Corporate Social Responsibility

Corporate social responsibility (CSR) refers to business practices involving initiatives that
benefit society. A business's CSR can encompass a wide variety of tactics, from giving away a portion
of a company's proceeds to charity, to implementing "greener" business operations.
There are a few broad categories of social responsibility that many of today's businesses are
practicing:
1.

Environmental

efforts: One

primary

focus

of

corporate

social

responsibility

is

the environment. Businesses regardless of size have a large carbon footprint. Any steps they can take
to reduce those footprints are considered both good for the company and society as a whole.
2.

Philanthropy: Businesses also practice social responsibility by donating to national and local
charities. Businesses have a lot of resources that can benefit charities and local community programs.

3.

Ethical labor practices: By treating employees fairly and ethically, companies can also
demonstrate their corporate social responsibility. This is especially true of businesses that operate in
international locations with labor laws that differ from those in the United States.

4.

Volunteering: Attending volunteer events says a lot about a company's sincerity. By doing
good deeds without expecting anything in return, companies are able to express their concern for
specific issues and support for certain organizations.

Examples of corporate social responsibility

While many companies now practice some form of social responsibility, some are making it a
core of their operations. Ben and Jerry's, for instance, uses only fair trade ingredients and has
developed a sustainability program for dairy farms in its home state of Vermont. Starbucks has created
its C.A.F.E. Practices guidelines, which are designed to ensure the company sources sustainably
grown and processed coffee by evaluating the economic, social and environmental aspects of coffee
production. Tom's Shoes, another notable example of a company with CSR at its core, donates one
pair of shoes to a child in need for every pair a customer purchases.
However, Stevens said companies need to really understand what their core social purpose is
and how that aligns with their stated mission, to create a cohesive CSR strategy.
For example, Stevens said that Kashi, a Kellogg's brand, wants to increase organic farming
and is one of the few certified organic cereals. Since only 1 percent of U.S. farmland is actually
organic, the breakfast brand worked with Quality Insurance International to help certify new organic
farmers across the nation.