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INFOSYS.110

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BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2015
Kara Selina Reid
Krei993
011
http://2015s1g11.blogspot.co.nz/
Tutor:
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Kayur Ramson
Monday
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20 hours
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10am
1600

REDUCING YOUTH UNEMPLOYMENT

INTRODUCTION
Unemployment is a issue that we may have or all will encounter in our
lives, some facing persistant unemployement for longer peridods of time.
With youth aged 15 to 24 accounting for more than one-third of the total
unemployment in New Zealand, which isnt the worst in the OCED, its
easy to see that youth unemployment is not only a growing issue within
NZ but globally that needs to be addressed (Frischknecht, 2013). Youth
who face unemployment often have issues not only finding employment
but connecting easliy with employers, hence why we have created an app
which targets youth and encourages collabration to helps people connect
with potential employers and identify employment oppourtunities directly
from their electronic devices. This app invovles the creation of profiles for
both those who are seeking work or workers, where they can discover and
apply for jobs from virtually anywhere.
3. BUSINESS SECTION
3.1 Vision:
Provide a trusting app to assist and motivate youth to actively search and
apply for jobs with ease to help reduce youth unemployment.
3.2 Industry Analysis: Employment application industry
Industry:
Force:

High/Lo

Justification:

Buyer power:

w:
High

Competition is extremly high because

there are lots of employemnet apps
avalible to people all around the world,
with 100+ for i-phone (Share, 2012)
and 300+ for android (Share, 2012).
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Supplier power:

Low

You will find hundreds of application

developers

and

app

development

companies (ArcTouch, 2015). Buyers

therefore can choose or change from a
range

of

supplier
Threat

of

new High

entrants:

suppliers

power

easily

down.

forcing

(Recovendor,

2014).
There are low/virtually no barriers to
entry (Lee, 2011). The App store is a
marketplace

that

requires

minimal

capital investment with big money

opportunities therefore making it easy
and attractive for anyone to enter the
Threat

of High

substitutes:

market. (Odewahn, 2010).

There are lots of alternatives,

for

example veiwing advisterisments in the

local

newspaper,

work

and

income

jobseeker support (Work and Income,

2015), or one of job help websites,
there
Rivalry

among High

are

around

700

avaliable

(Smith, 2012).
To get any market share in this industry

existing

would be difficult as competition is

competitors:

feirce so developers compete to create

an app that stands out from the pack
(Shevchik, 2013), with lots of wellknown application services avalible in
the market e.g studentjobsearch/seek
this is difficult.

Overall attractiveness of the industry: This industry appears to be

reasonably unatractive because competition is fierce and its difficult to
get market share due to the variety of employement apps/services
already avalible. Although we offer a quick service that has different
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features to competitors its difficult to gain a competetive advantage that

would guareentee success.
3.3 Customers and Their Needs
Our target customers are unemployed youth members aged around 15 to
24 years old as Young people are nearly three times more likely to be
unemployed than the rest of the population (Boffey, 2015). Our other
target customers are business owners/managers who are in the employee
recruitment process. Our customers need jobs quickly meaning they need
a system they can use virtually anywhere to make the job application and
selection process quicker, more effiecent and convenient for them to use.
Our

customers

need

help

finding

employment

or

educational

oppourtunities.
3.4 The Product and Service
Our app will assist our customers needs with the job searching engine and
employee matching tools providing a easy use application that can be
used virtually anywhere on their electronic devices. It will save time as
they can just simply upload and send their cvs diretly to employers
through their profiles via a mailing system and the employers can veiw
the applicants profile to help assist their selection process. Itll make it
quicker for youth members and employers to get jobs/workers as the app
filters will match employees with jobs/education suited to their personal
preferences that fit their profiles. Therefore time and costs associated with
traveling and delivering your cv to different businesses is reduced.
3.5 Suppliers and Partners
Our suppliers are app developers who can assist us with the appropriate
software to create our app. The suppliers we would consider would be
smudgeapps or moacreative as they are New Zealand based companies
that can help us develop, create and design our app. Other suppliers

would be Apple and Android as we would use them to sell and market our
app via app and play store.
Our partners could be organisations such as careersnz, they could provide
us with information on avalible jobs and in return we can advertise their
website as a tool to use to help youth discover profile information for our
app e.g interests, this will bring more consumers to both our services.
Another partner may be highschools, they can encourage students to use
of our app to find jobs/education options in preperation of leaving school,
which is a benefit to both them and us.
3.6 Strategy:
Competitive Scope: Our business targets a narrow market as we are
targeting a niche market, unemployed youth (15-24) and employers.
Cost Strategy: Our price strategy is low cost. Our app will be free, like
most other apps avalible, people can pay low costs to upgrade to
premium features (profiles seen first by employers). Low cost is important
to be able to compete with other businesses as competitions high and
unemployed youth are likley to have little/no money.
The overall strategy is focused low cost.
3.7 Value Chain Activity: Market and Sell the product/service
This is extremely important to our business as were in a competitive
industy so to ensure that our target market is using our application to
assist them with finding employement over others will depend on how well
we can reach our consumers through marketing and promotion. If our
target market uses our application we will then be working towards part of
our vision reducing youth unemployement. It will also begin to generate
revenue by marketing the premium features to encourage users to
upgrade.
3.8 Business Processes
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3.8.1.

PROMOTIONAL

STRATEGY

DEVELOPMENT

PROCESS:

Developing a successful promotional strategy is a key part of marketing

and selling our app. Its extremely important for our business due to the
highly competitive market. This process will develop our promotional
strategy ensuring its successfully implemented, therefore making our
target market more aware of our app. This will contribute to a larger
market share, therefore working towards our vision reduce youth
unemployment.

DSS

3.8 . 2. CUSTOMER UPGRADE PURCHASING PROCESS: This relates to

selling the apps premium features, because the app is free its important
to ensure a secure process for upgrading as its risky for consumers. This
allows consumers to get premium features they want that assist them
with being more successful during the employment process. This includes
steps that involve installing the app and further steps for purchasing
premium features.

3.9 Functionalities
3.9.1. PROMOTIONAL STRATEGY DEVELOPMENT PROCESS

Advertises and promotes our app via app store, google play or other
advertising channels.

Collects and analyses information about best marketing approaches.

3.9.2. CUSTOMER UPGRADE PURCHASING PROCESS:

Displays premium features avalible for purchase as an upgrade and

their prices.
Transfers funds from customers account to the companies via a
secure system.

3.10 Systems
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3.10.1. MARKETING DEVELOPMENT SYSTEM: This system is important

as it helps our business develop the most applicable marketing campaign
by creating a promotional strategy we can use to promote and advertise
our app effectively. It monitors the success of our strategy to ensure that
its effectively working and if not it develops new strategies to ensure we
are constantly encouraging unemployed youth to use our app. This links
to our vision as we want to motivate and assist youth to search for
employment, its crucial that we promote the app in a way that does this.
3.10.2. CUSTOMER PURCHASING SYSTEM: This is an important system
as it ensures that customers trust using our payment system which is
reflected in our vision. This system needs to display the premium features
available for purchase and provide a secure way of doing so. The system
manages all the processes required for online purchasing so customers
can easily select which desired functions they want and can pay for these
in a quick manner.
3.10.3. EMPLOYMENT DATA COLLECTION SYSTEMS 3: This system
collects data and information to ensure that our app is up-to date with all
the vital information on jobs available or premium information that
changes from day to day. The system displays this information to paying
users making it easy and convenient for them to find employment thus
working towards our vision.

3.11. Summary Table: Value Chain to Systems

Value

Processes

Functionalities

Chain
Activity
Marketin
g and
Sales

1. Promotional
strategy
development
process

1. Advertises and promotes our

app via the app store, google

Specific

Broad

Information

Information

System(s)
Marketing

System(s)
DSS

development system

play or other advertising

channels.

CRM

2. Collects and analyses

information about best

2. Customer
upgrade
purchasing
process

marketing approaches.
1. Displays premium features
avalible for purchase as an
upgrade and their prices.
2. Transfers funds from customers

Customer

TPS

purchasing system
Employment data
collecting system

account to the companies via a

secure system.

CONCLUSION

Our employment app provides youth members with an easy effective app
to assist them with finding employement oppourtunities by connecting
them with employers so they can complete the employement process
online via the app virtually anywhere. IT/IS is esssential to our business as
entering a competitive industry means we must provide cutomers with
trustworthy, effective and easy to use systems that will motivate them to
search for employement. Hence we must have upto date effective
marketing/sales systems and technology to ensure that we attract
customers and keep them satisfied.
REFERENCES
ArcTouch. (2015). App Developers for Hire. Retrieved from ARCTOUCH:
http://arctouch.com/articles/app-developers-for-hire/
Boffey, D. (2015, February 22). Youth unemployment the observer. Retrieved from
theguardian: http://www.theguardian.com/society/2015/feb/22/youthunemployment-jobless-figure
Frischknecht, D. (2013, July 24). Youth Market Labour Dynamics. Retrieved from Statistics
New Zealand: http://www.stats.govt.nz/browse_for_stats/income-andwork/employment_and_unemployment/youth-labour-market-dynamics-NZ.aspx
Lee, T. B. (2011, December 23). Software Patents and Barriers to Entry. Retrieved from
Forbes: http://www.forbes.com/sites/timothylee/2011/12/22/software-patents-andbarriers-to-entry/
Odewahn, A. (2010, June 24). iPhone economics and lower barriers to entry. Retrieved
from O'REILLY Radar: http://radar.oreilly.com/2010/06/iphone-economics-andlower-bar.html
Recovendor. (2014, August 25). App Development Companies Mobile. Retrieved from
Recovendor: http://recovendor.com/top-mobile-app-development-companies-listreviews/
Share, J. (2012, September 12). 300+ Android Job Search Apps. Retrieved from JobMob all
together now: https://jobmob.co.il/blog/android-job-search-apps/
Share, J. (2012, April). Which iPhone Apps do job seekers need? Retrieved from JobMob all
together now: https://jobmob.co.il/blog/iphone-job-search-apps/
Shevchik, L. (2013, April 18). What You Need to Know About the Booming Enterprise Apps
Industry. Retrieved from New Relic: https://blog.newrelic.com/2013/04/18/whatyou-need-to-know-about-the-booming-enterprise-apps-industry/

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Smith, J. (2012, September 15). Top 75 websites for your career. Retrieved from Forbes:
http://www.forbes.com/sites/jacquelynsmith/2012/09/14/the-top-75-websites-foryour-career/
Work and Income. (2015). Jobseeker support. Retrieved from Work and Income:
http://www.workandincome.govt.nz/individuals/a-z-benefits/jobseekersupport.html

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