Beruflich Dokumente
Kultur Dokumente
PRESENTED BY-GROUP:3
ATUL KUMAR KARN ----------------------------
Q1703A19
Q1703A13
Q1703A11
Q1704A14
Q1703A06
Q1703A14
CONTENTS
SUMMARY
$25,000,000
$20,000,000
$15,000,000
Sales
Gross Margin
$10,000,000
Net Profit
$5,000,000
$0
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
OBJECTIVES
MISSION
with
long
term
sustainability,
innovation.
VISION
TAGLINE:
Move freely and move free, Its Sunshines promise
in
the
aerospace,
bicycle,
alternative
of
sunlight
atmosphere.
actually
enters
the
Earth's
PRODUCT SUMMARY
PROPOSED DESIGN
FEASIBILITY ANALYSIS
Continued..
Other equipments..
Electrical grid (15000 INR)
Battery (5000)
Tyres, seats,body (30000)
BUSINESS PLAN(GENERAL
INFORMATION)
Marketing
Operations
HR
Finance
MARKETING PLAN
customer?
CONTENTS
Product Features
STP of Market
Market Reasearch
SWOT analysis
Competitive Analysis
Marketing tools and strategy
PRODUCT FEATURES
KEY ADVANTAGES
No running cost
No registration required
Reduced license requirements
Environment friendly
Using alternative source of energy
No pollution certificate and insurance liability
SEGMENTATION,TARGETING,POSITIONING
SEGMENTATION
TARGETING
Geographic segmentation
Weather
Differentiated targeting
Location
Demographic segmentation
urban customers.
POSITIONING
Substitute
Behavioral segmentation
SWOT ANALYSIS
Strengths
Eco friendly
No running cost
Green project
Weaknesses
Cloudy days (can be overcome by electrical additions)
Top speed 30-50 kms/h (two versions)
Max run 30-40 kms after one charging
Opportunities
First mover
High demand for eco friendly projects
Subsidized solar panels
Threat
Easily imitable.
MAIN COMPETITORS IN
SOLAR CAR INDUSTRY
BUSINESS STRATEGY
MEDIA TO BE USED
NEWSPAPER ADVERTISEMENT
BUSINESS MAGAZINES
TV AD
RADIO AD
MARKETING TOOLS
LAUNCHING A NEW BUSINESS OF SOLAR WALKING CAR:
PRE-LAUNCH:
ROAD SHOW
LAUNCH:
TEST DRIVE
Operations plan
Plant
Smaller setup
10 acre land near Jalandhar area
Cost will be around 5 crores
Suppliers are available here ( A similar
company speedways is operating here)
Assembly line, flooring, building and other
infrastructure will add around 8 crore ( based
upon speedways experience)
will
support
LEGAL CONSTRAINTS
INCORPORATION OF
COMPANY
Step 1 : Application For DIN
DOCUMENT REQUIRED:
ROC OFFICE:
PUNJAB, CHANDIGARH & HIMACHAL
PRADESH
Dr. RAJ SINGH
CORPORATE BHAWAN,PLOT NO.4 B,
SECTOR 27 B,MADHYA MARG,
CHANDIGARH - 160019
PHONE: 0172-2639415,2639416
FAX: 0172-2639416
roc.chandigarh@mca.gov.in
Fees
Board of directors
Raman
Grewal
Executive
director
PSR : 10%
Deepika
Bhagat
Chief
operatin
g officer
(COO)
PSR :
10%
Priyanka
Gupta
Marketing
Head
PSR :
10%
Deepkamal
Sachdeva
HR director
PSR : 10%
Mandeep
Bhullar
Managing
director
and CFO
PSR :
10%
Atul Kumar
Karn
Chief
executive
officer
(CEO)
PSR : 10%
BOD continued.
COMPONENTS INCLUDE
2. Batteries
3. Motor & Controller
4. Instrumentation
5. Steering and suspension
6. Brakes
7. Tires and Hubs
COMPONENT
COST( in INR)
20000
Batteries
6000
10000
Instrumentation (chassis)
20000
10000
6000
Other components
4000
MOTORS AND
CONTROLLERS
STEERING AND
SUSPENSION
DESIGN DIMENSIONS
HR plan
ORGANIZATIONAL CHART
CEO &
PRESIDENT
VICE
PRESIDENT
EXECUTIVE
DIRECTOR
PRODUCTION
DIRECTOR
FACTORY GM
R&D CENTER
OPERATIONS
TEAM
QUALITY
ASSURANCE
TEAM
PRODUCTION
TEAM
SALES
DIRECTOR
MAINTAINENCE
TEAM
SALES DEPTT
PURCHASING
DEPTT
ACCOUNTS
DEPTT
JOB DESCRIPTION
JOB TITLE
QUALIFICATI
ON
KEY SKILLS
REQUIRED
EXPERIENC
E
REQUIRED
SALARY
OFFERED
CEO/
PRESIDENT
Rs. 1,00,000
VICE
PRESIDENT
8-10 years
80,000
EXECUTIVE
DIRECTOR
5-8 years
65,000
JOB TITLE
QUALIFICATI
ON
KEY
SKILLS
REQUIRED
EXPERIENC SALARY
E REQUIRED OFFERED
FACTORY
GM
MBA
Training,
Selecting,
Motivating
plant
supervisory
4-5 years
50,000
PRODUCTIO MBA
N DIRECTOR (operations)
Practical
knowledge
of working
with
production
team
4-5 years
50,000
SALES
DIRECTOR
Efficient
managemen
t of sales
team,
purchasing
& accounts
4-5 years
50,000
MBA
(marketing)
LEAVE POLICY
FINANCIAL PLAN
INITIAL INVESTMENT
Start-up
Requirements
Start-up Expenses
Legal
Insurance
Rent
Computer
Other
Total Start-up Expenses
$5,000
$10,000
$5,000
$10,000
$100
$30,100
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
$200,000
$30,000
$10,000
$2,000,000
$2,240,000
Total Requirements
$2,270,100
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Expenses
Assets
Inv estment
Loans
Sales forecast
Sales Forecast
Unit Sales
Version A
Version B
Total Unit Sales
Unit Prices
Version A
Version B
Sales
Version A
Version B
Total Sales
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
2,000
1,500
3,500
2,900
2,200
5,100
5,000
3,000
8,000
6,500
3,500
10,000
7,000
4,000
11,000
FY 2013
$2,000.00
$2,600.00
FY 2014
$2,000.00
$2,600.00
FY 2015
$2,000.00
$2,000.00
FY 2016
$2,000.00
$2,000.00
FY 2017
$2,000.00
$2,000.00
$4,000,00
0
$3,900,00
0
$7,900,00
0
$5,800,00
0
$5,720,00
0
$11,520,0
00
$10,000,0
00
$6,000,00
0
$16,000,0
00
$13,000,0
00
$7,000,00
0
$20,000,0
00
$14,000,0
00
$8,000,00
0
$22,000,0
00
FY 2013
$1,300.00
$1,560.00
FY 2014
$1,300.00
$1,560.00
FY 2015
$1,300.00
$1,200.00
FY 2016
$1,300.00
$1,200.00
FY 2017
$1,300.00
$1,200.00
$2,600,00
0
$2,340,00
0
$4,940,00
0
$3,770,00
0
$3,432,00
0
$7,202,00
0
$6,500,00
0
$3,600,00
0
$10,100,0
00
$8,450,00
0
$4,200,00
0
$12,650,0
00
$9,100,00
0
$4,800,00
0
$13,900,0
00
Yearly Sales
$25,000,000
$20,000,000
$15,000,000
Version A
Version B
$10,000,000
$5,000,000
$0
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
FY 2013
FY 2014
FY 2015
0.5
0.0
FY 2016
FY 2017
32
$72,506
Assumptions:
Average Per-Unit Revenue
$2,257.14
$1,411.43
$27,167
BE continued
$20,000
$15,000
$10,000
$5,000
$0
($5,000)
($10,000)
($15,000)
($20,000)
($25,000)
($30,000)
0
10
20
30
40
50
FY 2014
FY 2015
FY 2016
FY 2017
Sales
$7,900,000
$11,520,000
$16,000,000
$20,000,000
$22,000,000
$4,940,000
$7,202,000
$10,100,000
$12,650,000
$13,900,000
$115,000
$128,000
$141,000
$152,000
$154,000
$20,000
$22,000
$23,000
$25,000
$30,000
------------
------------
------------
------------
------------
$5,075,000
$7,352,000
$10,264,000
$12,827,000
$14,084,000
Gross Margin
$2,825,000
$4,168,000
$5,736,000
$7,173,000
$7,916,000
35.76%
36.18%
35.85%
35.87%
35.98%
$130,000
$160,000
$180,000
$195,000
$210,000
Advertising/Promotion
$20,000
$22,000
$25,000
$28,000
$30,000
$30,000
$35,000
$37,000
$40,000
$45,000
------------
------------
------------
------------
------------
$180,000
$217,000
$242,000
$263,000
$285,000
2.28%
1.88%
1.51%
1.32%
1.30%
$100,000
$120,000
$130,000
$140,000
$150,000
Marketing/Promotion
$3,000
$3,200
$3,600
$3,700
$4,000
Depreciation
$5,000
$6,000
$7,000
$8,000
$9,000
$25,000
$30,000
$35,000
$40,000
$45,000
$7,000
$7,500
$8,000
$9,000
$10,000
------------
------------
------------
------------
------------
$140,000
$166,700
$183,600
$200,700
$218,000
1.77%
1.45%
1.15%
1.00%
0.99%
Production Payroll
Other Costs of Goods
Gross Margin %
Operating Expenses
Rent
Other General and Administrative Expenses
Other Expenses:
Other Payroll
Consultants
Other Expenses
$0
$0
$0
$0
$0
$5,000
$6,000
$7,000
$8,000
$9,000
$1,000
$1,200
$1,500
$1,700
$1,800
------------
------------
------------
------------
------------
$6,000
$7,200
$8,500
$9,700
$10,800
Other %
0.08%
0.06%
0.05%
0.05%
0.05%
------------
------------
------------
------------
------------
$326,000
$390,900
$434,100
$473,400
$513,800
$2,499,000
$3,777,100
$5,301,900
$6,699,600
$7,402,200
EBITDA
$7,411,200
$2,504,000
$3,783,100
$5,308,900
$6,707,600
Interest Expense
$221,510
$221,510
$221,510
$221,510
$221,510
Taxes Incurred
$683,247
$1,066,677
$1,524,117
$1,943,427
$2,154,207
$1,594,243
$2,488,913
$3,556,273
$4,534,663
$5,026,483
20.18%
21.61%
22.23%
22.67%
22.85%
Net Profit
Net Profit/Sales
Profit Yearly
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
FY 2014
FY 2015
FY 2016
FY 2017
FY 2014
FY 2015
FY 2016
FY 2017
$5,925,000
$8,640,000
$12,000,000
$15,000,000
$16,500,000
$1,651,319
$7,576,319
$2,731,681
$11,371,681
$3,816,444
$15,816,444
$4,836,111
$19,836,111
$5,418,056
$21,918,056
$7,576,319
$11,371,681
$15,816,444
$19,836,111
$21,918,056
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
Cash Spending
Bill Payments
$345,000
$5,907,654
$408,000
$8,591,202
$451,000
$11,916,404
$487,000
$14,937,998
$514,000
$16,442,714
$6,252,654
$8,999,202
$12,367,404
$15,424,998
$16,956,714
$6,252,654
$8,999,202
$12,367,404
$15,424,998
$16,956,714
$1,323,665
$1,523,665
$2,372,478
$3,896,144
$3,449,041
$7,345,184
$4,411,113
$11,756,297
$4,961,342
$16,717,639
Cash Received
Expenditures
Expenditures from Operations
FY 2014
FY 2015
FY 2016
FY 2017
$11,756,297
$16,717,639
Assets
Current Assets
Cash
Projected Balance
$1,523,665
$3,896,144
$7,345,184
Accounts Receivable
$323,681
$472,000
$655,556
$819,444
$901,389
Inventory
$411,667
$600,167
$841,667
$1,052,083
$1,157,292
$10,000
$10,000
$10,000
$10,000
$10,000
$2,269,012
$4,978,310
$8,852,407
$13,637,825
$18,786,320
$2,000,000
$2,000,000
$2,000,000
$2,000,000
$2,000,000
$5,000
$11,000
$18,000
$26,000
$35,000
$1,995,000
$1,989,000
$1,982,000
$1,974,000
$1,965,000
Total Assets
$4,264,012
$6,967,310
$10,834,407
$15,611,825
$20,751,320
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
Accounts Payable
$479,769
$694,154
$1,004,978
$1,247,733
$1,360,745
Current Borrowing
$100,000
$100,000
$100,000
$100,000
$100,000
$5,000
$5,000
$5,000
$5,000
$5,000
$584,769
$799,154
$1,109,978
$1,352,733
$1,465,745
Long-term Liabilities
$2,115,100
$2,115,100
$2,115,100
$2,115,100
$2,115,100
Total Liabilities
$2,699,869
$2,914,254
$3,225,078
$3,467,833
$3,580,845
Long-term Assets
Long-term Assets
Accumulated Depreciation
Paid-in Capital
$0
$0
$0
$0
$0
($30,100)
$1,564,143
$4,053,056
$7,609,329
$12,143,992
Earnings
$1,594,243
$2,488,913
$3,556,273
$4,534,663
$5,026,483
Total Capital
$1,564,143
$4,053,056
$7,609,329
$12,143,992
$17,170,475
$4,264,012
$6,967,310
$10,834,407
$15,611,825
$20,751,320
Net Worth
$1,564,143
$4,053,056
$7,609,329
$12,143,992
$17,170,475
Retained Earnings
FY 2014
FY 2015
FY 2016
FY 2017
$1,523,665
$3,896,144
$7,345,184
$11,756,297
$16,717,639
Accounts Receivable
$323,681
$472,000
$655,556
$819,444
$901,389
Inventory
$411,667
$600,167
$841,667
$1,052,083
$1,157,292
Assets
Current Assets
Cash
$10,000
$10,000
$10,000
$10,000
$10,000
$2,269,012
$4,978,310
$8,852,407
$13,637,825
$18,786,320
$2,000,000
$2,000,000
$2,000,000
$2,000,000
$2,000,000
$5,000
$11,000
$18,000
$26,000
$35,000
$1,995,000
$1,989,000
$1,982,000
$1,974,000
$1,965,000
Total Assets
$4,264,012
$6,967,310
$10,834,407
$15,611,825
$20,751,320
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
Accounts Payable
$479,769
$694,154
$1,004,978
$1,247,733
$1,360,745
Current Borrowing
$100,000
$100,000
$100,000
$100,000
$100,000
$5,000
$5,000
$5,000
$5,000
$5,000
$584,769
$799,154
$1,109,978
$1,352,733
$1,465,745
Long-term Liabilities
$2,115,100
$2,115,100
$2,115,100
$2,115,100
$2,115,100
Total Liabilities
$2,699,869
$2,914,254
$3,225,078
$3,467,833
$3,580,845
Long-term Assets
Long-term Assets
Accumulated Depreciation
Paid-in Capital
$0
$0
$0
$0
$0
($30,100)
$1,564,143
$4,053,056
$7,609,329
$12,143,992
Earnings
$1,594,243
$2,488,913
$3,556,273
$4,534,663
$5,026,483
Total Capital
$1,564,143
$4,053,056
$7,609,329
$12,143,992
$17,170,475
$4,264,012
$6,967,310
$10,834,407
$15,611,825
$20,751,320
Net Worth
$1,564,143
$4,053,056
$7,609,329
$12,143,992
$17,170,475
Retained Earnings
Investment Analysis
Start
Valuation
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
Ending Valuation
$0
$0
$0
$0
$0
$17,591,000
Combination as Income
Stream
$0
$0
$0
$0
$0
$17,591,000
10
10
10
10
10
Calculated Earnings-based
Valuation
$15,940,000
$24,890,000
$35,560,000
$45,350,000
$50,260,000
Calculated Sales-based
Valuation
$15,800,000
$23,040,000
$32,000,000
$40,000,000
$44,000,000
$15,870,000
$23,965,000
$33,780,000
$42,675,000
$47,130,000
35%
$9,929,661
Assumptions
Discount Rate
Valuation Earnings Multiple
10.00%
Projected Payback
Calculation
Investmen
t
Investment
Cash Returns by
Year
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
$100,000
$100,000
$100,000
$100,000
$100,00
0
$500,000
Combination as
Income Stream
($500,000)
$100,000
$100,000
$100,000
$100,000
$100,00
0
Cumulative Net
Cash Flow to
Investors
($500,000)
($400,000
)
($300,000
)
($200,000
)
($100,000
)
$0
Payback Period
5 years
Payback cont
$500,000
$400,000
$300,000
$200,000
$100,000
$0
($100,000)
($200,000)
($300,000)
($400,000)