Assignment Cover Sheet

Student name:

Holly Burnard

Student number:

2922304

Faculty:

Journalism, media
communications

Course:

Digital Media for Enterprise

Subject:

Integrated Marketing Communications

Study Mode:

Full time

Lecturer Name:

Jamie Mehan

Assignment Title:

Work Experience Diary Sheets

No. of pages:

10 (not including cover sheet)

Disk included?

Yes

Additional
Information:

(ie. number of pieces submitted, size of assignment, A2, A3 etc)

Date due:

22/08/16

Date submitted:

18/08/16

Stage/year:

Second Semester

Part-time

Yes

No

No

Plagiarism disclaimer:
I understand that plagiarism is a serious offence and have read and understood the college policy on
plagiarism. I also understand that I may receive a mark of zero if I have not identified and properly attributed
sources which have been used, referred to, or have in any way influenced the preparation of this
assignment, or if I have knowingly allowed others to plagiarise my work in this way.
I hereby certify that this assignment is my own work, based on my personal study and/or research, and that I
have acknowledged all material and sources used in its preparation. I also certify that the assignment has
not previously been submitted for assessment and that I have not copied in part or whole or otherwise
plagiarised the work of anyone else, including other students.

Signed: Holly Burnard

Date: 18/08/16

Please note: Students MUST retain a hard / soft copy of ALL assignments as well as a receipt issued and
signed by a member of Faculty as proof of submission.

Diploma in Digital Communications for Enterprise

WORK PLACEMENT CONTACT FORM

Contact Details:
Title (Mr. / Ms.):
First Name:
Surname:
Alias / English Name (if
applicable):
Student Number:

Ms.
Holly
Burnard
2922304

Home Address:

Apartment 3
8 The Cresent
Limerick City

Mobile Phone Number:

Home Phone Number:
Email Address (Personal):

0872214567
hollyburnard@yahoo.co.uk

Placement Contact Details:

Company Name:

BlueChief Social

Full Company Postal Address:

TG-019 Nexus Innovation Centre

University of Limerick
Limerick
Ireland

Work Phone Number:

Work Email Address:

061 518 388

hello@bluechief.ie

Student Position Title:

Department:

Marketeer Intern
Marketing

Start Date:
Finish Date:
Contract Length (in months):

16/06/16
19/08/16

Name of Supervisor:
Supervisors work Phone number:
Supervisors work Email Address:

Shane McCarthy
061 518 388
shane@bluechief.ie

Work Placement Diary Sheet 1

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 16/06/16 17/06/16
Week Number: 1
Tasks and activities
undertaken (whether
individual or
collaborative)

Learning experience

New skills learned or

developed

Skills acquired during

DDCE course and applied
to working experience.

Discussed social media and what it meant to us.

Answered with the help of the internet some key
questions regarding social media.
Discussed the answers with Shane and other work
experience people.
Scored booklets for the wasup conference.
Attended wasup conference.
Helped to set up conference and to take down.
Attended social networking drinks afterwards with
company and conference goers.
I was nervous getting introduced to the team and getting
to know them.
I learnt a lot at the wasup conference, and found the talks
to be extremely informative. It was interesting to observe
how the team ran the event also.
Learnt that after work networking is also super important.

Learnt how to score many booklets quickly

Developed my networking skills
Developed time keeping skills
Online research skills

How to research social media trends.

How to meet a new group of people and interact.
Ability to sit in talks/lectures and absorb information.

Work Placement Diary Sheet 2

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 23/06/16 24/06/16
Week Number: 2
Tasks and activities
undertaken (whether
individual or
collaborative)

Given questions to research in advance of promoting an

event.
Researched answers which took most of the day.
Emailed Shane an article on UGC.
Watched TedTalks on Social Media.
Discussed answers with Shane at the end of the day

Learning experience

I learnt about UGC (user generated content) which was a

fascinating read.
It felt like an organic process and way to learn, there are
steps to the process.

New skills learned or

developed

Learnt how one could encourage UCG in consumers.

Developed my presentation skills and interpersonal skills.

Skills acquired during

DDCE course and applied
to working experience.

Developed my online research skills

To share research and information with others.
My presentation skills which were learnt during the
course.

Work Placement Diary Sheet 3

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 30/06/16 01/07/16
Week Number: 3
Tasks and activities
undertaken (whether
individual or
collaborative)

Social Media Training

Observed a company meeting
Did up a campaign plan for marketing The Social Hack
Spent time brain storming and making concepts.

Learning experience

I procrastinate, and I clean when I have a deadline. I did

everything but the project. I did complete it on time
however, which I was proud of.
It was interesting to note how the team interacted with
each other in a team meeting.

New skills learned or

developed

Working to a deadline
Working from home.
Motivated and dedicated.

Skills acquired during

DDCE course and applied
to working experience.

Working to a deadline was something that we had on the

course with due dates for assignments.
Being motivated and dedicated was something that I
honed on the course and a determination to see things
through.

Work Placement Diary Sheet 4

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 07/07/17 08/07/16
Week Number: 4
Tasks and activities
undertaken (whether
individual or
collaborative)

Training on social media

Auditing my social media accounts
Generating 5 ideas for a campaign for Social Savvy.
Discussing ideas and concepts.

Learning experience

Super excited to use some skills that I learnt in art college

and to apply them.
Idea generation, sketching and word associations were all
tools that I had used in art college and I used them for my
work in BlueChief.

New skills learned or

developed

Developing and relearning to use my concept designing

skills that I used in art college.
How to audit my social media accounts under different
headings.

Skills acquired during

DDCE course and applied
to working experience.

Knowledge of marketing and theory which helps to

compose social media campaigns.
How to complete a new task once you have a frame work,
like say performing a SWOT analysis.

Work Placement Diary Sheet 5

Name: Holly Burnard
Student Number: 2922304
Work Placement: Blue Chief Social
Date: 14/07/16 - 15/07/16
Week Number: 5
Tasks and activities
undertaken (whether
individual or
collaborative)

Set up social media accounts for Social Savvy - LinkedIn

group, Snapchat account, Pinterest and Instagram.
Planned and designed posts for Instagram and Twitter.
Planned and designed headers and profile pictures for
Twitter and Instagram for Social Savvy.

Learning experience

I learnt that I am very easily influenced visually! I was

designing the posts for Instagram while listening to a B52s album, my designs ended up looking rather inspired
by the cover of that particular album.
I enjoyed the process of setting up the accounts and
making the headers for the profiles.

New skills learned or

developed

I learnt how to set up a LinkedIn group for the first time.

Developed my designing skills for making the Instagram
posts, I experimented with bold colours.

Skills acquired during

DDCE course and applied
to working experience.

My LinkedIn skills learnt on my course helped me to

navigate it when I was setting up the group.
Used my refreshed knowledge of colour theory from my
course to make posts for Twitter and Instagram.

Work Placement Diary Sheet 6

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 28/07/16 29/07/16
Week Number: 6
Tasks and activities
undertaken (whether
individual or
collaborative)

Attended Snapchat, and blogging training in the morning.

Posted on LinkedIn and connected people.
Researched and learnt about IFTTT and implemented 5
recipes.
Researched new apps for BlueChief, SMEs,
multinationals and higher education.
Signed up to do an online inbound course on Hubspot.
Researched, and brainstormed ideas for a campaign to
promote BlueChief on platforms such as Instagram,
Snapchat and Pinterest.
Designed posts on canva for Planning Social Media for
2017.

Learning experience

I enjoy networking and connecting people, it was good to

be able to do it in a professional capacity.
I enjoyed learning how to use a new tool, and look
forwards to exploring it.
I am really enjoying using Canva to make designs,
perhaps a career in graphic design would have been
okay!

New skills learned or

developed

Developed my networking skills professionally by

recommending people on LinkedIn.
Developed my design skills further by designing posts in
Canva.
Started to learn inbound marketing online.

Skills acquired during

DDCE course and applied
to working experience.

Used my knowledge of LinkedIn from the course to

connect people in a professional context.
Online learning was a part of the course so I used those
skills acquired to begin the inbound marketing course.

Work Placement Diary Sheet 7

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 02/08/16 05/08/16
Week Number: 7
Tasks and activities
undertaken (whether
individual or
collaborative)

Compiled a data base of franchises in Ireland.

Compiled a data base of top Irish owned companies.
Set up Google alerts.
Set up a feedly account.
Attended a short training meeting on Facebook page for
business.
Wrote a blog detailing why I want a career in social
media.

Learning experience

The research for compiling the data bases was

particularly hard as there was not much information and I
had to do a lot of digging on the internet.
I learnt that if I keep at something consistently that I
achieve my goals.
I enjoy writing blogs, and would like to write more.

New skills learned or

developed

Developed my Excel skills.

Developed my blog post writing skills.
How to set up Google Alerts.
Developed my Facebook for business skills.

Skills acquired during

DDCE course and applied
to working experience.

From using Excel on my course to make a Gannt chart, I

now could make the databases easily.
I used the blog writing tips and skills that I had learnt on
my course to write the blog post.

Work Placement Diary Sheet 8

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 08/08/16 12/08/16
Week Number: 8
Tasks and activities
undertaken (whether
individual or
collaborative)

Learning experience

New skills learned or

developed

Skills acquired during

DDCE course and applied
to working experience.

Research into social media stats usage

Research into college students social media habits
Research into what colleges use to advertise to students
Research what platforms multinationals use B2B and B2C
Designed 3 images for a blog post in Canva
Researched Instagram news.
Researched Wunderlist and assessed the app.
Maintained and managed the Facebook and Instagram
accounts for BlueChief
Completed a course on Inbound Marketing on Hubspot.
I found it really difficult to do this research, I got bogged
down in jargon, stats and graphs. I also had to ask for
help in finding sites that had relevant information.
Really enjoying being creative and designing in Canva.
The inbound course was engaging and I really enjoy
learning, and felt a sense of achievement when I got my
certification.
To ask for assistance, to not be afraid to ask and to rely
on a team.
Developed my designing skills.
Developed my account management skills.
Inbound Marketing skills from my online course.

Teamwork and to trust the other members of your team

when doing work, they are a valuable resource.
How to apply myself, study, and do well in exams and
tests.

Work Placement Diary Sheet 9

Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 15/08/16 19/08/16
Week Number: 9
Tasks and activities
undertaken (whether
individual or
collaborative)

Learning experience

New skills learned or

developed

Skills acquired during

DDCE course and applied
to working experience.

Evaluated the stats from the BlueChief Facebook age

from last week.
Formulated another weeks plan for managing the
Facebook account for BlueChief.
Started The Digital Garage online certification from
Google and finished it. Posted it on my LinkedIn profile.
Changed the profile picture and header for the Facebook
page.
Attached laptop to printer
Set up a Trello account.
Evaluating the stats was informative and told me what
posts were working and what werent, this will help to
shape my next set of posts on Facebook. I am enjoying
honing my techniques to get engagement.
Trello is a useful tool to keep me on track with tasks.

Learnt how to set up a Trello account and how to use it to

schedule tasks and events.
The skills and knowledge from the Digital Garage
certification some of which are mobile marketing,
branching into foreign markets, optimising your website
for mobile etc.

How to set up accounts online

How to learn efficiently, retain information and to do well
in an assessment or exam.

Work Placement Diary Sheet 10

Evaluation/Summary
Name: Holly Burnard
Student Number: 2922304
Work Placement: BlueChief Social
Date: 19/08/16
Week Number: 10
The work experience in BlueChief was informative, challenging and extremely beneficial
and relevant to me and the course in Griffith College. I was given training and mentoring
on social media, and given stats and facts to research. I was then encouraged to
manage the Instagram account and the Facebook page to implement my knowledge that
I learnt in my training.
Through the course of this internship, I felt mentored and supported through every step
of the way. The team were helpful and friendly. I enjoyed getting to know the team and
interacting with them. I finished two online training courses Inbound Marketing from
HubSpot and Digital Garage from Google. These certifications are now on my LinkedIn
profile. I finished doing the week of Facebook account management of just sharing other
pages posts which resulted in higher engagement for the BlueChief Facebook page. I
also completed the week of the Instagram account management with high engagement
on the posts that I posted and a boost in followers.
The course in Griffith College had equipped me with relevant knowledge about
marketing which made my work experience in BlueChief run smoothly and I felt it
allowed me to get the most out of the work experience. The course in Griffith had gotten
me up to a certain level with digital marketing but the work experience in BlueChief
raised the bar up even higher. I feel confident that the course coupled with my work
experience will be enough to qualify me for a career in social media.