INTRODUCTION

In economics, restaurants are the end of the supply chain in the food service industry. Restaurant is an
establishment that serves prepared food and beverages to order to be consumed on the premises. A restaurant also
offers a certain feature and specialty. It can have a cafeteria, which is a business that serves meals for breakfast,
lunch and snack. And it can be cafeteria which specializes in meals.
The business, BUSOG KA DITO is a cafeteria which specializes in meals. It is a sole proprietorship on
which one person can invest his/her own money or savings.
The propose project will be located at the Talavera, Nueva Ecija. The cafeteria will be opens from Monday
to Saturday at exactly 8:00 in the morning and closes at 5:00 in the evening. The cafeteria will offer 3 dishes in
breakfast, 5 dishes in lunch, and 2 dishes in snack. The rotation of assign owners in cafeteria will be alternate to be
there to manage.
The proposed project will specialized of meals for breakfast, lunch and snack. Different kinds of drinks will
be offered.

BUSOG KA DITO
A Feasibility of Cafeteria

CHAPTER I
EXECUTIVE SUMMARY

A. Name of the Business: BusogKaDito

The owner came up with the BusogKaDito as the name
ofbusiness. BusogkaDito means happiness because when you
eat your favorite food you can feel happy.
B. Title of the Study:

A Feasibility of Cafeteria

C. Store Location

MUNICIPALIT
Y OF
TALAVERA

CHURC
H

BUSOG
KA
DITO

PARK OF
TALAVERA

GCAR

LAN
DBA
NK

LA
FORTUN
A
COLLEG
ES

Figure 1
Location of the Business

Location is one of the major factors to be considered in

starting up a business. It must be assured that it is accessible to
the target market. If location is later found to be incompatible to

the situation as to give consideration to its target market, it may

lead company to failure. Right choice of location means reaching
your target customers and you respond correctly to their market
needs.
D. Description of the Logo

Figure 2
Business Logo
The business came up with this logo because we believed that it can reflect and
represent the main business essence thoroughly.

E. Brief description of the project

BUSOG KA DITO offered different products that we can see in different
product meals like meat dish, vegetable dish, and dessert. They also offered
different beverages.
F. General Objectives of the Business
a) to be able to change the perception of people regarding safety and cleanliness of
foods,
b) to increase the level of awareness of customers on the different ways that the foods
can be introduced from a simple and ordinary recipes to a nutritious, stylish
and savoury dishes or cuisine,

c) to line up with other competitors using our unique approach in catering the foods,
d) to offer an affordable but delicious and a satisfying meals.
G. Research and Methodology
The proponents used different techniques in gathering information to support the
study.
G.1. Survey
The proponents conducted survey among 358 respondents to get their opinion
regarding street foods business. These 398 respondents were come from the present
total population of Paranaque City and the proponents used the Slovens formula. The
survey was distributed among all the teenagers residents of Paranaque City. It was
used so that the proponents would be able to know the respondents perception and
preference regarding to their proposed business.
G.2. Slovens Formula
The group used the Slovens Formula to determine the needed number of
respondents.
Formula:
n=N.
1+Ne2
Where:
N = the number of people who qualify in the area of study
e = margin of error which is 5%
n = number of needed respondents
Solution:
N = 178,129 . = 399.10
1+ (178,129) (.05)2
G.3. Sampling Techniques
The researchers used the random sampling to gather information from the target
market. Surveys and i nterviews are conducted to further the peoples demand
regarding
street food products by using a specific number of persons or respondents from
different
barangays within the locality. The group based the respondents from 0.23% of the total
population in the area covered by the study.
G.4. Survey Questionnaire
In order to have an access on the pertinent information and gather important data
about customers taste and preferences when it comes to street food products, the
researchers agreed to use Questionnaires. In this process, we find it very easy and
reliable.
The researchers used the checklist format. Questions are made for the researchers to
get
their personal choice when it comes to street foods. By these questions, the
researchers will
be able to determine the demand of the product. The group provided 399 survey

questionnaires which are all in English language.

G.5. Interview
The proponents interviewed relevant people in order to answer questions in addition to
the information gathered by survey questionnaire. We interviewed managers of some
establishments at SM Bicutan to determine the rental payments and the possible layout
of
the store offered by the management.
G.6. Research
The proponents used the information from different libraries and surf the internet as
source of their research in order for them to gather information about the business, the
location of the mall, and other information that can help the study.
Project Summary
H.1. Market Summary
The market projection of this business is based on the surveys conducted and
other related information gathered within the vicinity of Talavera. Projection of
demand, supply, and sales for the first five years of operation is based on the
different factors like the population growth, market acceptability, capacity to supply
and other factors. This study is feasible because our target population are willing and
capable of availing our products and services. We also consider factors like our
competitors and prevailing prices of the suppliers that will affect our prices. Based on
our demand supply analysis we found out that we can supply the available market
based on our production capacity.
H.2. Technical Summary
The products that we are going to offer are meals for breakfast, lunch and snacks
with high demand and nutritious for our customer. Machineries and equipment were
enumerated as well as other supplies with their
corresponding cost. The project is feasible based on the different aspect that we
consider in operating this business.
H.3. Management Summary
The form of ownership for the proposed business is sole proprietorship. Sole
proprietorship is a form of business where only one person can invest his/her own money or
savings to the business.
H.4. Financial Summary
I.

Operational Terms

J. Scope and Limitation

The study will tackle the feasibility of a cafeteria business that is located at
Talavera, Nueva Ecija near at Municipality of Talavera, also the acceptance of the
present and potential customers, on how well they will respond to these foods served in
cafeteria that are usually found in the streets.
The respondents are those only who belong to the age bracket 10 to 50 years
old, teenagers, male and female who are residents of Talavera.

CHAPTER II
MARKET STUDY

Marketing is a system of business activities designed to plan, price, promote and

distribute want-satisfying goods and services to present and potential customers. It is
considered as the lifeblood of every business transactions because it is a strategic way
on
how to cope up to the needs and wants of the costumers, finding opportunities
regarding it,
introduce and market the product, achieve customers loyalty and patronage.
This aspect includes the following topics: demands, supply, demand and supply gap
analysis, marketing programs and the projected sales.
The objective of the proposed project is to delight the customers, not just by meeting
their expectation but rather exceeding and going extra mile. Moreover, its about
profitability.
Marketing aspect serves as the basis of the financial section through the projected
demand.
There can be no discussion of profitability or of the other aspects of the study; if in the
first
place, there is no demand or market. Every business is practically aspiring for
productivity
but practically in order to last in the business world the first thing to take into
consideration is

the target market. The costumers will be the key factor to achieve the objectives of the
organization. Finding opportunities and spotting the right market are both important in
establishing a business. Knowing customers demand and supplying them right
products at
reasonable prices.
Objectives
a. to analyze the market demand and supply of the business,
b. to define the target customer of the business through market segmentation,
c. to determine the marketing strategies to be applied in the business,
d. to determine the feasibility of the business,
e. to determine the range of the business,
f. to analyze and understand the complexities of the restaurant business.

1.1 Description of the Product

BUSOG KA DITO offered different products that we can see in different products that we can see in
different meals like meat dish, vegetable dish, and dessert. They also offered different beverages.
1.2 Comparison of the Product with Its Competitors
In the near location of the business, there are (4) competitor which operating. They are offering made to
order foods and different kinds of beverages. In terms of incentives and benefits they give employees discount in
their respective cafeteria, they give bonus and gifts in every special occasions. They have a good image to their
customers because of the quality standard they developed maintained.
1.3 Location
BUSOG KA DITO is located in Talavera Nueva Ecija. They make sure that their location is accessible and
eye catching. They locate their business near its suppliers and customers. The place they choose is not hazardous.
1.4 Market Area
BUSOG KA DITO will be situated in the 1th class city which has a population of 117,722 in
29,901household. Numerous institutions are located within the city which includes Church, Municipal,
School, Public Market and Hospital which are its target market. It includes students, employees, and
professionals which are members of the above stated institution.
1.5 Main Customer

The target markets will be the student, employees, and professional and other people. Other firms
and business are also located near the area such as Dongs Gotohan, Y.M. Collado, G-Car, Tapsi.
1.6 TotalDemand
Food products are in demand to all kinds of market since it is needed for survival. And cafeteria are
becoming profitable because of the continuous patronage of the customer especially students and young
professionals.
The proposed establishment can attract a great number of customers in the following considerations.
1.
2.
3.
4.

The service and food offered will be competitively priced and will be affordable to students and average
employees.
The location will be easily accessible since it is located at the highway and in the largest barangay of the city.
The ambiance or the color of the cafeteria will be attractive.
A great place for relaxation.
1.7 Market Share
There are existing cafeteria which also offers different dishes and beverages in Talavera. These include
Dongs Gotohan, Y.M. Collado and G-Car, Tapsi. There are five (4) cafeterias the market share that contribute
to the city is about 1/4.
The table below shows the number of customer per day based on our conducted interview.
Table 1
Existing Cafeteria in Talavera

G-car
Dongs Gotohan
Y.M. Collados
Tapsi
Total

No. of Customer
50
75
40
60
225

Percentage
22.22%
33.33%
17.78%
26.67%
100%

Based on the above table, the researchers are planning to get 20% of the customers of the above mentioned
cafeteria.
Table 2
Projected Market Share on Foods

G-car
Dongs Gotohan
Y.M. Collados

No. of Customer
40
60
32

Percentage
17.78%
26.67%
14.22%

Tapsi
Busogka ditto
Total

48
45
225

21.33%
20.00%
100%

Market Share for Five Cafeteria

21%
ka dito
27%busog

tapsi

g-car

20%
14%
Y.M. Collado's Dong's Gotohan
18%

1.8 Selling Price

In terms of pricing strategy, competitors can offer they product at a lower price but the quality of
food is not affected.
Price of the Products to be Offered
BusogKaDito Menu

Price

Plain Rice

10.00

Bagoong Fried Rice

39.00

Hotdog & Egg with Rice

35.00

Bacon & Egg with Rice

45.00

Longganisa& Egg with Rice

45.00

Corned Beef with Rice

35.00

Pork AlaCubana

45.00

Breakfast Menu

Drinks

Coffee Black

25.00

Coffee with Cream

30.00

Hot Choco

30.00

Bottled water

15.00

Coke in bottle

13.00

Mango Juice

25.00

Pineapple Juice

25.00

Lemon Iced Tea

25.00

Classic Fruit Punch

29.00

Lunch Meals

Price
Chicken Curry with rice

150.00

(Good for 2 person)

Kare-Kare

120.00

(Good for 2 person)

Sinigang (fish)

100.00

(Good for 2 person)

Imbotido&Lumpia

100.00

(Good for 2 person)

Chicken Satay

45.00

Chicken Adobo Aloha

45.00

Pork Humba

45.00

Pork Binagoongan

45.00

Classic Menudo

45.00

Bicol Express

50.00

TortangMonggo

25.00

Gising-gising

35.00

Laing

25.00

AmpalayaGuisado

25.00

Creamy Chicken

45.00

Pork Burger Teriyaki

45.00

Snack
Pasta Puttanesca with drinks

89.00

(Good for 2 person)

Tuna Carbonara with drinks

100.00

(Good for 2 person)

Saucy Cheesy Sphagetti with drinks

100.00

(Good for 2 person)

Malabon with drinks

100.00

(Good for 2 person)

Palabokwtith drinks

100.00

(good for 2 person)

Dessert
Tropical Halo-halo
Fiesta Plan
Creamy Salad
Fruity Choco Gellatin

49.00
50.00
40.00
25.00

Technical Assumptions
Main Dish

Expenses

Servings

(in 1 kl.)

Breakfast:
Hot dog & egg w/ rice
Longganisa& egg w/ rice

Expense per

Price

Servings

1
1

23
30

Profit per
Servings

35.00
45.00

12.00
15.00

Corned beef w/ rice

Lunch:
Chicken adobo Aloha w/ rice

Bicol Express w/ rice

AmpalayaGuisado
Classic Menudo
Creamy Chicken w/ rice
Snacks:
Saucy Cheesy Sphagetti
Tuna Carbonara
Desserts:
Fiesta Plan
Fruit Crepe

20

35.00

15.00

161
266
139
241
159

10
12
15
12
10

26
32
10
20
26

45.00
50.00
25.00
45.00
45.00

19.00
18.00
15.00
25.00
19.00

377
321

20
20

19
16

50.00
50.00

31.00
34.00

114
129

12
6

10
22

30.00
40.00

20.00
18.00

1.10 Promotional Measures

Promotional Measures
Many restaurants and cafeterias are now offering many activities. For every customer whos celebrating
their birthday will be free. In month of February the month of hearts they will get souvenirs from the cafeteria. In
month of December, they will receive a gift.

Product

Price

The product will be offered are for breakfast meals, lunch meals, snacks and dessert.
In price, the cafeteria will offer a students meal, a regular price, combo meals and an affordable
price.

Place
It can be located in the market near the schools, church and also along the highway. It is easy to

look for because it is front of the church of Talavera. The location is Talavera, Nueva Ecija.
Promotion
The owners decide to put some pictures and upload it to the social networks like Facebook,
Instagram, and Twitter for advertising to be also known. Also it is important to have communicated to the
customers so that the customers will be comfort while theyre in the Cafeteria. Can offer a Wi-Fi zone
because we all know many people want to catch up new things. For senior citizen we can offer a discount
for them and also who have a birthdays per month. They use streamers hanged along the highway.

People

The customers will be students, individuals, a group of friends and a family.

Process
Services Process Flow Chart

Server assist the customer to their table.

Give the menu and wait for the orders

Give the order receipt to the cook

The chef cooks the ordered food
The cook set the cooked food and inform
the waiter that the order is ready

The waiter serves the food

Upon the signal of the costumer, The waiter
delivers the bill and waits for the payment

The waiter remit the payment to the cashier

Cashier record the transaction

Physical
It can offer a menu chart so that the customers will familiarized to the meals it help the customers
what they want or whats new for them. In the place, the customers expected that the place are
clean, have good ambiance and friendly environment.

1.11 Marketing Strategy

The BUSOG KA DITO Cafeteria will offer a cost that anyone affords having a quality and good taste. Nowadays, the social
network is very in so, the owners should use it to be known in markets the pictures can be post whose be sell, the sites like
Facebook and Instagram.

1.12 Marketing Budget

For marketing budget, nowadays there are many fast foods, cafeteria, and restaurants are now in the
market. So the customers will go in a low price that offered a good quality. Like this cafeteria can also offered an
affordable meals for all the people but have a good quality. The marketing budget of anyone is sometimes not stable
regardless of this many people are now choosing an affordable cost.
Section 2: Production Plan
2.1 Production Process
The Availability of fish, meat, chicken, and sea food are necessary because they are some of the major
materials needed. The proposed project will get its source of raw materials and other condiments from different
suppliers and from different public market. Meat and chicken will bought at public market in Sangitan or in Talavera
and vegetables will bought in Nueva Vizcaya. When it comes to beverages it will supplied by Coca-cola Bottling
Corporation. Water supply will be from Talavera Water District and the Electricity is from the Nueva Ecija II
Electric Coop. INC.