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Deepinder Goyal
(co-founder and ceo)
worked as a management consultant with Bain and Company in
New Delhi prior to Zomato.
It was at Bain that Deepinder conceived the
idea of an online restaurant information
service after seeing the demand for menu
cards among his colleagues.
left Bain in 2008 to start Zomato (then
foodiebay) out of his apartment and has
since overseen strategy and product development.
Deepinder graduated with a Mathematics and Computing degree
from IIT Delhi in 2005 and hails from Muktsar in Punjab.
Partners
Burger King has signed up for a tech-enabled partnership
which enables its customers to order online from their
restaurants using Zomato. The service is only available in Delhi
NCR, Mumbai, Bangalore, and Pune, with more cities to be
added shortly.
Zomato, recently added the option of ordering online, has
now teamed up with the taxi-booking app Uber .The
partnership allows customers on Zomato to book a cab to the
restaurant where they plan to dine.
Pepsi has collaborated with zomato . Pepsi integration into
the Zomato app makes it ridiculously easy to add a Pepsi to
online orders on Zomato when you need your cola fix. There
was a 140% increase in Pepsi orders from Zomato app within
first couple of weeks.
Revenue Model
Advertising on their website and app
Zomatos advertising is very specific, when people search for specific
keywords, ads of restaurants are shown for that specific keyword. This
makes it highly targeted. This is also hyper local.
Zomato Events
GET
PERSONAL
WITH
FEEDBACK
Real Person
write back
Not sticking to
the automated
mail culture
CUSTOMER
SERVICE AS
CORE
STRENGTH
Best people
manning the
queries
Understanding
the business
intelligence
behind
customer
service
BE
EMOTIONAL
Customers will
only care for
product if you do
Changed product
tagline from
Indias #1 online
restaurant guide
to Discover more
places to eat
around you.
Acquisitions by Zomato
CHALLENGES
Spam Control People trying
to erode the image of
restaurants by posting fake
reviews
Expanding
into
tier2/tier3
cities Currently they have
the database of only tier1
cities
COMPETITORS
DOMESTIC COMPETITION
Burrp part of media conglomerate Network 18 group
Indirect competition with Justeat.in and Toptable
INTERNATIONAL COMPETITION
Hungry go where in Singapore does not want to operate because
of stiff competition
Yadig and timeout in UAE but claim to have 65% market share
Yelp in US biggest company in this segment and operates in 31
countries
COMPETITIVE EDGE OF ZOMATO OVER ITS COMPETITORS
It has stuck to its core function
Technological advancements user friendly mobile app
Rich content on restaurants and great product with an easy to
navigate user interface
COMPARISON WITH AN
INTERNATIONAL BRAND
By 2010 , Yelp achieved revenues worth $30 million, and by 2014, Yelp
recorded a 135 million visitors per month, publishing 70 million crowdsourced reviews
Both Yelp and Zomato are go-to destinations for online restaurant reviews,
locations and cuisine preferences.
The Indian start-up believes it has an edge over the American company
because of its curated contenta complete library of menus, lists of
restaurants and photos of food and restaurant interiors and exteriors that is
carefully collected and posted by Zomato employees.