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HOOL OF
INDUSTRY PROFILE
Coconut is the most useful tree crop ever grown in the world. It is
termed as a horticultural crop, food crop and as oil seed. It has various
uses as a source of food, drink, shelter and al for a raw material for
various uses. The crop assumes considerable significance in the national
economy in the view of the scope for rural employment and income
generations. In recent years India has attained the top position in the
production of coconut overtaking Indonesia and Philippines. In India about
10 million persons are engaged in coconut cultivation, processing industry
and trade relative activities.
COMPANY PROFILE
KERAFED, the Kerala Kerakarshaka Sahakarana federation LTD
register under the cooperative societies Act was formed in 1987 as an
apex body of the cooperative society involving coconut farmers of Kerala
assisted by European economic community, national cooperative
development corporation and the government of Kerala. The main
objective of KERAFED project is to ensure the interest of the coconut of
the state. Forever 27,00,000 coconut in this state KERAFED have been
beacon all through offering them attractive prices for their products.
At KERAFED processing units technology defines just anything. The copra
processing plant at Velayambalam in Trivandrum district houses the state
of art facilitates for extraction, processing and packing of coconut oil
under extremely hygienic condition .
Kera, the branded oil from KERAFED is the most popular brand of coconut
oil in the state, kera proud to be patronized by millions at the tastiest
purest of all cooking mediums and is also considered ideal hair oil. Truly
the colour of gold and the smell of yore, kera enjoying a disputed plurality
of the marketing share in Kerala- a feet achieved by ultimate customer
satisfaction, kera has their by earned a permanent place in the hearts of
house wife`s chefs and good looking Indians.
The oil complex at Vellayambalam states of the art facilities for extraction, processing and
packing of coconut oil under extremely hygienic conditions. Packing and filling unit highly
mechanized and hero oil is usually packed in different packed indifferent packs i.e. , from
6ml sachets to 15kg tins. As per the demand the packing division takes oil from the storage
tanks and used it for filling into sachets, pouches and bottles.
Strict quality specification is followed in teams of material used as packing material. The raw
materials used for these packing are of virgin/ food grade, approved by CFTRI, Mysore/other
government approved agencies.
PRODUCT PROFILE
KERA brand of coconut oils is produced by KERAFED from copra of the finished
quantity, directly procured from coconut growers in Kerala-the land of coconut. The copra
thus procured is processed using the most modern technology. A unique two stage filtering
process is employed by KERAFED to retained the original aroma and flavoured by coconut
oil for a long period.
KERA brand of coconut oil is known for its quality, purity, longer shelf life and reasonable
price. Its quality is conformity with the grade specification laid down by the bureau of Indian
standard vide ISO: 542 -1968 certificate of authorization to grade KERA coconut oil under
AGMARK has also been obtained kera, the branded oil from KERAFED, apart from begin
delivered in packages of 100ml , 200ml , 500ml bottles, half and one ltr pouches, 8ml
sachets, one liter per bottle, 5kg canes and 15kg tins is marketed in bulk.