Holy Child Jesus College

BUSINESS EDUCATION DEPARTMENT

Gumaca, Quezon

Research for TV, Radio and Print Ads

In

ADVERTISING
Submitted to:

Prof. Hidelisa P. Noscal

Submitted by::

CAPANZANA, Arjay
BSBA - IV (M.M)

 TELEVISION
The Philippines three

biggest

television

networks ABS-

CBN, GMA and TV5 reportedly have these as their published rate card for 2013. A
published rate card is simply the Advertising Rate for every TV commercial (TVC). A
30-second ad on Primetime on ABS-CBN costs P824,374; P695,500 on GMA 7 and
P444,000 on TV5. ABS-CBNs rate card is at most 40% more expensive than GMAs
published rate card. Sometimes, TV networks give an agency discount, which are given,
determined in large part by the volume of ad placements.
Meanwhile, in its annual report, Kantar Media, a television audience
measurement provider, released its report Advertising Expenditure Report 2013 earlier
this year. It disclosed that in 2013, a record total of P264 billion were the advertising
revenues on Television, out of the total P340 billion for the whole advertising industry
(TV, radio, and print media), with ABS-CBN getting 42.69% of the lion share or P112.70
billion, GMA-7 earned 30.44% or P80.36 billion while TV-5 managed to only get 7.84%
of the total ad revenue for 2013 which translates to a no nonsense P20.70 billion.
Kantar Medias monitoring did not include digital advertising which inludes online sites
which is a burgeoning industry.
ABS-CBN managed to out sell GMA7 by about P32.34 billion in ad revenues.
ABS-CBN claims ratings leadership nationwide citing data from Kantar Media, while
GMA-7 claims leadership in Urban Luzon citing data from AGB Nielsen.
The top advertisers in the Philippines in 2013 are multinational companies:
1. Unilever Philippines Inc. P48 billion
2. Procter and Gamble Philippines P33 billion
3. Colgate-Palmolive Philippines Inc. P16 billion
4. Nestle Philippines Inc. P14 billion

 RADIO

Station YES FM Manila

30 sec. Rate: Php 19,650.00
Number of Spots per Day: 5
Number of Days:

30

Total: Php 2,947,500.00

*Rates are still negotiable
http://www.yesfm.com.ph/info/advertise-with-us/get-rates/

PRINT ADS
PHILIPPINE DAILY INQUIRER
SIZE

PRICE

Full Page (inside)

9 x 53 ccm

PhP 116,865.00

Front Page

9 x 50 ccm

PhP 110,250.00

Half Page

9 x 27 ccm

PhP 59,535.00

1/4 Page

5 x 24 ccm

PhP 29,400.00

4 x 30 ccm.

3 x 40 ccm.

1/8 page

4 x 15 ccm.

PhP 14,700.00

SIZE

PRICE

3 x 20 ccm.

Minimum Size

3 x 10 ccm.

PhP 7,350.00

Color Surcharge: +80% | Front Page Surcharge: +20% | Back Page Surcharge: +10%

Every print advertisement in this section comes with FREE 3 weeks online
exposure via www.jobmarketonline.com

with FREE access to resume extract of up to 300 resumes

http://sandbox.unionbank.com.ph/inquirer/rates

MANILA BULLETIN
Display Ad Rates (Local)
Ad Size

Weekday Rates

Sunday Rates

1 page

PhP 150,255.00

PhP 176,490.00

3/4 page (7 x 53 cm)

PhP 116,865.00

PhP 137,270.00

3/4 page (9 x 40 cm)

PhP 114,817.50

PhP 134,865.00

1/2 page

PhP 75,127.50

PhP 88,245.00

1/3 page

PhP 56,700.00

PhP 66,600.00

1/4 page

PhP 37,800.00

PhP 44,400.00

1/6 page

PhP 25,200.00

PhP 29,600.00

1/8 page

PhP 18,900.00

PhP 22,200.00

1/16 page

PhP 9,450.00

PhP 11,100.00

Minimum size

PhP 4,725.00

PhP 5,550.00

Ear Ad B&W

PhP 7,087.50

PhP 8,325.00

Ear Ad Full Color

PhP 9,922.50

PhP 11,655.00

Quoted rates are subjected to VAT

SURCHARGE FOR COLOR ADS

Additional:
110% for Center/Front/Back Pages
80% for Full Color
60% for 2 Spot Colors
30% for 1 Spot Color
POSITION SURCHARGE
Additional:
30% for pages 2,3,4,5,6,7,9 and front pages for Section III or IV,
Back pages for Sections I,II,III or IV and center spread.
INSERTS
(Approved materials should be submitted at least 5 days before the date of issue)
OVERSEAS ADVERTISEMENT RATES & REQUIREMENTS
Display Advertisement: BLACK & WHITE Rate US$ 28.00 pccm
Classified Advertisement: US$ 10.00 per line (23 characters)
US$ 28.00 pccm (For Classified Box Ads)
Color Surcharge
(collected over our US$ 28.99 occm, basic ad rate on Black & White)
A. Spot Color 10% color surcharge for each spot color up to 3 colors (spot colors are
cyan, magenta & yellow)
B. Full color 30% color surcharge
PRODUCTION REQUIREMENTS
No. of Columns to WIDTH (Dimension in Centimeters)
1 3.00 cms.
2 6.34 cms.
3 9.68 cms.
4 13.02 cms.
5 16.36 cms.

6 19.70 cms.
7 23.04 cms.
8 26.38 cms.
9 29.72 cms.
HEIGHT
53.0 cms. (maximum)
AD MATERIAL:
85 line screen, 20% highlights for Black & White Ads
85 100 line screen for Full Color Ads
Centerspread with 1 cm. Gutter (center gap)
POSITIVE material or digital format will be accepted. For colored ad, we require
submission of color guide in newsprint for our reference
Ad materials (Final Layout) should be in Photoshop (JPEG and / or TIFF format),
flattened, 300 dpi, colored / black & white ad
Ad materials must be faxed or e-mailed to us to determine best position for the ad
Display Ads Section fax no.: (632)527-7533 E-mail: display@mb.com.ph
Classified Ads Section fax no.: (632)527-1627 / 5277534 E-mail: foreign@mb.com.ph
DEADLINES:
Insertion Orders 7 days before date of issue / publication
(Final) Ad Materials 5 days before date of issue / publication
http://www.mb.com.ph/advertise/