ANNEXURE

City Dhule, DIST.DHULE-(INDIA)

Name of the retailer

Locality
Type of retailer

: _____________________
: _____________________
: ______________________
QUESTIONNAIRE

1) Which brands of soft drinks do you store?

a) Coca Cola

b) Pepsi

c) Both

2) Which brand have maximum customer?

a) Coca Cola b) Pepsi
3) Which company does maximum advertisements & publicity?
a) Coca Cola

b) Pepsi c) Both

4) What is the reason behind maximum sale?

a) Availability of product b) Promotional activities c) Customer Demand

5) What is the number of crates deposited in your shop?
a) No. of Coca-Cola crates

=__________

b) No. of Pepsi crates

= __________

6) Do you have Visi cooler as a sales promotional tool?

a) Yes

b) No

7) Which companys Visi cooler do you keep in your shop?

a) Coca-Cola

b) Pepsi

c) Both

d) Own

8) Available product range for Coca-Cola & Pepsi in your shop?

Coca-Cola ProductsPepsi Productso Coca-Cola
o Pepsi
o Sprite
o 7Up
o Fanta
o Mirinda
o Maaza
o Slice
o Kinley Soda
o Mountain Dew
o Minute maid Nimboo Fresh
o Nimbooz
o Minute maid Pulpy Orange
o Duke
o Thumps Up
9) Which company provides you better schemes on its products?
a) Coca-Cola

b) Pepsi

c) Both

10) Retailers satisfaction level towards distributor?

Coca-Cola- a)Excellent

b)Very Good

c)Good

d)Fair

e)Bad

Pepsi-

b)Very Good

c)Good

d)Fair

e)Bad

a)Excellent

11) Give your opinion on the following things of Coca-Cola Company in

comparison with Pepsi Company?
Particulars

Good
Coke

Bad
Pepsi

Same

Coke Pepsi

Service level
Product range
Frequency of vehicle
Timely availability of product

12) Any suggestions for company?

a) _________________________

b) _________________________

c) _________________________

d) _________________________