The Landscape of

Data & Analytics
Generating Greater
Business Value from
Existing and Incoming Data
Data and analytics today possess few certainties.
First, big data tools are innovating faster than ever
before. Second, it’s becoming more and more difficult to
keep up with organizations’ growing amounts of data.

These technologies are becoming the backbone for data tools

cloud Hadoop SQL

NoSQL predictive
analytics

data mining

Big data is not the
created content, nor is
it even its consumption
– it is the analysis of all
the data surrounding
and swirling around it.*

Data & Analytics Adoption Timeline

26%

14%
13%
8%
8%

43%

have already
deployed datadriven projects

are still
planning data
implementations

are in the process or pilot
testing data-driven projects
plan to implement over
the next 12 months
considering projects
in the next 13-24 months
are likely to implement but
have no specific timeframe

Where is all the data coming from?

1,000+
<1,000

39%

Transactional
data

Customer
Databases

44%

39%

32%

36%

41%

29%

Emails

35%
25%
1,000+
<1,000

48%

1,000+
<1,000

51%

52%

1,000+
<1,000

53%

1,000+
<1,000

56%

61%

Productivity
Applications

Machine
Generated Data

Balancing Data & Analytics
Benefits and Challenges

Data will assist with
specific business goals…

55%

53%

41%

improve
customer
relationships

make the
business more
data-focused

change the way
we organize
operations

47% 60%

52% 48%

36% 45%

B2B

B2B

B2B

B2C

B2C

B2C

...and hopefully solve key challenges

60% 47%

finding
correlations across
multiple disparate
data sources

41%

predicting
customer
behavior

change the way
we organize
operations

With Any New Initiative, Pain Points Arise

93%

of IT executives say
they’ve experienced
pain with some datadriven initiatives

Data access/analysis
Data transformation
Data creation/collection
Data migration

84%

38%
17%
13%
13%

of organizations use at
least one solution to secure
their big data initiatives

Bringing Data & Analytics
Goals to Reality

44%

of orgs expect their IT
budget allocated for
data-driven initiatives
to increase over the
next 12 to
18 months

up from 36% in 2015

Top Investments
Data analytics
Data integration
Data visualization
Data mining
Visual dashboards

58%
44%
43%
37%
36%

Average data
spending in the
next 12 months

$7.9M

<1,000 up from $1.6M in 2015

18%

of orgs’ big data
storage and
analytics tools
are cloud-based

Data Decision-Making
Who’s involved in
data-driven decisions?

Big data technology
investment plans

46% Hadoop

1,000+ 52% <1,000 42%

41% Nosql

Enterprise
Integration into
existing infrastructure

Support and services

top IT exec

Conforming to standards
for security/governance

SMB
Ease of use
Integration into existing
infrastructure

IDG Enterprise Data & Analytics Survey 2016

1,000+ 38% <1,000 44%

How Vendors
are Evaluated
Appropriate level
of scalability

45%
53%
43%
CEO
CIO or
It Architect

1,000+ <1,000
$13.9M $4.3M

Support and services

38%
33%
33%

51%

45%
43%
36%

*Source: The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, IDC sponsored by EMC2, April 2014

For more information visit
idgenterprise.com/resource-type/research

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