Comparatie Evolutie Companii Perioada 1 8-10

5
2.50
0
17.50
15
12.50
10
7.50
32.50
30
27.50
25
22.50
20
45
42.50
40
37.50
35
57.50
55
52.50
50
47.50
62.50
60
65.63
P-1
P0
P1
1. Structure of target groups total summer (%)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
Seminar-/ Incentivekunden
2.50
7.50
10
12.50
15
17.50
20
22.50
25
27.50
30
32.50
35
37.50
40
42.50
45
47.50
50
52.50
55
57.50
60
64
62.50
P-1
P0
P1
2. Structure of target groups total winter (%)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
72
70
67.50
65
62.50
60
57.50
55
52.50
50
47.50
45
42.50
40
37.50
35
32.50
30
27.50
25
22.50
20
17.50
15
12.50
10
7.50
5
2.50
0
Cable Car Company 1
Cable Car Company 2
3. Structure of target groups summer Cable Car Company (%)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
58.03
56
54
52
50
48
46
44
42
40
38
36
34
32
30
28
26
24
22
20
18
16
14
12
10
8
6
4
2
0
Cable Car Company 1
Cable Car Company 2
4. Structure of target groups winter Cable Car Company (%)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
101.80
Hotel 1
Hotel 2
5. Structure of target groups summer Hotel (%)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
93.66
Hotel 1
Hotel 2
6. Structure of target groups winter Hotel (%)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
10
15
20
25
30
35
40
45
50
55
60
65
70
75.21
DMO
Familien
Silver Agers
DINKS + Singles
Junge Wilde
7. Structure of target groups summer Destination Management Organisation (%)
67.01
65
62.50
60
57.50
55
52.50
50
47.50
45
42.50
40
37.50
35
32.50
30
27.50
25
22.50
20
17.50
15
12.50
10
7.50
5
2.50
0
DMO
Familien
Silver Agers
DINKS + Singles
Junge Wilde
8. Structure of target groups winter Destination Management Organisation (%)
25,000
50,000
75,000
100,000
125,000
150,000
175,000
200,000
225,000
250,000
275,000
300,000
325,000
350,000
375,000
400,000
425,000
450,000
475,000
500,000
525,000
550,000
596,219
575,000
P0
P1
9. Total Number of Tourists in the Destination (Visitors) (Number)
Sommer
Winter
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
160
170
180
190
200
210
220
233.42
P0
10. Tourism Intensity (absolute)
P1
Sommer
Winter
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
550,000
600,000
650,000
700,000
746,930
P0
P1
11. Number of Overnight Stays in Destination (Number)
Sommer
Winter
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
16,000
17,000
18,000
19,000
20,000
21,000
22,000
23,042
P0
12. Added Value (TCHF)
P1
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
164.68
160
P0
13. Sales Revenue per Tourist (CHF)
P1
Sommer
Winter
P-1
P0
14. Attractiveness of Destination (Index)
P1
4.03
P-1
P0
15. Image of Destination (Index)
P1
3.58
Bergbahn
Hotel
16. Customer Satisfaction Total (Index)
Tourismusorganisation
3.68
Cable Car Company 1
Cable Car Company 2
17. Customer satisfaction Cable Car Company (Index)
2.58
Hotel 1
18. Customer satisfaction Hotel (Index)
Hotel 2
2.69
DMO
19. Customer satisfaction Destination Management Organisation (Index)
540
520
500
480
460
440
420
400
380
360
340
320
300
280
260
240
220
200
180
160
140
120
100
80
60
40
20
0
570
Cable Car Company 1
Cable Car Company 2
20. Season Duration Cable Car Company (Tage)
650
625
600
575
550
525
500
475
450
425
400
375
350
325
300
275
250
225
200
175
150
125
100
75
50
25
0
680
Hotel 1
21. Season Duration Hotel (Tage)
Hotel 2
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
950
1,000
1,050
1,100
1,150
1,220.43
Cable Car Company 1
Cable Car Company 2
DMO
22. Net profit/loss for period (TCHF)
Hotel 1
Hotel 2
10
12
14
16
18
20
22
24
26
28
30.71
30
Cable Car Company 1
Cable Car Company 2
DMO
23. Return on sales (%)
Hotel 1
Hotel 2
20
15
10
5
0
-5
-10
-15
-20
-25
-30
-35
-40
-45
-50
-55
-60
-65
-70
-75
-80
-85
-90
-95
-100
-104.15
26.52
Cable Car Company 1
Cable Car Company 2
DMO
24. Operating results / Sales Revenue (%)
Hotel 1
Hotel 2
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,021.80
Cable Car Company 1
Cable Car Company 2
25. Operating results Cable Car Company (TCHF)
20
40
60
80
100
120
140
160
180
200
220
240
260
280
309.60
300
Hotel 1
26. Operating results Hotel (TCHF)
Hotel 2
-4,000
-4,139.19
-3,800
-3,600
-3,400
-3,200
-3,000
-2,800
-2,600
-2,400
-2,200
-2,000
-1,800
-1,600
-1,400
-1,200
-1,000
-800
-600
-400
-200
-0
0
DMO
27. Operating results Destination Management Organisation (TCHF)
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,250
Cable Car Company 1
Cable Car Company 2
28. Sales Revenue Cable Car Company (TCHF)
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
3,600
3,800
4,000
4,373.50
4,200
Hotel 1
29. Sales Revenue Hotel (TCHF)
Hotel 2
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
7,500
7,948.37
DMO
30. Sales Revenue Destination Management Organisation (TCHF)
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
105
110
Cable Car Company 1
Cable Car Company 2
31. Investments Cable Car Company (TCHF)
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
105
110
115
122
Hotel 1
32. Investments Hotel (TCHF)
Hotel 2
DMO
33. Investments Destination Management Organisation (TCHF)
3.90
Cable Car Company 1
Cable Car Company 2
34. Occupancy Cable Car Company summer (%)
2.50
7.50
10
12.50
15
17.50
20
22.50
25
27.50
30
32.50
35
37.50
40
42.50
45
47.50
50
52.50
55
57.50
62.25
60
Cable Car Company 1
Cable Car Company 2
35. Occupancy Cable Car Company winter (%)
130
125
120
115
110
105
100
95
90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
0
135.57
Hotel 1
36. Occupancy Hotel summer (%)
Hotel 2
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
160
170.49
Hotel 1
37. Occupancy Hotel winter (%)
Hotel 2
144
140
135
130
125
120
115
110
105
100
95
90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
0
P0
P1
38. Target Group advertisement expenses summer (TCHF)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
144
140
135
130
125
120
115
110
105
100
95
90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
0
P0
P1
39. Target Group advertisement expenses winter (TCHF)
Familien
Silver Agers
DINKS + Singles
Junge Wilde
74
72.50
70
67.50
65
62.50
60
57.50
55
52.50
50
47.50
45
42.50
40
37.50
35
32.50
30
27.50
25
22.50
20
17.50
15
12.50
10
7.50
5
2.50
0
P0
P1
40. Budget Promotion per geographical region summer (TCHF)
National
Europa
bersee
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
320
340
360
380
400
420
P0
P1
41. Budget Promotion per geographical region winter (TCHF)
National
Europa
bersee
25
0
75
50
125
100
175
150
225
200
275
250
325
300
375
350
425
400
475
450
550
525
500
600
575
625
660
P0
42. Budget additional marketing (TCHF)
P1

Comparatie Evolutie Companii Perioada 1 8-10

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Comparatie Evolutie Companii Perioada 1 8-10

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5

1. Structure of target groups total summer (%)

2. Structure of target groups total winter (%)

Cable Car Company 1

Cable Car Company 2

3. Structure of target groups summer Cable Car Company (%)

Cable Car Company 1

Cable Car Company 2

4. Structure of target groups winter Cable Car Company (%)

5. Structure of target groups summer Hotel (%)

6. Structure of target groups winter Hotel (%)

7. Structure of target groups summer Destination Management Organisation (%)

8. Structure of target groups winter Destination Management Organisation (%)

9. Total Number of Tourists in the Destination (Visitors) (Number)

10. Tourism Intensity (absolute)

11. Number of Overnight Stays in Destination (Number)

12. Added Value (TCHF)

13. Sales Revenue per Tourist (CHF)

14. Attractiveness of Destination (Index)

15. Image of Destination (Index)

16. Customer Satisfaction Total (Index)

Cable Car Company 1

Cable Car Company 2

17. Customer satisfaction Cable Car Company (Index)

18. Customer satisfaction Hotel (Index)

19. Customer satisfaction Destination Management Organisation (Index)

Cable Car Company 1

Cable Car Company 2

20. Season Duration Cable Car Company (Tage)

21. Season Duration Hotel (Tage)

Cable Car Company 1

Cable Car Company 2

22. Net profit/loss for period (TCHF)

Cable Car Company 1

Cable Car Company 2

23. Return on sales (%)

Cable Car Company 1

Cable Car Company 2

24. Operating results / Sales Revenue (%)

Cable Car Company 1

Cable Car Company 2

25. Operating results Cable Car Company (TCHF)

26. Operating results Hotel (TCHF)

27. Operating results Destination Management Organisation (TCHF)

Cable Car Company 1

Cable Car Company 2

28. Sales Revenue Cable Car Company (TCHF)

29. Sales Revenue Hotel (TCHF)

30. Sales Revenue Destination Management Organisation (TCHF)

Cable Car Company 1

Cable Car Company 2

31. Investments Cable Car Company (TCHF)

32. Investments Hotel (TCHF)

33. Investments Destination Management Organisation (TCHF)

Cable Car Company 1

Cable Car Company 2

34. Occupancy Cable Car Company summer (%)

Cable Car Company 1

Cable Car Company 2

35. Occupancy Cable Car Company winter (%)

36. Occupancy Hotel summer (%)

37. Occupancy Hotel winter (%)

38. Target Group advertisement expenses summer (TCHF)

39. Target Group advertisement expenses winter (TCHF)