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Table of Contents

1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...........................................................................................................................2
1.1 Keys to Success.........................................................................................................................2
1.2 Mission...........................................................................................................................................3
1.3 Objectives....................................................................................................................................3
2.0 Company Summary......................................................................................................................3
2.1 Company Ownership................................................................................................................3
2.2 Start-up Summary....................................................................................................................3
Chart: Start-up..............................................................................................................................4
Table: Start-up...............................................................................................................................4
3.0 Services.............................................................................................................................................5
4.0 Market Analysis Summary.........................................................................................................6
4.1 Market Segmentation..............................................................................................................6
Table: Market Analysis................................................................................................................7
Chart: Market Analysis (Pie).....................................................................................................7
4.2 Service Business Analysis......................................................................................................7
4.2.1 Competition and Buying Patterns...............................................................................8
4.3 Target Market Segment Strategy........................................................................................8
5.0 Strategy and Implementation Summary.............................................................................8
5.1 Competitive Edge......................................................................................................................9
5.2 Marketing Strategy...................................................................................................................9
5.3 Sales Strategy............................................................................................................................9
5.3.1 Sales Forecast..................................................................................................................10
Table: Sales Forecast.............................................................................................................10
Chart: Sales Monthly.............................................................................................................11
Chart: Sales by Year..............................................................................................................11
5.4 Milestones..................................................................................................................................12
Table: Milestones.........................................................................................................................12
Chart: Milestones........................................................................................................................12
6.0 Management Summary.............................................................................................................13
6.1 Personnel Plan..........................................................................................................................13
Table: Personnel..........................................................................................................................13
7.0 Financial Plan................................................................................................................................13
7.1 Start-up Funding.....................................................................................................................13
Table: Start-up Funding............................................................................................................14
7.2 Important Assumptions........................................................................................................14
7.3 Break-even Analysis...............................................................................................................15
Table: Break-even Analysis.....................................................................................................15
Chart: Break-even Analysis....................................................................................................15
7.4 Projected Profit and Loss.....................................................................................................16
Chart: Profit Monthly.................................................................................................................16
Chart: Profit Yearly.....................................................................................................................17
Chart: Gross Margin Monthly.................................................................................................17
Chart: Gross Margin Yearly.....................................................................................................18
Page 1

Table of Contents

Table: Profit and Loss................................................................................................................18

7.5 Projected Cash Flow...............................................................................................................19
7.5 Projected Cash Flow...............................................................................................................19
Chart: Cash...................................................................................................................................19
Table: Cash Flow.........................................................................................................................20
7.6 Projected Balance Sheet......................................................................................................21
7.6 Projected Balance Sheet......................................................................................................21
Table: Balance Sheet.................................................................................................................21
7.7 Business Ratios........................................................................................................................21
7.7 Business Ratios........................................................................................................................21
Table: Ratios.................................................................................................................................22
Table: Sales Forecast...........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................3
Table: Profit and Loss..........................................................................................................................3
Table: Cash Flow...................................................................................................................................4
Table: Cash Flow...................................................................................................................................4
Table: Balance Sheet...........................................................................................................................6
Table: Balance Sheet...........................................................................................................................6

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Gymnastics Jump-Start

1.0 Executive Summary

Gymnastics Jump-Start will serve children in the Detroit Metropolitan area. We will help them to
become more disciplined and focused, and improve their overall health. Gymnastics Jump-Start
is a private gym whose main focus is on gymnastics; however, various types of dance and total
body conditioning are also taught. This gym will have Olympic gymnastic equipment for both
boys and girls.
We start each student with the core elements of gymnastics, followed by total body conditioning
and more difficult tricks. Creativity in teaching methods will set us apart from our competitors,
using both repetition and variation. We believe that a child must have fun and truly enjoy
what he or she is doing to learn successfully. Our teachers will be trained in more unique
methods of teaching that produce the same, if not better, physical effect on the children, but
provide a better mental effect. The gymnasium will be open for parent observation, but they
will be asked to stay in a confined area as a safety precaution.
Gymnastics Jump-Start will be making a profit within the first year of business. After the
completion of the first year we expect to have a fairly regular clientele base. As the number of
children in our classes increases, we will add extra teachers. If growing classes mean hiring and
training new teachers, then that's what we will do. As current gymnastics teachers at other
gyms, we have a very strong relationship with our customers and will do whatever we can to
keep them coming back to us. Our class prices will be lower than our competitors but our
business will still make an excellent profit.
Owners Wanda Bounce and Bea Flip have both been competitive gymnasts. We understand the
way that private and public gyms are run since we have worked in both of them. With combined
gymnastics coaching experience of over 25 years, we understand what our customers want and
need. We understand how children learn best from the mistakes our teachers made when we
competed in gymnastics. We understand that sometimes you have to throw the book out the
window and do what works best to accomplish your set goal while teaching. We have found that
there is definitely a market for private gyms in Oakland County. We know this simply by the fact
that we both grew up in this county and were inconvenienced by driving long distances to get to
a private gym to take lessons. We believe our gym will be successful due to the experience we
have gained working at various gymnastics facilities in and around the Detroit Metropolitan
area.
To fund the start-up costs for Gymnastics Jump-Start, the owners will each invest $25,000. In
addition, we are seeking a seven-year loan of $36,600 to help cover the initial equipment
purchases necessary to open a high-caliber private gymnasium. Details of the repayment can
be found in the financial plan.

Page 1

Gymnastics Jump-Start

Chart: Highlights

1.1 Keys to Success

Our main keys to success include:

Maintaining a reputable and untarnished reputation in the community

Competitive pricing
Flexible hours
Ample and secure parking
Easy access
Target high traffic areas for maximum public exposure
Design facilities to curb overcrowding
Seasoned management team
Personalized relationships with customers

We can minimize certain risk factors by:

Initial capitalization of the company to sustain operations through year one

Low overhead through the use of multi-skilled employees and continual training
Strong customer base through aggressive marketing
Strong community ties and involvement
Eliminate collection costs by establishing cash/credit/debit-card-only facilities

Page 2

Gymnastics Jump-Start

1.2 Mission
Gymnastics Jump-Start offers a place where people can learn gymnastics, meet new people,
have fun and feel comfortable. We offer a varied gymnastics and conditioning program with
price options for all levels of interest, but with greater emphasis on group classes. Our
instructors have access to continual training with some of the area's top professional coaches.
This provides our students with up-to-date tricks and technique. Gymnastics Jump-Start
welcomes a diversity of people and maintains a non-smoking and alcohol/drug free
environment.
1.3 Objectives
The objectives of Gymnastics Jump-Start are the following:

Exceed 60% class capacity by the end of the first year of operation.
Acquire 300+ participants by the end of the first year of operation.
Increase membership by 20% by the end of the second year of operation.
Provide gymnastics training for students at all levels, from beginner to advanced.
Provide continual training, benefits and incentives for staff to encourage a long-term
commitment of employees.

2.0 Company Summary

Gymnastics Jump-Start, soon to be located in Bouncetown, Michigan, will provide the
community with a comfortable, friendly environment in which to learn all levels of gymnastics.
Gymnastics Jump-Start will offer private gymnastics instruction, group classes, birthday parties,
sleepovers, drop-in clinics, cheerleading classes, and conditioning classes. Gymnastics, as a
sport, has become increasingly popular worldwide due to the public's exposure from the
Summer Olympics. As a result, the gym can expect to expand numbers of children largely when
the next Summer Olympics come around. We expect most of our customers to come from
Oakland County where we are located, but we also expect some business from Macomb and
Wayne County. Gymnastics Jump-Start will appeal mainly to the 1-18 year old age group, all
types of abilities and backgrounds, and children looking for creative self expression, exercise
and/or social opportunities through gymnastics.
2.1 Company Ownership
Gymnastics Jump-Start is a privately owned limited liability partnership with each of the
principal officers holding an equal share in the company. Gymnastics Jump-Start is owned and
operated by Wanda Bounce and Bea Flip.
2.2 Start-up Summary
The start-up expenses for Gymnastics Jump-Start are focused primarily on equipment and
padded floor surfaces for the classes. We are buying $40,000 worth of equipment as long-term
assets, and another $30,000 as expensed equipment which will need to be replaced
every three-four years.

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Gymnastics Jump-Start

Chart: Start-up

Table: Start-up

Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Insurance
Rent
Computer
Gymnastics Equipment
Other
Total Start-up Expenses

$1,000
$500
$1,000
$2,000
$100
$30,000
$2,000
$36,600

Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets

$10,000
$0
$40,000
$50,000

Total Requirements

$86,600

Page 4

Gymnastics Jump-Start

3.0 Services
Gymnastics Jump-Start is dedicated to bringing the fun and challenge of gymnastics to Oakland
County at an affordable cost. We will offer private and group gymnastics classes for social
through competitive level gymnasts. Gymnastics Jump-Start will offer its students a variety of
instructional choices. By offering them several options, we can best serve their individual needs
and financial limitations.
Private Lessons
This offer students the best value for their investment. With a private lesson,the students will
work one-on-one with an instructor, receiving personalized instruction and immediate
correction. In learning the best methods, one-on-one, both beginning and advanced students
will find they progress faster and more easily. Private lessons must be arranged by the
instructor who will teach the lesson. Price varies depending on instructor's experience.
Parent & Tot
This 45 minute class is designed to enhance your childs motor, listening, and social skills
through fun gymnastics oriented activities (an adult is expected to actively participate with their
child). This class is offered to children ages 16 months up to 3 years. The price is $75 for a 10
week session.
Preschool
This hour long class is the introduction to basic gymnastics skills with 5 levels to achieve.
Activities include tumbling, low bar, floor beam, and motor skills. For 3 year olds there are 6
students per instructor. For 4 year olds through kindergarten there are 8 students per
instructor. This class is offered to children ages 3 years old to kindergarten. The price is $100
for a 10 week session. We also offer advanced preschool which a child must get instructor
approval to join. This class runs 90 minutes and is $128 (this is also a 10 week session).
Girls
This 90 minute class consists of basic, intermediate, and advanced gymnastics skills with 6
levels to achieve. Activities include vault, bars, beam, tumbling, trampoline and dance. There
are 8 students per instructor. This class is offered to girls ages 1st grade to 12 years old. The
price is $128 for a 10 week session.
Boys
This 90 minute class consists of basic, intermediate, and advanced gymnastics skills with 6
levels to achieve. Activities include single bar, rings, parallel bars, tumbling, vault, and
trampoline. There are 8 students per instructor. This class is offered to boys ages 6 years old
and up. The price is $128 for a 10 week session.
Tumbling
This 75 minute class is designed for boys and girls to learn basic through advanced tumbling
skills and trampoline. Skills include handstands, cartwheels, round-offs, back handsprings, back
tucks, etc. There are 8 students per instructor. This class is offered to all children ages 6 years
old and up. The price is $115 for a 10 week session.
Cheernastics
This is a 60 minute tumbling class for cheer squads of 8 or more with an emphasis on back
handsprings. The cheer coach will need to contact our office to set up the day and time for their
squad. The price will vary depending on the number of girls in the squad. Cheer squads of all
ages are welcome.

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Gymnastics Jump-Start

Cheer
This 60 minute class is for individuals interested in learning basic, intermediate, or advanced
cheer techniques. Class includes training for flexibility, jumps, and stunts. This class is offered
to a variety of ages. The class is $100 for a 10 week session.
Adult Gymnastics
This 75 minute class is designed for anyone interested in learning or relearning basic to
intermediate tumbling skills. There are 8 students per instructor. This class is $115 for a 10
week session.
Birthday Parties
This is an excellent way to celebrate a childs birthday. The first 60 minutes include games,
trampolines, and fun gymnastics activities. The final 30 minutes are for refreshments, food, and
gifts provided by the parents. We provide the party room, decorations, and clean up. Birthday
parties have a maximum limit of 20 children and cost $150.
Field trips
This is designed to introduce a group to basic gymnastics skills. This is 60 minutes long. The
price will vary depending on the size of the group.
4.0 Market Analysis Summary
Gymnastics Jump-Start is a business that has become necessary in today's fast-paced world.
People are always on the go these days and don't tend to take care of themselves anymore.
America has a large rate of obesity in not only adults but also children. Being overweight can
cause many health issues as well as social issues for children. An overweight child will reach an
age when they start to feel very unsure in themselves. Everybody goes through a stage like
this, but this could be more intense to an overweight child. Also, there is an increase in the
number of children with diabetes. Diabetes is occurring more and more in America's overweight
children. Children need to stay active these days, especially with all of technologies
advancements. Now children can just sit around the house and watch TV and DVD's or they can
play games on anything from the computer to Playstation to Xbox. Children are not active
as much when they can sit around their house and entertain themselves as opposed to going
outside and play baseball or soccer. There is no doubt that there is room and need in the
market for a private gymnastics gym.
4.1 Market Segmentation
Gymnastics Jump-Start has determined that its potential customers will mainly come from
children 18 years old and under in Oakland County. The majority of customers will come from
Oakland County, however when completing the market analysis table I added in Macomb and
Wayne County. I expect these counties will make up less then 30% of our customers.

Page 6

Gymnastics Jump-Start

Table: Market Analysis

Market Analysis
Year 1
Potential Customers
local children ages 18 and
under
Wayne and Macomb
Counties children ages 18
and under
Total

Year 2

Year 3

Year 4

Year 5

Growth

CAGR

1%

304,383

307,427

310,501

313,606

316,742

1.00%

1%

764,219

771,861

779,580

787,376

795,250

1.00%

1.00%

1,068,602

1,079,288

1,090,081

1,100,982

1,111,992

1.00%

Chart: Market Analysis (Pie)

4.2 Service Business Analysis

The reason I decided that I wanted to open Gymnastics Jump-Start in Oakland County is that
there are no real private gyms in the area. On the opposite side of Oakland County from
Bouncetown there is one private gym, but I wanted to create a more centralized business. In
this industry there are two options: public gyms and private gyms. The public gyms are the city
recreation centers and facilities like the YMCA's and YWCA's. As I stated before, there is only
really one other private gym close in the general area. Most recreation centers or cities do have
some sort of a gymnastics program, but this could simply mean that it is as basic as a
preschool program.

Page 7

Gymnastics Jump-Start

4.2.1 Competition and Buying Patterns

The public programs tend to be cheaper, but the equipment tends to be not as 'top of the line'
as the private gyms. These public centers can only train children until they reach a certain
point; then they must go to a private gym for training on advanced skills and equipment. In my
experience I have found that private gyms have better trained staff and better quality
equipment. I have come to that conclusion by both teaching and training in a public and private
gym. The public gyms are cheaper but the training the children receive isn't as good.
If a child is really serious about becoming a competitive gymnast they should attend private
gym. The private gyms are more expensive but the classes are smaller and the skill level taught
is higher. If a child is just doing gymnastics for fun and is not serious to compete then a public
gym is fine. Having a child in gymnastics for them to gain from the social aspect is a great idea.
In a private gym the child will also be exposed to the social aspect. There would be no reason
to pay the expensive price of a private gym when the child could benefit the same from a public
gym socially if that is the main desire.
4.3 Target Market Segment Strategy
Gymnastics Jump-Start is located in Oakland County, which by default means that most of our
customers are coming from Oakland County. We also expect children from close surrounding
counties like Macomb and Wayne. We do not expect anyone from other Counties to attend
classes with us because the distance is too far for many people to travel for gymnastics classes.
We will target children 18 years old and under in Oakland, Macomb, and Wayne County. The
reason for targeting this age group is that any age after 18 most gymnasts stop competing or
practicing regularly. Gymnastics is very rough on the body, by the age of 18 if you have not
gotten injured your are normally burned out and lose interest in high level gymnastics. Now this
isn't always the case and I make gymnastics sound bad by saying that, but it's the truth. Even
with that being the case, there is still a large number of children who would like to make
gymnastics part of their youth.
5.0 Strategy and Implementation Summary
Gymnastics Jump-Start will succeed by offering its clients' children a safe, fun environment to
learn gymnastics with close personalized attention from trained teachers. The goals of the gym
are two-fold:

To help parents feel good about the environment in which they have placed their
children and the physical and social benefits gained there.
To make it a safe, educational, and fun experience for the child.

Page 8

Gymnastics Jump-Start

5.1 Competitive Edge

Gymnastics Jump-Start' competitive advantage will be our focus on low-level competitive
gymnastics. This will allow the teachers to focus their attention on the less advanced children
and classes. We will build strong classes that teach the basics. If children are not taught the
basics correctly in gymnastics, they will advance to higher levels sloppy with their skills. We
would like to focus our programs on the beginning classes, unlike most private gyms, which are
mostly high-level competitive. In these private gym the beginning classes tend to be pushed
around on the different apparatus for the convenience of the competitive gymnasts. A high level
competitive gym will train girls that are much more advanced; such girls could be advanced as
Olympic hopefuls.
We would also like to build strong relationships with the children and their families. That may
seem like a hard thing to accomplish, but when you teach the same children for multiple
sessions and years you would be surprised at how much you will learn about them. Most of this
information will just be volunteered by the parents after or before classes when they just come
up and talk with myself or one of the other teachers. If strong relationships are built the
parents will be less likely to take their child out of our gym and send them to another for any
reason.
5.2 Marketing Strategy
Our customers can come from ages 16 months to 18 years old, male and female, all races,
every income level and can be local residents or connected county residents. That is why our
marketing plan started at the construction phase, by keeping in mind that if it looks fun, people
will come. Thus the main factor to our success is simply that a child can enjoy themselves at
our gym while participating in gymnastics which will stimulate their mind and body. Public
relations is a vital part of our management team, by assuring that customer satisfaction is
provided and gathering information from the public about the types of classes that are most
desired. This can provide our company with the means to stay in touch with the community and
be ready to meet their desires.
5.3 Sales Strategy
Gymnastics Jump-Start will make a significant profit through the excellent teaching and care of
children. Even though Gymnastics Jump-Start charges less than other private gyms, the
company will see profit within the first year due to beneficial word-of-mouth advertising.
Gymnastics Jump-Start also expects to take customers from the private gym and the public
recreation center at which both Wanda Bounce and Bea Flip currently work. The company
expects to double its' clientele every six months, for the first 18 months.

Page 9

Gymnastics Jump-Start

5.3.1 Sales Forecast

This sales forecast is based on the numbers of sales made by a private gym for which I work. It
is assumed that for the first 3 years, our business will consistently grow in number of students.
The first year in the sales forecast is based on half the current clientele of the private gym for
which I currently work. I believe our numbers, given time, will exceed those of this private
gym. I see no reason why this data would not be accurate.
Our cost of sales includes the hourly wages paid to teachers besides the owners. These
amounts are based on rates negotiated with potential teachers, which vary depending on the
number of children attending each session. These costs also take into account the teaching
hours put in by the owners - an individual teacher is actually receiving 40-50% of the class fee,
but Bea and Wanda will teach many of these classes for a small, flat salary. We also have a
receptionist, but her salary is separate from the teachers. These salaries are listed separately,
in the Personnel table.
The sales forecast table below shows that in 2008 our projected sales will be $211,603 and the
direct cost of sales will be $64,809.
Table: Sales Forecast

Sales Forecast
Year 1

Year 2

Year 3

$6,386
$64,829
$58,131
$11,637
$26,113
$7,806
$14,192
$22,509
$211,603

$8,818
$89,515
$80,266
$16,059
$36,057
$10,778
$19,596
$39,255
$300,344

$11,250
$114,200
$102,400
$20,480
$46,000
$13,750
$25,000
$56,000
$389,080

Year 1
$21,365
$28,764
$14,680
$64,809

Year 2
$29,500
$39,715
$23,540
$92,755

Year 3
$50,180
$50,664
$32,400
$133,244

Sales
Parent and Tot
Preschool
Girls
Boys
Tumbling and Adult Gymnastics
Birthday Parties and Field Trips
Cheerleading
Advanced Girls
Total Sales
Direct Cost of Sales
Preschool gymnastics teachers
Beginner girls, boy, and tumbling teachers
Advanced girls teachers
Subtotal Direct Cost of Sales

Page 10

Gymnastics Jump-Start

Chart: Sales Monthly

Chart: Sales by Year

Page 11

Gymnastics Jump-Start

5.4 Milestones
The Milestones table is specific in detail, allowing for the smooth flow of functions that are
necessary to set up the gym on schedule for the Grand Opening. Each function is scheduled for
the proper execution and time needed to complete each task. Each manager has specific duties
assigned specifically to her area of expertise.
Table: Milestones

Milestones
Milestone
Legal
Class schedule planning
File for city permit
Equipment purchase and delivery
Equipment set-up
Negotiate lease
Train staff
Registry for classes
Grand opening
Totals

Start Date
1/5/2008
1/5/2008
3/15/2008
3/20/2008
3/28/2008
1/8/2008
4/1/2008
4/1/2008
5/1/2008

End Date
1/7/2008
3/15/2008
3/17/2008
3/28/2008
3/31/2008
5/1/2008
5/1/2008
5/1/2008
5/1/2008

Budget
$1,000
$0
$200
$70,000
$0
$0
$4,000
$0
$2,000
$77,200

Manager
Both
Wanda
Wanda
Both
Both
Both
Bea
Bea
Both

Department
Department
Department
Department
Department
Department
Department
Department
Department
Department

Chart: Milestones

Page 12

Gymnastics Jump-Start

6.0 Management Summary

The two principals, Wanda Bounce and Bea Flip, have impeccable credentials in this industry.
This will benefit Gymnastics Jump-Start in two ways:
1. Clients will be brought from previous employers
2. The experience each has will attract new clients
Bea Flip has extensive experience in sales and marketing within the private and public
gymnastics industry. Wanda Bounce has extensive experience in the area of management,
finance and administration, also in the private and public gymnastics industry.
6.1 Personnel Plan
Bea Flip will teach full-time (20 classes/week), as well as filling her managerial duties. Wanda
Bounce will teach 5-6 classes per week and handle the main managerial, administrative, and
accounting functions, in coordination with our receptionist. Both of the owners will take a
reduced salary in the first year.
The majority of our personnel costs are listed in the Sales Forecast, under Direct Cost of Sales.
Teachers are paid hourly wages based on the number of students attending each session, at a
percentage rate. Gymnastics Jump-Start expects to make gradual investments
in gymnastic teachers over the next three years, always keeping in mind the number of children
in need of care at the center. These numbers may fluctuate depending on the number of
children in classes and the number of teachers that can teach multiple classes in a week.
Table: Personnel

Personnel Plan
Year 1

Year 2

Year 3

Receptionist
Wanda Bounce
Bea Flip
Total People

$17,280
$12,000
$12,000
8

$20,000
$24,000
$24,000
9

$21,120
$30,000
$30,000
9

Total Payroll

$41,280

$68,000

$81,120

7.0 Financial Plan

The following sections will outline the Financial Plan of Gymnastics Jump-Start.
7.1 Start-up Funding
Total start-up expenses and assets required will be funded as shown in the Start-up Funding
table, below. Wanda Bounce will invest $25,000. Bea Flip will invest $25,000. In addition, gym
will secure a $36,600 long-term loan (7 years at 10% interest).

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Gymnastics Jump-Start

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required

$36,600
$50,000
$86,600

Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets

$40,000
$10,000
$0
$10,000
$50,000

Liabilities and Capital

Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities

$0
$36,600
$0
$0
$36,600

Capital
Planned Investment
Owner 1
Owner 2
Additional Investment Requirement
Total Planned Investment
Loss at Start-up (Start-up Expenses)
Total Capital

$25,000
$25,000
$0
$50,000
($36,600)
$13,400

Total Capital and Liabilities

$50,000

Total Funding

$86,600

7.2 Important Assumptions

We
We
We
We
us.

are
are
are
are

assuming
assuming
assuming
assuming

steady growth from the 3 counties we service.

adequate funding to sustain us during start-up.
that the popularity of gymnastics does not decrease.
that there will be no other private gyms starting up in close proximity to

Page 14

Gymnastics Jump-Start

7.3 Break-even Analysis

Table 7.3 summarizes the break-even analysis. The Break-even Analysis is based on the
average of the first-year figures for total sales, and by operating expenses. Our variable costs
are relatively low and our main operating costs are salaries for teachers.
Table: Break-even Analysis

Break-even Analysis
Monthly Revenue Break-even

$11,973

Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost

31%
$8,306

Chart: Break-even Analysis

Page 15

Gymnastics Jump-Start

7.4 Projected Profit and Loss

As the Profit and Loss table shows, the company expects to continue its steady growth in
profitability over the next three years of operations. Aside from payroll, Rent and Insurance are
our largest expenses. The rent for the studio we have chosen is reasonable for the square
footage, which will allow us to conduct multiple classes (or classes and birthday parties) at the
same time. Insurance demands when dealing with young children and physical activity are high,
but the owners' prior experience will keep these costs affordable.
Payroll taxes are based on wages and salaries for all employees, including hourly teachers
(shown here as direct cost of sales).

Chart: Profit Monthly

Page 16

Gymnastics Jump-Start

Chart: Profit Yearly

Chart: Gross Margin Monthly

Page 17

Gymnastics Jump-Start

Chart: Gross Margin Yearly

Table: Profit and Loss

Pro Forma Profit and Loss

Year 1

Year 2

Year 3

Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales

$211,603
$64,809
$3,360
$68,169

$300,344
$92,755
$3,840
$96,595

$389,080
$133,244
$4,320
$137,564

Gross Margin
Gross Margin %

$143,434
67.78%

$203,749
67.84%

$251,516
64.64%

Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other

$41,280
$5,000
$4,000
$24,000
$3,600
$19,992
$0
$1,800

$68,000
$5,000
$4,000
$24,000
$3,700
$21,992
$0
$2,100

$81,120
$5,000
$4,000
$24,000
$3,800
$22,992
$0
$2,500

Total Operating Expenses

$99,672

$128,792

$143,412

Profit Before Interest and Taxes

EBITDA
Interest Expense
Taxes Incurred

$43,762
$47,762
$3,377
$12,116

$74,957
$78,957
$2,876
$21,624

$108,104
$112,104
$2,353
$31,725

Net Profit
Net Profit/Sales

$28,270
13.36%

$50,457
16.80%

$74,026
19.03%

Expenses

Page 18

Gymnastics Jump-Start

7.5 Projected Cash Flow

The cash flow projection shows that provisions for ongoing expenses are adequate to meet the
needs of the company as the business generates sufficient cash flow to support operations. The
table shows the planned repayment of our long-term loan over seven years.

Chart: Cash

Page 19

Gymnastics Jump-Start

Table: Cash Flow

Pro Forma Cash Flow

Year 1

Year 2

Year 3

$158,702
$42,899
$201,601

$225,258
$70,891
$296,149

$291,810
$93,076
$384,886

$0
$0
$0
$0
$0
$0
$0
$201,601

$0
$0
$0
$0
$0
$0
$0
$296,149

$0
$0
$0
$0
$0
$0
$0
$384,886

Year 1

Year 2

Year 3

$41,280
$125,633
$166,913

$68,000
$175,686
$243,686

$81,120
$225,656
$306,776

$0
$0
$0
$5,230
$2,000
$0
$0
$174,143

$0
$0
$0
$5,230
$0
$0
$0
$248,916

$0
$0
$0
$5,230
$0
$0
$0
$312,006

$27,458
$37,458

$47,233
$84,691

$72,879
$157,570

Cash Received
Cash from Operations
Cash Sales
Cash from Receivables
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance

Page 20

Gymnastics Jump-Start

7.6 Projected Balance Sheet

The following table presents the Balance Sheet for Gymnastics Jump-Start. Our cash, retained
earnings, and net worth will increase steadily as we establish a stable, returning customer base.
Table: Balance Sheet

Pro Forma Balance Sheet

Year 1

Year 2

Year 3

$37,458
$10,002
$2,000
$49,460

$84,691
$14,197
$2,000
$100,888

$157,570
$18,391
$2,000
$177,962

$40,000
$4,000
$36,000
$85,460

$40,000
$8,000
$32,000
$132,888

$40,000
$12,000
$28,000
$205,962

Year 1

Year 2

Year 3

Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities

$12,420
$0
$0
$12,420

$14,621
$0
$0
$14,621

$18,899
$0
$0
$18,899

Long-term Liabilities
Total Liabilities

$31,370
$43,791

$26,140
$40,761

$20,910
$39,809

$50,000
($36,600)
$28,270
$41,670
$85,460

$50,000
($8,330)
$50,457
$92,127
$132,888

$50,000
$42,127
$74,026
$166,153
$205,962

$41,670

$92,127

$166,153

Assets
Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities

Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth

7.7 Business Ratios

The following table outlines some of the more important ratios from the Gymnastic
instruction industry. The final column, Industry Profile, details specific ratios based on the
industry as it is classified by the Standard Industry Classification (SIC) code, 7999.1109.

Page 21

Gymnastics Jump-Start

Table: Ratios

Ratio Analysis
Year 1

Year 2

Year 3

Industry Profile

n.a.

41.94%

29.54%

4.94%

Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets

11.70%
2.34%
57.88%
42.12%
100.00%

10.68%
1.51%
75.92%
24.08%
100.00%

8.93%
0.97%
86.41%
13.59%
100.00%

5.13%
36.35%
43.63%
56.37%
100.00%

Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth

14.53%
36.71%
51.24%
48.76%

11.00%
19.67%
30.67%
69.33%

9.18%
10.15%
19.33%
80.67%

21.68%
31.17%
52.85%
47.15%

100.00%
67.78%
54.42%
0.00%
20.68%

100.00%
67.84%
51.04%
0.00%
24.96%

100.00%
64.64%
45.62%
0.00%
27.78%

100.00%
100.00%
76.74%
2.84%
2.11%

3.98
3.98
51.24%
96.92%
47.26%

6.90
6.90
30.67%
78.24%
54.24%

9.42
9.42
19.33%
63.65%
51.35%

1.05
0.69
62.49%
2.98%
7.95%

Sales Growth
Percent of Total Assets

Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
Additional Ratios

Year 1

Year 2

Year 3

Net Profit Margin

Return on Equity

13.36%
67.84%

16.80%
54.77%

19.03%
44.55%

n.a
n.a

5.29
57
11.12
27
2.48

5.29
59
12.17
28
2.26

5.29
61
12.17
27
1.89

n.a
n.a
n.a
n.a
n.a

1.05
0.28

0.44
0.36

0.24
0.47

n.a
n.a

$37,040
12.96

$86,267
26.07

$159,063
45.95

n.a
n.a

0.40
15%
3.18
5.08
0.00

0.44
11%
5.93
3.26
0.00

0.53
9%
8.44
2.34
0.00

n.a
n.a
n.a
n.a
n.a

Activity Ratios
Accounts Receivable Turnover
Collection Days
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout

Page 22

Appendix
Table: Sales Forecast

Sales Forecast
Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$450
$4,568
$4,096
$820
$1,840
$550
$1,000
$1,586
$14,910

$464
$4,705
$4,219
$845
$1,895
$567
$1,030
$1,634
$15,357

$477
$4,846
$4,345
$870
$1,952
$583
$1,061
$1,683
$15,818

$492
$4,992
$4,476
$896
$2,011
$601
$1,093
$1,733
$16,293

$506
$5,141
$4,610
$923
$2,071
$619
$1,126
$1,785
$16,781

$522
$5,296
$4,748
$951
$2,133
$638
$1,159
$1,839
$17,285

$537
$5,454
$4,891
$979
$2,197
$657
$1,194
$1,894
$17,803

$553
$5,618
$5,038
$1,008
$2,263
$676
$1,230
$1,951
$18,337

$570
$5,787
$5,189
$1,039
$2,331
$697
$1,267
$2,009
$18,888

$587
$5,960
$5,344
$1,070
$2,401
$718
$1,305
$2,069
$19,454

$605
$6,139
$5,505
$1,102
$2,473
$739
$1,344
$2,131
$20,038

$623
$6,323
$5,670
$1,135
$2,547
$761
$1,384
$2,195
$20,639

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$1,505
$2,027
$1,034
$4,567

$1,551
$2,088
$1,065
$4,704

$1,597
$2,150
$1,097
$4,845

$1,645
$2,215
$1,130
$4,990

$1,694
$2,281
$1,164
$5,140

$1,745
$2,350
$1,199
$5,294

$1,798
$2,420
$1,235
$5,453

$1,851
$2,493
$1,272
$5,616

$1,907
$2,567
$1,310
$5,785

$1,964
$2,645
$1,350
$5,958

$2,023
$2,724
$1,390
$6,137

$2,084
$2,806
$1,432
$6,321

Sales
Parent and Tot
Preschool
Girls
Boys
Tumbling and Adult Gymnastics
Birthday Parties and Field Trips
Cheerleading
Advanced Girls
Total Sales

0%
0%
0%
0%
0%
0%
0%
0%

Direct Cost of Sales

Preschool gymnastics teachers
Beginner girls, boy, and tumbling teachers
Advanced girls teachers
Subtotal Direct Cost of Sales

30%
30%
40%

Page 1

Appendix
Table: Personnel

Personnel Plan
Receptionist
Wanda Bounce
Bea Flip
Total People
Total Payroll

0%
0%
0%

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$1,440
$1,000
$1,000
8

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

Page 2

Appendix
Table: Profit and Loss

Pro Forma Profit and Loss

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$14,910

$15,357

$15,818

$16,293

$16,781

$17,285

$17,803

$18,337

$18,888

$19,454

$20,038

$20,639

$4,567

$4,704

$4,845

$4,990

$5,140

$5,294

$5,453

$5,616

$5,785

$5,958

$6,137

$6,321

$280

$280

$280

$280

$280

$280

$280

$280

$280

$280

$280

$280

$4,847

$4,984

$5,125

$5,270

$5,420

$5,574

$5,733

$5,896

$6,065

$6,238

$6,417

$6,601

Gross Margin

$10,063

$10,374

$10,693

$11,023

$11,362

$11,711

$12,071

$12,441

$12,823

$13,216

$13,621

$14,038

Gross Margin %

67.49%

67.55%

67.60%

67.65%

67.70%

67.75%

67.80%

67.85%

67.89%

67.93%

67.97%

68.02%

Payroll

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

Marketing/Promotion

$2,000

$200

$200

$200

$700

$200

$200

$200

$200

$500

$200

$200

$333

$333

$333

$333

$333

$333

$333

$333

$333

$333

$333

$337

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales

Expenses

Depreciation
Rent
Utilities

$250

$250

$250

$250

$250

$250

$400

$400

$400

$400

$250

$250

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$1,666

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$0
$150

$9,839

$8,039

$8,039

$8,039

$8,539

$8,039

$8,189

$8,189

$8,189

$8,489

$8,039

$8,043

Profit Before Interest and Taxes

$224

$2,335

$2,654

$2,984

$2,823

$3,672

$3,882

$4,252

$4,634

$4,727

$5,582

$5,995

EBITDA

$557

$2,668

$2,987

$3,317

$3,156

$4,005

$4,215

$4,585

$4,967

$5,060

$5,915

$6,332

Interest Expense

$301

$298

$294

$290

$287

$283

$280

$276

$272

$269

$265

$261

Taxes Incurred

($23)

$611

$708

$808

$761

$1,017

$1,081

$1,193

$1,308

$1,337

$1,595

$1,720

($54)

$1,426

$1,652

$1,885

$1,775

$2,372

$2,521

$2,783

$3,053

$3,121

$3,722

$4,013

-0.36%

9.28%

10.44%

11.57%

10.58%

13.72%

14.16%

15.18%

16.16%

16.04%

18.57%

19.45%

Insurance
Payroll Taxes
Other
Total Operating Expenses

Net Profit
Net Profit/Sales

15%

Page 3

Appendix
Table: Cash Flow

Pro Forma Cash Flow

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$11,183

$11,518

$11,864

$12,219

$12,586

$12,964

$13,352

$13,753

$14,166

$14,591

$15,028

$15,479

$0

$124

$3,731

$3,843

$3,958

$4,077

$4,200

$4,326

$4,455

$4,589

$4,727

$4,868

$11,183

$11,642

$15,595

$16,063

$16,544

$17,041

$17,552

$18,079

$18,621

$19,180

$19,755

$20,348

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

New Other Liabilities (interest-free)

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Investment Received

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Received

$11,183

$11,642

$15,595

$16,063

$16,544

$17,041

$17,552

$18,079

$18,621

$19,180

$19,755

$20,348

Expenditures

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Cash Received
Cash from Operations
Cash Sales
Cash from Receivables
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing

0.00%

Expenditures from Operations

Cash Spending

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$3,440

$373

$11,156

$10,166

$10,401

$10,654

$11,230

$11,152

$11,518

$11,790

$12,078

$12,560

$12,553

$3,813

$14,596

$13,606

$13,841

$14,094

$14,670

$14,592

$14,958

$15,230

$15,518

$16,000

$15,993

Sales Tax, VAT, HST/GST Paid Out

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Principal Repayment of Current Borrowing

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other Liabilities Principal Repayment

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$436

$436

$436

$436

$436

$436

$436

$436

$436

$436

$436

$437

Purchase Other Current Assets

$0

$0

$2,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Dividends

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Spent

$4,249

$15,032

$16,042

$14,277

$14,530

$15,106

$15,028

$15,394

$15,666

$15,954

$16,436

$16,430

Net Cash Flow

$6,934

($3,390)

($447)

$1,786

$2,014

$1,935

$2,524

$2,685

$2,955

$3,226

$3,319

$3,917

Bill Payments
Subtotal Spent on Operations
Additional Cash Spent

Long-term Liabilities Principal Repayment

Page 4

Appendix
Cash Balance

$16,934

$13,544

$13,097

$14,883

$16,897

$18,832

$21,356

$24,041

$26,996

$30,221

$33,541

$37,458

Page 5

Appendix
Table: Balance Sheet

Pro Forma Balance Sheet

Assets

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$10,000
$0
$0
$10,000

$16,934
$3,728
$0
$20,661

$13,544
$7,443
$0
$20,986

$13,097
$7,666
$2,000
$22,762

$14,883
$7,896
$2,000
$24,778

$16,897
$8,133
$2,000
$27,030

$18,832
$8,377
$2,000
$29,208

$21,356
$8,628
$2,000
$31,984

$24,041
$8,887
$2,000
$34,928

$26,996
$9,153
$2,000
$38,149

$30,221
$9,428
$2,000
$41,649

$33,541
$9,711
$2,000
$45,252

$37,458
$10,002
$2,000
$49,460

$40,000
$0
$40,000
$50,000

$40,000
$333
$39,667
$60,328

$40,000
$666
$39,334
$60,320

$40,000
$999
$39,001
$61,763

$40,000
$1,332
$38,668
$63,446

$40,000
$1,665
$38,335
$65,365

$40,000
$1,998
$38,002
$67,210

$40,000
$2,331
$37,669
$69,653

$40,000
$2,664
$37,336
$72,264

$40,000
$2,997
$37,003
$75,152

$40,000
$3,330
$36,670
$78,319

$40,000
$3,663
$36,337
$81,589

$40,000
$4,000
$36,000
$85,460

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$0
$0
$0
$0

$10,818
$0
$0
$10,818

$9,820
$0
$0
$9,820

$10,046
$0
$0
$10,046

$10,280
$0
$0
$10,280

$10,859
$0
$0
$10,859

$10,768
$0
$0
$10,768

$11,125
$0
$0
$11,125

$11,388
$0
$0
$11,388

$11,660
$0
$0
$11,660

$12,142
$0
$0
$12,142

$12,125
$0
$0
$12,125

$12,420
$0
$0
$12,420

$36,600
$36,600

$36,164
$46,982

$35,729
$45,548

$35,293
$45,339

$34,857
$45,137

$34,421
$45,280

$33,986
$44,754

$33,550
$44,675

$33,114
$44,503

$32,679
$44,338

$32,243
$44,385

$31,807
$43,932

$31,370
$43,791

$50,000
($36,600)
$0
$13,400
$50,000

$50,000
($36,600)
($54)
$13,346
$60,328

$50,000
($36,600)
$1,372
$14,772
$60,320

$50,000
($36,600)
$3,024
$16,424
$61,763

$50,000
($36,600)
$4,909
$18,309
$63,446

$50,000
($36,600)
$6,684
$20,084
$65,365

$50,000
($36,600)
$9,056
$22,456
$67,210

$50,000
($36,600)
$11,578
$24,978
$69,653

$50,000
($36,600)
$14,361
$27,761
$72,264

$50,000
($36,600)
$17,414
$30,814
$75,152

$50,000
($36,600)
$20,535
$33,935
$78,319

$50,000
($36,600)
$24,256
$37,656
$81,589

$50,000
($36,600)
$28,270
$41,670
$85,460

$13,400

$13,346

$14,772

$16,424

$18,309

$20,084

$22,456

$24,978

$27,761

$30,814

$33,935

$37,656

$41,670

Starting Balances

Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth

Page 6