Mobile handset devices in the US to 2015:

Shipments and subscribers

Covering feature phones, smartphones, Wi-Fi enabled handsets and
touchscreen handsets

Coda. Coda Research Consultancy

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 Coda. Coda Research Consultancy

Mobile handset devices in the US to 2015:

Shipments and subscribers

Steve Smith PhD

Research Director

Coda Research Consultancy

Released 29 March 2010

For more information about this product, please email steve.smith@codarc.co.uk, or call
+44 (0)7779 610004

European office:
Coda Research Consultancy Ltd
95 Wodeland Avenue
Guildford
Surrey
GU2 4LD
England

© Coda Research Consultancy Ltd, 2010

All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any
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This report draws upon research and analysis conducted by Coda Research Consultancy. Use of this report by any third party for whatever
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Introduction

Document at a glance:
Type – US handset device forecasts to 2015
Printed page length – 17
Figures – 17
Number of forecasts – 12

This report presents our forecasts for subscribers and shipments of mobile handset devices in the US
from 2010 to 2015, separated by:
 Feature phones
 Smartphones
 Wi-Fi enabled handsets
 Touchscreen handsets

Also included are 3G+ mobile handset subscriber forecasts to 2015.

These forecasts are crucial for helping organizations to understand future mobile internet access, and
they are essential reading for mobile carriers; vendors; consultants; financial analysts; application,
content and service providers, and anyone else with an interest in the future of mobile handsets and
the mobile internet

Selected headline forecasts

3G+ handset subscribers to rise at +14% CAGR, to 239m in 2015
Smartphone subscribers to rise at +28% CAGR, to reach 194m in 2015
Touchscreen subscribers to rise at +33% CAGR, to reach 273m in 2015
Feature phone shipments to decline by 10% CAGR, to reach 71m in 2015
Smartphone shipments to rise at +22% CAGR, to reach 138m in 2015
Touchscreen handset shipments to rise at +29% CAGR, to reach 188m in 2015

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Contents, and tables of figures and forecasts
Contents
Methodology...........................................................5
The emerging mobile eco-system...........................6
Mobile handset subscriber forecasts ......................7
All mobile handset subscribers: forecast to 2015 ....... 7
Feature phone subscriber forecast to 2015................ 7
3G+ mobile handset subscriber forecast to 2015 ....... 8
Smartphone subscriber forecast to 2015 ................... 9
Touchscreen handset subscriber forecast to 2015...... 9
Wi-Fi enabled (dual-mode) handset subscriber
forecast to 2015 ...............................................10
Mobile handset shipments....................................11
Top selling mobile phones Qtr 4 09..........................11
Feature phone shipment forecast to 2015 ................12
Smartphone shipments 2009, by operating system ...12
Smartphone shipment forecast to 2015....................13
Touchscreen handset shipments to 2015..................15
Wi-Fi enabled (dual-mode) handset shipments to
2015 ................................................................16
About Coda Research Consultancy .......................17
Forecasts
Forecast 1. Mobile handset subscribers, 2009-2015 ........ 7
Forecast 2. Feature phone subscribers, 2009-2015 ......... 8
Forecast 3. 3G+ mobile handset subscribers, 2009-
2015 ................................................................... 8
Forecast 4. Smartphone subscribers, 2009-2015............. 9
Forecast 5. Smartphone subscribers as share of all
mobile handset subscribers, 2009-2015 ................. 9
Forecast 6. Touchscreen mobile handset subscribers,
2009-2015 ......................................................... 10
Forecast 7. Wi-Fi mobile handset subscribers, 2009-
2015 ................................................................. 10
Forecast 8. Feature phone shipments, 2009-2015......... 12
Forecast 9. Smartphone shipments, 2009-2015 ............ 13
Forecast 10. Smartphone share of all mobile handset
shipments, 2009-2015........................................ 13
Forecast 11. Touchscreen mobile handset shipments,
2009-2015 ......................................................... 15
Forecast 12. Touchscreen mobile handset shipments
as proportions of all handset shipments, 2009-
2015 ................................................................. 15
Figures
Figure 1. The emerging mobile ecosystem ..................... 6
Figure 2. Top selling smartphones 4Q09 ...................... 11
Figure 3. Smartphone shipments by operating system,
2009 ................................................................. 12
Figure 4. Top post paid countries ................................ 14
Figure 5. US Wi-Fi enabled mobile handset shipments,
2009-2015 ......................................................... 16
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About Coda Research Consultancy

Employing highly structured data collection and analysis, Coda Research Consultancy specializes in
understanding and forecasting future trends, roles and impacts of new technologies, services and
media.

Coda undertakes two types of projects each year: ad-hoc projects for individual research partners in
the UK and overseas, and more widely scoped projects that are available to anyone in the forms of
reports and optional presentations.

Coda Research Consultancy is led by Dr Steve Smith, an acknowledged research specialist with
thirteen years' research and consulting experience around new media and new technologies.

To find out more, visit www.codarc.co.uk, or contact us below:

European office
95 Wodeland Avenue
Guildford
Surrey
GU2 4LD
England
Tel: +44(0)7779 610004
Email: steve.smith@codarc.co.uk

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