Folajimi (F.J.

) Abegunde
Atlanta, GA 30309
979-739-6723 folajimi.abegunde@tamu.edu linkedin.com/in/olufolajimiabegunde

Product Marketing Manager | Business Development |

Product Manager
Extensive Experience in Target Marketing; Proficient in All Aspects of Customer Engagement;
Adept at developing strategies, roadmaps, and feature definition for products and product
lines
Comprehensive background in strategic marketing development. and execution of required activities for
promotion of products and services. Adept at analyzing relevant marketing conditions and trends while
able to craft and execute organizational responses. Internationally experienced and comfortable with
key global internal and external stakeholders. Skilled in developing tactics to achieve desired financial
outcomes for marketing and product initiatives.

CORE COMPETENCIES
Strategic Marketing Customer Relationship Management User Engagement Product Management
Team Management Solutions Advice Negotiations Resource Management Leadership
Budgeting Branding Service Delivery Project Management

EDUCATION
Texas A&M University, Mays Business School
Master of Business Administration
Babcock University
Bachelor of Science in Computer Science

College Station, TX
Dec. 2015
Ogun, Nigeria
June 2006

EXPERIENCES AND ACHIEVEMENTS

COX AUTOMOTIVE, Atlanta, GA
June 2015 Aug. 2015
Global leader in vehicle remarketing services, digital marketing, and software solutions for automotive
dealers, manufacturers, and consumers.
Manager, Customer Marketing (MBA Intern)
Led the redesign and relaunch of Autotrader B2B website through collaboration with cross-functional
business units to identify areas of improvement with goal of enhancing user experience, improved lead
generation, and encouraging customer engagement. Developed a launch plan for the Autotrader brand
campaign that re-established its value to key stakeholders through engagement with dealers, vendors,
employers, and sales teams while leveraging qualitative and quantitative analysis to determine brand
equity strategies.

Developed a continuous reporting dashboard with interactive interface to track impacts of

individual marketing initiatives through contextual metrics and correlations related to revenues,
brand health, customer engagement media, sales force engagement etc. efforts resulted in a
sustainable platform that offers insights and key lessons applicable to future initiatives.
Secured executive sponsorship of an initiative to express appreciation to key customers/dealers
requiring over 1,000 handwritten and personalized thank you notes. 12% of targeted dealers
enquired about potential new business.

FJ WILLIAMS LTD., Lagos, Nigeria

Jan. 2010 July 2014
Provider of full-service information technology and brand design strategies for clients across Africa.
Manager, Product Strategy | Business Development
Developed websites for over 100 clients that incorporated user-friendly, interactive means of
engagement between clients and their customers, including enhanced promotional vehicles for products
and services.

Folajimi (F.J.) Abegunde

Resume, Page 2

Supervised the development and marketing of customized client information systems for leading
universities including electronic learning portals, student/teacher information platforms, and
secure online payment vehicles for tuition and related fees; thereby creating a seamless tertiary
education experience, and growing internal revenues by $200,000 annually.
Executed branding strategies on products and platforms including apparel, souvenirs, and
branded social media for private Nigerian universities designed to increase brand awareness and
loyalty both within and outside Nigeria.
Conceptualized product placement strategies/tactics for over 40 clients to increase brand
exposure.

STIRLING WALLACE CONSULTING, Lagos, Nigeria

June 2012 July 2014
Specialized firm providing training in project and service management.
Manager, Customer and Consumer Marketing
Oversaw complete strategic company repositioning by analyzing market trends to identify and capitalize
on untapped consumer market segment, leading to a 300% increase in revenues in one year.

Led a team of designers and marketing professionals managing B2B/B2C marketing strategies,
event planning, in-house creative studios, and sales enablement efforts for individual consumer
groups, and corporate segments spanning the Oil & Gas, Telecommunications, Manufacturing,
Financial, and General Services sectors.
Developed print and digital selling resources to support the needs of a 25+ person sales team.

COMPUTER WAREHOUSE GROUP PLC. Lagos, Nigeria

Dec. 2007 Jan. 2010
One of Africas largest information technology service providers.
Recurrent Business Specialist | Project Manager
Conducted negotiations and secured deals for multi-million dollar ATM expansions in a variety of banks
in West Africa including, but not limited to, GT Bank, Zenith Bank, and Diamond Bank.

Directed the installation of over 2,000 ATM machines throughout Nigeria and West Africa and
oversaw preventive maintenance on a quarterly basis.
Consummated hardware-related business support deals valued at over $5M with partners
including MTN, KPMG, Accenture, and Nestle.

AFFILIATIONS
KAIZEN INVESTMENT CLUB
President
Leads a 10-member investment club with holdings and interests in real estate, common stocks, and
startups, with an estimated worth of $200K.

SKILLS, ACTIVITIES & INTERESTS

Additional Training: Leading through Conflict, Negotiations Strategy, Project Management
Interests: World Affairs, Traveling, Formula 1, Analysing Soccer, Polo