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ASSIGNMENT
DRIVE
PROGRAM
SEMESTER
SUBJECT CODE & NAME
BK ID
CREDITS
MARKS

SUMMER 2016
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
IV
BBA401- E-COMMERCE
B1712
4
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by the evaluation scheme.
Q.No
1.

2.

Questions
Marks
Total Marks
Define E-Commerce. What are the various advantages and disadvantages of E-Commerce?
Define E-Commerce
2
10
Advantages of E-Commerce
5
Disadvantages of E-Commerce
3
Write Short notes on the following:
a. Local Area Network (LAN)
b. Wide Area Network (WAN)
c. Domain Names
d. Hyper Text Markup Language (HTML)
a. Explain Local Area Network (LAN)
b. Explain Wide Area Network (WAN)
c. Explain Domain Names
d. Explain Hyper Text Markup Language

3.

5.

10

Explain three important types of business models in practice. Give example to each of the
models.
Explain 3 fundamental types of business models
Example to each

4.

2.5
2.5
2.5
2.5

8
2

Explain the different categories of electronic payment systems in detail.

Explain any 5 types of electronic payment systems
2 marks each

10

10

What is internet marketing? Briefly explain the different types of internet marketing.

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Explain the concept of internet marketing

Explain 8 types of internet marketing

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6.

2
8

a. Define M-commerce
b. Write a short note on Wireless Application Protocol (WAP)
c. Briefly explain the components of WAP model
a. Concept of M-commerce
2
b. Short notes on WAP
4
c. Explain the components of WAP model
4

10

10