Beruflich Dokumente
Kultur Dokumente
ON
CUSTOMER PERCEPTION ABOUT 4G PHONE IN VARANASI
Submitted in partial fulfillment of the requirements for the award of
degree of
MASTER OF BUSINESS ADMINISTRATION
SESSION 2015-2017
Submitted to
Submitted By
Aditya Kumar
Branch Manager
MBA-IIIrd Sem
Relinace JIO
ACKNOWLEDGEMENT
In the very begning I would like to thank "Customer perception about 4G Phone in
Varanasi" for giving me a chance to gain knowledge & experience in their company as a
trainee.
I owe my profound gratitude to my trainer Mr. Vinod Tiwari (Supervisor) who
stimulated my idea for this project from the very beginning of the summer training .his
constant encouragement and continued supervision has been the real inspiration for the
completion of this project with in the allotted time.
My sincere thanks are to the employees who gave their opinion about the training &
development process in their company & also for their suggestion to improve the content of
the training.
Aditya Kumar
MBA-IIIrd Sem
DECLARATION
I hereby declare that the information presented here in this summer training project report is
to the best of my knowledge.
Aditya Kumar
MBA-IIIrd Sem
CONTENT
Sr.No.
Topic
Page No.
4G Phone In India
4G Technology
10
29
36
Company Profile
38
Reliance Mobile
47
54
63
Importance of Research
64
10
Research Methodology
66
11
Data Analysis
70
12
Finding
91
13
Conclusion
94
14
Suggestion
95
15
Limitation
96
16
Bibliography
97
17
Questionnaire
98
4G PHONE IN INDIA
Tikona Digital Networks holds broadband wireless access spectrum in the 2300
MHz band and is waiting for the appropriate time and maturity of the 4G
ecosystem before making a foray into the space. Tikona holds 4G spectrum
licences in five circles in northwest India, covering Gujarat, Rajasthan, Uttar
Pradesh (East and West) and Himachal Pradesh.
BEYOND 4G RESEARCH
A major issue in 4G systems is to make the high bit rates available in a larger
portion of the cell, especially to users in an exposed position in between several
base stations. In current research, this issue is addressed by macro-diversity
techniques, also known as group cooperative relay, and also by Beam-Division
Multiple Access (BDMA).
For average consumers, '3G' and '4G' are two of the most mysterious terms in
the mobile technology dictionary, but they're used relentlessly to sell phones
and tablets. If you're shopping for a new phone, the answer isn't clear-cut, and
you shouldn't always go for the higher number. Our primer will help explain
which technology to pick.
3G and 4G Explained
First things first, the "G" stands for a generation of mobile technology, installed
in phones and on cellular networks. Each "G" generally requires you to get a
new phone, and for networks to make expensive upgrades. The first two were
analog cell phones (1G) and digital phones (2G). Then it got complicated.
Third-generation mobile networks, or 3G, came to the U.S. in 2003. With
minimum consistent Internet speeds of 144Kbps, 3G was supposed to bring
"mobile broadband." There are now so many varieties of 3G, though, that a
"3G" connection can get you Internet speeds anywhere from 400Kbps to more
than ten times that.
New generations usually bring new base technologies, more network capacity
for more data per user, and the potential for better voice quality, too.
4G phones are supposed to be even faster, but that's not always the case. There
are so many technologies called "4G," and so many ways to implement them,
8
from 4G. Watch out for the data limits on your service plan, though; it's easy to
use up a lot of data very quickly with 4G.
If you have a 3G phone and you've been frustrated with slow data, 4G may be
the solution. 4G won't solve any dropped call problems, though, as all calls will
be made over older networks until carriers switch to voice-over-LTE during the
next few years.
Finally, if you want to future-proof yourself, get a 4G phone. 4G coverage is
only going to get better, and that's where the carriers are spending most of their
money right now. You can assume that all 4G phones also support your carrier's
3G and 2G networks as well.
Should You Even Consider 3G?
There are a few reasons you might still settle for a 3G phone.
If your phone is mostly for voice use, you have no need for 4G data. Save
money and save battery life by choosing a device without the high-speed
network.
If you live in an area that doesn't have 4G coverage, there's no advantage to a
4G phone. In fact, you'll have serious battery life problems if you buy an LTE
phone and don't disable 4G LTE, as the radio's search for a non-existent signal
will drain your battery quickly.
If you're strapped for cash and buying a phone off contract, you may have to
settle for 3G to save money. In that case, make sure to get the fastest 3G phone
possible. On Verizon and Sprint, you want to check that it supports "EVDO Rev
A." On T-Mobile and AT&T, you want the highest class of HSPA+ possible: if
not 42 or 21, then 14.4.
10
4G TECHNOLOGY
Wireless technology has transformed our lives in many ways. Until very
recently, we needed a computer wired to a port, to get online. Even wired
telephones are becoming a thing of past. Nowadays, we use our mobile phones
for banking, to check ticket availability at a Cinema Hall, and many more.
Wireless communication is the transfer of information over a distance without
the use of enhanced electrical conductors or "wires. And, Wireless networking
refers to any kind of networking that does not involve cables. It helps in saving
the cost of cables for networking in addition to providing the mobility.
There are different types of wireless networks defined on the basis of their size,
range and data transfer rate.
systems. Usually vehicle mounted, they had the transceivers mounted in the
vehicle trunk and dials & display mounted near the driver seat.
Based on TDMA, Global System for Mobile communications (GSM) is the first
European standard & the first commercial network for use by the public for 2nd
generation mobile (2G) telephony. A typical 2G G.S.M network service uses
800/900MHz or 1800/1900 frequency spectrum. Typical average data rate of
GSM is 9.6 kbps. 2G CDMA (IS-95A) uses BPSK and offers data rate upto
14.4 kbps. The bandwidth of 2G is 30-200 KHz.
2.5G GPRS (General Packet Radio Service) - 2.5G, which stands for "second
and a half generation," is a cellular wireless technology developed in between
its predecessor, 2G, and its successor, 3G. The term "second and a half
generation" is used to describe 2G-systems that have implemented a packet
switched domain in addition to the circuit switched domain.
2.5G is an informal term, invented solely for marketing purposes, unlike "2G"
or "3G" which are officially defined standards based on those defined by the
International Telecommunication (ITU).
GPRS (CS1 to CS4) uses GMSK modulation with symbol rate (& modulation
rate) of 270 ksym/s. Typical data rate of GPRS is ~115 kbps. It can be used for
services such as Wireless Application Protocol (WAP) access, Multimedia
Messaging Service (MMS) and for accessing internet.
IS-95B or cdmaOne is the evolved version of IS-95A and is also designated as
2.5G with theoretical data rates of upto 115 kbps, with generally experienced
rates of 64 kbps.
2.75 EDGE (Enhanced Data rates for GSM Evolution) - EDGE (EGPRS) is
an abbreviation for Enhanced Data rates for GSM Evolution, is a digital mobile
phone technology, invented by AT&T. EDGE technology is an extended
version of GSM & works in GSM networks. EDGE is add-on to GPRS and can
13
function on any network with GPRS deployed on it, provided the carrier
implements the necessary upgrades. It allows the clear and fast transmission of
data. One need not install any additional hardware and software in order to
make use of EDGE Technology. Also, there are no additional charges for
utilizing this technology.
Uses 9 Modulation coding schemes (MCS1-9). MCS (1-4) uses GMSK, while
MCS (5-9) uses 8PSK modulation. 8PSK Increases throughput by 3x (8-PSK
3 bits/symbol vs GMSK 1 bit/symbol). Modulation bit rate is 810 kbps. It offers
data rates of 384kbps, theoretically up to 473.6kbps.
14
Data rate in MIMO systems gets multiplied by the number of antennas used.
4G Technology1
15
IPv6 - IPv4 address exhaustion is likely to be in its final stages by the time of
deployment of IPv6. Hence, for 4G technology, IPv6 has evolved to support a
large number of devices. The packet structure for IPv6 is shown below.
16
With IPv6, each device will have its own IP. Even if access point is changed, IP
will remain same. IP based backbone or IP Core will allow everything to talk to
each other, provided they follow the same protocol.
Smart Antennas
Smart or Intelligent antennas is also a multi-antenna concept which allows the
radio beam to follow the user. This is done through beam forming which
temporarily improve gain. They are also used to provide transmit and/or receive
diversity.
17
Improved Modulation
Previous standards used Phase-shift keying, more spectrally efficient
modulation schemes such as 64-QAM (Quadrature Amplitude Modulation) is
being used for 4G systems.
4-G SYSTEMS
WirelessMAN-Advanced
o
802.16m
18
specifications
o
o
8 which supports data rates of up to 300 Mbps (4x4 MIMO) and up to 150
Mbps (2x2 MIMO) in the downlink and up to 75 Mbps in the uplink. Release
10 of LTE is likely to approach IMT-A, download upto 1 Gbps and upload upto
500 Mbps.
All IP Network
Moving Beyond 4G
4G is not the end of all. "5G Technology" is already in research arena and is
bound to up the data rate further.5G is going to alter the way of our usage of our
cellphones; may replace our Desktop PCs/laptops. Coupled with innovations
being done in the field of smart sensors, 5G mobile phones with extremely high
19
data rates, IP core, and world-wide coverage will offer features which have not
imagined so far.
20
4G Wireless Technology
| Print |
Sample image
Sample image
Fourth generation (4G) technology will offer many advancement to the wireless
market, including downlink data rates well over 100 Mbps, low latency, very
efficient spectrum use and low-cost implementations.
Consumers are demanding a better user experience along with more advanced
and useful applications on a more ergonomic device.
The current 3G devices are good, but they will have to improve in areas like
imaging and processing power to support future 4G applications like three
dimensional (3D) and holographic gaming, 16 megapixel (MPixel) smart
cameras and high-definition (HD) camcorders. Applications like these will
demand more processing power than the current 3G handsets offer, requiring
more efficient applications processors.
The move to 4G networks will allow service providers to offer the impressive
applications that will drive users to upgrade to the new phones. Current
downlink data rates are less than 10 megabits per second (Mbps); 4G
21
systems will offer downlink data rates well over 100 Mbps, an improvement of
10 times over 3G. 4G systems will also have low latency, improving the
consumer experience. With flexible network connections, efficient use of
spectrum and impressive user applications, 4G will offer what consumers want.
What is LTE?
LTE makes very efficient use of the available spectrum with channel
bandwidths from 1.25 Megahertz (MHz) to 20 MHz The flexible slice will
allow LTE to be more easily implemented in countries where 5 MHz is a
commonly allocated amount of spectrum. LTE will also co-exist with legacy
systems already rolled out around the world.
Latency and Efficiency
22
Consumers want a connection experience like they get at their homes using a
wired broadband connection. LTE will decrease latency to just 50 ms from
dormant to connection and a 5 ms one-way latency after that, delivering
connection latencies similar to a wired connection.
nanometer (nm) process in use today allows up to two times the density
compared to the previous 65nm process. In addition to cost savings, the 45nm
process achieves a 25% performance increase over the 65nm process.
Continued integration will increase performance while decreasing costs over
time. But all this integration comes at a price, namely the need for sophisticated
power management technologies. Shrinking the process technology down to
45nm has an exponential effect on leakage power until it becomes a significant
part of a devices total power.
The big challenge in brining 4G to the market will be using the right
applications processors as well as modem and power management technologies
to deliver the performance, size and battery life that consumers demand. The
path is clear to bring 4G to reality and deliver compelling application and
performance that will pave the way for the future of wireless.
24
Another piece of jargon, which you will see tagged onto the end of 4G is 'LTE'.
This stands for Long Term Evolution and is a type of 4G technology. It's
arriving in the UK for the first time at the end of October and will be available
to around a third of the population by Christmas 2012. See also: iPhone 5
review
4G LTE aims to offer users faster, more reliable mobile broadband internet for
devices like smartphones, tablets and laptops.
Here, we'll explain everything you need to know about 4G. We'll be taking an
in-depth look at how the technology works, where and when you can get it as
well as telling you which devices support it.
25
EE logo
We've been able to test out the first 4G network, run by EE, formally
Everything Everywhere, so we can also reveal how fast it is and how it will
benefit you in practice.
Although 4G is new to the UK and we Brits like to think we have the latest
technology, it has actually been around for many years. Two forms of 4G been
developed and are in use: WiMAX and LTE.
In fact, you may recognise the first technology, as WiMAX was trialled in the
UK in 2009. However, the first WiMAX network was launched by South
Korean firm KT in 2006.
The first LTE network was deployed in Scandinavia in 2009. However, it was
debatable whether the speeds on offer back then were really 4G or not.
Across the Atlantic in the US, Sprint has been using WiMAX since 2008 and
MetroPCS was the first operator to offer an LTE service in 2010. Verizon and
AT&T also offer LTE 4G.
In the UK, 4G networks will use LTE technology, which is why devices such as
smartphones are already popping up with LTE suffixes to their names to show
they are 4G capable.
3G has, of course, been around for a lot longer than 4G. In the UK the first 3G
network was launched by Hutchinson Telecommunications, branded as Three or
'3'. Wideband Code Division Multiple Access (WCDMA) was the first technical
standard used for 3G.
26
4G's headline download speed is 100Mbps and a blistering 50Mbps for upload.
This makes 4G is more than twice as fast as the latest 3G technology and many
more times faster than previous versions.
Of course, these speeds are theoretical, and such speeds won't be reached in
real-world use. However, that doesn't mean 4G isn't twice as quick. In our tests,
which we'll get to later, we saw speeds around three times faster on 4G
compared to 3G, and an even larger improvement with uploads.
What does this mean in practice? The faster speeds mean websites load quicker,
and that you'll be able to stream videos and podcasts without first waiting for
them to buffer.
Plus, you'll be able to download large email attachments or other content from
the web faster. Apps which need to download data, such as maps, will work
more smoothly, especially when zooming in or out as this generally requires a
lot of data. The speed differential should be akin to switching from 3G to Wi-Fi.
Taking a more demanding task like video streaming, the BBC recommends a
connection speed of 3.5Mbps for HD content. Although 3G can offer speeds in
excess of this, the average speed across all forms of 3G in the UK is around
3Mbps.
27
For video streaming and similar tasks, where you would typically require Wi-Fi
for smooth performance, 4G should allow you to have a 'home broadband'
experience on the move. EE expects the average speed to be between 8- and
12Mbps, potentially faster than the 5.9Mbps average for ADSL home
broadband.
Faster upload speeds will also be a boon. If you hate waiting for pictures to be
posted to Facebook or Twitter, for example, then this should be a much faster
process over 4G.
The main reason 4G is faster than 3G is because of Orthogonal FrequencyDivision Multiplexing (OFDM). It sounds complicated, but it's the same
technology used in Wi-Fi, ADSL broadband, digital TV and radio.
OFDM is a technique for squeezing more data onto the same amount of radio
frequency. It also reduces latency and interference. Data is split up and sent via
small chunks of frequency in parallel, therefore increasing the capacity of the
network.
possible and promises even faster speeds but is still a little way off making its
way onto devices. Since different setups are possible, one phone could provide
faster 4G speeds than another.
With 3G handsets, most of us take roaming for granted. We take our phones
travelling around the world, and expect to be able to pick up emails and browse
websites as soon as we land. Things are different with 4G.
Although there are 4G networks in many countries around the world, your UK
4G smartphone won't necessarily work wherever you go. The reason is that 4G
doesn't operated on the same frequencies in every country.
If your phone's 4G modem doesn't work on the same frequencies as those used
in the country you're visiting, then you'll have to live with 3G instead. Even if
the numbers do match, there needs to be a 4G roaming agreement between
operators. Currently, there is no such agreement in place and even when there
is, expect data prices to be high.
29
Lyf Earth 2 smartphone comes with a fingerprint sensor incorporates a 1.5 GHz
Octacore, cortex A53 processor. The device offers 3 GB of RAM and 32 GB
internal storage capacity, expandable up to 64GB using microSd card. It further
houses 2500 mAh Liion battery that conveys dependable reinforcement. The
smartphone operates on the Android lollipop v5.1.1 OS and offers 13megapixel rear camera coupled with a 13- megapixel front camera.
Reliance Digital LYF Earth 2 comes with a Retina Scan and fingerprint scanner.
The LYF Earth 2 smartphone flaunts a 5.0-inch full HD (1080p) IPS LCD
display with a pixel density of 445 ppi, and is powered by Qualcomms
Snapdragon 615 1.5 GHz octa-core processor paired with Adreno 405 GPU. It
features 32GB of internal storage, which can be further expanded using a 64GB
microSD card. Other connectivity option include for dual-SIM functionality, 4G
LTE, Wi-Fi, GPS and Bluetooth.
GENERAL
Device TypeSmartphone
Network TypeGSM/WCDMA/LTE
Network Capability2G,3G,4G
DATA
EDGE CapabilityClass 12
GPS
Bluetoothv4.0
Wi-Fi802.11 b/g/n
USBmicroUSB v2.0
DISPLAY
SD Card Presence/CapacitymicroSD, up to 64 GB
32
TECHNICAL PLATFORM
Length142
Breadth67
Thickness7.2
Form FactorCandybar
Weight140 gm
OTHERS
Accelerometer
Games Support
MULTIMEDIA
Music Player
Video Player
Video Recorder
Radio
33
3.5 mm Jack
Loudspeaker
BATTERY
Battery TypeLi-Po
Calendar
Calculator
Alarm
Clock
Document Viewer
Phonebook
MESSAGING
SMS
Reliance Earth 2 has a 13MP front and rear camera with flash and PDAF. The
rear camera comes with laser auto focus and ProMode. The voice command
feature in the smartphone allows user to switch between the selfie camera mode
and the primary camera mode using voice commands. Users can say smile or
selfie or captureusing the voice command feature to click pictures.
Earth 2 has three security features: the conventional pattern/PIN, retina unlock,
and fast fingerprint sensor.
LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we
present the most advanced features in smartphones that deliver a differentiated
digital experience to our consumers and puts the controls of smart devices in the
hands of the consumers, said Sunil Dutt, President Devices, Reliance Retail.
The smartphone sports a fingerprint sensor, which can be used to jumpstart 3
applications. The smart sense+ technology in LYF Earth 2 enables user to
personalise and the phone with 19 gestures and shortcuts.
35
Features
4G LTE High Speed Broadband, Voice Over 4G and many value
added services like Live TV (Jio Play), Video on Demand (Jio
World), Cloud base Sync and Storage (JIO Drive), Video calls over
4G and Live video Surveillance, Health Support Apps
Speed
The average speed is 9MBPs, with speeds reaching 48 MBPs and 16
Mbps in Night Time.
36
Lot of Offerings
It has lot of offerings for customers in form of Cloud Hosting, Live
TV and Video on Demand. It has tied up with Network 18 for Media
Services.
Low Tariff
The tariff is 80% that of conventional 3G services.
Lyf Earth 2 Display:- 5.0 inches display, 1080 x 1920 pixels IPS capacitive
touchscreen, 16M colors
Lyf Earth 2 Memory:- Internal Memory:- 32GB RAM:- 3GB Card Slot /
Expandable Memory:- Up to 64GB
37
Wi-Fi And 4G LTE Coverage For Reliance JIO is being conducted to identify factors and
provide revolutionary 4G LTE coverage and high speed Wi-Fi services of Reliance JIO at all
parts of Varanasi city.
RJIL has successfully demonstrated legal interception and monitoring rules compliance of its
4G network for high speed wireless internet, phone calls, video and messaging service across
country.
To identify all the below buildings in work scope area and establish contacts with the
building owner/association and explain them the benefits of high speed internet and 4G
connectivity.
All G+5 (ground floor +five floors) and above buildings
Shopping malls
Hospitals
Hotels
Multiplex
To capture all the details of the building. The variables are involved in this project
1. Area
2. Address
3. Building Name
4. Number of Floors
5. Type (commercial, residential, both, Hotel, Hospital)
6. Latitude &Longitude {By using Smart phone app}
7. Number of Home passes
The Research methodology is exploratory with a sample size of 704. Data was collected
through survey. The data was analyzed by performing chi-square analysis. Excel, SPSS were
used as statistical computing software.
Findings:
38
COMPANY PROFILE
Industry Introduction:
India's telecommunication network is the second largest in the world based on the total
number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs
in the world enabled by the mega telephone networks and hyper competition among them. It
has the world's third largest Internet user base. According to the Internet And Mobile
Association of India (IAMAI), the Internet user base in the country stood at 190 million at the
end of June, 2013.
Major sectors of the Indian telecommunication industry are telephony, internet and television
broadcast Industry in the country which is in an ongoing process of transforming into next
generation network, employs an extensive system of modern network elements such as digital
telephone exchanges, mobile switching Centres, media gateways and signaling gateways at
the core, interconnected by a wide variety of transmission systems using fiber optics or
Microwave radio relay networks. The access network, which connects the subscriber to the
core, is highly diversified with different copper pair, optic fiber and wireless technologies.
DTH, a relatively new broadcasting technology has attained significant popularity in the
Television segment. The introduction of private FM has given a fillip to the radio
broadcasting in India. Telecommunication in India has greatly been supported by the INSAT
system of the country, one of the largest domestic satellite systems in the world. India
possesses a diversified communications system, which links all parts of the country by
telephone, Internet, radio, television and satellite. Indian telecom industry underwent a high
pace of market liberalization and growth since the 1990s and now has become the world's
most competitive and one of the fastest growing telecom markets. The Industry has grown
over twenty times in just ten years, from under 37 million subscribers in the year 2001 to
over 1,002 million subscribers in the year 2015
Communications in India
Revenue (Total)
Mobile subscribers
Rural Teledensity
Internet users
Internet penetration
country code
.in
Broadcasting:
Television channels
Radio stations
Telephony:
The telephony segment is dominated by private sector and two state run Businesses. Most
companies were formed by a recent revolution and restructuring launched within a decade,
directed by Ministry of Communications and IT, Department of Telecommunications and
Minister of Finance. Since then, most companies gained 2G, 3G and 4G licenses and engaged
fixed line, mobile and internet business in India. On landlines, intracircle calls are considered
local calls while intercircle are considered long distance calls. Foreign Direct Investment
policy which increased the foreign ownership cap from 49% to 74%.Now it is 100%. The
Government is working to integrate the whole country in one telecom circle. For long
distance calls, the area code prefixed with a zero is dialed first which is then followed by the
number (i.e., to call Delhi, 011 would be dialed first followed by the phone number). For
international calls, "00" must be dialed first followed by the country code, area code and local
phone number. The country code for India is 91. Several international fiber optic links
include those to Japan, South Korea, Hong Kong, Russia, and Germany. Some major telecom
operators in India include Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance
Communications, TATA Teleservices, Infotel, MTS, Uninor, TATA DoCoMo, Videocon,
Augere, Tikona
40
Wireless Internet:
2nd Generation Internet is the most prevalent in India in the Past Decade. Wireless ISPs in
India use both CDMA and Edge technologies for 2G.
India's wireless Internet frequencies are
2G: GSM 900 MHz, GSM 1800 MHz
3G: UMTS 2100 MHz
4G: TDLTE 2300 MHz, FDLTE 1800 MHz
Data centres:
BSNL Internet Data Centers, in collaboration with Dimension Data
Trimax IT Infrastructure & Services Limited Tier
III data centers in Mumbai and Bengaluru [56]
Airlive Broadband
Sify Technologies Limited
CtrlS Datacenters Ltd
Tata Communications Limited
Netmagic Solutions
Reliance Datacenter
Web Werks IDC
Net4 Datacenter
Broadcasting:
Television broadcasting began in India in 1959 by Doordarshan, a state run medium of
communication, and had slow expansion for more than two decades.[57] The policy reforms
of the government in the 1990s attracted private initiatives in this sector, and since then,
satellite television has increasingly shaped popular culture and Indian society. However, still,
only the government owned Doordarshan has the license for terrestrial television broadcast.
Private companies reach the public using satellite channels both cable television as well as
DTH has obtained a wide subscriber base in India. In 2012, India had about 148 million TV
homes of which 126 million has access to cable and satellite services.
41
3. Organization Introduction
Reliance Jio Infocomm Limited (commonly called RJIL) is an Indian Internet access
(commonly called broadband) and telecommunications company headquartered in
Mumbai, India. RJIL is a subsidiary of Reliance Industries Limited (RIL), Indias largest
private sector company, is the first telecom operator to hold pan India Unified License. This
license authorizes RJIL to provide all telecommunication services except Global Mobile
Personal Communication by Satellite. Company holds Universal Service License and is the
only pan India operator with Broadband Wireless Access (BWA) spectrum for commercial
Long-Term Evolution (LTE) services across 22 circles capable of offering fourth generation
(4G) LTE wireless services across India. Reliance Jio is setting up a pan India telecom
infrastructure to provide fourth generation 4G LTE TDD high speed wireless internet and
mobile communication services which may be launched by June 2015. The company is in
process to set-up the 4G LTE infrastructure which will also be an enabler for a portfolio of
rich multi-media digital services including education, health-care, entertainment, payment
and cloud services for millions of individuals, homes and businesses across India.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to provide seamless
4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an
integrated ecosystem.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication
services and various digital services on pan India basis in key domains such as education,
healthcare, security, financial services, government citizen interfaces and entertainment. RJIL
aims to provide anytime, anywhere access to innovative and empowering digital content,
applications and services, thereby propelling India into global leadership in digital economy.
RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the
4G network will provide voice services from / to non-RJIL networks.
42
Reliance Jio is part of the Bay Of Bengal Gateway Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.
RJILs subsidiary has been awarded with a Facility Based Operator License (FBO License)
in Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.
RJIL has finalized key agreements with its technology partners, service providers,
infrastructure providers, application partners, device manufacturers and other strategic
partners for the project. These strategic partners have committed significant resources, knowhow and global talent to support planning, deployment and testing activities currently
underway.
Agreements:
An agreement with Ascend Telecom for their more than 4,500 towers across India.
(June 2014)
An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
An agreement with ATC India for their 11,000 towers across India. (April 2014)
An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)
A key agreement for international data connectivity with Bharti to utilise dedicated
fiber pair of Bhartis i2i submarine cable that connects India and Singapore. (April
2013)
Agreements with Reliance Communications Limited for sharing of RCOMs
extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiberpair kilometers of optic fiber and 500,000 fiber pair kilometers respectively (April
2013 / April 2014), and 45,000 towers (June 2013)
43
NEW DELHI: Reliance Jio is gearing up for the mega launch event of its 4G
service for its employees with offers like free subscription till commercial roll
out and steep discount on handsets.
"For the first time in India's corporate history, an employee launch will see
35,000 strong attending the event at the venue itself. Over 1 lakh employees
would attend an event on physical and virtual platforms who can avail free 4G
service of Jio at least till commercial launch," a source aware of the
development at Reliance Jio told PTI.
Reliance Jio also plans a 25 per cent discount on company's LYF mobile
handsets, the source said.
Bollywood actor Shah Rukh Khan and musician AR Rahman will host the
function on December 27.
When contacted, a Reliance Jio Infocomm spokesperson said, "Team Jio is
working at war footing to prepare for upcoming Employee Launch Event on the
eve of our Founder Chairman Dhirubhai Ambani's 83rd birthday anniversary."
Though main function will be held in Reliance Corporate Park, the company is
preparing stage to connect employees virtually at around
1000 locations including Dallas in the US.
The entire live-cast of the event will be carried on Jio's own digital network to
demonstrate capabilities of the network for enterprises and corporates in India
44
limited number of users on a trial basis, integrating spectrum and testing the
network.
Reliance Jio could extend preview offer with free unlimited voice calls and
data for MNP subscribers
Jio, which has 1.5 million customers in its beta tests, may offer high-speed data
at very low price or may bundle free voice calls to lure users in the worlds
second-largest smartphone market. While the company initially offered 4G SIM
cards bundled with its LYF smartphones, priced at as low as Rs 2,999, Jio is
offering services with Samsung phones and may expand it to include iPhones in
near future.
Reliance Digital LYF Water 6, Water 4 with 4G VoLTE launched
Jio is offering 90 days of free unlimited 4G mobile internet and voice calling in
the SIM cards. Mr Ambani had in March stated that Jio would offer mobile
broadband speeds that are 40 to 80 times faster than current average speeds.
Jios network, he had said, was been designed to provide 10 gigabytes of
monthly data for every user.
briefing. We have spent Rs 1.34 lakh crore towards capital expenditure for Jio,
of the committed capex of Rs 1.5 lakh crore. While Jios plan is to deploy a
pan-India 4G network, it is not completely ready in four circles, namely
Rajasthan, Karnataka, Tamil Nadu and Kerala. Thakur said it may take four to
six more weeks to prepare the network in these circles.
47
RELIANCE MOBILE
48
Color Handset
50
51
52
53
54
PlansNeed .
One
India
Simply
2030
Plan
150
local
299
Plan
500
Hello
125
Monthly
rental
180
130
150
299
500
Clip
50
Free
usage
50
35
On net
pack
charges
On net
225
225
0.40
Local
other
GSM
Fixed
High local
mobile calls
Mobile
299
High
on
net
Plan
600
Special ones
PlAn
1000
Plan
1500
125
299
600
1000
1500
470
150
600
Onnet
975
1525
175
125
75
225
125
N.A.
75
75
1.20
0.40
0.50
0.37
0.40
0.40
0.33
0.30
0.30
1.00
1.20
1.60
0.50
1.47
0.40
0.40
1.47
1.33
1.20
1.00
1.20
0.40
0.50
0.37
1.20
1.20
0.37
0.33
0.30
0.40
1.20
0.40
0.50
0.37
0.40
0.40
0.30
0.33
0.30
Other
GSM
1.00
1.20
1.60
1.20
1.47
0.40
0.40
1.47
1.33
1.20
Fixed
1.00
1.20
1.20
1.20
1.10
1.20
1.20
1.10
1.00
0.90
0.40
1.20
2.40
2.40
2.20
2.40
2.40
0.30
2.00
1.80
Other
GSM
I
Fixed
1.00
1.20
2.40
2.40
2.20
2.40
2.40
2.20
2.00
1.80
1.00
1.20
2.40
2.40
2.20
2.40
2.40
2.20
2.00
1.80
Plan one India offers lowest call rate of 0.40p/min on Reliance hello to
55
Reliance hello.
HELLO PACKS
SMS PackGet unlimited on net SMS anywhere in India +Rs. 25 worth off net SMS in just
Rs.50 only
STD PackCall any phone in India for Rs. 1/min. on rental just Rs. 99/month only
Night PackCall any Reliance phone in Mahrashtra and Goa and Mumbai free between 11
pm to 7 am on rent Rs. 99/month
HANDSET PROPOSITIONS
Free intra circle on net talk time-Rs.100 per month for 24 months
Applicable on
Plan 150, plan 290, plan 500, plan 1000, plan 1500, plan 125, plan local 299,
plan mobile 299, plan one India 225, plan one India 225.
56
POSTPAIDS
PLAN TYPE
ENTRY PLAN
SP
NJ
NJ
CHAT
149
199
199
&
SOH
INDI
PLAY
MONTHLY RENTAL
124
199
199
199
25
149
199
199
199
150
199
CHARGES
TOTAL MONTHLY
COMMITMENT
FREE INTRA CIRCLE
TALK TIME
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCE
0.50
0.50
1.20
1.2/0*
0.50
0.50
1.20
1.2/0.5
PHONE
TO OTHER MOBILES
*
57
TO LANDLINE
1.00
1.00
1.20
1.2/0.5
*
2.00
2.49
2.40
2.40
2.00
2.49
2.40
2.40
PHONE
TO OTHER PHONES
58
PLAN TYPE
RIO
NJ 299
299
399
SOHO
MONTHLY RENTAL
299
399
299
--
TOTAL MONTHLY
299
399
299
100
COMMITMENT
FREE INTRA CIRCLE
TALK TIME
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCE
0.40
0.40
0.50
TO OTHER MOBILES
1.00
1.00
0.50
TO LANDLINE
1.00
1.00
1.00
PHONE
1.00
0.40
1.50
1.00
1.00
1.50
PHONE
TO OTHER PHONES
59
Plan 990
plans
Local out going
To Reliance/
40p/Rs.
50p
calls while
others
All phone
1.00
1.00
calls
call rate
Incoming
Free
1.00
1.00
roaming
incoming
talktime
PLAN TYPE
NJ 499
MONTHLY RENTAL
399
499
50
50
TOTAL MONTHLY
449
549
COMMITMENT
FREE INTRA CIRCLE
TALK TIME
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCE
0.40
0.40
0.85
0.75
PHONE
TO OTHER MOBILES
60
TO LANDLINE
0.85
0.75
0.85
0.75
0.85
0.75
PHONE
TO OTHER PHONES
61
1.
2.
Freedom
Swift
@ night
40
Swift
Swift
Swift
72
100
180
650
900
1500
Internet Tariff
Monthly charge
400
400
Bundled hours/month
Peak hours
Rs.50p/
20
36
50
90
(6 am to 10 pm)
min.
hours
hours
hours
hours
Unlimite
20
36
50
90
(10 pm to 6 am)
hours
hours
hours
hours
Additional
N.A.
Rs.50p
Rs.50p
Rs.50p
Rs.50p
/min.
/min.
/min.
/min.
10 MB
10 MB
10 MB
10 MB
10 MB
2 MB
2 MB
2 MB
2 MB
2 MB
100
100
100
per
per
per
month
month
month
usage rate
Free E-mail
account
Free web space
Nil
Nil
SMS/month
62
Freedom
Freedom Plus
Platinum
Internet Tariff
Monthly charge
650
900
1500
Bundled data
1 GB
1.5 GB
Unlimited
Rs. 2/MB
Rs. 2/MB
N.A.
10 MB
10 MB
10 MB
2 MB
2 MB
2 MB
Exchange/month
Additional usage
rate
Free E-mail
account
Free web space
100
100
100
PREPAID PLANS
GSK Value
Validity
Talk time
Rs.99
7 days
Rs.10
Rs.220
6 months
Rs.10
Rs.375
1 year
Rs.10
Rs.660
2 year
Rs.10
Usage rate for internet access- 30p between 10 pm to 6 am & 60p between 6
am to 10 pm
63
The basic purpose of the research was to identify the position of the employees .
The key objectives of the research are as follows:
(2)
(3)
To make the employees aware about the new product and plans
and with this to know exactly what type of plans does the customer wants
to use.
(4)
Ask them to take the complete view of the customer about the RCIL and
(4)
With the help of the questionnaire the company can made the
64
(1)
(2)
marketing opportunities.
(3)
(4)
(5)
65
I. Secondary Research
a)
Internal secondary
data
company
already
has.
b) External secondary
data
news papers,
Collection
of information
interviews
b) Mail interviews
Collection
from
of information
from
Collection of information in a
face-to-face situation.
Home
Personal
interviews
in
interviews
Intercept
interviews
location, generally a
the
shopping
mall
III. Field experiments
Manipulation
independent
natural situation.
66
of
variable(s)
the
in a
RESEARCH METHODOLOGY
Type of research - Descriptive research
Type of data collection - Primary Data
Period of study - The study was done during June 2016 to July 2016
67
METHODOLOGY
The information required for the study was collected in the form of primary
data through structured questionnaire and personal interview. The present
research is of descriptive type. The information was gathered from counselor
and student for this extensive market survey were carried out.
68
The research instruments used in collecting the data are through questionnaire.
The questions are structured and non-disguised.
The questions were simple and easy to answer and were kept to a
minimum number possible so as to make it convenient for the responder. The
question were a mixture of both open and closed ended. The analysis of both the
sets of questionnaires was done separately and general findings were noted. In
order to make questionnaire effective and ensure quality to replies received due
attention was paid to question sequence in preparing questionnaires.
Personal interviews require a person known as interviewer asking questions
generally in face-to-face contact to the other person or persons.
The method of collecting information through personal interviews is carried out
in structured way. Such interviews involve a set of predetermined questions and
standardized technique of recording. Interviewer follow rigid procedure in a
form and order prescribed.
The interviewer is allowed much greater freedom to ask, in case of need,
supplementary questions or at times he may omit certain questions if the
situation so require.
69
70
DATA-ANALYSIS
Q1. Do you agree that Mobile phone is an essential gadget of life?
Response
Agree
Strongly Agree
Disagree
Cant Say
TOTAL
No. of respondents
48
43
5
4
100
Percentage
48
43
5
5
100
71
No. of respondents
22
44
7
16
9
2
100
Percentage
22
44
7
16
9
2
100
72
No. of respondents
32
53
15
100
Percentage
32
53
15
100
73
No. of respondents
9
Percentage
9
8
22
45
16
100
22
45
16
100
74
Q5. Since how long you are using your current mobile handset?
Response
Less than one year
1-2 years
2-3 years
More than 3 years
TOTAL
No. of respondents
26
41
16
17
100
Percentage
26
41
16
17
100
75
Q6. In which price range would you like to buy mobile phone?
Response
No. of respondents
Below Rs. 2000
2
2
From Rs.2000-Upto Rs.5000
12
From Rs.5000-Upto Rs.10000
29
From Rs.10000-Upto Rs.20000
38
More than Rs.20000
19
TOTAL
100
Percentage
12
29
38
19
100
76
Q7.Why do you buy the mobile phone?(may select more than one option)
Response
Fashion trend
Friends Following
To impress
Convenience for Connectivity
It depends upon price
TOTAL
No. of respondents
10
17
10
43
20
100
Percentage
10
17
10
43
20
100
77
Q8. What minimum features do you expect from your mobile phone?(may
select more than one feature)
Response
No. of respondents
3G
12
Wi-Fi
11
Internet
40
Camera Quality
5
Battery backup
20
One which doesn't hang frequently
12
TOTAL
100
Percentage
12
11
40
5
20
12
100
78
Q9.What parts of the "look and feel " like external feature of a mobile phone are
important for you while choosing one?(may select more than one feature)
Response
Screen Size
Buttons
Colour
Weight
Touch Screen
All of the above
TOTAL
No. of respondents
15
8
12
10
10
35
35
20
20
100
Percentage
15
8
12
100
79
No. of respondents
24
55
18
3
100
Percentage
24
55
18
3
100
80
Q11. Which is the most important factor which you consider while purchasing a
mobile phone ? (please tick the appropriate answer)
Important
Unimportant TOTAL
Price
Very
important
53
36
11
100
Quality
58
40
100
Latest
version
Features
54
40
100
73
22
100
Response
81
82
Q12. How important is the Design and style of a mobile phone to you in
comparison to its functionality?
Response
Extremely important
Very important
Fairly important
Not important
TOTAL
No. of respondents
31
32
21
16
100
Percentage
31
32
21
16
100
83
No. of respondents
10
26
33
31
100
Percentage
10
26
33
31
100
84
Q14. What are the reasons of replacing your current mobile phone?(may
select more than one option)
Response
Outdated
New model
New brands
New features
Status symbol
TOTAL
No. of respondents
15
40
18
17
10
100
100
Percentage
15
40
18
17
10
85
No. of respondents
Yes
No
To some extent
Can't Say
TOTAL
40
35
16
9
100
86
Percentage
40
35
16
9
100
Q16.What in your opinion are the advantages of buying mobile phone from an
authorized mobile phone shop? (may select more than one option)
Response
Fair pricing
Guaranteed product quality
After sales service
Ease of disposal or sell off
Accessibility or proximity
of authorized dealers
TOTAL
No. of respondents
20
30
15
25
10
Percentage
20
30
15
25
10
100
100
Percentage
54
10
23
5
1
7
100
88
Q18. Do you prefer to purchase a mobile brand whose after sales service is
good?
Response
Yes
No
To some extent
Can't Say
TOTAL
No. of respondents
Percentage
67
10
13
10
67
10
13
10
100
100
89
Q19. Do you choose your mobile phone on the basis of advertising on various
media?
Response
Yes
No
To some extent
Can't Say
TOTAL
No. of respondents
39
29
19
13
100
Percentage
39
29
19
13
100
90
Q20.Do you prefer to purchase that brand of mobile phone which offers any
special sales promotion scheme or discount ?
Response
Yes
No
To some extent
Can't Say
TOTAL
No. of respondents
Percentage
31
25
23
21
31
25
23
21
100
100
91
FINDINGS
It has been found that 48% respondents agrees that Mobile
92
The most favourable part of the external features like Look & Feel of
mobile phone are important for respondents is Touch screen.
Maximum no. of respondents does not prefer to buy a second hand
mobile phone.
While purchasing a mobile phone the most important factor which
respondents consider are Quality & Features.
It is very important for the respondents while purchasing the mobile
phone they mostly prefer Design & Style in comparison to functionality.
In every 2 years most of the respondents prefers to change their mobile
phone.
Most of the reasons of respondents for replacing their mobile phone are
New model of mobile phones.
93
94
CONCLUSIONS
Maximum of Youth prefer Nokia and Samsung mobile.
Maximum of people of varanasi city go for internet ,some for 4G
and very less for camera quality.
Maximum of Youth use mobile for 1-2 years whereas ,some use
for less than one year,and very less for 2-3 years.
Maximum of people of varanasi think thay cant lead life without
mobile.
Maximum of people of varanasi would like to have Smart phone.
Maximum of people of varanasi are using internet whereas least
to some extent.
Maximum of people of varanasi agrees that Shape, size and
colour of the mobile handset is more important to girls whereas
functions and applications are more important for the boys.
Maximum of Youth chooses their mobile phone on the basis of
advertising on various media.
95
SUGGESTIONS
The behaviour of students at first look must be attractive enough
towards purchasing mobile phone.
Mobile phone should be enriched with multiple features.
96
LIMITATIONS
As this project involved field surveys therefore this primary method of
collection of data is much more time consuming than the secondary source.
Many problems were faced while collecting the information from the
listeners the cooperation on the part of informants was difficult to presume
and were missing.
There are some of the informants that are not literate enough therefore time
and energy required to make them understand each and every question of the
schedule.
As the cooperation from the side of respondent was missing therefore
information supplied by the same was not correct enough and difficulty was
faced while preparing the final project.
Time factor was another factor as this project required time in both
information collecting stage and project preparing stage.
97
BIBLIOGRAPHY
MAGAZINE REFFERED
Kothari, C.R., Research Methods-Methods and Techniques,
WEBSITES REFFERED
www.flipart.com
www.khoj.com
www.mobileworld.com
98
QUESTIONNAIRE
Q2. Which brand of mobile phone are you having?
a)
b)
c)
d)
e)
f)
Nokia
Samsung
Blackberry
Sony
Micromax
Other
Flip Phone
Slide Phone
Tough Phone
Smart Phone
Luxury Phone
Q5. Since how long you are using your current mobile handset?
a)
b)
c)
d)
Q6. In which price range would you like to buy mobile phone?
a)
b)
c)
d)
e)
Q7.Why do you buy the mobile phone?(may select more than one option)
a)
b)
c)
d)
e)
Fashion trend
Friends following
To impress
Convenience for Connectivity
It depends upon price
Q8. What minimum features do you expect from your mobile phone?(may select more
than one feature)
a)
b)
c)
d)
e)
f)
3G and 4G
Wi-Fi
Internet
Camera Quality
Battery backup
One which doesn't hang frequently
Q9.What parts of the "look and feel " like external feature of a mobile phone are
important for you while choosing one?(may select more than one feature)
a)
b)
c)
d)
e)
f)
Screen Size
Buttons
Colour
Weight
Touch Screen
All of the above
Yes
No
To some extent
Can't Say
100
Q11. Which is the most important factor which you consider while purchasing a
mobile phone ? (please tick the appropriate answer)
Very important
Important
Unimportant
Price
Quality
Latest Version
Features
Q12. How important is the design and style of a mobile phone to you in comparison
to its functionality?
a)
b)
c)
d)
Extremely important
Very important
Fairly important
Not important
Every 6 months
Every year
Every 2 years
At any time
Q14. What are the reasons of replacing your current mobile phone? (may select more
than one option)
a)
b)
c)
d)
e)
Outdated
New model
New brands
New features
Status symbol
Yes
No
To some extent
Can't Say
101
Q16.What in your opinion are the advantages of buying mobile phone from an
authorized mobile phone shop? (may select more than one option)
a)
b)
c)
d)
e)
Fair pricing
Guranteed product quality
After sales service
Ease of disposal or sell off
Accessibility or proximity of authorized dealers
Q18. Do you prefer to purchase a mobile brand whose after sales service is good?
a)
b)
c)
d)
Yes
No
To some extent
Can't Say
Q19. Do you choose your mobile phone on the basis of advertising on various media?
a)
b)
c)
d)
Yes
No
To some extent
Can't Say
Q20.Do you prefer to purchase that brand of mobile phone which offers any special
sales promotion scheme or discount ?
a)
b)
c)
d)
Yes
No
To some extent
Can't Say
102