ASIATECH

Asia Technological School of Science and Arts

Chapter I
INTRODUCTION

Pan de sal,which literally means bread of salt, is a typical Filipino bread that is
traditionally served as breakfast roll. Usually, it is soft, airy, chewy and has a slightly
crunchy crusty outside. It is oven-fresh baked bread sold by small neighborhood bakers
handed to customers while still hot, that is where the Filipinos derived the term Hot
Pan de sal. It is Portuguese in origin. It is commonly referred to as poor mans bread
because Pan de sal, becomes the cheaper alternative for rice during the war era. These
days now, you can find variety of pan de sal everywhere like raisin pan de sal, whole
wheat pan de sal, cheese pan de sal, vegetable pan de sal, but nothing beats the original
home-made plain pan de sal.
Pan de sal is the most popular yeast-raised bread in the Philippines. They are
shaped like garrison caps due to its unique method of forming. The dough is rolled into
long logs (baston) that are rolled in fine bread crumbs first before being cut into
individual portions with a dull dough cutter and then allowed to rise and baked on sheet
pans. Its taste and texture closely resemble those of the very popular rolls of the
Dominican Republic called Pan de Agua and Mexicos most popular type of bread
Bolillos for the reason that they all use a lean type of dough and follow similar
techniques that were learned from Spanish or Spanish trained bakers early in their
history.

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Asia Technological School of Science and Arts

Most of Filipinos cant spend a day without eating pan de sal. All over the country,
you can find people eating it in different ways but the normal way most Filipino eat pan
de sal is by dipping it into a hot coffee, just like what Filipinos says Walang matigas na
Pan de sal sa mainit na kape.
The national bread has become an institution of the Philippine culture. These past
years, Filipino havent changed at all. Pan de sal is still the favorite Bread of Masa. It
was introduced to the Philippines in the 16th century as the Spaniards answer to the
French baguette.
Tilapia fisheries originated in Africa. The accidental and deliberate
introductionsof tilapia into Asian freshwater lakes haved inspired outdoor aquaculture
projects in various countries with tropical climates, most notably Honduras, Papua New
Guinea, the Philippines and Indonesia. Tilapia raised in Inland tanks or channels are
considered safe for the environment, since their waste and disease is contained and not
spread to the wild.
Commercially grown tilapia are almost exclusively male. Being prolific breeders,
female tilapia in the ponds or tanks will result in large populations of small fish.
To do this kind of business is profitably and observing the highest work ethics
and to give employment deserving individuals.

ASIATECH
Asia Technological School of Science and Arts

CHAPTER II
MARKET STUDY

General Market Description

Pan de sal fish will focus on marketing activities on reaching the students, office
workers and factory worker whose wake up early and whose work in the morning or
located to the bakery shop. It is expected that the clients will accept to buy these pan de
sal fish.

Table 1
Historical Demand
Data for pan de sal fish in Santa Rosa, Laguna for the past five (5) years
Year
2011
2012
2013
2014
2015
Source: Competitors

Per day

Per week

Per month

Per year

30

210

930

11,160

40
50
60
70

280
350
420
490

1240
1550
1860
2170

14,880
18,600
22,320
26,040

Table shows that there is an increase of 10%.

Table 2
Projected Demand
Data for Pan de sal fish in Santa Rosa, Laguna for the next five (5) years

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Asia Technological School of Science and Arts

Year

Demand

2016
2017

66,960
119,040

2018
2019
2020
Source: Competitors

186,000
267,840
364,560

Table shows that the projected demand maintain the high percentage in the year 2016
until 2020.
Table 3
Historical Supply
Data for Pan de sal fish in Santa Rosa, Laguna for the past five (5) years
Year

Per day

Per week

Per month

Per year

25

175

775

9,300

35
45
55
65

245
315
385
455

1,085
1,395
1,705
2,015

13,020
16,740
20,460
24,180

2011
2012
2013
2014
2015
Source: Competitors

Table shows that the historical supply is increase, but it cannot meet the demand.

Table 4
Projected Supply
Data for Pan de sal fish in Santa Rosa, Laguna for the next five (5) years
Year

Demand

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Asia Technological School of Science and Arts

2016
2017
2018
2019
2020

46,500
91,140
150,660
225,060
314,340

Table shows that there is increase but they didnt meet again the demand of the
product.

Market Program
Place
This location is perfect way for the student, office workers, tricycle driver and
factory worker who cant cook for their breakfast.

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Asia Technological School of Science and Arts

Promotion
The promotion might be through opening sale and tarpaulin, promotional gimmicks
like buy-one- take-one. And we will use environment-friendly supot which we will
give for free to our partners.
Product
Pan de sal fish shall be delicious and toasted bread. It have a quality ingredients of
the Pan de sal fish like fresh tilapia.

Pricing
The price of Pan de sal fish can afford of everyone with or without work.

ASIATECH
Asia Technological School of Science and Arts

Chapter III
TECHNICAL STUDY

Raw Materials
Qty

Item

Source

Unit Price

20kl

Bread flour

ferraby

P35per kl

water

---

2kl

Refined sugar

Robinson

P56per kl

P112

1kl

Salt

Robinson

P10

P10

1pcs

Instant yeast

Ferraby

P45

P45

1pcs

Vegetable
shortening
Tilapia

Robinsons

P85

P85

Balibago public
market

P130

P130

1kl
Total

Amount
P700

P1,082

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Asia Technological School of Science and Arts

Equipment /Furniture/ Utensils

Qty

Item

Source

Unit Price

Amount

1
1

Stationary gas
oven
Working table

Abenson

P45,738

P45,738

---

P15,246

P15,246

Bread rack

---

P1,150

P3,450

Dough cutter

Unitop

P69

P69

Food tong

Unitop

P27

P27

10

Baking sheet

Newstar

P65

P650

Mixing bowl

Newstar

P45

P90

Knife

Unitop

P42

P42

Chopping board

Unitop

P67

P67

LPG

P600

P600

Total

P65,979

Office Supplies
Qty

Item

Source

Unit Price

Amount

Ball pen

Unitop

P5

P10

Stapler

Unitop

P39

P39

Stapler wire

Unitop

P8

P8

Record book

Unitop

P42

P42

Total

P99

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Asia Technological School of Science and Arts

Janitorial Supplies
Qty

Item

Source

Unit Price

Amount

Mop

Unitop

P129

P129

Broom w/
dustpan
Sponge

Unitop

P199

P199

Unitop

P29

P29

Dishwashing
liquid
Trash can

Unitop

P35

P35

Unitop

P125

P125

1
1
1
Total

P517

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Asia Technological School of Science and Arts

Location Map
Brgy.pooc
Natl highway
Metroville
Honor ville

complex

Balibago dry and wet market

Brgy.Pooc, Pabahay

Cabuyao

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Asia Technological School of Science and Arts

Flow Chart
The Pan de sal fish preparation process
Procedure in making Pan de sal Fish
Preheat oven at 175 C (350F)

Prepare all the ingredients

Combine the bread flour and instant

yeast

And mix the water ,refined sugar, and

salt

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Asia Technological School of Science and Arts

After you mix all the ingredients,

knead the dough, place in a bowl,
cover with a damp cheesecloth and
leave for 2hrs.

Punch the dough to remove air.

And after you remove the air , baston

the dough and cut into a medium size.

Roll in breadcrumbs and arrange on

baking trays

Bake 10-15 minutes until it golden

brown.

Serve

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Asia Technological School of Science and Arts

Layout

ASIATECH
Asia Technological School of Science and Arts