BLAKE IRVING

CHIEF PRODUCT OFFICER

BLAKE IRVING
CHIEF PRODUCT OFFICER
AUDIENCE OVERVIEW
The Landscape is Changing

Social   Apps   Content  

3  
Cutting Through the Noise

access  audience    
blogs  communica2on    
computer   internet    
mass  media  
people  networking  
technology  

Understanding   Loca2on   Social   Science  

User  Interests   Rela2onships  

4  
Three Key Pillars

Strengthen   Expand   Deliver  

the  Core   Engagement   Anywhere  
Three Key Pillars

Strengthen   Expand   Deliver  

the  Core   Engagement   Anywhere  
Strengthen Our Core
Strengthen Our Core

Global  Code  Base    

Globalizing & Modernizing News and Finance

19  Global  Code  Bases  to  1  

Globalizing & Modernizing News and Finance

Modernized  Back  End  and  Updated  User  Experience  

Three Key Pillars

Strengthen   Expand   Deliver  

the  Core   Engagement   Anywhere  
Yahoo! Mail is a Strategic Asset

35B  
281M   Minutes  
Unique  Users  

36B  
Page  Views  

4B  
visits  
55%    
less  spam    
than  Gmail  

Monthly  global  comScore  numbers  (April  2010);  A  recent  Fraunhofer  InsFtute  study  shows  that  Yahoo!  Mail  users  saw  nearly  40%  less  spam  than  Hotmail  and  55%  less  spam  than  Gmail.  
Yahoo!’s New Mail Experience
Social Integration in Yahoo! Mail

Check  in  with  friends  on  Yahoo!,  Facebook  

and  TwiYer,  etc.  
Learn  more  
Comment  

Comment  on  friends  status  without  

leaving  mail  
Learn  more  
Comment  
Strengthening our Leadership in Media

#1  
#1  
#1  iin  
in  
n  FN
Sinance—55M  
ports—71M  
ews—145M  UUUs  
Us  
Monthly  global  comScore  numbers  (April  2010)  
Three Key Pillars

Strengthen   Expand   Deliver  

the  Core   Engagement   Anywhere  
Delivering Yahoo! on Any Device
Next Generation Yahoo! Mobile Mail
Three Key Pillars

Strengthen   Expand   Deliver  

the  Core   Engagement   Anywhere  
The Payoff

Integrated  Experiences  
Deliver  
Expand  Engagement  
Anywhere  
Cross  Product  Scenarios  

Reduced  Maintenance   Lower   Faster  

Cost   Innova2on  

Strengthen  the  Core  

SOCIAL
Evolution of Content Discovery Online

2
Social Opportunities

Reach   Engage   Mone)ze  

3  
Increase Reach with Social Distribution

Socializing 80+ Products

• Homepage   • Local  
• Mail   • Movies  
• Messenger   • Music  
• Answers   • News  
• Buzz   • OMG  
• Delicious   • Sports  
• Fantasy  Sports   • TV  
• Finance   • Upcoming  
• Flickr   • YAP  
Create Social Participation, Get Referrals

85M  PHOTOS  

30M  RATINGS  

30M  Q&A  

5M  COMMENTS  
Source:  internal  metrics  (numbers  represent  monthly  averages)  
Social Opportunities

Reach   Engage   Mone)ze  

Aggregate Social Across Yahoo! to Drive Engagement

7
Aggregate Social Across Yahoo! to Drive Engagement

8
Aggregate Social Across Yahoo! to Drive Engagement

Engagement  

9
Unique Combination of Social & Content
Unique Combination of Social & Content
Social Opportunities

Reach   Engage   Mone)ze  

Chicago all the way!!
Chicago all the way!!
Chicago all the way!!
Chicago all the way!!
Social Message Amplification for Advertisers
Social Message Amplification for Advertisers
Social Message Amplification for Advertisers
Social Message Amplification for Advertisers
Social Message Amplification for Advertisers
USER   FRIENDS  

Yahoo!  Music  

AdverMser  Site  
The Yahoo! Social Platform

MAIL  
MESSENGER  
HOME  PAGE  
PROFILES  
SPORTS  
NEWS  
FINANCE  
FLICKR  
ANSWER  
MUSIC  
…  
Social Actions Syndicate Into Y! Updates

MAIL  
MESSENGER  
HOME  PAGE  
PROFILES  
SPORTS  
NEWS  
FINANCE  
FLICKR  
24
ANSWER  
MUSIC  
…  
Y! Updates Syndicate to Social Networks

MAIL  
MESSENGER  
HOME  PAGE  
PROFILES  
SPORTS  
NEWS  
FINANCE  
FLICKR  
ANSWER  
MUSIC  
…  
Creating a “Super Syndication” Ecosystem

MAIL  
MESSENGER  
HOME  PAGE  
PROFILES  
SPORTS  
NEWS  
FINANCE  
FLICKR  
ANSWER  
MUSIC  
…  
Bringing Zynga Games to Yahoo!
Social Opportunities

Reach   Engage   Mone)ze  

Broader Publishing Platform & Insights

Others…  

Unique  view  of  the  consumer  

YAHOO!
MEDIA AND MOBILE
Yahoo! Media

178M+
Combined  monthly  U.S.  audience  of  Yahoo!  Media  proper:es;    
Monthly Visitors

es:mated  as  sum  of  proper:es'  separate  monthly  unique  visitors,  without  adjustment  for  mul:-­‐site  users.    Source:  comScore  Media  Metrix,  April  2010.  
Yahoo! Media Strategy

YAHOO!  CONTENT  

Licensed   Original   Crowd  Source   Social  

Partnerships with Key Content Providers
Original Content Drives User Engagement
Original Content Drives User Engagement
Original Content Drives User Engagement

RealClearPoliFcs   The  Washington  Post   PoliFco  

Jeff  PyaR   Russ  Walker   Michael  Calderone  

TalkingPointsMemo.com   New  York  Observer   Newsweek  

Andrew  Golis   Chris  Lehman   Holly  Bailey  

Gawker   BusinessWeek   ABC  News    

John  Cook   Jane  Sasseen   Anna  Robertson  
Yahoo! Sports Olympics Wins Gold

online  Winter  Olympics  

#1   des:na:on  in  the  U.S.    

32M  unique  visitors  

314M  minutes  

Source:  comScore  Media  Metrix  custom  data,  Feb.  2010.  

Yahoo! to Acquire Associated Content

Scalable  &  Proven  

Experience  
Tech  PlaPorm  

Content  Contributors   Largest  Content  Library  

380K+   2M+  

Source:  Associated  Content  internal  es:mates.  

Winning Combination

bars  to  watch  the  msu  game  

Winning Combination
Winning Combination
Leveraging Video Across our Properties
Yahoo! News: Original Content + Social

Live  blogging  with  TwiYer  feed  

on  Healthcare  vote  

Users  spent  61%  more  Fme  on  

the  blog  than  on  the  wire  
coverage    

6M+ page views

Source:  Yahoo!  internal  data.  

Explosive Growth in Mobile Internet Adoption by 2013

Europe  
North  America  
182M  
171M   +13%  CAGR  
+20%  CAGR  

APAC  
LATAM  

62M   556M  
+28%  CAGR  
+22%  CAGR  

1B  mobile  Internet  users  worldwide  forecasted  by  2013  

Projected  numbers  of  users  in  2013.    Source:  IDC  November  2009  (APAC  includes  China  &  Japan)  
Yahoo! Mobile Growth Outpaces the Market

CAGR:    
Global  Yahoo!  Mobile  205%    VS     88M*  
Global   Mobile  
North   America  Internet   Market  
Mobile  Internet   Users:     120%  

+18%  
75M   38M  

North  America  Yahoo!  Mobile  Users:    

27M   +43%  
DEC 2008 MAR 2010

*Es:mate.    Market  data  is  based  on  IDC,  November  2009.    Yahoo!  Mobile  data  is  internal  data.  
Mobile Ecosystem
Consumer  
Services  

AdverFsing  

Browser   Browser  
Channels   Apps   HTML   NaFve   WAP   NaFve  

Carriers  

SMARTPHONES FEATURE PHONES

PlaPorms    
(OS)    Proprietary  

OEMs    
(Devices)  
Mobile Ecosystem: Yahoo!
Consumer  
Services  

AdverFsing  

Browser   Browser  
Channels   Apps   HTML   NaFve   WAP   NaFve  

Carriers  

SMARTPHONES FEATURE PHONES

PlaPorms    
(OS)    Proprietary  

OEMs    
(Devices)  
Yahoo! Mobile Homepage

38  markets  

4500+  devices  

Source:  Yahoo!  internal  data,  April  2010.  

Yahoo! Mobile Apps

Millions  of  Downloads  

Source:  Yahoo!  internal  data.  

Strategic Carrier and OEM Global Partnerships
Strategic Carrier and OEM Global Partnerships
Strategic Carrier and OEM Global Partnerships
Strategic Carrier and OEM Global Partnerships
Strategic Carrier and OEM Global Partnerships
Strategic Carrier and OEM Global Partnerships
Leading Brands Are Coming to Yahoo! Mobile
Leading Brands Are Coming to Yahoo! Mobile
Innovative Mobile Ad Products
RICH  MEDIA