Beruflich Dokumente
Kultur Dokumente
Alexandre Fleury
Abstract
This thesis project explores the concepts of convergence and mobility and their impact
on the end user experience with mobile media. Additionally, the thesis’ third focus area
concerns the evaluation of these concepts with end users and the investigation of testing-
related issues. Finally, it is intended to investigate the phenomenon of user-generated content
and its impact on the user experience with mobile media, through collaborative work with
an educational institution located outside Denmark.
First, the study of convergence will cover the use of mobile devices in complement to other
media related devices, such as televisions. Issues related to the transfer of content between
devices of varying type will be investigated conceptually and from a usability perspective.
The study will then focus on the concept of augmented remote control, where the mobile
phone is used as a support to not only traditional TV functions but also to features related
to interactive shows and social networks.
The thesis’ second area of interest is related to the mobile context. The work will espe-
cially focus on contextual data collection and context characterization based on these data.
For what concerns the collection of contextual data, methods and tools will be investigated
and applied to mobile media application users. With regard to context characterization, the
study will focus on mapping contextual data gathered through logging and remote interviews
to meaningful contexts.
Finally, the thesis will study some of the issues related to the evaluation of the two
previous areas with potential end users. The emphasis will be placed on the reliability of test
participants and the interaction between them and the researchers during both supervised
lab-based experiments and large scale unsupervised field trials.
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2 Scientific content
Background
In 2009, 40 million users worldwide watched mobile TV, representing about 1% of all mobile
phone users [23]. The mobile TV market is still in its emerging phase yet it demonstrates a
huge growth potential for the near future. If today most mobile TV consumers are located
in Eastern Asia (mostly Japan and South Korea), a study conducted by Rethink Research
Associates shows that Western Europe is expected to lead in revenues from the global mobile
TV market by 2011, with an estimated share of 32% of a foreseen 9 e billion global mobile
broadcasting market.
If it is accepted that fixed TV consumption is part of most people’s everyday life, con-
suming video on a mobile device implies very different factors linked to the surrounding
environment, such as the context of use or the location’s network capability. Therefore it is
vital to understand the users’ habits and needs prior to developing mobile TV services. As
stated in [20, 27] users have very different needs regarding mobile TV content and interaction
when on the move from when watching TV at home.
Broadening the scope from mobile TV to mobile media in general, numerous empirical
studies conducted by industrial and educational institutions illustrate the strong impact
of usability on the degree of service acceptance by end users. For instance, the extensive
bibliography used in [4] provides a valuable source of information regarding methodologies
and setups used to evaluate various aspects of mobile usability. These cover issues from
design guidelines for handheld applications [3] to comparison between laboratory and field
testing of mobile applications [11].
In parallel, some researchers focused their study on issues related to the use of a small
screen. For instance, [13, 14, 15] examine the subject through case studies involving test
users and define requirements for mobile TV interfaces with regards to image resolution,
bandwidth and user interaction.
The Converged, Advanced Mobile Media Platform (CAMMP) project1 provides a unique
environment to investigate such issues in a real environment. Alexandre’s thesis is expected
to be an outcome of CAMMP, therefore the work conducted as part of CAMMP will serve
the thesis work and vice-versa.
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sometimes based on an ontology [16], or to infer meaningful information from contextual
data [19, 29]. Researchers have also created tools dedicated to collecting and processing
these data [26].
Finally, the context in which users may consume or produce multimedia content has been
the focus of studies such as [20]. This study reports that users tend to consume mobile videos
primarily to kill boredom when alone or to share fun when together with a relative. It should
be added that further studies have centered their experiments on one specific context (such
as public transportation in [25]) and thoroughly investigated user segmentations and mobile
TV consumption therein.
Interactivity
Media interactivity involves the viewer as an active node of the content delivery chain. This
is the reason why [2] proposes to replace the common hierarchical classification produce-
distribute-view by the edit-share-control taxonomy. For each dimension of this taxonomy,
the authors have identified room for future research. A few examples of topics relevant for
this thesis are:
∙ Methods, tools and techniques for modeling and employing user-generated content
(UGC)
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User involvement in usability studies
Involving users at various stages of the design process of applications is the core idea of user
centered design as described in [18]. This approach has been widely applied, including to
interactive television services. For instance [8] relates how users were interviewed and took
part in focus groups to imagine future applications and equipment. Another approach is
reported in [20], where diary techniques and ethnographic interviews were used to understand
how people use mobile video technologies in their everyday life.
Most of these studies are based on ad-hoc setups, where the participants take part in a
specific study that lasts from few hours (interviews) to few months (diary methods). The
benefits of using a group of core test participants throughout an entire user-centered project
that lasts for several years calls for further research.
Moreover, usability evaluations have long faced the issues of result validity and reliability
[28] and of the individual differences between users [18]. It thus seems that the results from
one experiment could vary quite substantially from one group of participants to another. If
statistical analysis of the results can ensure a confidence interval, additional non-statistical
methods such as multimodal communication analysis [22] or facial expressions analysis [7]
may enhance the test results reliability by informing researchers on the participants trust-
worthiness.
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3. How to improve the researcher/test user communication and measure the
test user’s reliability?
This last research question addresses specific issues related to evaluation methods in-
volving users. It is intended to answer the question of reliability by comparing media
consumption intentions as expressed by users and their actual consumption when using
a fully implemented service in their everyday life. Using multimodal analysis techniques
during usability evaluations will also help assessing the reliability of test participants.
Additionally, the impact of recurrent (educated) test participants on the evaluation
results will be measured. For what concerns the communication between researchers
and test participants, the focus will be put on large scale unsupervised studies. Var-
ious communication schemes will be evaluated and compared. Finally, a cost benefit
analysis will be conducted by comparing the results collected from various test settings
and linking them to the cost of implementing the test setup.
Preliminary results
Four user tests have been conducted so far in the context of CAMMP. The two first studies
have been documented in [9] and were aiming at defining basic knowledge about how people
in Denmark relate to mobile TV and provide indication about which specific areas should be
further investigated in priority. The two later studies built partly on the results from these
and also investigated additional usability issues with various aspects of converged mobile
media.
Mobile collaboration/competition
The purpose of this second activity was to investigate the concepts of competition and
collaboration involved when using rich media services in a social mobile context. The results
from this evaluation activity provide a basis for future elaboration on interactive rich media
scenarios, associated services and their context of usage. Additionally, the study uncovered
issues to be further investigated in order to ensure mobile participation to a collaborative
service, such as rewards and information quality.
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issues as well as the need for actually understanding what is going on behind the scenes.
Secondly, a simulation of actual transfer experience is conducted during which un-biased
ideas from the participants are elucidated and pre-selected concepts for handing over video
clips from a phone to a TV screen are evaluated.
Time schedule
Phase 1 (months 1-12) | Thesis planning, PhD courses
The main goal of this first period was to gather grounding knowledge for the thesis. This
has been done by the following means:
∙ Iteratively updating the preliminary study plan submitted at the time of enrollment
in the PhD program in order to plan the overall development of the thesis project
∙ Attending most of the required PhD courses and performing literature review on the
selected areas of interest
∙ Conducting a set of preliminary user tests focusing on general issues, in order to state
hypotheses to the research questions and identify specific areas of focus to be further
investigated
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mainly through iterative lab-based studies and interviews throughout the project. All these
user studies, which started mid-2009, are also the opportunity to investigate the experiment
related issues identified in the third research question. Finally, the second phase should
include the stay abroad, planned as a 4-6 month period starting in September or October
2010.
Milestones
The PhD project will be punctuated by three types of milestones: CAMMP deliverables (see
Appendix A for complete list), dissemination deadlines (see Section 5 for the details) and
a number of user studies to collect the data required for answering each research question.
These milestones will guide the development of the thesis project as the test results and
hence their dissemination will decide whether the research questions can be answered or
not. The user tests will be conducted mostly according to CAMMP’s time schedule, which
plans its test activities in the spring of each year. By the end of June each year, primary
dissemination of the results gathered during the test should be conducted. Depending on
the outcome of these, additional user studies may be conducted outside this time schedule,
in order to address specific thesis-related issues. Although the detail of the next studies is
not known at this time, it can be expected that they follow the plan depicted in Figure 2.1.
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Thesis outline
The thesis is expected to be written in the form of a monograph, reflecting the following
outline. The introduction will extend the state-of-the-art partly completed in this document
and will deduce the main issues of interest for the later development of the thesis. The
body of the thesis will then elaborate on the three main areas framing Alexandre’s work:
(1) Mobility, (2) Convergence and (3) User studies. Each area will be covered from both
theoretical and practical points of view, the later illustrating the arguments elaborated in
the former. Next is a tentative table of content for the thesis.
3 Supervisor-student agreement
Alexandre and professor Lars Bo Larsen will be meeting on a weekly basis as part of the
CAMMP project. The purpose of these meetings is to coordinate the project work and align
it with the other CAMMP partners. Besides these project meetings, specific discussions on
Alexandre’s PhD work will be arranged regularly. In addition to plan the PhD work and
assess its progress, these discussions aim at ensuring the proper allocation of time and tasks
between the CAMMP and the PhD projects.
4 PhD courses
Table 4.1 lists the PhD courses Alexandre has already completed. The remaining credits
shall be obtained through either additional courses related to one of the project’s topics (for
instance on mobile user-generated content), or by attending a relevant conference tutorial.
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Course Org. ECTS Type Status
Design and analysis of experiments AAU 4.00 General Completed,
fall 2008
Intellectual property rights AAU 2.00 General Completed,
spring 2009
Professional communication AAU 2.50 General Completed,
fall 2009
Writing and reviewing scientific papers AAU 3.75 General Completed,
fall 2009
Table 4.1: PhD courses already attended or planned. * Forskerskolen i Medier, Kommunikation
og Journalistik (Roskilde University)
5 Dissemination of knowledge
Dissemination of the work throughout the thesis project will be done by means of written
documents (conference and journal papers, as well as contributions to CAMMP deliverables),
presentations (oral and posters, at conferences and workshops) and prototypes. For instance,
Alexandre was part of the program committee for the workshop on Mobile Living Labs1 at
MobileHCI 2009. Written documents will either discuss a theoretical point, introduce a
methodology or a tool, or present the results from user tests. Presentations will be typically
produced for a specific audience (e.g. for a workshops) in order to present results from
user studies. Prototypes and mock-ups will be produced iteratively in order to investigate
relevant research issues.
Additionally, Alexandre will contribute to a list of CAMMP deliverables (see Appendix A)
that will act as additional milestones for the PhD study plan. Indeed, the research conducted
in the PhD project will be a direct input for those deliverables.
Furthermore, Alexandre has started submitting papers to various venues (conferences,
1 http://livinglab.novay.nl/wiki/MLL09, May 2010
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workshops and a doctoral consortium) as listed in Table 5.1. It is intended that Alexandre
will keep on publishing his work in that way, targeting in priority the conferences and journal
listed in Appendix B.
It can be foreseen that each part of the thesis will refer to a major paper written by
Alexandre as a main author. According to this scheme, the three following papers can be
expected:
- Inferring mobile media consumption contexts from automated remote data logging, pos-
sibly written in collaboration with Kasper L. Jensen from AAU (department of Me-
dialogy), to be presented at a conference such as Mobile HCI 2011 or submitted to a
journal such as Springer’s Personal and Ubiquitous computing (in which case the paper
would be submitted after one of CAMMP’s field test campaigns in 2011 or 2012)
- Using multimodal analysis to detect reliability of test participants during usability eval-
uation, to be presented at a conference such as HCI International 2011 or published
in a journal such as Elsevier’s International Journal of Human-Computer Studies (the
manuscript could be then submitted in early 2012)
In addition to these papers, it is expected that Alexandre will co-author at least one
conference paper written in the context of his stay abroad. If the exact scope of the paper
is still to be identified, it will have to do with usability of mobile user-generated content and
can be expected to be submitted in the Spring 2011.
Finally, it is planned to satisfy the required 840 hours of teaching obligations mainly
by supervising student groups working on projects that are relevant either for CAMMP or
the PhD project. Additionally, Alexandre may be involved in some teaching assistance.
Table 5.2 reports the teaching obligations completed so far.
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Period Description Hours
Spring 2009 Co-supervision of group VGIS-1025 22.00
Fall 2009 Supervision of group VGIS-920 90.00
Fall 2009 Supervision of group VGIS-921 90.00
Spring 2010 Supervision of group VGIS-1021 45.00
Total 247.00
6 Rights to patents
No patent applications are planned at the present time, but it is not unlikely that Alexandre -
either directly or as part of the CAMMP project as such - will produce one or more patents.
7 External collaboration
It is intended that Alexandre will conduct part of his research at a foreign research institution.
Japan is envisioned as a destination of first choice for its advance mobile media culture and
the numerous possibilities to gain valuable experience for both the PhD project and CAMMP.
The topic of the research conducted at this institution is still to be defined in details, however
it will concern the field of mobile user-generated content and the applications thereof, for
instance as a social mean of communication.
Professor Shin Mizukoshi from the University of Tokyo has been contacted and prelimi-
nary arrangements have been discussed for a possible stay in his (or one of his colleagues’)
lab. It is intended that the stay abroad would cover a 4-6 month period stating in September
or October 2010.
Funding of the stay abroad will be covered by Alexandre’s salary from CAMMP and from
a funding institution (such as the Otto Mønsteds Fond) that remains to be applied to.
8 Budget
The expenses related to Alexandre’s PhD project are funded under an agreement between the
Department of Electronic Systems and the CAMMP project. These expenses include salary,
CAMMP related travel costs and equipment such as a laptop or test-related equipment.
Alexandre’s salary will also partly cover the expenses related to his stay abroad (travel,
accommodation and other living expenses).
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A CAMMP deliverables
Table A.1: CAMMP deliverables and internal reports that Alexandre will contribute to
(Type: IR = Internal report, D = Deliverable)
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B Venues for dissemination
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