TABLE OF CONTENT

INDEX

PAGE NO.

1..CHAPTER
1. ORGANISATION PROFILE
Introduction
Department of Defence
Defence Research
Department of Defence Production
Defence PSU

01
01
01
02
02
03

2..CHAPTER
HISTORY OF INDIAN FACTORIES
5

3..CHAPTER
STRUCTURE OF ORDANCE FACTORY BOARD
10

4..CHAPTER
MISSION AND VISION

15

5..CHAPTER
ORGANISATION OF FACTORY

26

6..CHAPTER
PRODUCTS FAMILIARIAZIATION

7..CHAPTER

28

ROLE OF ACCOUNTS

56

8..CHAPTER
THREE FOLD FUNCTIONS

60

9..CHAPTER
ROLE OF (DGQA)

71

10..CHAPTER
ROLE AND FUNCTIONS

75

11..CHAPTER
ROLE OF MES IN ORDNANCE

88

12..CHAPTER
RESEARCH METHODOLOGY

96

13..CHAPTER
DATA ANALYSIS & INTERPRETATION

102

14..CHAPTER
FINDINGS OF STUDY

107

15..CHAPTER
RECOMMENDATION & SUGGESTIONS
108

16..CHAPTER
BIBLIOGRAPHY

109

17..CHAPTER
Questionnaire

110

QUESTIONNAIRE
Q1. Where you prefer to buy Tata Cars, type of outlet
(a) Tata Showroom

(b) Franchise

(C) Not Sure

(d) Will Decide

Q2.

Which model you like most in Tata?

Q3.

(a) Safari

(b) Indica

(c) Nano

(d) Indica Dls

Which companys car you have?

(a) Tata

(b) Maruti

(c) Toyta

(d) Mahindra

Q4. Do you prefer to buy Tata Nano ?

(a)

Yes

(b) No

Q5. Do you ever visited Tata Showroom to buy a car?

(a)

Yes

(b) No

Q6. Which is most preferred budget you have in mind for the car ?
(a)

Q7.

300000

(b) 500000

Do the customer know the difference between branded and

unbranded?
Yes

No

Q9. Major age group of customers who buy cars?

(a)

5-15

(b) 15-25

(c) 35-45 (d) 45-55

Q10. What do you feel about the price of branded car ?

(a) Very high

(b) High

(c) Medium

(d) Low

Q11. Do you feel a price reduction will increase the sales of tata cars ?

(a) Yes

(b) No

Q12. Which medium affect the sales most

(a)

Television

(b) Magazines/News papers

(e) Reasonable

(c)

Display

(d) Wall paintings/Hoardings

Q13. Do you think that aggressive advertising further increase the sales volume of Tata?
(a) Yes
Q14.

(b) No

(c) No reply

What kind of promotional activities affect sale mostly?

(a)Free bottle scheme

(b) Prize

(c) Discount carats

(d) other

Q15. What is your suggestion to improve the sale?

(a) New schemes
(b) Refrigeration system
(c) Advertisement
(d) Reduction in deposits
(e) Credit facilities
(f) Regular supply