Process Book: Center for Young Womens

Health, Boston Childrens Hospital

Center for Young Womens Health, 333 Longwood Avenue, 5th Floor, Boston MA 02115

Prepared by

Prepared for

Studio 5
Simmons College
300 Fenway, Boston, MA

Center for Young Womens Health,

Boston Childrens Hospital

Kendall Bauer
Primary Contact
kendall.bauer@simmons.edu
Rachel Corning
Creative Team
rachel.corning@simmons.edu
Liza Labossiere
Project Manager
liza.labossiere@simmons.edu
Helen Li
Creative Team
helen.li@simmons.edu

Phaedra Thomas

Contents
Team
Situation Analysis
Proposal
Hours
Gannt Chart
Process
Deliverables

Team
Kendall Bauer Primary Contact
Kendall is a senior at Simmons College pursuing a double major in Marketing and
Communications with a minor in Media Arts. Currently, she is the Marketing Communications Intern for Simmons College. After graduation she hopes to blend her business
and creative backgrounds to build a meaningful career path. When she is not in class
or working, Kendall enjoys traveling, choreographing for the Simmons College Dance
Company, skiing, and spending time with family and friends.

Rachel Corning Creative Team

Rachel is a senior at Simmons College pursuing a B.A. in Communications with a concentration in Media Arts and a Minor in Radio. She previously worked as a Communications
intern at Brigham and Womens Hospital and is currently a teaching assistant in the film
photography lab. Rachel rows for the Simmons varsity crew team, loves One Direction,
and hopes to get her skydiving license soon.

Liza LaBossiere Project Manager

Liza is a senior at Simmons College pursuing a B.A. in Communications with a
concentration in Media Arts and minor in Public Relations and Marketing Communications. Liza has interned with the Commonwealth Shakespeare Company as their
Marketing/PR intern during their 20th Anniversary Season production of King Lear.
Currently, she is working part time for JBPR, a small public relations consultant based in
Cambridge, MA. In her spare time, Liza loves singing, cuddling her puppy during Netflix
marathons, or curling up with a good book and a cup of coffee.

Helen Li Creative Team

Helen is a senior at Simmons College pursuing a degree in Web Design and development. She is currently a graphic design intern at Draper Labs in Cambridge, MA and has
previous experience working with several New York startups. After spending a semester
in Copenhagen, Denmark, she hopes to work in the field of user experience/interaction
design abroad after graduation. When she is not geeking out over good typography, she
enjoys reading political novels, taking down the patriarchy, and petting dogs.

Situation Analysis
The Center for Young Womens Health (CYWH) is a partnership between the Division
of Adolescent/Young Adult Medicine and the Division of Gynecology, at Boston Childrens Hospital founded in 1998. Co-directors Dr. S. Jean Emans, Chief of Adolescent/
Young Adult Medicine, Dr. Marc R. Laufer, Chief of Gynecology, and Phaedra Thomas,
RN, BSN, Nurse Educator, wanted to address an urgent need for education, clinical
care, research, and health-care advocacy for teen girls and young women around the
globe. What started as an idea for opening an accessible medical library for young
women, turned into an interactive and highly informative website. Voted as a Top 50
website by Wellness Guru, the CYWH provides information on topics ranging from Acne
to Zinc for young women, parents, educators and clinicians. Specific topics include
general health, sexual health, gynecology, medical conditions, nutrition and fitness, and
emotional health.
The CYWH is able to continue its day-to-day operations as a non-profit organization
through the generosity of the League and through grants and gifts from their ongoing
supporters. All the information provided is educational and informed by quality research.
All guides are written and/or reviewed by health care clinicians at Boston Childrens Hospital, ranked #1 by US News and World Report, using first-hand experience, knowledge
in the field, and PubMed literature reviews. In addition, specialists and experts are often
asked to read and edit health guides as needed.
The primary objective of this project for CYWH is to provide young women with
resources to reference when preparing healthy meals.

Proposal

Proposal

Proposal

Proposal

Proposal

Proposal

Hours

Kendall Bauer:

10

Rachel Corning:

20.5

Liza LaBossiere:

10.5

Helen Li:
Total:

5
41.5

Gannt Chart

Process
Initial Video Treatments
Prepared for Meeting: October 8, 2015
Treatments for Center for Young Womens Health

Voice overs for instructions

Hand movements with tools/food

Measuring Wet/Dry Ingredients: The video will open with an introduction to the content
of the video. The camera will scan the equipment and begin with measuring the wet ingredient (cream). The subjects face will be shown as they check the level of the food on
the measuring cup. Then the subject will show the process for dry ingredients (flour and
brown sugar). The Center for Young Womens Health will be referenced as a resource.
At the end of the video will show the CYWH logo and mission, This video is brought to
you by the Center for Young Womens Health at Boston Childrens Hospital.
Whipping/Whisking: The video will open with an introduction to the content of the video.
For this video, we will be prepping whipped cream. (The video will be shot at a 45-degree angle to show the hand motions involved) First the subject will pour heavy cream
and sugar into a bowl. The video will then pan to the equipment (the whisk and bowl)
and will explain the proper technique to prepare the whipped cream. At the end of the
video will show the CYWH logo and mission, This video is brought to you by the Center
for Young Womens Health at Boston Childrens Hospital.
Cutting Fruits/Veggies: The video will open with introduction to the content of the video.
First will show the correct knives for each type of cutting. Then, starting with the onion,
the subject will show the steps to properly dice. The subject will then show how to cut
the pineapple properly and will finish with seeding a pomegranate. The end scene will
show the finished products properly cut. The end of the video will show the CYWH logo
and mission and This video is brought to you by the Center for Young Womens Health
at Boston Childrens Hospital.

Process
First Draft Intro Video Script
Welcome to Boston Childrens Hospital Center for Young Womens Health cooking terms
video library. Here, you will find general cooking tips and tutorials explaining techniques
to use in the kitchen. Cooking at home is often a healthier option than eating out because
you can pick your own ingredients. It can also be cheaper! So check out the videos
below, and visit the CYWH website at YoungWomensHealth.org to find recipes and more
information.
Final Draft Intro Video Script
Welcome to Boston Childrens Hospital Center for Young Womens Health cooking terms
video library. Cooking at home is often healthier than eating out because you can choose
your own ingredients. Its often a lot cheaper, too. But what if you have trouble following a
recipe because you dont know what the instructions mean? Learning how to cook takes
practice, so weve created a glossary of terms plus short videos explaining specific
cooking techniques to help you prepare your favorite meals and snacks. Even if youre a
beginner cook, youll learn basic skills to feel confident in the kitchen. Watch the videos
below and visit the Center for Young Womens Health website at youngwomenshealth.
org to find recipes and more information.

Process
Test Videos for Script Read

Deliverables
Center for Young Womens Health Cooking Terms Library Introduction Video

Slicing Video

Chopping Video

Deliverables
Dicing Video

Mincing Video

Stirring Video

Deliverables
Whisking Video

Whipping Video

Branded Title Cards for Future Videos