Design Foundations:

Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo

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gged Quality of Primary Visual Elements Shape: External Form, Appearance Size, S
cale, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Compliment
ary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ents Shape: External Form, Appearance Size, Scale, Ratio of Scale Texture: Impli
ed, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermed
iate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
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The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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y of Architecture: Durability, Usability, Beauty Graphics System User-interface
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ed Quality of Primary Visual Elements Shape: External Form, Appearance Size, Sca
le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ed Quality of Primary Visual Elements Shape: External Form, Appearance Size, Sca
le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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y of Architecture: Durability, Usability, Beauty Graphics System User-interface
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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lue Tonal Key: High, Intermediate, Low Range: Low, High

Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo

lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ed Quality of Primary Visual Elements Shape: External Form, Appearance Size, Sca
le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ed Quality of Primary Visual Elements Shape: External Form, Appearance Size, Sca
le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
y Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ments: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagge
d Quality of Primary Visual Elements Shape: External Form, Appearance Size, Scal
e, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary
Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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mplimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
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le, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentar
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The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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isual Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate,
Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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lue Tonal Key: High, Intermediate, Low Range: Low, HighTypeface Format: "Blank P
age", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness = weight
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rnal Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual Colou
r: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low Range:
Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
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lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
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omplimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv

Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo

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lity of Primary Visual Elements Shape: External Form, Appearance Size, Scale, Ra
tio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Valu
e Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durability Durability, Usability, Beauty Graphics System User-inte
rface Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame.
Elements: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Ja
gged Quality of Primary Visual Elements Shape: External Form, Appearance Size, S
cale, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Compliment
ary Value Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durabilityity of PriTypeface Format: "Blank Page", Picture Plane &
Frame. Elements: Point Line: Arc Length Thickness = weight Organic Symmetrical
Rough Jagged Quality of Primary Visual Elements Shape: External Form, Appearance
Size, Scale, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Co
mplimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durabilitymary Visual Elements Shape: External Form, Appearance Si
ze, Scale, Ratio of Scale Texture: Implied, Visual Colour:Typeface Format: "Blan
k Page", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness = wei
ght Organic Symmetrical Rough Jagged Quality of Primary Visual Elements Shape: E
xternal Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual Co

lour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low Ran
ge: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durability Tint Tone Shade Complimentary Value Tonal Key: High, In
termediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6.Typeface Format: "B
lank Page", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness =
weight Organic Symmetrical Rough Jagged Quality of Primary Visual Elements Shape
: External Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual
Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low
Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durability Honest 7. Long-lasting 8. Thorough -- details 9. Enviro
nmentally Friendly 10. Little design as possible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, MovTypeface Format: "Blank Page", Pictur
e Plane & Frame. Elements: Point Line: Arc Length Thickness = weight Organic Sym
metrical Rough Jagged Quality of Primary Visual Elements Shape: External Form, A
ppearance Size, Scale, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone
Shade Complimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. UnobtrusivTypeface Format: "Blank
Page", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness = weig

ht Organic Symmetrical Rough Jagged Quality of Primary Visual Elements Shape: Ex

ternal Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual Col
our: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low Rang
e: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusiv
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durability
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged
Architecture: Durabilityement/Animation Movement: Implied, Rhythm Unity: Consist
ency Space: Ambiguous, Impossible, Atmospheric Perspective, Linear Perspective,
3D, White Space Grouping: Gestalt Principles: Touching, Overlapping, Tr
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough

Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo

lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P

oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface

Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q

uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va

lue Tonal Key: High, Intermediate, Low Range: Low, High

The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High

The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las

ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos

sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Jagged Quality of Primary Visual Elements Shape: External Form,
Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual Colour: Tint To
ne Shade Complimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L

inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface -- Foreground, complete figure Empty space = background Figure
Ground: equal inverse Techniques: Rule of Thirds, Rule of Odds, Rule of Space Co
ntrast Balance: Symmetrical, Radial Emphasis: Intentional Focus, Focal Point, Is
olation, Movement/Animation Movement: Implied, Rhythm Unity: Consistency Space:
Ambiguous, Impossible, Atmospheric Perspective, Linear Perspective, 3D, White Sp
ace Grouping: Gestalt Principles: Touching, Overlapping, Transparency, Union, Su
btraction, Intersection; Similarity, Continuity, Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface ansparency, Union, Subtraction, Intersection; Similarity, Contin
uity, Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Qu
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface ality of Architecture: Durability, Usability, Beauty Graphics Sy
stem User-interface Symbolize Summarize Typeface Format: "Blan
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen

ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface k Page", Picture Plane & Frame. Elements: Point Line: Arc Length
Thickness = weight Organic Symmetrical Rough Jagged Quality of Primary Visual E
lements Shape: External Form, Appearance Size, Scale, Ratio of Scale Texture: Im
plied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Inter
mediate, Low Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6

Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo

lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface .
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagge
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity

Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.

Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Architecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface d Quality of Primary Visual Elements Shape: External Form, Appea
rance Size, Scale, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Sha
de Complimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Honest 7. Long-lasting 8. Thorough -- details 9. Environmentall
y Friendly 10. Little design as possible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,

Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface e 6. Honest 7. Long-lasting 8. Thorough -- details 9. Environmen
tally Friendly 10. Little design as possible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal

e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int

entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh

ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementArchitec
ture: Durability, Usability, Beauty Graphics System User-interface Symbolize Sum
marize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: Point Lin
e: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Quality of Pri
mary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scal
e Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key
: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. JudgementPrimary
Visual Elements Shape: External Form, Appearance Size, Scale, Ratio of Scale Tex
ture: Implied, Visual Colour: TinArchitecture: Durability, Usability, Beauty Gra
phics System User-interface Symbolize Summarize Typeface FormArchitecture: Durab
ility, Usability, Beauty Graphics System User-interface Symbolize Summarize Type
face Format: "Blank Page", Picture Plane & Frame. Elements: Point Line: Arc Leng
th Thickness = weight Organic Symmetrical Rough Jagged Quality of Primary Visual
Elements Shape: External Form, Appearance Size, Scale, Ratio of Scale Texture:
Implied, Visual Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Int
ermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgementat: "Bla
nk Page", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness = we

ight Organic Symmetrical Rough Jagged Quality of Primary Visual Elements Shape:
External Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual C
olour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low Ra
nge: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgementt Tone S
hade Complimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
Architecture: Durability,Architecture: Durability, Usability, Beauty Graphics Sy
stem User-interface Symbolize Summarize Typeface Format: "Blank Page", Picture P
lane & Frame. Elements: Point Line: Arc Length Thickness = weight Organic Symmet
rical Rough Jagged Quality of Primary Visual Elements Shape: External Form, Appe
arance Size, Scale, Ratio of Scale Texture: ImArchitecture: Durability, Usabilit
y, Beauty Graphics System User-interface Symbolize Summarize Typeface Format: "B
lank Page", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness =
weight Organic Symmetrical Rough Jagged Quality of Primary Visual Elements Shape
: External Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visual
Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low
Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgementplied, V
isual Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate,
Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible

Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ

ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgement Usabili
ty, Beauty Graphics System User-interface Symbolize Summarize Typeface Format: "
Blank Page", Picture Plane & Frame. Elements: Point Line: Arc Length Thickness =
weight Organic Symmetrical Rough Jagged Quality of Primary Visual Elements Shap
e: External Form, Appearance Size, Scale, Ratio of Scale Texture: Implied, Visua
l Colour: Tint Tone Shade Complimentary Value Tonal Key: High, Intermediate, Low
Range: Low, High
Architecture: Durability, Usability, Beauty Graphics System User-interface Symbo
lize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elements: P
oint Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Qualit
y of Primary Visual Elements Shape: External Form, Appearance Size, Scale, Ratio
of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Value T
onal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgement
The Ten Principles of GoArchitecture: Durability, Usability, Beauty Graphics Sys
tem User-interface Symbolize Summarize Typeface Format: "Blank Page", Picture Pl
ane & Frame. Elements: Point Line: Arc Length Thickness = weight Organic Symmetr
ical Rough Jagged Quality of Primary Visual Elements Shape: External Form, Appea
rance Size, Scale, Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Sha
de Complimentary Value Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sibleArchitecture: Durability, Usability, Beauty Graphics System User-interface
Symbolize Summarize Typeface Format: "Blank Page", Picture Plane & Frame. Elemen
ts: Point Line: Arc Length Thickness = weight Organic Symmetrical Rough Jagged Q
uality of Primary Visual Elements Shape: External Form, Appearance Size, Scale,
Ratio of Scale Texture: Implied, Visual Colour: Tint Tone Shade Complimentary Va
lue Tonal Key: High, Intermediate, Low Range: Low, High
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro

duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las

ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgement
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgementod Desig
n: Less, but Better. 1. Innovative 2. Useful Product 3. Aesthetic 4. Understanda
ble Product 5. Unobtrusive 6. Honest 7. Long-lasting 8. Thorough -- details 9. E
nvironmentally Friendly 10. Little design as possible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity
Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.
Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgement
The Ten Principles of Good Design: Less, but Better. 1. Innovative 2. Useful Pro
duct 3. Aesthetic 4. Understandable Product 5. Unobtrusive 6. Honest 7. Long-las
ting 8. Thorough -- details 9. Environmentally Friendly 10. Little design as pos
sible
Design: Simultaneous Contrast Optical Mixing Composition Structure : loose/organ
ic, rigid/geometric Elements = positive figures -- Foreground, complete figure E
mpty space = background Figure Ground: equal inverse Techniques: Rule of Thirds,
Rule of Odds, Rule of Space Contrast Balance: Symmetrical, Radial Emphasis: Int
entional Focus, Focal Point, Isolation, Movement/Animation Movement: Implied, Rh
ythm Unity: Consistency Space: Ambiguous, Impossible, Atmospheric Perspective, L
inear Perspective, 3D, White Space Grouping: Gestalt Principles: Touching, Overl
apping, Transparency, Union, Subtraction, Intersection; Similarity, Continuity,
Common Fate, Familiarity

Checklist: 1. Description 2. Analysis: Style, Elements, Principles of Design 3.

Interpretation: Intent, Creator's Influence, your Feelings. 4. Judgement