Logo Guidelines

October 2011

Contents

Why guidelines?
What is the logo?
Colour and typography
Correct Usage
Further Information

Why guidelines?

What is the concept behind the logo?

What do these guidelines cover?

The My Premium logo portrays a young,

vibrant and trendy presence through the
quotation icon. It is simple and easy to
recognise, and has dynamic strength which
represents the company in a respectful and
positive light.
The script font represents simplicity and ease;
it also triggers a warm personal feeling to the
customer.

These guidelines will provide you direction on

the correct and efficient use of the companys
logo. The logo is the most widely used and
distributed element of My Premiums
corporate identity. These guidelines cover:
When to use the mark and motif
When and how to use the logo
Colour specifications and typography
Basic dos and donts
Overview of logo artwork

What is the logo?

The corporate logo

Informal logo

In the corporate logo, the mark is used

together with the motif for formal
contexts. Examples include:

This version of the logo is used very rarely.

Examples of using the informal logo include:

Stationery
The backs of publications, with contact info

Front covers of publications (in some cases

where motif appears deconstructed)
Small Scale printing

Formal contracts and legal documents

As a small, formal signature on items
Signal signage
Posters and Notices
All advertisements

Corporate logo

Informal logo

Colour and typography

Although many colours are used in our overall visual identity,
the colours of our logo are clearly defined. Consistent use of the
correct colours will enhance the level of professionalism across
all the companys communication material.

Colour specifications
My Premiums corporate logo colours are
specified in different ways dependent on the
production technique in question. Whilst it is
important to achieve maximum consistency
across all media, a slight variation in colour will
be inevitable.

Print Materials
Spot Colours

Process Colours / CMYK

Pantone 267C

89/100/0/0

Pantone 1375C

0/40/90/0

Pantone 108C

0/6/95/0

RGB values for screen use

RGB scale

74/38/131

247/168/35

255/228/0

#4A2683

#F7A823

#FFE400

Corporate Typeface
My Premiums Corporate Typeface (or font)
is named Saginaw, The style is set to Bold
and the tracking is set to 30. No uppercase
letters are used in the corporate typeface.
When using the logo or supplying the logo to
third parties, NEVER reset the typeface. It is
provided as a standard vector artwork file in a
variety of formats to ensure maximum
flexibility and ease of use. They have been
carefully spaced and aligned for optimum
visual impact and must not be modified on
any account. There is no need to include fonts
when supplying a logo.

Correct usage
The My Premium logo is designed to be a visual identification
for the My Premium brand across a wide variation of media.
Whilst not wishing to be rigid about the use of the logo, it is in
everybodys interest that its visual integrity be maintained.
There are some simple rules to follow.

Do use the logo as supplied, NEVER re-typeset the logo.

Do not stretch or distort the logo.

Do not alter the colours

Logo can be reproduced in black & white, and in negative

Do not place logo in a box

Do not insert unauthorised slogans

A better deal for insurance

Do not add drop shadow or special effects

Photographs
Be Careful when placing the corporate colours
against dark photographs that are busy or
have alot of contrast. The negative version
of the logo is used in such instances.

Further information

Selecting the Correct file format

Where to find artwork

A vectorised eps is the file format most

frequently required by printers, designers
and manufacturers of promotional items.
Vectorised eps files can be scaled infinitely
without any deterioration in quality..

All artwork is available from Jane Myles,

Director of My Premium LTD.
Tel:00353 (0)47 62500 or
Email: info@mypremium.ie
Any queries concerning logo application can
also be brought to Janes attention.

Jpegs are suitable for on-screen display and

in-house desktop publishing. They are suitable
in some instances for offset printing but
cannot be scaled up in size without
compromising the resolution and appearing
blurred or pixelated. Jpegs will almost always
be reproduced in full colour (cmyk). For spot
colour printing (Pantone inks), an eps file is
more suitable.
Its important to know what type of file to
supply in different situations
ask your supplier what is needed or, if in
doubt, supply both eps and jpeg.

From the designer

These standards intend to outline basic
principles and therefore cannot cover every
application or eventuality.
In case of difficulty or doubt as to the
correctness in the application of these
standards, please contact Luke Treanor.
00353 (0)87 7764147
luketreanor1@gmail.com

MYPREMIUM LTD,
Unit 10B M:TEK Building,
Knockaconny,
Monaghan,
Co. Monaghan,
Ireland
TEL: 00353 (0)47 62500
FAX: 00353 (0) 47 62501
info@mypremium.ie
www.mypremium.ie