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Low barrier to
adoption
Role-based
Responsive
Simple
Coherent
Delightful
Supports how
and where you
work, at any time
Focuses on
the important
Provides one
fluid, seamless
experience
Makes an
emotional
connection
Public
Transactions
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CONSUMPTION
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Transaction
Transaction
Transaction
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BACKEND
Object
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MEGA TRANSACTION
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TRANSACTION
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Persona
task
Context
App
CONSUMPTION
BACKEND
Public
Persona 1
MEGA TRANSACTION
App
Persona 2
Persona 3
DECOMPOSITION
App
I have a task
I have a task
COMPOSITION
TRANSACTION
TRANSACTION
TRANSACTION
TRANSACTION
App
Public
1
Market STP
4
Define Apps
(Tasks & Apps Abstraction)
Prioritization
Public
10
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Contact information:
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Public
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