Beruflich Dokumente
Kultur Dokumente
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effectiveness of PSYOP.
be further quantified.
in behavior.
Quantifying behavior
Development of a well-written
Casting a ballot.
Turning in weapons.
TAs behavior.
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UN voting sites.
month in Patriotsville?
SPO No. 6: TA joins governmentsponsored neighborhood watch program.
Initial assessment criteria: How
many people joined the neighborhood
watch last month?
Refined assessment criteria: How
weekly meetings?
ment-sponsored neighborhood
watch program.
Assessment criteria
PSYOP assessment criteria are
written as questions. Developed
during planning and refined during
target-audience analysis, or TAA,
the assessment questions are based
criteria below:
SPO No. 2: TA reports suspected
terrorist activity on coalition hotline.
Initial assessment criteria: How
Spontaneous events
Many of the events that influence
TA behavior are unanticipated or
porting objectives.
to be credible?
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PSYOP Objective:
Increase support
for the Provisional Government
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tarian violence.
The bombing of a sacred mosque
tarian violence.
had on TA behavior.
A manufacturing-plant shutdown
causes widespread unemployment.
A fatwa issued by the grand mullah of Brcko in August declares the
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ness of PSYOP.
Discussion
Other proposed methods for
PSYOP evaluation rely heavily on in-
Conclusion
Evaluating the effectiveness of
psychologist
currently
lection plan.
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