Cloud Computing

Resources like computing power and infrastructure, application platforms and
business processes are provided through the internet as general utilities to users in
an on-demand fashion.
Consumers can access and use these resources and services anytime and anywhere
using an internet connection.
Consumers may not be aware of the equipment being used to provide these
services.
Business enterprises are now increasingly reshaping their business models to
benefit from these new technology.

Traditional role of Service Providers categorized into 3 parts –
1. Infra providers who manage platforms in the cloud and lease resources
according to a usage-based pricing model.
2. Service providers who rent resources from infra providers to serve the end
users
3. Service providers who offer cloud services
Basic attributes of Cloud Computing –
1. Data intensive – More focus on data rather than computation. Thus I/O is
more important than CPU utilization. Thus storing enormous amounts of data
at data centers.
2. Resource pooling – Multiple tenants or users can be served using same
software programs and also keeping each user independent of each other.
3. Highly scalable – This is due to inherent property of resource sharing, which
can be made as per requirement of cloud provider or cloud user.
4. On demand access – User can unilaterally access these resources giving him
freedom to provision them according to the needs. It thus employs a pay-asyou-go policy.
Three main service models –
1. Software as a Service – A software distribution model, in which a user can use
the providers’ applications on a cloud infrastructure. User may not be
controlling the infrastructure used to provide these services, and can access
the applications provided on different devices such as web based email etc.
IT operational costs are drastically reduced and testing speed is fast
compared to traditional methods.
2. Platform as a Service – The service provides the consumer hardware and
software infrastructure to be deployed onto the cloud infrastructure the
applications created or being used by the user. User may not have control of
the above mentioned infrastructure, but may control the environment in

Also by procuring these services like CRM. which in turn will harm the interests and the autonomy of the users in the long run. Community cloud – This infrastructure is shared by several organizations and supports a specific community with same goals. . 3. value added services. Hybrid cloud – Composition of two or more above mentioned cloud environments. 4. 3. a handful of companies can achieve a dominant position in the industry. they can convert their capex to opex. CRM packages. Public cloud – This type of cloud is made available to the general public by a third party cloud provider. thus outsourcing them to a cloud provides is easier and enables them to focus on their core business. 2. and legal issues related to the industry. It gives the user the flexibility. Infrastructure as a Service – Provides the consumer ability to provision the basic computing resources like storage. Considering large capital investments and relevance of these services in the global economy. Factors like minimum risk and lower capex makes cloud computing an extremely viable option for them. and in turn can shape the future of the industry as per their interests. Private cloud – This cloud infrastructure is operated only for a single private organization which is managed privately. This service enables integration of web services and databases. networks etc. Enterprises also spend money on variety of services. that remain unique entities. thereby monopolizing the market. Key opportunities for operators can be – 1. This enables the organization to centralize the usage of its IT resources by different departments or branches. interoperability of cloud service providers. It can also impair innovation and evolution in the service. who is also responsible for the creation of cloud. like Business Processes as a Service. which are being used by many large scale enterprises. doesn’t guarantee access and control over the cloud infrastructure. and will be able to scale their services in accordance with their business needs. Also the IT requirements of these SMEs are not as complicated and extensive as those of large enterprises. But there are also barriers to entry like security of data. Membership however. Four deployment models – 1. quality of service. in which advertisement automation is a major area of interest. SMEs in India are now using online portals to tap into the large international markets.which the applications are deployed. initial investments required in shifting to cloud services. Software services are also provided which include the likes of office tools. to expand the scale of applications provided to the end user by a process called virtualization. but are bound together enabling data and application portability. Transforming the back end systems to cloud based across geographical and organizational borders.

messaging platforms. Leveraging the unique assets possessed by the operators like end-customer user profile. . location information. As security. new sources of revenues can be generated.2. privacy and quality of service is one of the key consumer experience factors. it gives telecom operators a certain edge over the general broadband providers. 3.

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