ROB MACDONALD

San Marcos, CA 92078

robmacdonald@sbcglobal.net

Vice President / Senior Director / Director / General Manager

Manufacturing / Plant / Operations

Plastics / Printing / Paper/ Packaging / Converting

Thought leader with strong strategic as well as execution experience

Highly effective business leader skilled in multifunctional management. I have a deep understanding of Manufacturing processes
with the proven ability to create a clear and understandable vision, and then lead the development and implementation of
strategies and tactics to achieve specific objectives.
Have driven efficient operations by implementing cost savings, managing complex projects, leading cross-functional team(s);
safety, plant improvement, supply chain, technology and people development. Knowledgeable and expert in whole gamut of
manufacturing operations including supply chain and logistics, procurement, quality control, technology implementations. Also
extensive experience in finance, sales initiatives, profit improvement, cost containment, and customer service.
Expert in providing vision and energy to drive organizational change and deliver sustainable bottom-line results. Repeated
successes leading businesses through startup, turnaround, and revitalization. As a leader, I have the ability to work well with
diverse personalities and build high performing teams. Develop winning teams via lean manufacturing techniques and
organizational development. I empower team members to excel and forge strong relationships with other stakeholders.

SKILLS AND EXPERTISE

Manufacturing / Operations / P&L Management / Start-ups & Turnarounds / Project Management / Strategic Alliances / R&D / Product
Development / Multi-Plant / Operations Leadership / Supply Chain Leadership / Profit & Cost Improvement / Lean / Six Sigma Quality
Leadership / Project Management - Growth / Restructuring / Strategic Planning and Implementation / Process Improvement / Strategic
Partnership Development / New Product Development Introduction / Business Development /Multi-Site Operations / Lean Manufacturing (5S)

ACHIEVEMENTS AND ACCOMPLISHMENTS

Experience of leading organizations ranging from $5 million to $200 million in annual revenue with multiple site manufacturing
facilities, 300+ employees, and 24/6 operations with full P&L management.
Capital project of complete flexography plant created in four months achieving $5 million annual revenue in two years time.
Turnaround of San Francisco print operations to profitability in 60 days time.
Transforming the $4 million brokerage into a $25+ million regional powerhouse with four distinct value-added divisions.
Responsible for staff augmentation with a increase from 30 original to 200+ employees in 8 years.
Entered into strategic alliances with new vendors after pre-qualification due diligence. Smart materials management decision
making helped eliminate quality issues, shorten lead times, initiate JIT deliveries, and lower raw material costs by around 20%.
Strong market knowledge coupled with deft negotiating Skills helped in cost savings of 8% in consumables contracts, 12% in
real-estate leases, and $ 0.5 M raw materials procurement.

PROFESSIONAL EXPERIENCE

EcoPET Plastics, Inc (Division of Harvard Card Systems, Inc.) Ontario, CA

2012 - 2013

New 75,000 sq.ft. start-up plant recycling bulk PET plastics for a variety of plastic product manufacturers.
Director of Operations (Consulting to CEO)

Leadership and total management of new facility / capital equipment construction, installation, startup and commissioning. This
also involved compliance with applicable federal, state, and local regulations, permits. Responsible for development and
implementation of the facility monitoring, safety, and training programs. Coordination of logistics, riggers, 5 engineering firms,
contractor selection, negotiations, cost containment and supply chain. Start-up inventories, safety and labor programs.
Consolidation and relocation of Harvard Card print & packaging operations to City of Industry.

Super Color Digital, LLC Irvine, CA

2011- 2012

A national leader in "Grand Format" digital signage, banners, displays, vehicle wraps, and interior / exterior decor for the
advertising, retail and convention/hosting industry.
Corporate Purchasing/Production Manager

Corporate purchasing manager for 5 national facilities. Responsible for centralizing and consolidating purchasing / production
and cost containment measures including introduction of Lean (5S) methodology. Also lead the ERP system change over and
inventory consolidation innovation. Averaged $17K+/month savings within first 5 months.
Creative Coatings, Inc., San Diego, CA

2010-2011

High volume, post press finishing services. U.V. & specialty coatings, film laminations, pattern gluing, custom adhesives and
assembly/fulfillment services on a variety of plastics, paper, board and veneer sub-straights. Servicing the western U.S. print,
paper, packaging and advertising industries.
Plant / Production Manager

Usage of Lean methodology for manufacturing cost containment. Device, develop and execute strategic solutions, other cost
reductions methods, job / value analysis and value engineering with skillful vendor management. Application of scheduling,
procurement & supply chain solutions to achieve most efficient results. Management and guidance of customer service and
technical support cell. Hands-on shop floor management of all resources including R&D and Quality Assurance.
GRAPHIC CONVERTING, INC., Carlsbad, CA & Dallas, TX

2006-2009

Largest sports trading card, sports memorabilia, and interactive card game manufacturer in North America that provides design,
print, custom finishing, security processes, packaging, and distribution
Corp. Director Production / Procurement & QA

Member of executive management team and consultant to the CEO for following additional activities: manufacturing / production
efficiencies, quality & safety, staffing, vendor negotiations, equipment management, business strategies, and regulatory
regulations / certifications (CPSIA & FDA). Provided technical sales support and customer interface. Directed 5-member team
overseeing 300+member staff in two-shift 24/6 operation across two facilities.
Delivered 19% annual savings ($260,000), shorter lead times, JIT deliveries, and better quality by researching, qualifying, and
implementing complete new flexographic supply chain.
Relocated $70 million, 200,000+ sq. ft. trading card facility, heavy equipment, and 50 key employees from San Diego, CA to
Dallas, TX while maintaining continuous operations during two-plant consolidation.
Achieved 4% annual savings ($400,000) by creating new supply chain management and buyers tracking system despite 2008
international economic decline and sky rocketing petroleum prices.
R.M. CAPITAL, LLC, Carlsbad, CA
2004-2006
Independent consulting and brokerage firm specializing in food packaging and general commercial printing.
Executive Director / Owner

Independent sales representative selling consulting and print brokerage services into new unexplored markets.
Maintenance and servicing of a major frozen food packaging client through two corporate acquisitions, increased material costs,
and fierce national competition.
CREATIVE MARKETING GRAPHICS, INC., Vista, CA
Small graphic design, photography, and printing brokerage generating $3.5 million in annual revenue.
General Manager (Consultant & Employee)

2001-2004

Joined the company with equity ownership interest. Established and built a full fledged in-house manufacturing capability for
commercial printing activities. This included multi-color catalogs, brochures, direct mail, magazines, presentation folders, and
general commercial printing.

Involved and lead the complete manufacturing operations including procurement and materials management, planning and
scheduling, Quality Assurance and Safety, Recruitment and staffing
Saved $200,000+ (25%) from listed market prices after negotiating new capital equipment purchases.
Reduced outsourcing 75%, shortened lead times, enhanced quality control, and increased margin 20% by acquiring and
installing equipment to create multi-color commercial print manufacturing operations.
CUNNINGHAM GRAPHICS INT'L, Jersey City, NJ
2000-2001
Large, international printing and data transfer company specializing in financial and banking documentation and reports with 24hour transmission and duplication services to financial centers in 12 global satellite plants.
Senior VP Operations (Western US Operations)

Recruited directly by the CEO as print specialist to assist in M&A evaluations of potential targets. Troubleshot under-achieving
acquisitions to improve production efficiencies and also addressing staffing, sales, and administrative challenges.
Led turnaround of troubled west coast satellite facility by returning company to profitability in 60 days and increasing sales 3%
in 5 months.
Lowered raw material costs 7% through vendor negotiations, inventory control, and waste reduction.
REPRINTS, INC. /LEXIS LABEL, San Marcos, CA
1993-2000
Medium-size regional commercial printing, direct mail, and fulfillment company generating $25+ million annually.
VP Operations

Was specially recruited to set things right in a chaos situation and grow the nascent small operations into an exploding industrial
powerhouse. Implemented complete restructuring of manufacturing / production operations, procurement / supply chain.
Research, finalization and introduction of new technology, up gradation of equipment that facilitated explosive growth.
Developed $4 million brokerage into $25+ million regional powerhouse at 32% gross margin with four distinct value-added
divisions, increasing 30 original staff to 200+ employees.
Generated $13 million in new revenue within six years as result of designing and implementing order entry system and
centralizing purchasing process; sales increased 30% annually.
Increased revenue $5 million in two years by designing and establishing new flexo manufacturing facility in four months.
Honored by CEO with Heros Award for superior merit and leadership.
Negotiated four property leases for expansion over seven years that lowered per sq. ft. cost 12% while doubling manufacturing
space.
Reduced yearly accidents 40% by directing and implementing Cal/OSHA Program.

E D U C AT I O N A L Q U A L I F I C AT I O N S
Economics, NEW MEXICO STATE UNIVERSITY, Las Cruces, NM
Mac & PC Literate -Production, Pre-Press Techniques, PIA/GATF SEMINARS, Los Angeles, CA