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Personal Branding:
Dont try and be a jack of all trades.
It's more likely you'll shoot for something too big and become
overwhelmed. When in doubt, overwhelm a small niche.
Personal Branding:
To build a personal brand, you must build expertise in a specific field i.e.
one industry or function
Identify that one category youd like to be known for and work towards it
with single-minded focus.
Personal Branding:
You must actively advertise your skill-set to your network by putting it
up on your profile.
Take up every sound bite opportunity or speaker opportunity or
networking opportunity that comes your way.
Personal Branding:
For the keyword that defines your niche area or skill set, do you rank #1 in
Google & LinkedIn?
Does your professional network associate you with that one word?
Personal Branding:
To lend credence to your expertise, it is important to obtain some kind of
certification in the subject.
Scout for relevant business groups and associations you could become a
member of.
Personal Branding:
If you have a unique and memorable name, count yourself lucky.
Those of you who have a common name, should strive to build a unique
nick / identity / handle by which they could come to be known this could
be used as a username across different platforms or as an email ID or as
part of a URL .
Personal Branding:
Do not shy away from recommending people in your peer group.
Network with other experts in your domain and listen to what they have
to say. If you write about a particular subject, link to other bloggers in the
same domain and give them credit for a well-written piece.
Personal Branding:
Its You, the professional who is the brand here and not the food you eat
or the clothes you wear or your personal relationships. Personal details
should only be ancillary to your online identity and not the primary focus.
Personal Branding:
Stick to your identity and do not dilute it by being a different person to
different audiences at the same time.
Classic case of personal brand erosion: Someone who wrote about
gadgets for a geeky audience suddenly changed his writing style to reach
out to laypersons. Suddenly, the quality of discussions around the articles
become poorer and the expert lost his core audience.
Personal Branding:
If you wish to reach out to 2 different kinds of segments amongst your
audience, reach out to them through different platforms based on their
individual needs.
So if you are a blogger who wishes to engage a geeky audience and
another one consisting of laypersons, write at 2 different URLs.
Personal Branding:
While building your own brand, you should take in to account the way
your audience sees the world.
You need to put out your message in a way in which your chosen
audience can easily digest it.
Personal Branding:
Be consistent in your style of expression.
Just like you listen to a Pink Floyd or Nirvana for their particular sound or
watch a Scorsese or Tarantino movie for their distinct treatment, evolve
your own style of expression. And then stick to it.
Personal Branding:
As an expert, you should venture out in to the international arena and see
whats happening elsewhere and speak about it when the opportunity
arises.
Studying and speaking about international markets will add more value
to your personal brand than gaining expertise on a different subject.