Assignment

On
New Business Plan of Friends Beverage
Company Limited
Course Title: Entrepreneurship
Course Code: MGT3135

Submitted to:
Syeda Khadiza Akter
Lecturer
School of Business Studies
Southeast University

Submitted by:
Group Name: Nill Akash
Name
Md. Ariful Islam
Kazi Shahinur Rahman
Kazi Shamanta Afaz
Farjana Akter Zuma
Sharmin

Student ID:
2011210000065
2011210000256
2011210000090
2011210000029
2011210000102

Date of submission- 15/04/20

Batch
29th
29th
29th
29th
29th

Letter of Transmittal
15th April-2014
Syeda Khadiza Akter
Lecturer
School of Business Studies
Southeast University
Subject: Submission of Assignment.
Dear Madam,
It is our great pleasure to submit you our Assignment on New Business Plan of Friends
Beverage Company Limited. We have tried our best to complete this assignment properly
following the guidelines provided by you.
We have confidence that the Assignment has increased both of our practical experience and
theoretical knowledge to a great extent. We will be obliged to answer any query that may
arise during the evaluation of this assignment. So, we are fervently requesting and hope that
you would be kind enough to accept our Assignment and oblige thereby.

Sincerely Yours,
Kazi Shahnur Rahman (Group Leader)
Group: Nill Akash

Acknowledgement

We are very much happy and feel relieved to have completed assignment on New Business
Plan of Friends Beverage Company Limited. At first our grateful to the almighty ALLAH.

Then we should to convey our heartiest thanks to our honorable course instructor Syeda
Khadiza Akter who has given us such a wonderful opportunity to complete my assignment on
New Business Plan of Friends Beverage Company Limited.

At last, we are thanking to our School of business studies to give opportunity to study New
Business Plan of Friends Beverage Company Limited.

In this assignment we are present the idea in as much as details and clear
manner as possible.

Executive Summary:
We are students of BBA from Southeast University; under kind supervisor of Madam Syeda
Khadiza Akter started to work on new and innovative idea that has not been before in
Bangladesh. As a step towards growing entrepreneurship in Bangladesh we will present our
new and innovative idea in front of people which could benefit the job situation in
Bangladesh and so that we could become job givers not job beggars.
We have prepared report is based on New Business Plan on Friends Beverage Company
Ltd namely Pep-up Juice. To prepare this report we have followed marketing research
methodology for whose are children and diabetic people. The information, on which the total
business plan stands, was the collection of data from the questionnaire made by Kinetic
Company Ltd. To see the market need and wants. The survey took place inside and outside of
Dhaka. After analyzing questionnaires we made some plan about location, building source of
finance, price, product promotion, and Channel of distribution. We selected our plant location
at Savar and head office at Bashundhara City. So we will get the raw materials easily. We will
preserve 500ml, and 200 ml sugarcane, Coconut water, Cocktail juices.
We keep our price relatively low than other soft drinks and fruit juice. We will place our
advertisement at television & banner. We will distribute our product nearby shop of Dhaka
city in the form of bottle packaging so that consumer can get it easily. The whole production
process is in strict conformity with international standards, and constant research and
development all products. We are confident that our products and services will satisfy the
highest of standards. Our pricing policy will be reasonable and channel of distribution will be
convenience. So our target customers will get it easily. We hope that we will carry a good and
competitive market share in soft drinks industry.

Pep-up Juice provided superior value to their customer who they promised throwing
advertising. So the customer are loyal the pep-up Juice brand and build long term
relationships. Though it is exist in our country, but there is a great potentiality in this sector. If
we can able to flourish this sector by investing more, our national economy will be
flourishing. As well as there are lot of people may earn from this sector and can increase their
life style as well increase our GDP.

Table of Contents
Particulars
Executive Summary
Chapter 1: Introduction
1.1 Background
1.2 Objectives
1.3 Limitations
Chapter 2: Methodology
2.1 Sources of Data
2.2 Population size
2.3 Sample Size
2.4 Data analysis
2.5 Tools used
Chapter 3: Organizational Profile
3.1 Organization Structure
3.2 Company mission and vision
3.3 Nature of Business
3.4 Statement of Financing Needed
3.5 Share of the Profit and Loss
3.6 What business are we in
3.7 Values and principles on which the business stands
3.8 Organization Profile
Confidential Agreement
Chapter 4: Analysis &Findings
4.1 Over view of the industry
4.2 Potential customers
4.3 Direct competitors
4.4 Business opportunity
4.5 Collecting raw materials
4.6 Company impact
4.7 Company strategy
4.8 Machinery requirement-For Sugar cane Juice Production
4.9 Process of Manufacture
4.9.1 The main production process for sugarcane juice can be

Page No.
1
1
1
1
2-3
2
2
2
3
3
4-8
4
5
5
5
5
6
6
7
8
9-29
9
9
9
9
10
10
10
11
11-12
12

summarized into
4.9.2 Preservation system for sugarcane
4.9.3 Packaging of Sugarcane Juice
4.10 Business strategy
4.10.1 Desired image and position in the market

12
12
13-14
13

4.10.2 SWOT analysis

4.11 Competitive strategy
4.12 Company products and services
4.12.1Coconut Water
4.12.2 Sugarcane Juice
4.12.3 Customer benefits
4.12.4 Customer benefit of coconut water
4.12.5 Uniqueness
4.12.6 Patent or trademark protection
4.12.7 Description of production process
4.12.8 Costs &Price Structure
4.13 Marketing strategy
4.13.1 Target market
4.13.2 Customers motivation to buy
4.13.3 Market size and trends
4.13.4 Advertising and promotion
4.13.5 Distribution Strategy
4.14 Competitor analysis
4.15 Location
4.16 Plan of Operation
4.17 Financial Forecast
Chapter 5: Conclusions and Recommendations
5.1 Conclusion
5.2 Recommendations
5.3 Reference

13-14
15
15-20
15
15
16-17
18-19
19
19
20
20
21-23
21
22
22
23
23
24-25
26-27
28
29
30-32
30
31
32