WorldBrowZING!

the bulletin

The WorldBrowser communitys official bi-monthly update

www.worldbrowser.com
MAY-JUNE 2016
WorldBrowZING! is published bi-monthly to keep users of
the WorldBrowser website current on new content, system upgrades, ideas for system optimization,
and provide articles on general and relevant interest.

IN THIS ISSUE
Emmy-nominated journalist Barry Goldsmith joins
WorldBrowZING! as Contributing Editor, Pg 1;
Using WorldBrowser for in-house training and continuing education. Lisa Owers CTA, Pg 1;
Home Screen Modification, Pg 2

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HELP DESK
Lisa Owers, CTA
VP-Resource Development

USING WORLDBROWSER
FOR IN-HOUSE TRAINING
AND
CONTINUING EDUCATION
This month the Help Desk focuses on
WorldBrowserls applications for in-house training and
continuing education.
First, I encourage you to browse the world, or
as Douglas, our CEO, puts it in this issues Endpiece,
shop. WorldBrowser makes it easy to explore new
destinations and develop new specializations, because
attraction information in every category, globally, is
brought together in this single resource. Cont. Pg 2 Col 1

EMMY-NOMINATED JOURNALIST AND

LECTURER, BARRY GOLDSMITH,
JOINING WORLDBROWZING!
WorldBrowser is pleased to
announce that, with this issue,
Barry Goldsmith, M.A., professor of architecture and history
at NYU, is joining WorldBrowZING! as contributing editor. A
print, web, and Emmynominated broadcast journalist, his column Been There,
Havent Done That, is now in
its 6th year of publication in Jax
Fax, recommending sites Barry Goldsmith M.A.
around the world missed by
many tourists even locals. Inclusion of many of these
unseen treasures has been an important feature of
WorldBrowsers global content. Many WorldBrowser
users may have read his work in National Geographic
and Architect.
Goldsmith lectures at prominent venues worldwide, including travel-related trade shows, major universities, embassies, and museums. Among Goldsmiths current projects are a British-Russian television
series, Secrets & Palaces of the Romanovs, and a
lecture series at New Yorks 92nd Street Y. American
television presently has 2 series in planning -- Great
Planned Cities of the World -- based on one of Professor Goldsmith's former university courses.
WorldBrowser is delighted to have Dr. Goldsmith aboard. His knowledge, insights, and wit will add
much to WorldBrowsers value and enjoyment for its
users.
WB
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Rajasthan, and Bhubaneswar, near the

great gopuramed (towered) Hindu temples. Another important one is the nowdeserted 16th century red sandstone
Fatehpur Sikri, about 25 miles from
Agras Taj Mahal.

THE WORLDS GREAT PLANNED CITIES

Barry Goldsmith, M.A.
Heres something for your architecture
mavens. The relevant category in WorldBrowser is
RKT (Architectural interest).
There are many great planned cities in the
world: Washington DC, St. Petersburg (Russia), Brasilia, Canberra (Australia). India has more than its share
of magnificent planned urban centers, including New
Delhi, with its many tree-lined ceremonial boulevards
and rotaries, Jaipur, the 18th-century Pink City of

During the summer of 2013,

New Yorks Museum of Modern Art presented an architecturally themed exhibit
Le Corbusier: An Atlas of Modern
Landscapes.
Gopuramed Tower
SHUTTERSTOCK

CONTINUED Pg 2 Col 2

WorldBrowZING! the bulletin

MARCH-APRIL 2016

P2

IN-HOUSE E & T continued

The list of WorldBrowsers categories is accessed using the Browser tab at the upper left. Clicking
on each one produces a description of the category and
a list of the regions where attractions in that category are
found. While most category names are self-explanatory.
about a third need a bit of elaboration; those are highlighted in yellow in the most current list. Use the blue tab
to the left of the logo (center) to access it in the file
marked Archive-Misc. Print it and keep it handy.

HELP DESK: Use the Contact tab on WorldBrowsers

home screen to submit questions. Include Attn: Lisa
in the subject line to speed delivery to her attention.

PLANNED CITIES cont.

The exhibit featured a model of northern Indias
Chandigarh. It is the one place on earth where visitors
can explore an entire city buildings and landscapes
is the design of one man, the realization and completion
of a unified urban concept encompassing the airport,
parks, streets, districts, and sculptural government buildings, including the Secretariat and High Courts, with its
reflecting pools and magnificent landscaping.
In 2015, an article published by BBC named
Chandigarh one of the most perfect cities of the world in
terms of architecture, cultural growth and modernization
Following the lead of deluxe Taj hotels, American chains are eager to establish their own footholds
here. Chandigarh is where you want to send your archi-

WorldBrowser is the ideal resource for helping

new hires gain confidence in learning about destinations
unfamiliar to them. It is ideal as well for broadening the
scope of anyone preparing itineraries involving those
regions or new niche markets.

HOME SCREEN
MODIFICATION

Use WorldBrowser also to research and prepare

proposals to market your agency to special-interest
groups (e.g. garden clubs, church groups, art lovers,
wellness-seekers, etc.) in person or through webinars.

Consistent with WorldBrowsers commitment to

keeping the system as user-friendly as possible, some
changes have been introduced to the appearance of the
home screen in the space above the map.

SHUTTERSTOCK

Dont forget, too, you can hunt for fun and unusual attractions to explore in outside sources
(newsletters and blogs), all potential gold mines of ideas
to help market your services to current and future clients.
Finally, try focusing on specific topics for brownbag lunches with your team members. For example, if
you want to encourage your agents to package literary
and academic tours perhaps targeting retired professors, you may suggest reviewing categories MLI
(Museums-Literary Interest), MLP (Museums-Literary
persons), or MFA (Fine Art Museums). Another possibility is WorldBrowsers extensive listings of sports and adventure categories: ADV (adventure), AES (aerial
Sports), ASV (athletic venues and related-museums),
MTN (mountaineering), WSP (watersports), SKI (skiing),
SRF (surfing), and ZIP (zip-lining). See how many more
you can find in your categories list, a guide unmatched in
this industry to your travel professionals global inventory.
All of the foregoing should lead you to the importance of understanding the depth, breadth, and variety of
your inventory, and where to find easily what interests
your clients most.
WB

The instruction Select a region with its operative

word below following on the next line has been repositioned directly above the list of regions the below refers
to. It had previously been on the other side of the screen
directly above the map, which has no labels.
There are now 2 links on the left. The 1st accesses the
excellent WorldBrowser tutorial created by Travel Agent
Academy (TAA) in early October, 2015. If youre new to
WorldBrowser and not referred by TAA, youll find it an
excellent for gaining a grasp of its flexibility and versatility.
The 2nd accesses the current issue of WorldBrowZING!
and the archive of previous issues. Again, if youre new to
WorldBrowser, you now have access to the content of all
previous bulletins only a few keystrokes away.
WB