
Student Clubs & Organizations located under Current Students then
either Student Activities/Clubs or Student Life and Leadership
which can be a little confusing compared to other colleges and
universities with just basic keywords Clubs and Organizations. The
SLCC Student Clubs & Organizations list provided a shorter
description of the clubs than the other universities as well as the
contact information WITHOUT the student having to click on the
club link for further information. No Orgsync link information could
be found unless clicking on a specific club and even then the top of the
webpage only shows Login with Campus ID or Orgsync account. No
information for the purpose of Orgsync to influence students to
register and have access to all SLCC Student Clubs information.
Social Media Guidelines and Tips from Kent State University
Be Authentic

Be open about your identity and professional affiliations.

Keep deletions to a minimum; only remove content that is
clearly offensive or spam.
Admit mistakes and be upfront and prompt with corrections.

Never post information that you do not have first-hand

knowledge of. Post a link directly to the source of the
information. For example, post a link to the National Weather
Service for a weather alert.

Be Sensible

When creating a username be prepared to stick with it. Some

sites wont let you change a username once it is set.
Check for accuracy before posting. Make sure you have proper
permissions to post written content, images, and videos. Be
careful not to post confidential information.
Use proper etiquette be constructive and respectful, dont
speak poorly of other clubs, organizations, universities, or
institutions.
Be thoughtful about controversial or volatile topics. Many times
it may be best to leave them out of the conversation.

Be Vigilant

Questions and concerns (as well as compliments) should receive

quick responses: an appropriate goal is to respond within 24-36
hours, with shorter response times being even more desirable.
Keep social media profiles/pages updated with fresh content. A
good goal is at least one new post per week. If you are no longer
able to maintain and monitor the page, assign the task to
another club member or delete the profile/page.

Be Available

All club profiles/pages should include a contact e-mail address.

Be Interesting

Use a natural and conversational tone.

Post a variety of content using multiple media (text, photo,
video, poll questions, etc.).

LIMITATIONS
Due to time constraints only 1 survey was feasible to process.
44 surveys completed and recommendations are based of significant
percentage margins of the results.
Representative from Student Life was only available for a short period
of time during initial survey process.

RECOMMENDATIONS
Mirror keywords Clubs and Organizations that have been used by
other universities webpage links. This reduces student research
confusion from site to site. Success of this recommendation can be
measured by adding this link name and comparing the visits to the
current links Student Activites/Clubs and Student Life and
Leadership.
SLCC Clubs and Organizations webpage should have an easily
recognizable Orgsync registration link. This, with a brief description
of Orgsync, will promote registration as the first step of the club
registration process. Success of this recommendation can be measured
by comparing previous website visits and registration analytics to
future website visits and registrations
Move contact information for respective clubs to the individual club
webpages. This forces students to interact with each club webpage to
find contact information. Success of this recommendation can be
measured by tracking club webpage visits and comparing visits to
previous visits per month.
More detailed club descriptions. Compared to other universities the
SLCC club descriptions were rather short. Clubs need to sell their club
to students looking to join clubs.
Bruinmail is the majority preferred contact method from students.
However, coordinating some communication with Financial Aid
Offices and the International Student Office could enhance student
interaction with Student Life and Leadership as well as Clubs and
Organizations. Success of this recommendation can be tracked by
asking students how they found out about Student Clubs and
Organizations and keeping track of each location.

FURTHER RESEARCH
Traditional and Non-Traditional students show that 0% are aware of
or use Orgsync to explore Student Clubs and Organizations for
benefits. There could be disconnect through the current electronic
communication process to students on Orgsync and the benefits of
Student Organizations that should be further researched.

CONCLUSION
The small things can have a large impact when it comes to a large target
group. Keeping student research topics universal to the industry is vital
to get the initial student awareness for benefits and opportunities. This
report focuses on some feasible simple recommendations that could
lead to an increase in student interaction at no cost to the organization.
Offices like Financial Aid DO NOT change keywords and naming from
university to university because Financial Aid is known for benefits.
Keep this in mind when creating web links, social media, emails,
posters, and other forms of communicating SLCC Student Clubs and
Organizations benefits and opportunities.

BIBLIOGRAPHY
Weber State University
http://weber.edu/
Southern Utah University
http://suu.edu/
University of Utah
http://utah.edu/
Utah State University
http://www.usu.edu/
North Michigan University Quick Tips for Long Lasting Student
Clubs
http://www.nmu.edu/organizations/building-organization-lasts
Kent State University Social Media Guidelines and Tips for Student
Clubs
https://www.kent.edu/ashtabula/social-media-guidelines-and-tipsstudent-groups

APPENDIX
Weber State University

Southern Utah University

University of Utah Orgsync Link

Utah State University

Survey Report
Student Organization SLCC
July 10th 2016, 4:39 pm MDT

Q1 - Are you a current member of a SLCC Student Organization

Quest Internat
ion
ional
Yes

23.08%

No

50.00%

Traditi
onal
53.85
%
50.00
1
%
3

NonTraditi
onal

Concur
rent

7 15.38% 2 7.69%
1 0.00%

0 0.00%

Oth
er
0.0
0%
0.0
0
0%
1

Tot
al
0 13
0 2

Q6 - What motivated you to join a SLCC Student Organization?

International
What motivated you to join a SLCC Student Organization?
benefits
Phasellus. Quam odio malesuada? Enim! Fringilla velit purus.
Suspendisse vehicula potenti. Ac? Pretium rutrum.

Traditional
What motivated you to join a SLCC Student Organization?
Friends, scholarships, involvement, etc.
I love how cheap the semesters are
degree
To get my associates
Scholarship options
Not involved in an organization.
My scholarship requirements

Non-Traditional
What motivated you to join a SLCC Student Organization?
benefits
Interdum duis ridiculus suspendisse atque. Maecenas phasellus
tincidunt integer arcu vel aliquam, magnis, massa.

Concurrent
What motivated you to join a SLCC Student Organization?
Eget tellus viverra! Ultrices maecenas accumsan sem? Erat dapibus.
Quam primis.
Q2 - What student category do you fall under?

Answer

Count

International

26.67%

Traditional

53.33%

Non-Traditional

13.33%

Concurrent

6.67%

Other

0.00%

Total

100%

15

Q3 - What is your current employment status?

Questio Interna
n
tional

Traditi
onal

Full
83.33
16.67% 1
Time
%
Part
100.0
0.00% 0
Time
0%
Unemp
25.00
50.00% 2
loyed
%

NonTraditi
onal

Concu
rrent

Oth
er

0.0
0%
0.0
2 0.00% 0 0.00% 0
0%
25.00
0.0
1
1 0.00% 0
%
0%
5 0.00% 0 0.00% 0

To
tal
0 6
0 2
0 4

Other

33.33%

1 0.00% 0

33.33
%

33.33
%

0.0
0%

0 3

Q4 - Where do you primarily seek SLCC educational benefit

information from Student Organizations? (events, book scholarships,
tuition waivers, etc)

Quest Internat
ion
ional

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

To
tal

Stude
nt
Life
Finan
cial
Aid
Orgsy
nc
Webs
ite
SLCC
Webs
ite
If
Not,
Why?

100.00
%

2 0.00%

0.00%

66.67%

2 0.00%

0.00%

80.00
%

0.00%

100.00
2 0.00%
%

Other 0.00%

66.67
%

0 0.00%

0 0.00%

0 0.00%

0.0
0%

0 2

33.33
%

1 0.00%

0.0
0%

0 3

33.33
%

1 0.00%

0.0
0%

0 3

20.00
%

0.0
0%

0 5

0 0.00%

0.0
0%

0 2

0 0.00%

0.0
0%

0 0

4 0.00%

0 0.00%

If Not, Why? - Traditional

If Not, Why?
Have not needed it, I work full time and can afford it.
Turpis risus, vehicula potenti montes odio tempor mi. Accumsan?
Blandit odio, magnis culpa ante.
Q5 - Which of the following would be your preferred method for
receiving information from SLCC Student Organizations?

Questi Internat
on
ional
Perso
nal
Email
Bruin
mail

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

To
tal

0.00%

100.00
2 0.00%
%

0 0.00%

0.0
0%

0 2

40.00%

60.00
%

0 0.00%

0.0
0%

0 5

3 0.00%

Canva
0.00%
s
Text

50.00%

Other

33.33%

50.00
%
50.00
1
%
0

1 0.00%

50.00
%

1 0.00%

1 0.00%

0 0.00%

33.33
%

33.33
%

0.0
0%
0.0
0
0%
0.0
1
0%
0

0 2
0 2
0 3

Survey Report Non Student Club Members

Student Organization SLCC
July 10th 2016, 7:16 pm MDT

Q1 - Are you a current member of a SLCC Student Organization

Ques
tion

Internat
ional

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

To
tal

Yes

0.00%

0 0.00%

No

0.00%

58.33
%

0 0.00%

0 0.00%

1 37.50
4 %

9 4.17%

0.0
0%
0.0
1
0%
0

0 0
0 24

Q14 - What would motivate you to join a SLCC Student Organization?

International
What would motivate you to join a SLCC Student Organization?

Traditional
What would motivate you to join a SLCC Student Organization?
Free time
Really good Scholarships
money
If I had more time
resume builder
treats
flexibility with work
Technology
not sure
Tuition Waiver
Nothing
Learn more info. I have no idea what that is.
tuition waivers

Non-Traditional
What would motivate you to join a SLCC Student Organization?
Timel

Interests
Not sure what that is
Applicability
I just don't have the time.
online options.
easy access to meetings
benefits

Concurrent
What would motivate you to join a SLCC Student Organization?
If the organization were to give me a specific purpose that would help
me in the future then I would join it.

Other
What would motivate you to join a SLCC Student Organization?
Q15 - What student category do you fall under?

Answer

Count

International

0.00%

Traditional

58.33%

14

Non-Traditional

37.50%

Concurrent

4.17%

Other

0.00%

Total

100%

24

Q16 - What is you current employment status?

Questio Interna
n
tional
Full
0.00%
Time
Part
0.00%
Time
Unemp
0.00%
loyed

Traditi
onal
69.23
%
60.00
0
%
33.33
0
%
0

NonConcu
Oth
To
Traditi
rrent
er
tal
onal
30.77
0.0
9
4 0.00% 0
0 13
%
0%
40.00
0.0
3
2 0.00% 0
0 5
%
0%
50.00
16.67
0.0
2
3
1
0 6
%
%
0%

Other

0.00%

0 0.00% 0 0.00% 0 0.00% 0

0.0
0%

0 0

Q17 - Where do you primarily seek SLCC educational benefit

information from Student Organizations? (events, book scholarships,
tuition waivers, etc)

Quest Internat
ion
ional

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

To
tal

Stude
nt
Life
Finan
cial
Aid
Orgsy
nc
Webs
ite
SLCC
Webs
ite
If
Not,
Why?

0.00%

0 0.00%

0.00%

0.00%

0 0.00%

0.00%

66.67
%

0.00%

33.33
%

Other 0.00%

66.67
%

0 0.00%

0 0.00%

0.0
0%

0 0

3 0.00%

0.0
0%

0 9

0 0.00%

0.0
0%

0 0

22.22
%

2 11.11%

0.0
0%

0 9

66.67
%

4 0.00%

0.0
0%

0 6

0 0.00%

0.0
0%

0 0

0 0.00%

33.33
%

0 0.00%

0 0.00%

If Not, Why? - Traditional

If Not, Why?
Not enough time. Or its just not a priority
Last time I asked for help no one had an answer for my question.

If Not, Why? - Non-Traditional

If Not, Why?
I don't know what to look for or where to look
Don't know where to look
Not sure what would be available to me.
Time

Q18 - Which of the following would be your preferred method for

receiving information from SLCC Student Organizations?

Questi Internat
on
ional
Perso
nal
Email

0.00%

NonTraditi
onal

Traditi
onal
0

50.00
%

25.00
%

Concur
rent
1

25.00
%

Oth
er
1

0.0
0%

To
tal
0 4

Bruin
0.00%
mail
Canva
0.00%
s

45.45
%
75.00
0
%
0

Text

0.00%

0 0.00%

Other

0.00%

54.55
%
25.00
6
%
5

6 0.00%
2 0.00%

0 0.00%

0 0.00%

100.00
1 0.00%
%

0 0.00%

0.0
0%
0.0
0
0%
0.0
0
0%
0.0
0
0%
0

0 11
0 8
0 0
0 1

Other - Traditional
Other
If I want to find information I will find it. The mass amount of emails
I already receive is over the top.