Term paper

On

Identifying the Marketing

Strategy in Existing mobile
Company in Bangladesh

Siddheswari University
Collage, Dhaka Department of
Marketing

Term paper
on
Identifying the Marketing Strategy in
Existing Mobile Company in Bangladesh
Submitted to
Md. Mizanur Rahman Mazumder
Chairman
Department of Marketing
Siddheswari University Collage, Dhaka.

Submitted by
Md. Shibly Hasan
Dept. Marketing
Roll no: 9575781
Registration no: 1625621
Date of submission: 15 April, 2013.

Siddheswari University Collage, Dhaka

Letter of Transmittal
15 April, 2013

Md. Mizanur Rahman Mozumder

Chairman,
Department of Marketing,
Siddheswari University Collage, Dhaka.
Subject: Submission of term paper
Dear Sir,
With great respect, I am happy to submit my report on the topic Identifying
the marketing strategy in existing mobile company in Bangladesh. I am
felling proud to prepare my Report under your energetic guidance and
supervision. This report is an important part of BBA program.
In completing the report I tried my level best to blend all my knowledge and
in imparting every accessible details of the survey avoiding needless
intensification of the report.
Your priceless supervision, suggestion, and guidance have helped me
to prepare the report with trouble-free. I will be very glad, if you
kindly accept this Internship Report.
Sincerely yours,
Md. Shibly Hasan
Roll: 9575781
Rage: 1625621
Program: BBA
Department of Marketing
Siddheswari University Collage, Dhaka.
National University, Bangladesh.

Students Declaration
I hereby declare that the report of term paper namely Identifying the
marketing strategy in existing mobile company in Bangladesh.
I also declare that this paper is my original worked and prepared for
academic purpose which is a part of BBA and the paper may Not Be Used in
Actual Scenario.
Md. Shibly Hasan
Roll: 9575781
Rage: 1625621
Program: BBA
Department of Marketing
Siddheswari University Collage, Dhaka.
National University,Bangladesh.

Supervisors Declaration
I hereby declare that the concerned report entitled Identifying the marketing
strategy in existing mobile company in Bangladesh is an original work by
Md. Shibly Hasan, a student of BBA (Hons), Department of Marketing,
Siddheswari University College, Dhaka-1217 has completed his term paper
under my supervision and submitted for the partial fulfillment of the
requirement of the degree of Bachelor of Business Administration (BBA) at
Siddheswari University College.

Md. Mizanur Rahman Mazumder

Chairman
Department of Marketing
Siddheswari University College
Magbazar, Dhaka.

Acknowledgement
First my heartiest gratitude to my reverend teacher and advisor of this course
M.D. Mizanur Rahman, whose enthusiastic guidance and critical comments
during the entire phase of the study made it possible for us to prepare this
report. Our debt to him is warmly acknowledged. I would also like to
convey my sincerest gratitude to website through which I have gotten many
data and information for preparing this report. I am also thankful to all the
group members, friends circle for their friendly co-operation and help. My
parents also encourage me in many ways to prepare this report.

Executive Summary
The study seeks to Identifying the marketing strategy in existing mobile
company in Bangladesh. How they operate their business in Bangladesh
with their local competitors. To operate their business hoe they develop their
strategy to gain the competitive advantage. In details the study aimed to
identify the business policy and their strategy in Bangladesh. What is their
key success factors, marketing strategy, competition structure, market audit
as well as how they develop their segmentation, target market, positioning
strategy, advertising and promotional activities and what is the output.

Table Contents
SL
NO

Subject

page

Chapter 1

Introduction
1.1

Abstract

1.2

Object of the report

1.3

Introduction

1.4

Methodology

Chapter 2
TELECOM OPERATORS IN BANGLADESH
2.1

Grameenphone

2.2

Robi

2.3

Banglalink

10

2.4

Mobile Phone Operators at a Glance

12

Chapter 3
Marketing Strategies of Existing Mobile Operators in Bangladesh
3.1

Grameenphones Strategic Analysis of Existing Products

14

3.2

Marketing Strategies of Robi

15

3.3

Strategic marketing plan of Banglalink

17

3.4

Existing offers in several mobile operators

20

3.5

Marketing Slogan

21

Chapter 4
SWOT ANALYSIS
4.1
4.2
4.3
4.4
4.5

SWOT
SWOT Comparison Sheet (Strengths)
SWOT Comparison Sheet (Weaknesses)
SWOT Comparison Sheet (Opportunities)
SWOT Comparison Sheet (Threats)

23
24
25
26
27

Chapter 5
CONCLUSION
5.1
5.2
5.3

Recommendations
Conclusion
Reference

29
30
31

Chapter
One
Introduction
Abstract
Object of the report
Introduction

 Methodology

1.1 Abstract
The study seeks to Identifying the marketing strategy in existing mobile
company in Bangladesh. How they operate their business in Bangladesh
with their local competitors. To operate their business hoe they develop their
strategy to gain the competitive advantage. In details the study aimed to
identify the business policy and their strategy in Bangladesh. What is their
key success factors, marketing strategy, competition structure, market audit
as well as how they develop their segmentation, target market, positioning
strategy, advertising and promotional activities and what is the output.

1.2 Object of the report

To prepare and submit the term paper within specified time. To have a very
practical idea and over viewing the marketing sector focusing on some
telecommunication service provider like grameenphone, banglalink, airtel
and their performance in Bangladesh. Present companys current mission,
vision, objectives, and goals. Find out their strength, weakness, opportunity,
threats. Defining their market segmentation, target market, products
positioning and key marketing areas. Source of information the report is
internet.

1.3 Introduction
The people of Bangladesh are now dreaming of a digital Bangladesh. Faster
development of telecommunications network coupled with improved quality of
service in line with the national development is a must for the fulfillment of the
vision and aspiration of digital Bangladesh and also to take her to a position of
honor in the community of nations in the 21st century. Mobile phone operators
have been playing an important role in this regard. The telecommunications
market in Bangladesh, particularly the mobile phone sector, is consisted of six
mobile phone operators. These are Grameen Phone Ltd. (GP), Axiata
(Bangladesh) Limited (Robi), Orascom Telecom Bangladesh Limited
(Banglalink), PBTL (Citycell), Teletalk Bangladesh Ltd. (Teletalk), and Airtel
Bangladesh Ltd.

1.4 Methodology
The study covers a survey about few telecom operators of Bangladesh.
Moreover, short overview of mobile operators, their prospects in
Bangladesh, their principle issues and problems, mission, vision and
objectives of the company are also covers. A detail of strategic activities of
few telecom operators is provided to get an understanding of the marketing
strategy. For this study information is collected from both primary and
secondary sources. Some websites are an immense source of information
about Telecom operators of Bangladesh. As a student of under graduate
level due to time constraint comprehensive study based on information
collected from primary source is not possible by me. So, I interview some of
the marketing executives to get an idea of operations and issues in those
company.

CHAPTER
TWO
TELECOM OPERATORS
IN
BANGLADESH

GramenPhone
Robi

 Banglalink
Mobile phone operators in at a glance

2.1 Grameenphone
Grameenphone widely known as GP, is the leading telecommunications
service provider in Bangladesh. With more than 40.33 million subscribers
(as of January 2013),Grameenphone is the largest mobile phone operator in
the country. It is a joint venture enterprise between Telenor and Grameen
Telecom Corporation, a non-profit sister concern of the internationally
acclaimed microfinance organization and community development bank
Grameen Bank. Telenor, the largest telecommunications company in
Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns
34.2% and the remaining 10% is publicly held.Grameenphone was the first
company to introduce GSM technology in Bangladesh.It also established the
first 24-hour Call Center to support its subscribers. With the slogan Go
Beyond, Grameenphone promises it's customers to bring the best of
communication technologies so that they can Go Beyond.

Company mission
The vision will be achieved by:
1) Connecting Bangladesh with ease and care
2) Being user-friendly

3) Providing value for money

4) Providing simple and timely connections
5) Having a right understandable process

Principle Findings of GP
The Technology
GrameenPhones Global System for Mobile or GSM technology is the
mostwidely accepted digital system in the world, currently used by over 300
millionpeople in 150 countries. GSM brings the most advanced
developments incellular technology at a reasonable cost by spurring severe
competition among manufacturers and driving down the cost of equipment.
Thus consumers get the best for the least.

The Service
GrameenPhone believes in service, a service that leads to good business and
gooddevelopment. Telephony helps people work together, raising their
productivity. This gain in productivity is development, which in turn enables
them to afford a telephone service, generating a good business. Thus
development and business go together.

The People

The people who are making it happen the employees are young,
dedicatedand energetic. All of them are well educated at home or abroad,
with both sexes (genders) and minority groups in Bangladesh being well
represented. They know in their hearts that GrameenPhone is more than just
about phones.

The Purpose
GrameenPhone has a dual purpose: to receive an economic return on its
investments and to contribute to the economic development of Bangladesh
where telecommunications can play a critical role. This is why
GrameenPhone, in collaboration with Grameen Bank, is aiming to place one
phone in each village to contribute significantly to the economic uplift of
those villages.

The Strategy
GrameenPhones basic strategy is coverage of both urban and rural areas. In
contrast to the island strategy followed by some companies, which
involves connecting isolated islands of urban coverage through transmission
links, GrameenPhone builds continuous coverage, cell after cell. While the
intensity of coverage may vary from area to area depending on market
conditions, the basic strategy of cell-to-cell coverage is applied throughout
GrameenPhones network.

2.2Robi
Robi Axiata Limited, Robi (formerly known as Aktel), Axiata Group
Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan (30%).Robi is the

third largest mobile phone operator in Bangladesh with more than 20 million
subscribers as of August 2012.Robi boasts of the widest international
roaming service in the market, connecting over 500 operators across 207
countries. It is the first operator in the country to introduce GPRS. Robi uses
GSM 900/1800 MHz standard and operates on allocated 12.8 MHz
frequency spectrum. is a Axiata Group Berhad, Malaysia (70%) and NTT
DoCoMo Inc, Japan (30%).Robi is the third largest mobile phone operator in
Bangladesh with more than 20 million subscribers as of August 2012.Robi
boasts of the widest international roaming service in the market, connecting
over 500 operators across 207 countries. It is the first operator in the country
to introduce GPRS. Robi uses GSM 900/1800 MHz standard and operates
on allocated 12.8 MHz frequency spectrum. joint venture between Axiata
Group Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan (30%).
Robi is the third largest mobile phone operator in Bangladesh with more
than 20 Axiata Group Berhad, Malaysia (70%) and NTT DoCoMo Inc,
Japan (30%).Robi is the third largest mobile phone operator in Bangladesh
with more than 20 million subscribers as of August 2012.Robi boasts of the
widest international roaming service in the market, connecting over 500
operators across 207 countries. It is the first operator in the country to
introduce GPRS. Robi uses GSM 900/1800 MHz standard and operates on
allocated 12.8 MHz frequency spectrum.

Mission of Robi:
Robi aims to achieve its vision through being number one not only in
terms of market share, but also bybeing an employer of choice with up-todate knowledge and products geared to address the ever changingneeds of
our budding nation.

Principle of Robi:
Principles statements define how people want to behave with each other in
the organization. Robi Axiata Limited statement is about how the
organization will value their customers, suppliers, and the internal
community. For this reason Robi Axiata Limited Employees hold themselves

accountable to the following guiding Principles for the organization. From

the perspective of Robi:

Emotional: Passionate, Creative, Respectful, Open.

Functional: Simple, Ethical, Transparent, Ownership No matter what we

do in order to realize our purpose, we hold ourselves accountable to the
following overarching guiding Principles for our organization.

Passionate: We are Passionate-its in all of us. Whether visible or hidden

within for whatever reason. Everything we do is about doing the best we
can. We are there for each other and we endeavor to help in every way we
can.

Creative: Everything we do we should do in a creative innovative manner.

We bring energy to our work. Our communications demonstrates our
creative flair. We provide creative and imaginative and services to our
customers.

Respectful: We are truly respectful to each other, our subordinates, peers,

partners and customers. We treat everyone equally and we allow people to
express their thoughts opinions in a respectful manner.

Open: We have no hidden agendas. We share information freely. We can

only be open with our customers, partners, and stakeholders if we are open
with ourselves- regardless of hierarchy. Everything we do and say should be
simple and easy to understand. In terms of communications we make sure
the massaging is in plain, simple language. Our plains are simple and
uncomplicated.

Ethical: we are moral, upright, honest, righteous, virtuous, honorable,

keeping our promises in all we say and do. We clearly align to our internal
and organizational code of ethics and code of honor. We will oppose all
forms of corruptions.

Transparent: A few key words and phrases sums this up: Honesty,
openness, frankness, no lies, no deceit, no games, easily understood. We are
transparent with our customers, with each other, with our subordinate and
peers.

Ownership: whilst working individually or correctively, we clearly

demonstrate individual and collective ownership. Making mistakes is clearly
part of daily business as it is part of daily life- as long as we own up to this
clear, no culture of fear.

2.3 Banglalink

Banglalink is the second largest cellular service provider in Bangladesh

after Grameenphone. As of April 2012, Banglalink has a subscriber base of
25 million.It is a wholly owned subsidiary of Orascom Telecom. Banglalink
had 1.03 million connections until December, 2005. The number of
Banglalink users increased by 257 percent and stood at 3.64 million at the
end of 2006, making it the fastest growing operator in the world of that year.
In August, 2006, Banglalink became the first company to provide free
incoming calls from BTTB for both postpaid and prepaid connections. On
August 20, 2008, Banglalink got past the landmark of 10 million subscriber
base.

Mission of banglalink:
Their mission is, therefore, to reduce the total cost of ownership of buying
and using a mobile phone. Moreover, to achieve this vision, the company
has established some values that it tries to instill in its employees. They want
their employees, and the company as a result, to be straight forward, reliable,
innovative and, above all, passionate.

Vision
To be the best-quality Service Provider in the country.

Banglalink on Making a Difference

When banglalink entered the Bangladesh telecom industry in February
2005, the scenario changed overnight with mobile telephony
becoming an extremely useful and affordable communication tool for
people across all segments.

Within first one year of operation, banglalink became the fastest

growing mobile operator of the country with a growth rate of 257%.
This milestone was achieved with innovative and attractive products
and services targeting the different market segments.

Banglalink also became a leader in terms of its advertising quality and

setting very high standards for competition and others. The corporate
TV commercial of "din bodol" based on the theme "making a
difference in people's lives", touched everyone through out the
country.

 Banglalink continues to play an active role in the area of corporate

social responsibility.Banglalink has given Dhaka International Airport
the gateway of Bangladesh a completely new look.

2.4 Mobile Phone Operators at a

Glance
Grameen phone
Web
Address

Robi

Banglalink

www.graminphone.com www.robi.com.bd www.banglalinkgsm.com

Employees More then 4600

2100

5000

Annual
Sales

5890 core

2940 core

3120 core

Revenue

35810 million

15350 million

19945.5 million

Net
Income

4833 core

857 million

N/A

Asset

105335 million

50145 million

6658 core

Liabilities

58450 million

25405 million

2869 core

Business
Value

N/A

N/A

N/A

Stock
Value

46885 million

N/A

N/A

CHAPTER
THREE
Marketing Strategies of
Existing Mobile
Operators in
Bangladesh

 Grameenphones Strategic Analysis of Existing

Products
Marketing Strategies of Robi
Strategic marketing plan of Banglalink
Existing offers in several mobile operators

3.1 Grameenphones Strategic Analysis of

Existing Products
Grameenphone regularly evaluates the performance of its product. This
evaluation of diagnostic information to guide its strategies for new products,
product modification, and product elimination. But the strategic analysis of
existing products requires tracking the performance of the products in the
portfolio, as shown below:

This figure shows the performance of the products in the portfolio

For tracking product performance Grameenphones management first

establish the criteria and levels of performance for gauging product
performance. These include both financial and non financial factors.
Because of the various demand and cost interrelationships among products,
an information system is established to measure how well a particular
product is doing. The purpose of this tracking system is to maintain
a product review process that will help to spot problem products or products
features. Grameenphones management uses the diagnosis to help select a
strategy for eliminating the problem. Action includes adding new products,
cost reduction, product improvement, marketing strategy alteration or
product elimination.

3.2 Marketing Strategies of Robi

RAX always wants to achieve the desired sales growth and customer base.
RAX wants to encourage the existing customers to use more of their
services. They launched a package called "Robi EID DOUBLEBONUS"
which was one of their successful initiatives for obtaining potential
customers.

Product Positioning
Initially RAX's target was to reach the top, but other mobile operators are
also targeting to the grass roots level and thus increasing their customer
base. RAX wants to be the leader with good quality and designing products
for the middle and lower middle class range too. Marketing division
constitutes seven units. A brief description of each unit is given below:

Brand and A&P

Brand and A&P denotes to brand and advertising & promotion. This unit
deals with the overall brand management and promotion activities of the
company. The unit covers both outdoor (billboards, road-overhead etc.)
media and indoor (print & electronic) media.

Product Development:
Product development unit is like the R&D unit of a company, which is
responsible for developing new products and services. This unit is closely
related to the marketing research unit.

International Roaming:
International roaming (IR) unit is basically responsible for ISD, international
SMS etc services. The core task of this unit is to negotiate with foreign
telecommunication companies and to expand the international coverage by
making deals with them.

Corporate Sales:
Corporate sales unit deals with the sales of products and services to other
companies. The unit makes agreements with different companies to be the
corporate clients of Robi and only handle the corporate level sales.

Direct Sales:
Direct sales unit is responsible for the sales of products and services to the
mass customers through the customer service centers.

Dealer Management:
Dealer management unit oversees the dealers of the company around the
country.

Information Technology Division:

IT division constitutes seven units and they closely work together.

3.3Strategic marketing plan of

Banglalink

Situation Analysis:
Banglalink have started its first operation in Bangladesh in 2005. The
products have been well received and the marketing is the key to the
development of its brand image as well as the growth of the customer base.
Banglalink now offering different packages for the customers but at the
begging year they offered packages as well as different mobile sets for the
customer.

Market Summary:
Banglalink posses good information about the market knows a great deal
about the common attributes of the most valued customer. Before launching
its experienced and prompt sell and marketing force observed the market
carefully and better understood who is served, what is their specific needs
and the way to communicate with the customers need and demand.

Market Needs:
Banglalink is providing a wide range of services for its valued customers.
The company seeks following benefits that are important for its customers:

Quality Service:
Banglalink is providing quality service to the employers. The customers
dont like the network problem and slow networking system. Banglalink
recruits high professional employees and experts to make the network
available for the customers. It is the company which expands its network all
over the country within the shortest period of time after starting its
operation. Banglalink is committed to its customer about the quality service.

Customer Service:
Banglalink has both online and physical customer care service for its

customers. The valued customer can solve the problems over mobile phone
dialing 121. It has also customer care service all over the country mainly in
the city areas. But the centers are too limited to meet the huge demand. Now
at this banglalink is expanding its customer care centers and upgrading its
quality. Banglalink is committed to meet the customer demand and problem
as soon as possible.

Service at Low Price:

Before Banglalink starts its operation the tariff was higher than any other
period. At that time the three mobile companies charged tk. 6 for per minute
outgoing calls and tk.2 for per sms. But the company was committed to
provide quality service at a lowest price. As a result Banglalink is the fastest
growing telecom company in Bangladesh. This is because of providing
quality service at a lowest price.

Market Growth:
Though the call rate tariff is reducing due to the heavy competition in the
telecom market, the market is widening day by day as the number of mobile
users are increasing and there is a lot of scope to develop this sector.
Banglalink is the fastest growing telecom sector in banglalink. Sheba Phone
became Bnglalink in 2005 when ORASCOM graphed the company. At the
time launching as the name of Banglalink there was only a few thousand
customers but within the three years its number of customers has raised
more than 4million. Banglalink is the second largest telecom company
operating in Bangladesh.

3.4Existing offers in several mobile

operators

Subscriber
Lowest
Call rate
Lowest

Grameenphone Robi

Banglalink

40.33 million

more than 20
million

25 million

5paisa/10sec

4.67paisa/ 10sec

4.5paisa/10sec

11paisa/10sec

13paisa/10sec

12paisa/10sec

10 Fnf

8 Fnf

10 Fnf

Call rate
(other operator)
Maximum
Fnf

Super fnf/prio

Pulse

1sec

1sec

1sec

10 Tk Advance
facility

5 Tk Advance facility

Advance Balance No advance

balance facility

Note:
This offer is only for prepaid subscriber
15 % VAT will be applicable with all charges.
10 second pulse will be applicable for On/Off-net calls

3.5Marketing Slogan
Every mobile operator company has a slogan of its own. They run their
marketing activities based on slogan. It can make a great attraction on
customer mind. So a mobile operator company offer various package based
on slogan.

Graminphone: Durotto Jotoi Hok, Kache Thakun

Robi: Jole Uthun Apon Shoktite
Banglalink: Jekhane Ache Din Bodoler Chesta, Shekhanei Banglalink
Airtel: Valobashar Tane, Kache Ane

Citycell:"because we care"
Teletalk: Amader phone

CHAPTER
FOUR

SWOT
ANALYSIS

4.1 SWOT
SWOT analysis (alternatively SWOT Matrix) is a structured planning
method used to evaluate the Strengths, Weaknesses, Opportunities, and
Threats involved in a project or in a business venture. A SWOT analysis can
be carried out for a product, place, industry or person. It involves specifying
the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieving that

objective. The technique is credited to Albert Humphrey, who led a

convention at the Stanford Research Institute (now SRI International) in the
1960s and 1970s using data from Fortune 500 companies. The degree to
which the internal environment of the firm matches with the external
environment is expressed by the concept of strategic fit.
Setting the objective should be done after the SWOT analysis has been
performed. This would allow achievable goals or objectives to be set for the
organization.
Strengths: characteristics of the business or project that give it an advantage
over others
Weaknesses: are characteristics that place the team at a disadvantage
relative to others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the
business or project
Identification of SWOT is important because they can inform later steps in
planning to achieve the objective.
A survey report about SOWT analysis of several mobile operators is given in
this topic.

4.2 SWOT Comparison Sheet

(Strengths)
Strengths

Grameen
phone

Robi

Banglalink

What are your core

competencies?

Network
Coverage

Lower Tariff

Marker Leader

No Credit
Transaction

Where are you

making the most
money?

Providing
Internet Service

Value Added
Service

Airtime

What are you doing

well?

Network
Coverage

Customer
acquisition

Corporate
Business

What are your

Business advantages?

Lower Tariff

Quality Service

4.3 SWOT Comparison Sheet

(Weaknesses)

Weaknesses
What areas are
you avoiding?

Grameenphone

Robi

Banglalink

Low tariff

Market
Penetration

Internet

Where do you
lack resources?

N/A

What are you

doing poorly?

Customer
Satisfaction

Where are you

losing money?

N/A

What needs
improvements? Tariff Cost

BTS

BTS

Rural Areas

Network
Coverage

Seam Sales

Seam Sales

Network
Coverage

Network Quality

4.4 SWOT Comparison Sheet

(Opportunities)

Opportunity

Grameenphone

Robi

Banglalink

Any Beneficial
Growing Internet
trends?

Improvement of
network quality

Aggressive
improvement of
network quality

Niches that
Competitors
are missing

Cell phone

PCO

N/A

New
Technologies?

3G

3G

3G

New needs of
Customers?

Attractive tariff

Attractive tariff

Clear Voice calls

4.5 SWOT Comparison Sheet

(Threats)
Threats
Obstacles to
overcome?

Grameenphone

Robi

Banglalink

Fiber optic network

Fiber optic
problem
Fiber optic network
network problem
problem

Aggressive
competitors?

No

Yes

Yes

Successful
competitors?

No

Yes

Yes

Negative
economy
Conditions

Inflation political
influence

Inflation political
influence

Inflation political
influence

Government
Regulation

Conflict between
Bangladesh
Bangladesh
industry growth Telecommunication Telecommunication
and dreams of
Act
Act
digital BD

Changing
business
Climate

Increasing
competition
changing
customer need

Vulnerabilities

Uncertainty
regarding
renewal of
license

Increasing
competition
changing customer
need

Increasing
competition
changing customer
need

Power Supply

Power Supply

CHAPTER
FIVE
CONCLUSION
Recommendation
Conclusion
Reference

5.1 Recommendations
Every company must take immediate actions to expand its network
coverage all over Bangladesh.
Should be monitor the existing customer and provide better service.
Should avoid hidden cost
Should reduce call rate with respect to other countries.
Every company should provide 3G technology as like as teletalk
They should develop new competitive packages for the corporate
customers.
Customer care service should available in rural area Bangladesh
Should provide low rated & faster internet service.
Should increase social development work.

5.2 Conclusion
The wizardry of SWOT is the matching of specific internal and external
factors,which creates a strategic matrix and which makes sense.
According to Weihrich (1982), possible combinations are: maxi-maxi
(strengths/opportunities), maxi-mini (strengths/threats), mini-maxi
(weaknesses/opportunities), and mini-mini (weaknesses/threats). Maximaxi (S/O) combination suggests that an organization should strive to
maximize its strengths to capitalize on new opportunities. Maxi-mini
(S/T) combination suggests that an organization should strive to use
its strengths to minimize threats. Mini-maxi (W/O) combination emphasizes
to conquer the organizations weaknesses by making the most of any new
opportunities. Mini-mini (W/T) combination suggests adopting, most
definitely, defensive strategy to minimize an organizations internal
weaknesses and avoid external threats.

5.3 Reference
Hill,T.& Westbrook., R. (1997), SWOT Analysis: Its Time for a Product
Recall, Long Range Planning-International Journal of Strategic
Management, London, 30 (1), pp.4652.
Menon, A. et al. (1999), Antecedents and Consequences of Marketing
Strategy Making,
Journal of Marketing, 63, pp. 1840
http://en.wikipedia.org
www.btrc.gov.bd
http://grameenphone.com
http://dpe.teletalk.com.bd
http://www.citycell.com