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Julian Letizia

Journalism 265s2
Mrs. Swingley
Celebrating anniversaries

I wasnt able to pin point the key aspects that I learned from this
project until I finally stepped back and looked at it from a real life
situation. When youre in charge of throwing a 100 year celebration
one key aspect to success is communication. I would not be able to set
up the event and get things ready if I didnt keep in constant contact
with the media and president of the winery. I need to have clear and
informative communication to ensure that the right information is
getting the right people.
Another key aspect that I found helpful is time management.
Along with communication if you do not have deadlines you will be
unorganized which will lead to bad communication. If you have bad
communication you wont be able to finish your goal on time. You need
to remember to tell people that you need them to get back to you
before a certain date to keep things moving smoothly. Reaching out to
people a second time is a helpful tool that you should use when youre
not getting any responses.
In conclusion I believe that if you keep strong communication
between all departments that youll be working with your time
management will be working on time. I thoroughly enjoyed working on

this project because you get to lead and control a special day for a
wonderful winery.

Book (1)
Houlihan, Michael, Bonnie Harvey, and Rick Kushman. The
Barefoot Spirit: How Hardship, Hustle, and Heart Built America's
#1 Wine Brand. New York, NY: Evolve, 2013. Print.
Scholarly Journal Article (1)
Bruwer, Johan. "Direct Wine Marketing Channels." International
Journal of Wine Business Research Intl Jnl of Wine Business Res
20.1 (2008): n. pag. Web.
Newspaper/Magazine Articles (2)
Gregutt, Paul. "How to Taste Wine." Wine Enthusiast 1 Jan. 2013:
n. pag. Web. <>.
Tompson, Tara Q. "Our Favorite Day of the Year." Wine and Spirits
Magazine 21 Oct. 2014: n. pag. Web.
Governmental Resource (1)
Stevenson, Robert. "Congressional Wine Caucus." Congressional
Wine Caucus. N.p., n.d. Web. 04 Dec. 2015. <>.
Reference Resource (1)
Stevenson, Tom, and Tom Stevenson. The New Sotheby's Wine
Encyclopedia. New York, NY: DK Pub., 1997. Print.
Institutional Resources (4)
"WineHQ - Run Windows Applications on Linux, BSD, Solaris and Mac
OS X." WineHQ. N.p., n.d. Web. 04 Dec. 2015.
"The Wine Institute." - The Advocacy Group for the California Wine
Industry. N.p., n.d. Web. 04 Dec. 2015.
"American Association of Wine Economists." American Association of
Wine Economists. N.p., n.d. Web. 04 Dec. 2015. <>.

"Wine Business Monthly." Wine Business Monthly. N.p., n.d. Web. 04

Dec. 2015. <>.

Schedule of Events and Email Memo

TO: President Charles Hetterich (
SUBJECT: Itinerary for May 7, 2016 100th Anniversary Celebration
President Hetterich,
The 100-year celebration of Widmers Wine Cellars will be hosted on
Saturday, May 7. We are naming the event Centennial Saturday to
commemorate the Widmer Winery and the Hetterich family on their
success. The celebration will take place on the winery grounds and
begin at 2 p.m. in the new VIP area.
I have attached the Itinerary and activities for the day. Note that the
schedule is subject to change with the arrival of junior Senator Kirsten
Gillibrand. Remember that we will also be introducing our four new
wines and renaming Naples public street to Lake Niagara Lane.
The news conference is set to begin at 2 p.m., and the media is to
arrive at 1:30. I will be giving an introductory on the rich history of the
winery and yourself. You will then give a speech on behalf of the 100year success. After, there will be a Q&A segment before continuing to
the next event.
Please let me know if you have any question, comments, or concerns
by 5 p.m. on Friday
Thank You,
Julian Letizia

Centennial Saturday
Press Conference- 2 p.m.
Located in the new VIP area of the winery
President Charles Hetterich speak to the media after an
introduction by Julian Letizia (me).
Estimated 15 minute Q&A
Ribbon Cutting Ceremony and Proclamation- 3 p.m.
Junior Senator Kirsten Gillibrand congratulates the Widmers 100th
year tour season.
Tour of winery- 3:15 p.m.
Tour led by President Hetterich
Media is encouraged to attend
Brief Sampling Reception- 3:45 p.m.
Samples of the four new wines
o Cabernet sauvignon
o Chardonnay
o Sauvignon blanc
o Vintage centennial Reserve Seyval blanc
Street Renaming- 4:15 p.m.
President Hetterich will unveil the renaming of Naples public
street to Lake Niagara Lane.
Public roadway leads to the winery
Break- 4:30 p.m.
Reception 5:30-9 p.m.
Widmer executives, dignitaries, winemakers, retailers,
distributors, and media are welcome.
Appetizers and wine tasting begin at 5:30 p.m.
Dinner begins at 6:30 p.m.
Live Band begins at 7:30 p.m.
Stop serving alcohol at 8:15

Email Memo
TO: President Hetterich (
SUBJECT: List of items for the event.
President Hetterich,
Below I have provided a list of items that we will need to get for
Centennial Saturday.
Press Conference
Podium with speaker.
80 chairs.
Table for check in.
o Media Passes
Refreshments for guests.
Brochure with days events and times.
Ribbon Cutting Ceremony
Big red ribbon
Giant scissors
Tour of Winery
Brief Sampling Reception
Four tables
20 bottles of Cabernet sauvignon
20 bottles of Chardonnay
20 bottle of Sauvignon blanc
20 bottle of Vintage centennial Reserve Seyval blanc
Non alcoholic drinks
Various types of cheese
Various types of crackers

Small plates
5 trash cans
10 cocktail tables

Street Renaming
New street sign
o Covered by red velvet cloth. Pull on string to let it fall down
to uncover new street sign.
At this time people will be able to explore the grounds if they
would like. All are encouraged to walk around or head over to the
next event. This will be the same time that all of the over guests
who are invited start to show up.
o Tent large enough to hold over 200 people.
o Inside and outside of tent
o For band
20 trash cans
30 tables
o 200 guests / 30 tables = 6 people per table
5 tables
o To place appetizers on
Table cloths
200 five piece dinner set
Center table display- 30
o Small barrels that have gift bags in the middle
10 cocktail tables
o table cloths
Large bar
o Alcoholic drinks
o Non- alcoholic drinks
o Glasses
o Napkins
o Straws
o Will use a catering service
o 3 different options for dinner
o Providing services including

Taking orders
Prepping food
Set up the event
Clean up after event
Dance floor
o Plays for an hour and a half
Photo booth

Other Expenses
Buses are needed to pick up and drop off the media from their
location at which they will be staying.
4 Joy Johns
Everyone is encouraged to use the facilities inside of the
Winery. These will be extra.
Gift bag
Included inside
o Thank you letter
o Magnet of new 100 year logo
o 4 sampler sizes of wine.
These include the 4 newest wines
There will be valet for people who drove
If you have any questions, comments, or concerns do not hesitate to
contact me by March 1st 2016.
Thank You,
Julian Letizia

Media Kit and Email Memo

TO: President Charles Hetterich (
SUBJECT: Upcoming 100th Anniversary Celebration Media Prep
President Hetterich,
Below you can see what is going to be provided to the media. I will not
distribute this information until after you have seen this.

o Widmers Winery-History on the winery and the 300 acre
o President Charles Hetterich- It is important that the
media is familiar with you before your speech.
o Sen. Kirsten Gillibrand- the guest of honor.
Fact Sheets
o New Wines- Widmers newest addition to our already
existing 30 products today.
o Best Seller Wines- Ranking of the top 10 best sellers,
personal favorites by the company employees, and history.
o VIP Area- The VIP area will be unveiled prior to the news
News Release
o Follow-up- A news release recapping the day.
Photos, Videos, and Logo
o Logos- New logo commemorating the 100-year
o Photos- Headshots of executives and various areas of the
winery and grounds.
o Videos- Content of winery and grounds.

Again all of these items are subject to change. Upon your approval,
they will be distributed to the media. If you have any questions,
comments, or concerns do not hesitate to contact me.
Thank You,
Julian Letizia

Winery celebrating centennial anniversary
WHAT: Widmers Winery will celebrate their 100th
anniversary with Centennial Saturday to commemorate their
past, present, and future successes. The celebration will
include a press conference, ribbon cutting ceremony, tour of
the winery, sampling of four new wines, street renaming, and
dinner with live entertainment.
WHO: Widmers Winery is New Yorks third-oldest winery
located in Naples. With 100 years in the industry Widmers
Winery has approximately 30 products and marketed in 17
states, as far south as South Carolina and as far west as
Wisconsin. President Hetterich and executives will be
attending the event. Special guests include Sen. Gillibrand of
New York.
WHEN: 1:30 9 p.m. on Saturday, May 7, 2016
WHERE: Widmers Winery 300 acre vineyard on
Canandaigua located in Naples, New York.
WHY: As one of the oldest wineries in New York, Widmers
Winery will be celebrating their 100 year anniversary. They

have been distinguished as an elite winery being rated as a

top 50 winerys in the United States. Widmers Winery will be
introducing four new wines as well as a ribbon cutting
ceremony. The combination of past and present success laid
the groundwork for their nationally known wines.
VISUALS: Headshots of President Hetterich and other
executives as well as the new VIP area and other aspects of
the 300-acre vineyard.
INTERVIEWS: A press conference with President Hetterich
will start at 2 p.m. Time will be set aside for further
interviews throughout the day.
CONTACT: Call Julian Letizia at 123-456-7890 for product
information, event details, or to arrange private interviews

News Release
April 11th

Winery announces 100 year celebration

NAPLES, N.Y. Widmers Winery announces that they will be

celebrating their 100 year anniversary on May 7, 2016, with new
additions to their legacy. The winery will host a day of events at their
300-acre vineyard located on Lake Canandaigua.
Its a important milestone for the winery, says Julian Letizia, the
wineries Public Relation Director. The celebration will be an eventful
day for both the town of Naples and the winery.
A new VIP area of the winery will open prior to the days events.
The president, Charles Hetterich, will also have the honor of renaming
a public street of Naples, New York. Special guest Sen. Kirsten
Gillibrand junior senator of New York will be in attendance to
congratulate the wineries success.
Widmers Winery is ranked the 34th best winery in the United
States with approximately 30 different wines. They are marketed in 17
states, as far south as South Carolina and as far west as Wisconsin.
President Hetterich and executives will be attending the Centennial
For more information contact Julian Letizia at, 123-456-7890 or

Widmers Wine Cellar is the third-oldest winery in New York and is

ranked among the top 35 wineries in the United States. Located on
Lake Canandaigua in Naples, N.Y. on a 300-acre vineyard. Widmers
servers more than 300 products and is marketed in 17 states.

News Release
May 7, 2016


Winery launches centennial celebration
NAPLES, N.Y.- Widmers Winery released four new wines to kick
off their 100th year anniversary on Saturday to commemorate on their
Todays celebration hasnt just been a big day for the winery,
but for the town of Naples, New York. Everyone at Widmers Winery is
proud of our New York heritage, said Charles Hetterich, President of
the winery.
Widmers Winery president unveiled the new VIP area of the
winery to begin the day where Sen. Kirsten Gillibrand was in
attendance. Sen. Kirsten Gillibrand, the junior U.S. senator from New
York honored Widmers success with a ribbon cutting ceremony.
It is an honor to partake in this milestone that Widmers Winery
has accomplished. The people of New York are proud to stand by our
very own nationally recognized winery. Sen. Kirsten Gillibrand stated.

Widmers Winery is ranked the 34th best winery in the United

States and is marketed in 17 states.
For more information, contact Julian Letizia at 123-456-7890 or
Widmers Wine Cellar is the third-oldest winery in New York and is
ranked among the top 35 wineries in the United States. Located on
Lake Canandaigua in Naples, N.Y. on a 300-acre vineyard. Widmers
servers more than 300 products and is marketed in 17 states.