Which of the following is NOT a purpose of a marketing plan?
(a) It assists in management control (b)It assigns responsibilities, tasks and timing (c) It co-ordinates marketing and production activities (d)It specifies how resources are to be allocated Q2 Which of the following must be developed at each product level for achieving the goals? (a) Corporate plan (b)Selling plan (c) Marketing plan (d)Business plan Q3 Critical path analysis is a part of which of the following? (a) Implementation stage (b)Marketing strategies (c) Executive summary (d) Financial summary Q4 An advertising company’s ownership of radio, television and newspapers is an example of: (a) Backward vertical integration (b)Forward vertical integration (c) Horizontal integration (d) Vertical integration Q5 Which of the following attacks the vulnerable part of a competitor? (a) Market leader (b) Market challenger (c) Market nicher (d)Market follower Q6 A market leader firm can expand the total market through: (a) Decreasing distribution of the product (b) Introducing the new usage of the product (c) Eliminating some features of product (d) Increasing cost Q7 The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: (a) Market segmentation strategy (b)Market dominance strategy (c) Differentiation strategy (d)Cost leadership strategy Q8 Process engineering skills are required for the successful implementation of which of the following strategy? (a) Market segmentation strategy (b)Market dominance strategy (c) Differentiation strategy (d)Cost leadership strategy Q9 Identify the stage of product life cycle in which sales are at peak. (a) Introduction (b) Growth (c) Maturity (d)Decline Q10 Which of the following is NOT a common reason of decline in the product sales? (a) Consumer tastes change (b)Competition increases (c) Technology advances (d) Increase in product demand Q11 Which of the following may NOT be the form of new products? (a) New product lines (b)Repositioning (c) Existing product (d)Cost reductions Q12 Highest percentage of ideas for new products originates with/from which of the following sources? (a) Top management (b) Customers (c) Competitors (d)Employees Q13 (a) All of the following are the sources of idea for new product development EXCEPT: (a) Government agencies (b)Competitors (c) Suppliers (d)Customers Q14 To coordinate many activities involved in launching a new product, which of the following can be used by the marketers? (a) Consumer path scheduling (b)Consumer path analysis (c) Critical Path analysis (d) Critical Path Scheduling Q15 Which product is MOST likely to be purchased through routine decision making? (a) Television set (b) Soft drink (c) Shirt (d)Car Q16 Which of the following are the opinion leaders in their community and adopt new product early but carefully? (a) Early adopters (b)Early majority (c) Late majority (d)Nnovators Q17 Which of the following is the degree to which new product matches the values and experiences of the individuals in the community? (a) Innovation communicability (b) Innovation divisibility (c) Innovation compatibility (d) Innovation complexity Q18 ABC Co., a major Swedish multinational, provides an example of the power of innovative packaging and customer thinking. ABC Co. is involved in which of the following types of packaging that enables milk, fruit juice, and other perishable liquid foods to be distributed without refrigeration? (a) Boxes (b)Blister packs (c) Cartons (d) Aseptic packages Q19 When a company’s name is used as a product brand name, this is referred to which of the following? (a) Economy brand (b)Fighting brand (c) Corporate brand (d)Premium brand Q20 Gift baskets are the example of which one of the following types of packaging? (a) Decorative (b)Secondary (c) Shipping (d)Primary Q21 Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? (a) Information transmission (b) Agglomeration (c) Physical protection (d)Theft reducing Q22 Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service? (a) Label (b)Co-brand (c) Brand (d)Product Q23 Which of the following involves the use of a successful brand name to launch new or modified products in a new category? (a) Private brand (b) Brand extension (c) Product line (d)Brand equity Q24 Which of the following is also known as functional branding? (a) Economy branding (b) Co-branding (c) Family branding (d) Individual branding Q25 Which of the following price is very close to the maximum that customers are happily and readily willing to pay? (a) Premium (b) Cooperative (c) Effective (d) Efficient Q26 To pay premium price for the product customers require: (a) Allowance (b) Flawless performance (c) Discounts (d) High promotion Q27 Which of the following is an indicator of high quality of the product? (a) Psychological price (b) Penetration price (c) Premium price (d) Low price Q28 Which of the following relating to price is considered as a key element in the marketing mix? (a) The generation of total revenue (b)Quality and cost controls (c) The speed of an exchange (d)The size of the sales force Q29 Some times companies reduce price for bulk purchases. To which of the following would this statement hold TRUE? (a) Seasonal discounts (b) Trade discounts (c) Quantity discounts (d) Cash discounts Q30 Identify the other term used for the trade discounts. (a) Promotional discount (b) Functional discount (c) Quantity discount (d) Seasonal discount Q31 A book shop has arranged a book fair and offered 20% discount on all types of books. What will be the purpose of offering the discount? (a) Reward the customers (b) Move- out- of- date stock (c) Encourage the salespeople (d) To increase short term sales Q32 Which pricing strategy involves a company fixing a low price that high- cost competitors cannot match? (a) Experience curve pricing (b)Psychological pricing (c) Cost-orientated pricing (d)Penetration pricing Q33 Market-penetration pricing will likely to be used most in selling which of the following items? (a) Specialty (b)Convenience (c) Unsought (d) Pharmaceuticals Q34 All of the following conditions favor setting a penetration price EXCEPT: (a) The low price discourages actual and potential competitors (b) The product’s quality and image supports the price (c) Production and distribution costs fall as sales volume increases (d) The market is highly price sensitive Q35 A penetration-pricing policy is particularly appropriate when demand is: (a) Decreasing (b)Highly inelastic (c) Highly elastic (d)Less elastic Q36 Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? (a) Product (b) Price (c) Place (d)Promotion Q37 Willingness and ability to buy the product leads towards which of the following? (a) Demand (b)Need (c) Want (d)Market Q38 Which of the following is NOT a technique used by marketers to understand the customers? (a) Focus group (b) Commercialization (c) Web and telephones (d)Surveys Q39 The phenomenon, when a customer dislikes a product and talks against the product, is termed as: (a) Propaganda (b)Unfavorable environment (c) Bad mouth (d)Bad impression Q40 Which of the following products requires mass promotion by a producer? (a) Convenience (b)Shopping (c) Specialty (d)Unsought Q41 Discuss any five features of market oriented companies. (5) Q42 Pricing is an important but difficult decision for the marketers. Discuss. (5)