Project Report

on
CUSTOMER PREFERENCE OF BRANDED JEANS

SUBMITTED TO
PANJAB UNIVERSITY, CHANDIGARH
IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF DEGREE OF
MASTERS IN COMMERCE
SESSION 2015-16

Submitted By:
Manisha Pun

M.com II semester
Roll no. 44370

POST GRADUATE DEPARTMENT OF COMMERCE

SRI GURU GOBIND SINGH COLLEGE SECTOR 26,
CHANDIGARH

ACKNOWLEDGEMENT
Acknowledgement is not only a ritual, but also an expression of indebtness to all those who have
helped in the completion process of the project. One of the most pleasant aspects in collecting the
necessary and vital information and comparing it is the opportunity to thank all those who have
actively contributed to it.
I express my deepest and sincerest gratitude and heart felt thanks to my guide or the invaluable
guidance and constant encouragement which she extended to me throughout my research project.
I would also like to express my sincere thanks to the authors whose works I have had the privilege to
consult and quote in my research project and to the faculty and staff of Sri Guru Gobind Singh
College for their constant support.
Last, but not the least, I bow in gratitude to The Almighty God, whose grace enabled me to complete
this project.

MANISHA PUN

DECLARATION
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I undersigned hereby declare that this Project titled Marketing Research on jeans (With the
Special reference to consumer preference of Branded jeans) is an original piece
of work and has not been copied from any source. I further declare that this
project has not been submitted to any other company/University for any other
purpose.

Manisha Pun

INDEX
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Chapter- 1.INTRODUCTION
1.1
1.2
1.3
1.4
1.5
1.6
1.7

History of jeans Industry.

jeans market in India
SWOT Analysis of jeans Industry.
Market Share of Companies.
Domestic demand of denim India
Demand in major cities
Demand by different age groups

Chapter- 2.MAJOR MARKET PLAYERS IN INDIA.

2.1
levis
2.2
pepe
2.3
spykar
2.4
Tommy Hilfiger
2.5
Wrangler
2.6 Numero
Chapter-3.REVIEW OF LITERATURE
Chapter-4.RESEARCH METHODOLOGY.
Chapter-5. MARKET SURVEY.
5.1 Questionnaire
5.2 Data analysis.
Chapter-6.LIMITATIONS
Chapter-7.FINDINGS AND SUGGESTIONS
Chapter-8.BIBLIOGRAPHY
Chapter-9.ANNEXURES

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