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correct logo
CITY OF BOULDER
PARKS & RECREATION
INTRO
Intro text from Paul or others about the purpose of the brand
guidelines for the Parks Dept. Dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in
velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa.
Int eger ut purus ac augue commodo com-modo. Nunc nec mi eu
justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut
ante. Cras elit lectus, bibendum a, adipiscing vitae, comm odo et,
dui. Ut tincidunt tortor.
Boulder Parks
& Recreation
Correct Logo
Logo Specs
Donts
Colors
Fonts
Lockups
8-9
Background
10
USEAGE EXAMPLES
12-32
Brand Guidelines
LOGO
Boulder Parks
& Recreation
Brand Guidelines
Logo on White
*This is the default logo
Clear Space
Logo on Image
2x
x
Minimum Size
.5
Boulder Parks
& Recreation
Brand Guidelines
DONTS
DONT Reverse the logo
EXCEPTIONS: Use permitted upon approval
from Marketing/Communications team
Boulder Parks
& Recreation
Brand Guidelines
COLOR
DEFAULT LOGO COLOR
The Black logo is the default to be used in all official applications:
- Business Cards, Letterhead, Forms
- Signage
- Presentation Boards
WHY BLACK?
Black is an extremely durable and versatile color. Boulder has used Black as its
main color for decades. As a paint color, Black can be touched up or repainted
easily without any kind of custom ordering. For print ordering, black and white is
the easiest and least costly.
It is acceptable for the marketing and communications team to use the gray version of the logo as needed for marketing and events.
Logo Colors:
Pantone: Black
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
Pantone: 425c
CMYK: 65, 56, 53, 29
RGB: 86, 87, 90
Additional Colors:
Pantone
376c
Boulder Parks
& Recreation
Brand Guidelines
Pantone
5815c
Pantone
385c
FONTS
PRIMARY HEADER FONTS:
BACKUP FONTS:
Whitney Bold
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
Whitney Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
abcdefghijklmnopqrstuvwxyz
Vitesse Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*Available for purchase at www.typography.com
On Park Signage:
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
Whitney Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*All Whitney fonts available for free download at www.fontsov.com
Boulder Parks
& Recreation
Brand Guidelines
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*Available for purchase at www.fonts.com
For Specific Documents:
Georgia Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*Available for free download at www.fontpalace.com
LOCKUPS
LONG HORIZONTAL LOCKUPS:
Logo
Boulder Parks
& Recreation
Boulder Parks
& Recreation
2015 Master Plan
Boulder Parks
& Recreation
Brand Guidelines
NOTE: On light colored backgrounds, use Black text for ample contrast & legibility
DOG
DAYS
at Scott Carpenter Park
Boulder Parks
& Recreation
Brand Guidelines
MOUNTAIN BACKGROUND
Its acceptable to use the
mountains as a background
element to add texture to digital
presentations and marketing
collateral.
10% Black
20% Color
Boulder Parks
& Recreation
Brand Guidelines
10
Usage Examples
USEAGE EXAMPLES:
BUSINESS SUITE
LETTERHEAD
Page 2
Boulder Parks
& Recreation
BACK
www.boulderparks-rec.org
O: 303-413-7200
Boulder Parks
& Recreation
Brand Guidelines
12
USEAGE EXAMPLES:
TITLE OF DOCUMENT
Subtitle Here
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
13
USEAGE EXAMPLES:
BUSINESS SUITE
BUSINESS CARDS
Paul Bousquet
Marketing Manager
O: 303-413-7200
D: 303-413-7239
E: bousquetp@bouldercolorado.gov
3198 Broadway | Boulder, CO 80304
www.boulderparks-rec.org
FRONT
www.boulderparks-rec.org
BACK (OPTIONAL)
Boulder Parks
& Recreation
Brand Guidelines
14
USEAGE EXAMPLES:
POSTERBOARDS
CRESTVIEW PARK
RE-OPENING CELEBRATION
CRESTVIEW
PARK
Re-Opening Celebration
Previous Design
CRESTVIEW PARK RE-OPENING CELEBRATION
BEFORE
UNDER CONSTRUCTION
www.boulderparks-rec.org
Parks Planning
August 2015
BBEFORE
EFORE
DURING
CONSTRUCTION
UNDER
CONSTRUCTION
This
Thisproject
projectwas
wasmade
madepossible
possiblebybythe
theCapital
CapitalImprovement
ImprovementBond
Bond
In 2011, voters approved bond funding that allowed the city to
address the backlog of critical infrastructure deficiencies that
existed throughout the community. Through this funding
opportunity, the Parks and Recreation Department was able to
improve Crestview Park by replacing aging infrastructure and
improving the park based on priorities identified by staff and
community member feedback from several public meetings.
PROJECT MANAGER
Doug Godfrey
GgofreyD@bouldercolorado.gov
www.boulderparks-rec.org
Parks Planning
August 2015
Boulder Parks
& Recreation
Brand Guidelines
15
USEAGE EXAMPLES:
POSTERBOARDS
NOTES
Although the final plan depicts several community facilities,
specific uses for these buildings have not been identified at this
time. Development of these facilities will be contingent on future
funding opportunities and public / private partnerships.
Building footprints will contain a square footage allocation
reserved for covered bicycle parking as well as employee bicycle
storage. The final form and location will be developed prior to
final acceptance of the concept plan.
PROJECT MANAGER
Doug Godfrey
GofreyD@bouldercolorado.gov
PLANNING CONSULTANT
MIG
www.boulderparks-rec.org
Parks Planning
February 23, 2015
Previous Design
2015 FINAL CONCEPT PLAN
VALMONT CITY PARK CONCEPT PLAN
The Final Concept Plan for Valmont City Park:
Incorporates extensive feedback received from
discussions with the public, surrounding
neighborhoods, stakeholders, sports user groups, the
Parks and Recreation Advisory Board (PRAB),
and others;
Focuses on the needs of the Boulder community while
still providing opportunities and venues for local,
regional, and possibly state events;
Balances the need for many different types of active
recreation opportunities with an understanding that
some needs must be filled in other areas of the Parks
and Recreation Sytem of facilities;
Focuses on youth opportunities and activities, but
remains a multi-generational facility;
Emphasizes the development of facilities that will
support a wide range of activities and uses;
Provides opportunities for more traditional park
amenities such as walking paths, open turf spaces,
areas for picnicking, etc.;
Secures funding and public/private partnerships
Allows for flexibility of future uses/changing community
desires
Provides a logical circulation system through the park,
as well as meaningful connections to surrounding
neighborhoods, existing multi-use paths, and public
transportation nodes;
Addresses environmental issues (prairie dogs, wildlife,
floodplain, etc.)
NOTES
Although the final plan depicts several community facilities,
specific uses for these buildings have not been identified at this
time. Development of these facilities will be contingent on future
funding opportunities and public / private partnerships.
Building footprints will contain a square footage allocation
reserved for covered bicycle parking as well as employee bicycle
storage. The final form and location will be developed prior to
final acceptance of the concept plan.
www.boulderparks-rec.org
Boulder Parks
& Recreation
Brand Guidelines
Parks Planning
February 23, 2015
16
USEAGE EXAMPLES:
COVERS
Previous Design
Boulder
Parks & Parks
Recreation
Boulder
& Recreation
Service
foraahealthy
Healthycommunity!
Community
Service Excellence
excellence for
CRESTVIEW
PARK
Re-Opening Celebration
August 28, 2015 at 3:00pm
Boulder Parks
& Recreation
Brand Guidelines
17
USEAGE EXAMPLES:
COVERS
Previous Design
S UMMER CAMPS
S UMMERCAMPS
CAMPS
SUMMER
www.BoulderParks-Rec.org 2015
www.BoulderParks-Rec.org 2015
www.BoulderParks-Rec.org 2015
RegisteR
today!
Choose from 125+ camp sessions for youth ages 4-18!
- Camps fill
quiCkly!
REGISTER
RegisteR
TODAY!
Choose
fromfrom
125+
Camp
Sessions
forfor
Youth
Ages
Choose
125+
camp
sessions
youth
ages4-18
4-18!
Campsoday
fill up fast
- Camps fill
quiCkly!
Boulder Parks
& Recreation
Brand Guidelines
18
USEAGE EXAMPLES:
FORMS
Acknowledgment
of Risk & Release
3198 Broadway, Boulder, CO 80304 303-413-7245
Project/Park/Group:
Date:
Main Contact:
E-mail:
Mailing address:
City:
Primary Phone:
mobile:
State:
Zip:
This form is an acknowledgment of risk and release for a group volunteer project for the City of Boulder Parks and
Recreation. All of the undersigned agree and understand the following:
1. I will follow instructions according to my placement and perform my service to the best of my ability.
2. I acknowledge that there are dangers and risks incurred as a result of participating in activities connected or associated with
volunteering; and I knowingly assume all risk for any injuries, death, damage or loss to my person, including but not limited
to: falling down, tripping, bumping; back, bone, joint, head, neck, muscle or spinal injuries or strains; cuts, scrapes; choking;
allergies; heat stroke, heat exhaustion, sunburn or other injuries; and/or any damage or loss sustained to my property.
3. In the event of any emergency, I authorize City of Boulder officials to secure from any licensed hospital, physician and/or
medical personnel any treatment deemed necessary for my immediate care, including ambulance transport. Further, I agree
that I will be responsible for payment of any and all medical services rendered.
4. I waive and relinquish all claims I may have as a result of my participation as a volunteer against the City of Boulder and its
officers, agents, servants and employees.
5. I act only as a civilian volunteer and do not function as an employee, agent or representative of Parks & Recreation and/or
the City of Boulder.
6. I give permission for media coverage of myself and/or my minor child/ward to be disseminated for public relations purposes.
7. This Acknowledgement of Risk and Release is valid for a period of 5 years from the date executed below.
VOLUNTEER RIGHTS
While serving as an Authorized Volunteer for the benefit of, and involved in the activities at the request of, the City of Boulder,
Department of Parks & Recreation, volunteers are provided the protection of the Colorado Governmental Immunity Act Section
24-10-101 (et. seq.) and are subject to the applicable provisions of the Act. The Act does not cover any willful and/or wanton
behavior including, but not limited to, sexual harassment, racial or gender discrimination, drug and/or alcohol use.
I acknowledge and understand the City of Boulder Parks & Recreation risk and release. This acknowledgment of risk and release
shall not be modified orally. All minors signature must be accompanied by the signature of the parent or guardian.
Signature
Boulder Parks
& Recreation
Brand Guidelines
19
USEAGE EXAMPLES:
EMAIL SIGNATURE
First Lastname
Title Here
Professional Degree/Certification (opt.)
Boulder Parks
& Recreation
LOGO: Link to
www.bouldercolorado.gov/parks-rec
O: 303-413-7200
lastnamef@bouldercolorado.gov
Boulder Parks & Recreation
3198 Broadway | Boulder, CO 80304
www.boulderparks-rec.org
- Divisions
- Units
- Mission Statements
- Quotes
- Photos
- Icons
- Emoticons
- Additional Logos
Boulder Parks
& Recreation
Brand Guidelines
20
USEAGE EXAMPLES:
SOCIAL MEDIA
Boulder Parks
& Recreation
Brand Guidelines
21
USEAGE EXAMPLES:
WEB HEADER
New Header
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
POSSIBILITY
22
USEAGE EXAMPLES:
SOFT GOODS
NOTE: Minimum size of
logo for embroidery will be
determined by the clothing
vendor of your choice
HI-VIS SHIRTS
POLOS
HATS
JACKETS
Boulder Parks
& Recreation
Brand Guidelines
23
USEAGE EXAMPLES:
REC PASS
REC PASS
Taten Lee
2015
REC PASS
2015
Taten Lee
Boulder Parks
& Recreation
Brand Guidelines
24
USEAGE EXAMPLES:
ACCEPTABLE LOGOS:
FESTIVE ELEMENTS
Who doesnt love a
celebration? For special
events, balloons, cups,
frizbees and other pieces
may be printed with the
parks logo.
White
Black
Boulder Parks
& Recreation
Brand Guidelines
25
USEAGE EXAMPLES:
ACCEPTABLE LOGOS:
White
Black
Boulder Parks
& Recreation
Brand Guidelines
26
USEAGE EXAMPLES:
ADS/PROMOTIONS
a
Sp
n gl e d S
sh
la
Sta
r
Boulder Parks
& Recreation
Boulder Parks
Boulder
& Recreation
Move, Dance
& Hula Hoop
www.BoulderCommunityDay.org
Boulder Parks
& Recreation
Brand Guidelines
27
USEAGE EXAMPLES:
Option 1
eation
EVENT TENTS
Boulder Parks
& Recreation
Option 2
Boulder Parks
& Recreation
www.BoulderParks-Rec.org
Option 2
Boulder Parks
& Recreation
Brand Guidelines
28
USEAGE EXAMPLES:
INFORMATION SIGN
Small Dogs
Only
Boulder Parks
& Recreation
www.BoulderParks-Rec.org
Trash
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
www.BoulderParks-Rec.org
29
USEAGE EXAMPLES:
INFORMATION SIGN
Pool Closed
Boulder Parks
& Recreation
www.BoulderParks-Rec.org
Creek Fest
Boulder Parks
& Recreation
Boulder Parks
& Recreation
Brand Guidelines
www.BoulderParks-Rec.org
30
PARK SIGNAGE
Boulder Parks
& Recreation
Brand Guidelines
31
PARK SIGNAGE
NOTE: Parks signage has a
separate guideline document.
Please refer to this file for
signage specifics
1.
Size:
Color:
Fonts:
2.
Material:
iZone
3.
Color Palette
Colors:
Pantone 5815C
Bkgd. Graphics
and Logos
Black
Text & Logos
White
Text & Graphics
Fonts:
AaBbCcDdEe 1234
AaBbCcDdEeFfGg 12345
Univers 75 Black
Material:
iZone
Fonts
PRIMARY MONUMENT TITLES or PRIMARY REGULATION TEXT
Gotham Condensed Bold
WAYFINDING INFORMATION
Univers 75 Black
SECONDARY REGULATION INFORMATION
Univers 67 Bold Condensed
TERTIARY CONTACT INFORMATION
Univers 67 Bold Condensed Oblique
AaBbCcDdEeFfGg 12345
AaBbCcDdEeFfGe 12345
Color:
Fonts:
Material:
UV printed Aluminum
Colors:
Font:
Univers 75 Black
Size:
Colors:
Background - Black
Mountain graphic - White
All text - White
Boulder Parks
& Recreation
Material:
iZone
Font:
Brand Guidelines
32