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  • Volunteercenter

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    api-321908820
    196 Ansichten11 Seiten
    The document summarizes the social media performance of the Volunteer Center of Brown County across various platforms (Facebook, Twitter, Instagram, LinkedIn) before and after the author took over social media management duties in September 2015. Some key findings include: - On Facebook, the author increased average post reach by 36% and average total reach by 31% compared to the previous manager. Likes increased 46%. - On Twitter, the author increased retweets by 312% and likes by 614% compared to the previous automated approach. Engagement increased 38%. - The author created an Instagram page for the organization, engaging a younger demographic. - On LinkedIn, the author increased followers by 20%

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    The document summarizes the social media performance of the Volunteer Center of Brown County across various platforms (Facebook, Twitter, Instagram, LinkedIn) before and after the author took over social media management duties in September 2015. Some key findings include: - On Facebook, the author increased average post reach by 36% and average total reach by 31% compared to the previous manager. Likes increased 46%. - On Twitter, the author increased retweets by 312% and likes by 614% compared to the previous automated approach. Engagement increased 38%. - The author created an Instagram page for the organization, engaging a younger demographic. - On LinkedIn, the author increased followers by 20%

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    196 Ansichten11 Seiten

    Volunteercenter

    Hochgeladen von

    api-321908820
    The document summarizes the social media performance of the Volunteer Center of Brown County across various platforms (Facebook, Twitter, Instagram, LinkedIn) before and after the author took over social media management duties in September 2015. Some key findings include: - On Facebook, the author increased average post reach by 36% and average total reach by 31% compared to the previous manager. Likes increased 46%. - On Twitter, the author increased retweets by 312% and likes by 614% compared to the previous automated approach. Engagement increased 38%. - The author created an Instagram page for the organization, engaging a younger demographic. - On LinkedIn, the author increased followers by 20%

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 11

    Portfolio:Marketing&SocialMediaIntern

    AveryFaehling

    Facebook:AveragePostReach
    TheNumberOfPostsWereServedTo

    BetweenJanuary1stof2015andSeptember14thof2015,Iwasnotthesocial
    mediaspecialistofTheVolunteerCenterofBrownCounty.Thereforewithinthisyearly
    timeframe,IcomparedsuchstatisticstomytimeframeastheFacebookaccountholder
    fromSeptember14th2015toFebruary26thof2016.

    Onaverage,theprevioussocialmediastrategistaveragedapostreachof520
    individuals,agoodbasetobuildoffof.

    Onaverage,whenIwassolelyinchargeoftheFacebookpageasthesocial
    mediastrategist,Iaveragedapostreachof711individuals.Thatiscalculatedtobea
    36%increase.
    Duringthistimeperiod,Iwasabletohitrecordreachpointscomparedtothe
    previousstrategist,exceedingover2,600postreach.
    ThelowestpointasaFacebookaccountholderwasmidDecember,when
    holidaybreakbegan,hurtingmyoverallaveragebyafewpercentagepoints.

    Facebook:AverageTotalReach
    ThenumberofpeoplewhoservedanyactivityfromyourPageincludingyourposts,
    poststoyourPagebyotherpeople,Pagelikeads,mentionsandcheckins.

    BetweenJanuary1stof2015andSeptember14thof2015,Iwasnotthesocial
    mediaspecialistofTheVolunteerCenterofBrownCounty.Thereforewithinthisyearly
    timeframe,IcomparedsuchstatisticstomytimeframeastheFacebookaccountholder
    fromSeptember14th2015toFebruary26thof2016.

    Onaverage,theprevioussocialmediastrategistaveragedatotalreachof618
    individuals.

    Onaverage,whenIwassolelyinchargeoftheFacebookpageasthesocial
    mediastrategist,Iaveragedapostreachof810individuals.Thatiscalculatedtobea
    31%increase.
    Again,myhighesttotalreachmomentswerethehighestTheVolunteerCenterof
    BrownCountyhadeverhad,reachingalmost4,000atonepoint.

    Facebook:Likes

    BetweenJanuary1stof2015andSeptember14thof2015,Iwasnotthesocial
    mediaspecialistofTheVolunteerCenterofBrownCounty.Thereforewithinthisyearly
    timeframe,IcomparedsuchstatisticstomytimeframeastheFacebookaccountholder
    fromSeptember14th2015toFebruary26thof2016.
    Tostart,ItookovertheFacebookpagewhenitwasat2,200likes.Ithen
    increasedthisnumberto3,221.Thisisa46%increase.

    Twitter:Retweets

    BetweenSeptember1stof2015andFebruaryof2015,Iwasnottheprimary
    TwitterspecialistofTheVolunteerCenterofBrownCounty,butthecontentwas
    automatedthroughmyFacebookposts,asettingthatwasinplacefromtheprevious
    strategist.Thereforewithinthisyearlytimeframe,IcomparedJanuary2015toAugust
    2015statisticstomytimeframeastheTwitteraccountholderfromMarch1st2016to
    May14thof2016.

    Theprevioussocialmediastrategistonlygained20retweetsin8months.
    WhenIwassolelyinchargeoftheTwitterpageasthesocialmediastrategist,I
    gained31retweetsin3months.Thismeanta312%increaseinretweetsamonth.

    Twitter:Likes

    BetweenSeptember1stof2015andFebruaryof2015,Iwasnottheprimary
    TwitterspecialistofTheVolunteerCenterofBrownCounty,butthecontentwas
    automatedthroughmyFacebookposts,asettingthatwasinplacefromtheprevious
    strategist.Thereforewithinthisyearlytimeframe,IcomparedJanuary2015toAugust
    2015statisticstomytimeframeastheTwitteraccountholderfromMarch1st2016to
    May14thof2016.
    Theprevioussocialmediastrategistonlygained33likesin8months.(4.1)
    WhenIwassolelyinchargeoftheTwitterpageasthesocialmediastrategist,I
    gained88likesin3months(29.3).Thismeanta614%increaseinlikesamonth.

    Twitter:Engagement

    BetweenSeptember1stof2015andFebruaryof2015,Iwasnottheprimary
    TwitterspecialistofTheVolunteerCenterofBrownCounty,butthecontentwas
    automatedthroughmyFacebookposts,asettingthatwasinplacefromtheprevious
    strategist.Thereforewithinthisyearlytimeframe,IcomparedJanuary2015toAugust
    2015statisticstomytimeframeastheTwitteraccountholderfromMarch1st2016to
    May14thof2016.
    Theprevioussocialmediastrategistonlygained1.3%engagement.
    WhenIwassolelyinchargeoftheTwitterpageasthesocialmediastrategist,I
    gained1.8%engagement,somethingthatwouldlikelyincreasethelongerIwasahold
    oftheaccount.Thismeanta38%increaseinengagementamonth.

    Twitter:Impressions

    BetweenSeptember1stof2015andFebruaryof2015,Iwasnottheprimary
    TwitterspecialistofTheVolunteerCenterofBrownCounty,butthecontentwas
    automatedthroughmyFacebookposts,asettingthatwasinplacefromtheprevious
    strategist.Thereforewithinthisyearlytimeframe,IcomparedJanuary2015toAugust
    2015statisticstomytimeframeastheTwitteraccountholderfromMarch1st2016to
    May14thof2016.
    Theprevioussocialmediastrategistonlygained15.7impressionsin8months.
    WhenIwassolelyinchargeoftheTwitterpageasthesocialmediastrategist,I
    gained18.1thousandimpressionsin3months.Thismeanta215%increasein
    impressionsamonth.

    Instagram

    BeforeIwasthesocialmediastrategistattheVolunteerCenterofBrownCounty,
    anInstagrampagewasnotcreatedorutilized.Asaproject,IcreatedaVolunteer
    CenterpageinNovemberof2015.Fromherethepagequicklyrecievedengagement,
    followers,andconsistentposts.Theplatformgivesthebrandanabilitytoengage
    visuallywithayoungerdemographicthattheywerepreviouslymissingouton.The
    platformalsocreatesatypeofwindowthatallowstransparencyandinspirationtotarget
    audiencesaswell.

    LinkedIn:Followers

    LinkedInscurrentanalyticsdonotallowforanadmintoseparatestatistics
    betweentwodifferenttimeperiods,thereforeIfocusedonmyimprovementfromabout
    thetimeItookoverasthesocialmediastrategistforLinkedIn.BetweenNovemberof
    2015toMayof2016.
    WithfollowersitcanbeseenthatalargefocusofourLinkedInfollowingcentered
    inonyounger,moresustainableprofessionalswhoareattheentrylevel.Thenext
    highestdemographicwerelions,whowereseniorsintheprofessionalfield.Itcanbe
    seenthatover6monthsIincreasedfollowersfrom132to158.Thismeansa20%
    increaseinfollowers.

    LinkedIn:Reach&Engagement

    LinkedInscurrentanalyticsdonotallowforanadmintoseparatestatistics
    betweentwodifferenttimeperiods,thereforeIfocusedonmyimprovementfromabout
    thetimeItookoverasthesocialmediastrategistforLinkedIn.BetweenNovemberof
    2015toMayof2016.
    Asitcanbeseen,theimpressionsandengagementwereverylowtobeginwith.
    Thisisbecauseasastrategist,myprimaryplatformoffocuswasFacebookuntil
    February,whichiswheretheimprovementcansuddenlybefound.Over6monthsI
    increasedreachfrom521permonthto4,625permonth.Thismeansa787%increase
    inreachpermonth.ForengagementIincreasedfromroughly2permonthto25per
    month.Thismeansa1,150%increase.

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